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PULSE.WAVETRONIX.COM FALL 2010 CELEBRATING SUCCESS After 10 years, Wavetronix is well- positioned for a fantastic future, p. 6 ‘V’ INVASION A new look helps keep the original SmartSensor in high demand, p. 16

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Page 1: Celebrating SuCCeSS ‘V’ inVaSion · Celebrating SuCCeSS After 10 years, Wavetronix is well-positioned for a fantastic future, p. 6 ‘V’ inVaSion A new look helps keep the original

pulse.wavetronix.comFall 2010

Celebrating SuCCeSSAfter 10 years, Wavetronix is well-positioned for a fantastic future, p. 6

‘V’ inVaSionA new look helps keep the original SmartSensor in high demand, p. 16

Page 2: Celebrating SuCCeSS ‘V’ inVaSion · Celebrating SuCCeSS After 10 years, Wavetronix is well-positioned for a fantastic future, p. 6 ‘V’ inVaSion A new look helps keep the original
Page 3: Celebrating SuCCeSS ‘V’ inVaSion · Celebrating SuCCeSS After 10 years, Wavetronix is well-positioned for a fantastic future, p. 6 ‘V’ inVaSion A new look helps keep the original

Vol 4 No 3 • Fall 2010

EditorialPUBliSHErDavid [email protected] [email protected] EditorSteven [email protected]

art & ProdUCtioNSENior art dirECtorAndrew [email protected] dESiGNErSDan Duckwitz, Chris Morgan, Andrew Porter

SUBSCriPtioNSSUBSCriPtioN MaNaGErDan [email protected] SitEpulse.wavetronix.com

PUBliSHEd ByWavetronix LLC78 E 1700 SProvo, UT 84606For more information about Wavetronix products:Web: www.wavetronix.comEmail: [email protected]© 2010 Wavetronix llC. No part of this publication may be reproduced without the express permission of the publishers.Printed in the USa by Press Media.

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6 22

Pulse Magazine • Fall 2010 3

ContentS

CoVer Story

6 Standing StrongDon LEAviTT

After 10 years in business, Wa-vetronix enjoys a solid position of leadership in the ITS industry, and employees say the company is just getting started.

DepartmentS

4 News & EventsSee what’s happening in the

traffic industry.

24 application NoteUse of SmartSensor Ma-

trix to Detect Bicycle Traffic

26 distributorsFind a dealer in your area.

Feature artiCleS

11 Game ChangersMembers of the original Wavetronix engineering team talk to

Pulse about their jobs, Wavetronix, and what it’s like to start a technol-ogy revolution.

16 Sensor reloadedJiMMy BrAgg

With a new look and a few improvements, the original SmartSensor re-mains in high demand and proves it is still a force to be reckoned with.

18 Great White NorthDALE BArTLETT

Transportation officials throughout Canada are embracing SmartSen-sor and reaping the benefits of true high definition radar.

22 radar VisionsDon LEAviTT

A former Wavetronix engineer is taking radar into a whole new frontier, creating highly detailed images that defy imagination.

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4 Pulse Magazine • Fall 2010

newS & eVentS

wavetronix establishes permanent presence overseasWavetronix announced the opening of permanent loca-tions in the United Kingdom and Singapore. Each office serves as the central base for Wavetronix operations in their respective regions.

The London office has opened at MWB Business Ex-change Plc, 1 Farnham Road, Guildford, Surrey. The office is managed by Russ Connely, Wa-vetronix’ regional sales director for Europe and the UK. “This office supports all Wavetronix

efforts throughout Europe,” Connely says.

The Singapore office is managed by Ross French, the company’s market develop-ment director for Asia, the Pacific region and South Africa. French was originally based in Australia, but moved the office to Singapore because of the better access it provides to his area. The new address in Sin-gapore is 9 Temasek Boulevard, 31/F Suntec Tower Two.

Wavetronix has had a pres-ence in both areas for more than a year now, but previous office space was temporary.

“These new locations repre-sent a permanent presence in these areas,” says Mike Rose, vice president of sales at Wa-vetronix. “Customers in these areas can feel confident that Wavetronix is there to stay and prepared to support them in their projects.” n

SmartSensors included on new FDot apl ContractThe Florida Department of Transportation has released a new Approved Products List contract for traffic equipment that features SmartSensor 105 and SmartSensor HD among

500 approved items. The doc-ument includes contracted prices for all listed products, and purchasing agreements are now in place with more than 30 vendors, including Wavetronix.

In the past, FDOT APL contracts were limited to a few select items, but the new contract covers a much broader range of APL equip-ment and includes competitive bid pricing pre-negotiated with vendors. Jeff Morgan, of FDOT’s Traffic Engineering and Operations Office — Traf-fic Engineering Research Lab, says the new contract will be a benefit to FDOT. “The new contract replaces prior state-wide contracts and promotes the use of approved products in Florida,” Morgan says.

Florida law requires all contractors, manufacturers or suppliers to gain approval be-fore selling or installing traffic

october november25 – 2917th World Congress iTS, South Korea

15 – 19Wavetronix Training

oregon Study lauds HD accuracyA study published by the Oregon Department of Transportation has identified SmartSensor HD as a viable al-ternative to typical dual-loop detectors, citing the sensor’s overall accuracy and its ability to provide per vehicle speeds. As a result of its performance, SmartSensor HD has been recommended as a suitable

radar traffic sensor for Oregon DOT’s ITS applications.

The study evaluated Smart-Sensor HD’s ability to provide volume, speed, occupancy and classification data, and found that the sensor “detected traffic…at a high degree of accuracy, well within its speci-fications.” The study noted in particular HD’s ability to detect

and track rapid speed changes, saying, “…the SmartSensor HD was able to provide ac-curate per vehicle speed data, leading to more accurate and responsive speed data within sampling periods.”

Sensors were evaluated for two specific ITS projects demanding the use of non-intrusive detectors capable

of providing real-time traffic measurements. Although not a product endorsement, the ODOT study is a strong rec-ommendation for SmartSensor HD. Wavetronix is represented in Oregon by Advanced Traffic Products of Everett, WA. n

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Pulse Magazine • Fall 2010 5

newS & eVentS

technical newsThe following product up-dates have been approved and are currently available online at www.wavetronix.com:

SmartSensor manager advance 3.0.1september 28, 2010Makes Simple Channel the default channel type; improves the alignment tool; and supports the new SmartSensor V hardware platform.

SmartSensor manager V 3.0.1september 9, 2010Available for new and pre-viously installed versions of the SmartSensor V and SmartSensor 105.

Click Supervisoraugust 4, 2010Includes the Click Driver Deployment Utility for more efficient updates to Click modules. Prior ver-sions should be uninstalled first.

Dataexpress 1.1august 3, 2010Updated to support the interval log format created by SmartSensor Manager HD 1.4.1. Also supports 3 Card and text file formats. Prior versions should be uninstalled first.

SmartSensor manager matrix 1.0.2July 1, 2010Includes a new 15-min-ute washout feature and improved algorithms to reduce false detections.

control signals and devices within the state. SmartSensor and SmartSensor HD were evaluated and added to the list in 2008. Florida officials stress that inclusion on the list is not an endorsement of any product and does not represent FDOT’s preference for one product over another.

The new contract will be ef-fective from September 1, 2010 until August 31, 2012, and it will be reviewed periodically to add or remove items as need-ed. Initial response to the new contract has been very positive. To view the FDOT APL-Traffic Equipment contract document online, visit www.dot.state.fl.us/procurement/agency-termcontracts.shtm. n

michigan adds new SmartSensor DeploymentsTransportation officials in Michigan are deploying an-other 85 SmartSensors as part of the state’s continuing ef-forts to implement intelligent transportation systems. The new deployments are part of two separate ITS projects: 65 sensors in the Grand Rapids region; and another 20 in the Detroit metro area. As a re-sult, Michigan now has more than 250 SmartSensors and SmartSensor HDs deployed throughout the state.

SmartSensor has faced stiff competition from other traf-fic detection technologies in Michigan, but Mike Rose, vice president of sales at Wavetronix, says the company continues to receive repeat business because Michigan authorities trust Wavetronix products. “They recognize that SmartSensor is more accurate, more reliable and easier to use,” says Rose.

“The accuracy of SmartSensor’s data is really what determined

the selection of this sensor for their ITS projects.”

Wavetronix is represented in Michigan by Traffic Control Corporation. n

advance Keeps pennsylvania traffic movingThe safety and efficiency ben-efits of SmartSensor Advance have taken the United States by storm, but nowhere are those benefits more evident than in Pennsylvania. After extensive evaluation, the Pennsylvania Department of Transportation has approved SmartSensor Ad-vance for use in the state, and they have begun installing the device near intersections throughout the state.

Pennsylvania’s use of Ad-vance began at the city-level in King-of-Prussia, where a unit was installed at a single intersection. The sensor was tested for a year before being approved for use at the state level, and now that initial in-stallation has grown to over 50. In total, nearly a hundred different sites have been iden-tified for installation by the end of the year, and officials are confident many more sites will be identified in the future. Wavetronix is represented in Pennsylvania by Signal Control Products of Souderton, PA.

Advance’s SafeArrival tech-nology was one of the main features that drew PennDOT’s interest, but they have also been very pleased with the ef-ficiency benefits. “Advance was installed at three consecutive intersections on a high-speed corridor that saw heavy congestion with significant backups from one intersection to the next,” says Brent Padilla, a Wavetronix sales manager.

“The sensors have worked so

well, those backups have been virtually eliminated.” n

utah Construction project using matrixA massive highway con-struction project in Utah is dramatically changing a stretch of Interstate 15, and the work is impacting side streets and intersections. At one high volume location, the Utah Department of Transportation has set up temporary intersec-tions and equipped them with SmartSensor Matrix, to help manage the flow of traffic in these critical work zones.

The Utah County I-15 Corridor Expansion (I-15 CORE) project is restoring and expanding I-15 in order to meet the area’s transporta-tion demands through 2030. Construction teams are add-ing two lanes in both directions and extending Express/HOV lanes throughout the county. The work also involves the re-build and reconfiguration of 10 freeway interchanges and the replacement of more than 60 aging bridges.

At Center Street in Provo, crews removed a flyover ramp, creating the need for two tem-porary intersections on the busy surface street where it connects to I-15’s north- and southbound off-ramps. Each intersection is controlled by a single controller and monitored by six Matrix sensors. Matrix generates a 90 degree field of view with a 100 foot range and continuously tracks vehicles while accurately detecting ve-hicle present at the stop bar. The two intersections are operat-ing efficiently with little delay, despite the complications that exist in work zones. n

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6 Pulse Magazine • Fall 2010

CoVer Story

A lot has changed in the 10 years since Wavetronix first opened its doors. Back in 2000, September 11 was just another day, and America wasn’t a nation at war. Our economy was still a year away from a post-90s slump and eight years away from one of the deepest

recessions in our history. Over the past decade, as the world has become increasingly chaotic, Wavetronix has quietly gone about its business, establishing itself as a leader in the ITS and intersec-tion detection industries. With innovative products and a true collaborative spirit, Wavetronix has defied the odds to build a reputation for excellence that is now accepted around the globe as the standard for accurate non-intrusive detection.

For small businesses, celebrating 10 years is a significant accomplishment. According to the US Small Business Adminis-tration, only 69 percent of new businesses survive their first two years, and only 51 percent are still around after five. Terry Bragg, the office manager at Wavetronix, admits she had second thoughts about working for a new company with no history.

“I knew that a high percentage of start-ups don’t make it, so I was kind of leery, even just interviewing for the job,” she says.

“But even that first day, I recognized that there was something special about Wavetronix.”

That “something special,” according to company founder and president/CEO David Arnold, comes from the people that work

Standing Strongby Don leavitt

After 10 years in business, Wavetronix enjoys a solid position of leadership in the ITS industry, and employees say the company is just getting started.

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Pulse Magazine • Fall 2010 7

CoVer Story

at Wavetronix. “I have said many times that our employees are our greatest asset,” Arnold says. “Our people exhibit a spirit of quality, innovation and integrity that contributes to the company’s success, and the reputation we enjoy is a direct result of their hard work and dedication.”

getting StartedThe Wavetronix story begins with Arnold, who was working as a professor at Brigham Young University when he was presented with the opportunity to start a company founded on his expertise in radar. “I discovered that radar was an under-utilized technology in the ITS market,” says Arnold. “The first radar traffic detectors appeared in the 1990s and were bulky devices made from off-the-shelf components that weren’t designed for traffic applications.” These first-generation devices performed adequately but were difficult to install and required precise alignment in order to work properly. “I knew the industry would benefit from a radar technology designed specifically for traffic, so that’s what I set out to do,” he says.

Arnold established Wavetronix in 2000 and immediately began assembling an engineering team with a strong background in radar. “I was able to identify people I had worked with at BYU who had the skills I knew we needed to make a successful product,”

Arnold says. “That initial team was instrumental in developing the hardware and algorithms that would become Digital Wave Radar.”

That early innovation led to a series of firsts for the company: the first major radar technology designed specifically for traffic detection; the first automatic lane configuration process for radar traffic detectors; the first radar-based advance detection for inter-sections; the first high resolution traffic radar; the first dual radar design for accurate per vehicle speeds; and the first multi-lane radar traffic detector designed specifically for presence detection at the intersection stop bar. “We weren’t the first to market with radar, but we’ve consistently been the first to introduce new in-novations, new ideas, and new ways to solve old problems,” says Mike Rose, Wavetronix vice president of sales.

As a result, Wavetronix now has active deployments in more than 40 countries and an international network of authorized distributors that continues to expand. Since 2008, Wavetronix has led the US market in the sale of above-ground traffic detectors and is now the leading provider of radar traffic devices globally. The company is headquartered in Provo, Utah, and has established regional offices in Florida, China, London and Singapore.

“We’re seen as a company committed to solving our custom-ers’ problems,” Rose says. “Transportation agencies around the world recognize the accuracy and reliability of our products, and the perception of us globally is that our products work. In many

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“We weren’t the first to market with radar,

but we’ve consistently been the first to

introduce new innovations, new ideas, and

new ways to solve old problems.” — Mike Rose

“I knew that a high percentage of start-ups don’t make it, so I was kind of leery, even just interviewing for the job. But even that first day, I recognized that there was something special about Wavetronix.” — TeRRy BRagg

“… our employees are our greatest asset.

Our people exhibit a spirit of quality,

innovation and integrity that contributes to

the company’s success…” — DaviD aRnolD

8 Pulse Magazine • Fall 2010

CoVer Story

ways, Wavetronix now sets the standard for what accurate non-intrusive detection should be.”

innovative productsAccording to Rose, setting the standard means having a product line that performs as advertised. “There are companies that make claims about their products that can’t be supported, and Wavetronix has always strived to not be that kind of com-pany,” Rose says. “Quality and integrity are important attributes at Wavetronix, and proving that our products do what we say they’ll do builds trust between us and our customers.”

In order to prove its performance claims, Wavetronix has actively sought opportunities to participate in third-party studies. Over the years, numerous studies have been conducted at a variety of loca-tions and under a wide range of conditions, and the results have consistently shown that Digital Wave Radar is more accurate and more reliable than other detection technologies, including other radar de-vices; it has also consistently matched or exceeded the performance of loops, which

have long been the standard for accurate traffic detection.

“The results of independent studies are important to Wavetronix because they provide unbiased, third-party verifica-tion of our performance claims,” Arnold

says. “When an organization like the Texas Transportation Institute gives SmartSensor HD a perfect score and recommends its immediate implementation, transporta-tion officials know it is a recommendation they can trust.”

For Wavetronix engineers, that com-mitment to quality has been incorporated

into every step of the design-and-build process. “Creating a product from scratch gave us the power to control the process,” says Thomas Karlinsey, director of engi-neering development. “It was actually a lot of fun. We would spend hours, even days, dreaming up stuff we could do, and then we’d have to weed through what was actually feasible.”

As products developed, in-house testing became critical, exposing weaknesses that had to be corrected before products could enter the market. “In our early tests, we discovered that the original SmartSensor didn’t perform well near barriers,” recalls Bryan Jarrett, vice president of engineering.

“We had to modify our algorithms, and as a result, our performance around barriers became one of our strongest selling points.”

Tom Nelson, the director of technical services at Wavetronix, agrees. “We’ve consistently responded to problems before anyone said we had to, and we’ve been very responsive to customer needs,” Nelson says.

“People saw that we’re serious about our products, and that’s when they started to trust us.”

the Human FactorEven with a line of world-class, standard-setting products, David Arnold still insists the real strength of the company comes from its employees. “Wavetronix isn’t a company of products, it’s a company of people,” Arnold says. “Our people make the company special.”

From the beginning, Arnold has fos-tered an environment that encourages individual development and promotes open collaboration. “There is a team

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“Creating a product from scratch gave us the power

to control the process. It was actually a lot of fun. We

would spend hours, even days, dreaming up stuff we

could do, and then we’d have to weed through what

was actually feasible.” — ThoMas kaRlinsey

“Loyalty is built into this company from the

top down. … In return, many customers

feel very loyal to us, and they have rewarded

us with repeated business time and time

again.” — ToM nelson

“We’re not the underdog in this market anymore, and

we now have the task of maintaining and improving

that position. But we have all adopted the mentality

that this is a long-term venture … and we’re

prepared to see it through.” — BRyan JaRReTT

Pulse Magazine • Fall 2010 9

CoVer Story

mentality at Wavetronix,” says Karlinsey. “Unlike other companies, our people aren’t competing against each other or trying to secure and protect their own positions. Instead, we’ve created an open environ-ment in which everyone works together.”

Mike Rose agrees and says the cama-raderie that exists at Wavetronix can be felt by our customers. “The people at Wa-vetronix sincerely care about each other, and our customers sense that and believe that we care about them,” Rose says. “This company culture, in which we all partner with each other to make things work, mir-rors how we partner with our customers to solve their problems. We’re not in it for the single sale, but for the pride of driving results for our customers.”

The end result is a loyalty that extends throughout the company and beyond.

“Loyalty is built into this company from the top down,” says Nelson. “Management is loyal to the employees, employees are loyal to each other, to our products, and to our customers. In return, many cus-tomers feel very loyal to us, and they have rewarded us with repeated business time and time again.”

Despite the many changes of the last 10 years, that internal loyalty, the desire to constantly innovate and the commitment to excellence have remained constant. “We may be more professional in our processes now, we may make better presentations and better marketing materials, but the things that drive us haven’t changed,” says Karlinsey. “At the end of the day, each employee feels like they are contributing directly to the success of the company.”

Future FocusSo what do the next 10 years look like for Wavetronix? “We will never stop innovat-ing,” Arnold says. “We aren’t content with the status quo, and we will always be com-mitted to the research and development of the best products.”

According to Arnold, the company ex-pects to continue to dominate the traffic detection market by offering what he refers to as “radically different” detection tech-nologies; Wavetronix also plans to extend its global presence by establishing fortified strongholds in key markets around the

world. “Within the next 10 years, I fully expect the name Wavetronix to become synonymous with accurate traffic detec-tion,” Arnold says. “When transportation agencies consider ways to solve difficult transportation problems, we want the solu-tion to be Wavetronix.”

The company recognizes the challenges it faces but the people at Wavetronix are excited for what lies ahead. “We’re not the underdog in this market anymore, and we now have the task of maintaining and im-proving that position,” Jarrett says. “But we have all adopted the mentality that this is a long-term venture. We’ve taken a very long view, whether in development or sales or support, and we’re prepared to see it through.”

Mike Rose agrees. “As a company, we’re still challenged to work hard to solve difficult problems,” he says. “It requires continuous growth, continuous improve-ment and a continuous commitment to that spirit of teamwork. But if the next 10 years are as fun as the last 10, it’s going to be a real carnival ride.” n

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Pulse Magazine • Fall 2010 11

Feature artiCle

game ChangersMembers of the original Wavetronix engineering

team talk to Pulse about their jobs, Wavetronix, and what it’s like to start a technology revolution.

Ten years ago, the original members of the Wa-vetronix engineering team embarked on an adventure. When Allen Black, Thomas Karlinsey and Jonathan Waite joined the company, they knew they would be working with radar to create something for the traffic

detection market, but exactly what that would be was still un-known. Starting from scratch, the three men worked with the rest of the engineering team to dream, design, build, and test what would eventually become Digital Wave Radar and the original SmartSensor.

Today, things look much different. Those early development efforts have spawned three additional sensors and two other product lines, and Wavetronix products are now installed at locations around the world. Things have changed for the original team members as well. Today, Black serves as a product engineer for the SmartSensor HD with responsibility for the sensor’s future development; Karlinsey serves as the director of engineering development; and Waite serves as senior research engineer with a focus on new product development. The three of them sat down with Pulse to talk about the early days, the challenge of entering a new market and the future, as they see it, at Wavetronix.

Pulse: What do you like about being an engineer?

Jonathan Waite: I like making things work, building a piece of hardware that actually does something. It’s very rewarding to work on a product and watch it come together.

Allen Black: I think it’s a similar answer for every engineer. The cool thing about Wavetronix is we’ve been able to conceive the product and build it from the ground up. A lot of engineers get to work on pieces, but they don’t get to see a product from beginning to end.

Thomas Karlinsey: For me, it’s the collaboration, working in teams.

Pulse: What first attracted you to Wavetronix?

TK: I didn’t like the way things were happening at the job I had, so I interviewed with Mike Jensen and David Arnold and im-mediately felt that I could trust them. Mike had been my advisor at BYU. And then I met the other members of the engineering team and thought they’d be a good group to work with.

JW: David was my professor at BYU, so I had worked with him and knew what kind of a man he was. I had offers from bigger companies, but I thought it was worth the risk to join a start-up because of David. And I was excited for the chance to create a brand new product.

AB: The main attraction for me was working with David as well. He’s the kind of person you can trust. I liked his ideas and the technology he wanted to develop, but mostly it was the idea of

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t From left to right: Jonathan waite, allen black, thomas Karlinsey

12 Pulse Magazine • Fall 2010

Feature artiCle

working with him and helping him start this company.

Pulse: What was it like to create a device from scratch and watch it develop into a marketable product?

JW: I remember when we created the first prototypes, we’d be out on the side of the road with our equipment and we’d get so excited at every blip on the screen.

TK: There was a feeling that everything had to be done so quickly. We had a goal to

get a product out to market, and we were so focused on meeting that goal.

AB: There was a lot of frustration, too, be-cause we were the new guys on the scene and felt driven to prove ourselves. We pushed so hard to get SmartSensor done, and then it didn’t move in the market as quickly as we wanted. Departments of transportation do things very slowly, and I remember feeling like we were making progress but worrying if we’d ever really arrive.

JW: The great thing is we’ve had a lot of control over the engineering process, how things develop and come together.

AB: And the chance to be involved in the whole process, from inception and design to actually manufacturing a product.

Pulse: What kind of learning curve was there in the ITS industry?

JW: Well, it was all new to us. We all had to learn about the industry, about our

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Pulse Magazine • Fall 2010 13

Feature artiCle

competitors. None of us knew what a traf-fic cabinet was, or what went in a cabinet.

TK: In a lot of ways, we were lucky to find a niche where there wasn’t a lot of competition. The only competitor wasn’t innovating, so it was fairly easy to catch up and match them.

Pulse: What challenges did you encounter early on in the development process?

AB: Making money is always the challenge. Wondering if all the work you’ve done will be successful.

TK: The challenge for me was knowing when we were done and the product was final.

JW: Yes, trying to figure out how to finish it and then sell it. How do you package it? What kind of testing needs to be done? There were times when it felt like Smart-Sensor 105 would never be finished!

Pulse: So how has the company changed since you first started?

TK: We’ve gone through a couple of significant growth cycles and they were accompanied by some growing pains.

JW: When we started, we knew everybody working here. Now that we’ve grown, there are a lot of people that I know by sight but I don’t know them well.

TK: To me, it feels like we are a lot more stable. We have better marketing ma-terials, and we actually have different departments for marketing and tech sup-port and manufacturing.

JW: We actually have some processes in place. In the beginning it was pretty infor-mal, and we kind of created the process as we went along.

AB: It really was like a bunch of engineers in a garage throwing ideas around. We were a little better organized than that, and better funded. We were nobody in the market, and now we are a recognized

name, a major player now. Now we have to decide what markets not to support, whereas in the beginning we jumped at everything that came up.

Pulse: Because this was a start-up, what kind of non-engineering related activities were you asked to participate in, and did you enjoy them?

JW: I actually got involved in some of the sales trips early on. I went along as a tech-nical advisor, and I really enjoyed going out and meeting customers. We did a lot of roadside demonstrations to show what our product could do. Today, I do much less of that.

AB: A lot of us have been involved in tech support, by necessity. When someone needed help with a product, they often got connected directly to an engineer.

Pulse: What does it mean to you to work for Wavetronix?

AB: To me, the main thing is it’s a stable, secure place to work. The company is very family-friendly. And I feel very loyal to Da-vid because I feel like he’s been loyal to me. Plus, we’re doing something worthwhile. Our products actually benefit the world.

TK: The thing that keeps me at Wavetronix is the chance to work on a team with good people. I enjoy the team environment we have here.

JW: I appreciate the open atmosphere David has set. I understand where the company is at and where it’s going. I feel like I can come in and have a part in that, and by doing my job each day I help the company move along and be productive.

Pulse: How did you want Wavetronix to be perceived in the industry, and do you feel like that perception has been realized?

TK: We really wanted to have a superior product. That was very important to us. I don’t know if we’ve completely met our initial goals yet, but I do believe people

in the industry recognize our quality and appreciate what our sensors can do.

JW: From early on, we’ve been very re-sponsive to our customers, entertaining their requests and trying to give them what they wanted. I think we still do a very good job of that today, although we’re not quite as fast as we were in the early days.

AB: We try to do business with integrity. We’ve always taken pride in the fact that we could deliver on what we promised, and we’ve taken great care to see that we do what we say we can do.

Pulse: What goes through your mind when you drive along and see a Smart-Sensor installed next to the road?

AB: It’s very gratifying.

TK: I always want to point it out to people, and I have to resist the urge because other people don’t care as much about it as I do.

AB: I don’t have to point them out to my teenage son; he looks for them and points them out to me.

JW: It’s nice when you’re somewhere far away to drive down the road and see one that you had no idea was there. Very gratifying.

Pulse: Where do you see the company in the next ten years?

AB: I hope I’m still here, and I kind of hope David’s still here. I see us being a lot more international than we are now, and maybe more spin-off companies, or at least more divisions in the company.

JW: I just picture us continuing to grow and getting better at what we do.

TK: Yes, I think the next 10 years will be a lot like the first — incremental improve-ments, gradual growth, steady and stable.

AB: It will be fun to see, though. In my ex-perience, time moves incrementally faster, so the next 10 will probably fly. n

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Feature artiCle

16 Pulse Magazine • Fall 2010

When Wavetronix introduced the original SmartSensor in 2002, it was literally one of a kind. Unique and innovative, the new sensor provided consistently accurate traffic data under a variety of weather conditions. SmartSensor became known

for its easy installation process and its ability to monitor up to eight lanes of traffic, but it was the sensor’s unique auto-configu-ration feature that captured the ITS industry’s attention and drove Wavetronix to the top of its market. This patented feature allows users to quickly and easily detect traffic on the roadway. The auto-configuration capability, combined with a simple user interface and the company’s patented Digital Wave Radar technology, made SmartSensor a product in high demand among departments of transportation throughout the United States.

Over the last eight years, the original SmartSensor has proven itself many times over as a reliable and high-quality sensor for traffic data. Although it has been partially eclipsed by the true high definition detection of SmartSensor HD, the original sensor continues to have remarkable longevity in the marketplace and is currently installed in many parts of North America, China, and Taiwan. In an effort to continually improve the SmartSensor

Sensor reloaded

by Jimmy Bragg

With a new look and a few improvements, the original

SmartSensor remains in high demand and proves it is still a

force to be reckoned with.

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Pulse Magazine • Fall 2010 17

Feature artiCle

product line, Wavetronix has recently redesigned the sensor’s hardware and re-

named it the SmartSensor V. Thomas Karlinsey, director of engineering

development at Wavetronix, says the redesign was prompted by two important factors.

“First, we wanted to keep the sensor up to date with current circuit board-level electrical components,” Karlinsey says,

“and second, we wanted to keep up with the market demand for

the sensor, which will continue into the foreseeable future.”

SmartSensor VThe original sensor was designated the SmartSensor 105 in reference to the 10.5 GHz X-band operating frequency it uses. According to Karlinsey, the name was changed to SmartSensor V to differenti-ate this version from the original. “It also gave our marketing department the op-portunity to bring the sensor’s name in line with the names of the other sensors in the product line,” he says.

Besides the name change, the Smart-Sensor V is housed in a new case and utilizes a smaller, more manageable con-nector. By eliminating unused pins, the SmartSensor V now uses a 10-pin mili-tary-spec connector, but the SmartSensor V can be ordered with a 26-pin connector if necessary, so that it can be used as a direct replacement for SmartSensor 105. Additionally, the SmartSensor V features changes to its power specifications and new software; other changes have also been included that are specific to Smart-Sensor Advance, Wavetronix’ innovative intersection detection and dilemma zone protection device.

power and SurgeThe SmartSensor V has been designed to consume considerably less power than the original SmartSensor: just 3.2 W of power compared to the 7.5 W of power consumed by the SmartSensor 105. “This makes SmartSensor V a more attractive choice for solar-powered, battery-powered or other power-sensitive installations,” Karlinsey says.

In addition, the sensor housing now features a grounding lug that, when con-nected to earth ground, enables on-board protection from voltage surges. “This means that unless the sensor will be in-stalled in an area that receives an abundant amount of surges, there should no longer be a need to have external surge protectors like the Click 200 installed in a pole-mount cabinet near the sensor,” Karlinsey says.

“Internal surge allows you to cut costs, but in areas where extra protection is needed, a pole-mount cabinet may still be necessary.”

To accommodate the new hardware platform, Wavetronix has created a new version of the SmartSensor Manager soft-ware that can be used with either the new SmartSensor V hardware or with the origi-nal sensor. Karlinsey says, “No changes have been made in this software to the sensor algorithms or to the software func-tionality and its ease of use.”

SmartSensor advanceLike SmartSensor V, the SmartSensor Advance features a new case, consumes only 3.2 W of power and includes internal surge protection. However, the redesigned SmartSensor Advance offers other changes unique to that sensor. “Hardware and soft-ware changes have been implemented to improve performance and make the sen-sor easier to configure,” Karlinsey explains.

First, SmartSensor Advance now em-ploys an 8-pin, military-spec connector and two RS-485 ports. According to Kar-linsey, these new RS-485 ports allow for longer cable runs. “Using the old Smart-Sensor Advance, a cable run worked well up to 600 feet using an RS-232 port,” Kar-linsey says. “Now that the sensor uses only three Watts of power and utilizes RS-485 communication, users will potentially be able to run a cable thousands of feet.”

This redesign also makes it possible for SmartSensor Advance and SmartSensor Matrix to be used at the same semi-actu-ated intersection. “Both sensors use the same cable, cabinet equipment, and Click 112/114 detector rack cards, simplifying the integration of both sensors at the same intersection,” says Karlinsey. “Using both sensors will make intersections more safe and cost-effective.”

Like SmartSensor V, the redesigned SmartSensor Advance can be purchased with a 26-pin connector and RS-232/RS-485 ports so that the sensor can be used as a direct replacement for the original device.

Second, SmartSensor Advance has been redesigned to work with the SmartSensor six-conductor cable junction box, elimi-nating the need of determining a custom cable length and pulling that cable from the sensor to the cabinet. The junction box facilitates the cable wiring process by providing a connection between the sensor and the home run cable; the box is also small enough that it will fit into a hand hole or can be attached to the sensor mount itself.

“There is now a standard cable length to the junction box, and using a junction box reduces the possibility of over- or un-derestimating the amount of cable you will need at an installation and wasting money on cable that is not needed,” says Karlinsey.

Third, the SmartSensor Advance rede-sign includes a new version of software that works with both versions of the sensor and greatly simplifies the configuration process. In addition to the Normal and Latched channel options found in previous versions of the software, the new version of SmartSensor Manager Advance also in-cludes a Simple channel option that allows users to configure a single zone with filters for speed and estimated times of arrival.

“Simple channels have a straightforward in-terface and are easier to configure because they only allow one zone to be actively used,” Karlinsey says. “The Simple chan-nel is recommended for applications like dilemma zone protection where typically only one zone is needed.”

Both the original SmartSensor and SmartSensor Advance remain in high demand and continue to solve critical de-tection problems for DOTs throughout the country. Wavetronix is dedicated to the continued success of all of its products, and the redesigned SmartSensor V and SmartSensor Advance are evidence of this tradition of continual improvement. n

Jimmy Bragg is a writer and technical docu-mentation manager at Wavetronix.

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18 Pulse Magazine • Fall 2010

Feature artiCle

great white northby Dale Bartlett

Transportation officials throughout Canada are embracing SmartSensor and reaping the ben-

efits of true high definition radar.

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Pulse Magazine • Fall 2010 19

Feature artiCle

Few countries understand the challenges of effective traffic management better than Canada. With nearly 900,000 kilometers (app. 559,234 miles) of roadway,

Canada boasts one of the most unique transportation systems in the world. In-deed, transportation has played a symbolic and tangible role in the development of the country ever since the completion of the transcontinental railroad in the 1870s. Today, effective traffic management re-quires accurate traffic detection. With the advancement of radar detection technolo-gies, Canada has seen tremendous growth in the use of Wavetronix’ high-definition radar sensors to solve its most difficult de-tection problems.

To say that Canada has a lot of road to cover is an understatement. It is esti-mated that Canada’s roads could circle the globe nearly 22 times. With a land mass larger than the United States, its neighbor to the south, but with one-tenth of the population, Canada has faced the daunting task of providing a reliable transporta-tion system despite funding challenges and despite the sometimes harsh weather conditions. Funding for most projects is done primarily at the providence- and city-level, and transportation officials rely on a combination of unique technologies and innovation to receive the greatest return on their investment.

Even with these difficulties, Canada has put together several aggressive transporta-tion initiatives which continue to provide a transportation model for the rest of the world. These initiatives include improv-ing mobility; increasing safety; making overall transportation more efficient; pro-viding a financial base for new highway infrastructure through tolling; fostering public-private partnerships; and improv-ing transportation demand management through road pricing and the promotion of mass transit and high occupancy vehicle lanes, which in turn can benefit air quality by reducing greenhouse gases.

Each of these initiatives is dependent upon the collection of accurate traffic data, and for many years, the use of radar has been an essential component in the ITS

applications implemented in Canada. In the past, radar devices were used to help compensate for the difficulties caused by weather: snow and ice can accumulate on roads, shifting lanes enough to negatively impact the effectiveness of loops; and thick snow, rain, sleet and fog impair the use of video detection systems. Unfortunately, the earliest radar detection devices suffered from poor performance due to technology constraints, making radar a less attractive technology for Canada’s ITS installations.

In recent years, the technology ad-vancements offered by Wavetronix have made radar a more viable option for ef-fective traffic detection. First, Canadian transportation ministries tested the origi-nal Wavetronix SmartSensor and noted a vast improvement in counts, speeds and occupancy data compared to the radar de-vices they had used previously. This made the original SmartSensor the “sensor of choice” in providing reliable ITS flow data. More recent tests have shown that Smart-Sensor HD performs at an even greater accuracy level, providing the per vehicle speeds and statistical data needed for both planning and ITS.

Today, SmartSensor HD is installed at locations throughout the country, in-cluding at mid-block locations where SmartSensor HD provides data vital to the transportation infrastructure and signal timing. The sensors have not only reli-ably provided important data, they have done so without the costs associated with in-ground detection, saving Canadian agencies precious transportation dollars. Wavetronix is represented in Canada by Fortran Traffic Systems, Ltd. Of Toronto; Interprovincial Traffic Services of Surrey, British Columbia; and by Tassimco Tech-nologies of Quebec.

Most recently, Canada has added Smart-Sensor Matrix to its intersection detection arsenal. City and provincial transporta-tion departments have found it difficult to implement and maintain effective intersec-tion control, due to both environmental and funding issues. SmartSensor Matrix provides these agencies with an out-of-the-ground solution that eliminates many of the visual problems associated with video

detection. So far, SmartSensor Matrix in-stallations across the country have been a resounding success, and transportation officials cite the sensor’s ease of installation and its ability to perform in any weather or light conditions for its swift adoption.

With nearly 100 deployments in the first part of this year, SmartSensor Matrix is proving that technology and innovation can change the difficulties faced by trans-portation departments worldwide. Signals which were once visited on a routine ba-sis for maintenance and trouble calls are no longer an issue for the cities using SmartSensor Matrix. Meanwhile, traffic collisions and congestion, which take a heavy toll in lives, lost productivity and wasted energy, are managed and elimi-nated for the average Canadian driver, at a price and value which is greatly needed in today’s tight economy. n

Dale Bartlett is a sales manager at Wavetronix.

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Introducing stop bar detection from Wavetronix. SmartSensor Matrix detects vehicles within 100 feet of the stop bar — day or night, rain or shine. Simply powerful, powerfully simple.

www.wavetronix.com

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Introducing stop bar detection from Wavetronix. SmartSensor Matrix detects vehicles within 100 feet of the stop bar — day or night, rain or shine. Simply powerful, powerfully simple.

www.wavetronix.com

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t this image of brigham young university campus in provo, utah shows the detail produced by imSar’s

nanoSar radar technology.

22 Pulse Magazine • Fall 2010

Feature artiCle

Ryan Smith can talk about radar all day. Ask him the right questions, and he will fascinate you with his expertise. As found-er and president of ImSAR, he

explains synthetic-aperture radar with ease, and he talks about the products his company is creating with the pride of someone who knows they’re doing something unique. A quiet man, Smith seems almost too laid back, with only a gleam in his eye and a small smile at the corners of his mouth revealing just how passionate he is.

“There are some big things happening,” Smith says. “We’re creating what I call a disruptive technology, and it’s defining a whole new market. That’s exciting to me.”

SAR is a type of radar that processes multiple waveforms to create high reso-lution images. ImSAR manufactures incredibly small SAR devices for un-manned aerial vehicles (UAVs). Each SAR unit generates and receives waveforms, and does all of the compression and im-age formation in a small box that weighs approximately two pounds. Current products include the aptly named Nano-SAR, versions A and B, an X-band sensor

capable of real-time image formation; and Leonardo, a KU sensor that operates in a higher frequency for higher resolution.

“It’s a very impressive sensor for its size,” says Smith. “We had to push a lot of boundaries to make it work.”

The resulting images are astounding. Buildings, roads, railroad tracks, even vegetation, appear with remarkable clar-ity. Because radar works independent of light, the images are equally clear day or night, and they are unaffected by storms or fog. In one image, Smith points to an area in which you can clearly see the holes on a golf course. “We have 12-inch resolution, so if you had two Coke cans separated by 12 inches, you would see two distinct objects in an image taken from an altitude of 3,000 feet,” Smith explains. “At one-meter resolution, two objects a foot apart would appear as just a single blob.”

Smith’s academic and professional ca-reers have been focused on radar. As a student at Brigham Young University, his master’s thesis explored SAR for UAVs. Then, as one of the original members of the Wavetronix engineering team, Smith was instrumental in developing the Digital Wave Radar technology used in

radar Visionsby Don leavitt

A former Wavetronix engi-neer is taking radar into a

whole new frontier, creating highly detailed images that

defy imagination.

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Pulse Magazine • Fall 2010 23

Feature artiCle

SmartSensor. “I learned a lot at Wavetron-ix about team integration and what it takes to run a company, from marketing to sales channels,” Smith says. “I had the chance to refine some of my system skills, and I got to learn firsthand the issues involved in manufacturing a high quality product.”

From BYU to Wavetronix, a lot of Smith’s radar experience was gained in his work with David Arnold, who now serves as a member of ImSAR’s board of directors. “He gave me guidance in what to look at, and he gave me a lot of latitude to explore to see what works and what doesn’t,” says Smith. “He also taught me the value of having a really good demon-stration. If you have a good product that demos well, it’s a lot easier to sell.”

As the development of Digital Wave Radar progressed, Smith’s interest in SAR continued. “I kept watching the market, and nothing was happening,” he recalls.

“I decided I needed to do something, and in November 2004 we started ImSAR.”

Since then, market demand for ImSAR’s high-capability sensors has in-creased dramatically. The company has tripled in size, and the quality of the imag-es they are able to generate has improved.

“Some of the best imagery we’ve ever got-ten has been created in just the last four to six months,” Smith says.

The military applications for ImSAR’s products are obvious, but there are com-mercial applications as well. In Provo, Utah, where ImSAR is based, the com-pany has done some work with the Utah County Sheriff ’s Search and Rescue team, looking for people lost on Utah Lake. “It’s very effective at night when the sheriff ’s people can’t see well,” Smith explains.

Several universities have purchased ImSAR technology, and within the next few months, ImSAR will have an ap-plication designed specifically for the transportation industry. “We can create digital elevation maps of construction zones that could completely replace tra-ditional surveying,” says Smith. “Right now, you have a surveyor on the ground walking all over the place. We can fly over in one pass and survey a one-foot grid with one-centimeter accuracy. That’s pretty dang cool.”

Smith says he was lured by the chal-lenge of the unknown and the chance to do what some people considered “un-doable,” but he acknowledges that a lot

of what ImSAR is doing simply wasn’t possible before. “What we’re doing today rests on several ground-breaking tech-nologies that have only appeared in the last few years,” he says. “It’s a combination of eight or nine different developments, from better electronics and better pro-cessing to better packaging. The truth is none of this was possible five years ago.”

But ImSAR’s success is due to a lot of hard work, and not just being in the right place at the right time. “Our team’s been very aggressive in the pace at which we’ve accomplished things,” Smith says. “Our products are an order magnitude smaller in size, weight and power, and many cus-tomers say it’s the best money they’ve ever spent in radar programs.” As a result, the future for ImSAR looks very bright in-deed. “The world of radar is very, very rich, and whatever you can do with big radar, we’re going to try to do with smaller radar.” Smith’s eyebrows raise and the smile at the corners of his mouth gets a little bigger.

“The sky’s the limit,” he says. n

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24 Pulse Magazine • Fall 2010

appliCation note

AN-0012 use of SmartSensor matrix to Detect bicycle traffic

SmartSensor Matrix has been successful in detecting vehicular traffic at the intersection stop bar, and additional investigations have shown that SmartSensor Matrix is also effective in detecting the presence of bicycles both in dedicated bicycle lanes and in lanes for mixed bicycle and motor vehicle traffic. This document presents the scenarios in which SmartSensor Matrix effectively detects bicycles, as well as the limitations of bicycle detection.

Detecting bicycles in Vehicle lanesTesting has shown that the sensitivity of the SmartSensor Matrix is such that bicycles are effectively detected and tracked with similar accuracy to motor vehicles. The SmartSensor Matrix, therefore, is ef-fective in systems that must detect bicycles and provide traffic signal service to the bicyclists.

Figure 1. Bicycle alone. In this example, the bicycle is detected.

Bicyclists that arrive on approaches on which vehicles are located in adjacent lanes may not be detected independently from the vehicles. This effect is not due to the sensitivity of the sensor but to the mea-sured distances between the bicycle and the vehicle. as shown in Figure 2, the radar response from a vehicle comes primarily from the near surface of the vehicle. Thus, the distance measured by SmartSen-sor Matrix is the distance to the vehicle’s near side.

as shown in the figure, the measured distance to a bicycle that is adja-cent to a vehicle in the next lane out may be too small for the bicycle and the vehicle to be distinguished as separate vehicles. a bicycle on the far side of a vehicle, however, will have a greater measured separation and will be detected separately, provided the vehicle does not occlude the bicyclist.

Figure 2.

14.1' 9.9'

12' 12'

Difference between center of vehicle and radar range for bicycles and cars

NotE: Distances in this diagram are estimates only and will vary based on vehicle types and mounting locations.

Since SmartSensor Matrix detects lone bicycles reliably, and since a bicycle-vehicle merged detection still results in a detection, the impact of bicycle-vehicle merging on intersection performance is minimal.

Figure 3. If the bicycle and vehicle are both in through lanes, it doesn’t matter if de-tections are merged because either way, there will be a call placed for a green light.

on an approach with a through phase and a left-hand turn phase, the one scenario that will effect intersection performance is when a bicyclist is located in a left-hand turn lane and a vehicle is located in an adjacent through lane. In this case, a call may not be placed for the left-hand turn phase until the through phase receives the green and the vehicle leaves the approach. at this point, the bicyclist would be detected and a call will be placed on the left-hand turn phase.

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Pulse Magazine • Fall 2010 25

appliCation note

Figure 4. If the bicycle is in a left-turn lane and its detection is merged with a nearby vehicle, then it might not be detected, and a call might not be placed for the left-turn lane until the vehicle leaves the approach.

Detecting bicycles in Dedicated bicycle lanesapproaches with a dedicated bicycle lane can be configured in the SmartSensor Matrix software by either configuring the bicycle lane alongside the vehicular lane or by widening the vehicular lane so that the bicycle lane is included. If a separate bicycle lane is configured, keep in mind that, as discussed in the previous section, bicycles that are adjacent to vehicles may not be detected separately. For this reason, a detection zone in a bicycle lane that is adjacent to a vehicle lane should be mapped to the same channel output as the adjacent vehicle lane. This can be accomplished by either creating a single de-tection zone that includes both the vehicle lane and the bicycle lane or by mapping the bicycle lane detection zone to the same channel output as the detection zone in the vehicle lane.

Figure 5. The bicycle lane is adjacent to a vehicle lane so the bicycle lane detection is combined with the vehicle through lane detection.

If a bicycle lane is separated from the nearest vehicle lane by ten feet or more, then bicycles in that lane will be detected independent of vehicle traffic and the output of a detection zone in that lane can be mapped to a separate channel output.

Figure 6. The bicycle lane separated by 10 feet from the other lanes; a zone is set up for bicycle detection.

Since lanes configured in SmartSensor Matrix are directional, only bicycles moving in the defined lane direction will result in a detection call. Bicycles moving against the defined lane direction will not be detected. Stopped bicycles will create a detection.

ConclusionSmartSensor Matrix is effective in detecting bicycles and providing traffic signal service for the bicyclist in many scenarios. Some special considerations must be made when determining if SmartSensor Matrix will work in a specific bicycle detection application. n

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north & South america

Canada

Fortran Traffi c Systems Limited470 Midwest RoadToronto, Ontario M1P 4Y5p (416) 288-1320www.fortrantraffi c.comNew Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island

Interprovincial Traffi c ServicesUnit #1, 2153-192nd StreetSurrey, BC V35 3X2p (604) 542-8500www.interprovincial.comAlberta, British Columbia, Manitoba, Northwest Territories, Nunavut, Saskatchewan, Yukon

Tassimco Technologies3100 Jacob JordanTerrebonne, QC J6X 4J6p (450) 477-5262www.tassimco.comQuebec

united States

Advanced Traffi c Products909 SE Everett Mall Way, Suite

B280Everett, WA 98208p (425) 347-6208www.advancedtraffi c.comAlaska, Arizona, California, Idaho, Montana, Nevada, Oregon, Washington, Wyoming

ASTI18 Blevins DriveNew Castle, DE 19720p (302) 328-3220www.asti-trans.comDelaware

Highway Tech6 Sabattus RoadPO Box 1209Sabattus, ME 04280p (207) 375-8248Maine, Massachusetts, New Hampshire, Rhode Island, Vermont

Iron Armor1290 Fox LaneSuffi eld, OH 44260m (330) 608-5002Kentucky, Ohio, Western Pennsylvania, West Virginia

Marbelite Co., Inc.PO Box 239Manasquan, NJ 08736p (732) 292-2100www.marbsignal.comNew York

Mid American Signal2429 S. Mill StreetKansas City, KS 66103p (913) 432-5002www.midamsignal.comArkansas, Iowa, Kansas, Western Missouri, Nebraska, Oklahoma

Quality Traffi c862 Visco DriveNashville, TN 37210p (615) 772-7600e [email protected], Mississippi, Tennessee

Signal Control Products, Inc.199 Evans WayBranchburg, NJ 08876p (908) 231-1133www.signalcontrol.comNew Jersey, Eastern Pennsylvania

Signal Service, Inc.43 Franklin StreetEast Hartford, CT 06108p (860) 289-8033www.signalservice.netConnecticut

Summit Traffi c Solutions11757 W Ken Caryl Avenue,

Suite F-411Littleton, CO 80127p (303) 933-2843e info@summit-traffi c.comwww.summit-traffi c.comColorado, New Mexico, Utah

Traffi c Control Corporation10435 Argonne Woods DriveWoodridge, IL 60517p (630) 543-1300www.traffi ccontrolcorp.comIllinois, Indiana, Michigan, Minnesota, Eastern Missouri, North Dakota, South Dakota, Wisconsin

Transportation Equipment & Services

55 Holstein LaneYoungsville, NC 27596p (919) 623-8952e [email protected] of Columbia, Maryland, North Carolina, Virginia

Transportation Control Systems

1030 S 86th StreetTampa, FL 33619p (813) 630-2800www.tcstraffi c.comFlorida (Intersection & Planning)

Twincrest Technologies2411 FM 917PO Box 757Mansfi eld, TX 76063p (817) 539-2200e [email protected], Texas

Utilicom Supply Associates4400 Shackleford RoadNorcross, GA 30093p (404) 298-7700www.utilicomsupply.comGeorgia, South Carolina

europe, africa & middle east

europe

Actime BVHeuveleindstraat 55371 NL RavensteinTh e Netherlandsp +31 (0) 486 412846e [email protected], Luxembourg, Netherlands

AGA Group107 Monadnock RoadChestnut Hill, MA 02467United Statesp +1 (617) 630 0011e [email protected], Russia, Ukraine

Far Dataul. Lipowa 330-702 KrakÓwPolandp +48 (012) 255 99 99e [email protected] Republic, Poland, Slovakia

Corporate Sales Offi ceMike Rosep +1 (801) 764-0277e [email protected]

Florida Sales Offi ceStephanie Hobackp +1 (407) 388-0343e [email protected]

Northern Europe Sales Offi ceRuss Connelyp +44 (0) 7502 318 360e [email protected]

26 Pulse Magazine • Fall 2010

DiStributorS

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Magsys1 Bis, rue Mazagran64200 BiarritzFrancep +33 (0) 5 24 33 00 16e [email protected]

Olsen EngineeringNavervej 30DK-4000 RoskildeDenmarkp +45 4675 7227www.olsene.dkDenmark, Estonia, Finland, Latvia, Lithuania, Norway, Sweden

QuadrexC/ Muntaner 262, 4º-1ª08021 BarcelonaSpainp +34 93 202 29 24e [email protected], Spain

RennicksKilbride, MulhuddartDublin 15Irelandp +353 1 885 9200www.rennicks.comIreland

asia & australia

asia

CMS Traffi c Systems Ltd.70 Lake Road, Bhandup (W)Mumbai 400078Indiap +91 (022) 3078 0222/0333www.cms.com/cmstraffi cIndia

ItraMAS Technology Sdn BhdNo. 1, Jalan PJU 8/5A,Damansara Perdana,47820 Petaling Jaya,Selangor Darul EhsanMalaysiap +60 (3) 7727 0979e [email protected]

L&B Systems Co., Ltd.UNICON Building, 3rd fl oor,140-17, Samseong-dong,

Gangnam-gu,Seoul 135-090South Koreap +82 070 8871 9471e [email protected] Korea

Nam Yeong Information Technology

Avenida do Dr Rodrigo Rodriquez,Nam Kwong Building 2/FMacaup +853 8391 1572e [email protected]

PT Telehouse EngineeringJL. A.H Nasution No.236 Ujung

BerungBandung 40614Indonesiap +62 (22) 780 2700e [email protected]

QTC Traffi c Technologies, Ltd.Unit C & D, 5/F.Candy Novelty House164 Wai Yip StreetKwun Tong, KowloonHong Kongp +852 2535 8112Hong Kong

Sunsky International Ltd.FL3, No. 99, Bao Chung RoadHsin-Tien City, TaipeiTaiwanp +886 (2) 2911 6623www.sunsky.com.twTaiwan

TMS Engineering Co., Ltd.50/413 Moo 6 Tambol BanmaiAmphur Pakkred, Nonthatburi

11120Th ailandp +66 (2) 984 1192e [email protected] ailand

australia & new Zealand

Aldridge Electrical IndustriesHarvey Norman Business ParkUnit 11 Cnr Bay & Atkinson

RoadsTaren Point NSW 2229Australiap +61 (02) 9540 9966e [email protected]

HMI Technologies LimitedPO Box 38164HowickAuckland 2145New Zealandp +64 9 572 0006e [email protected] Zealand

Southern Europe & Middle East Sales Offi ceBruno Claveriep +33 68795 2471e [email protected]

China Sales Offi ceMinder Dayp +86 (10) 6494 3046e [email protected]

Africa, Australia & Pacifi c Rim Sales Offi ceRoss Frenchp +65 9070 0520e [email protected]

Pulse Magazine • Fall 2010 27

DiStributorS

Page 28: Celebrating SuCCeSS ‘V’ inVaSion · Celebrating SuCCeSS After 10 years, Wavetronix is well-positioned for a fantastic future, p. 6 ‘V’ inVaSion A new look helps keep the original

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