celebrity content marketing: inspiring fans & users to participate
TRANSCRIPT
Inspiring Fans & Users to Participate
Everyone is a fan of something…
For example, I am a fan of:
BARBRA HISTORICAL FICTION MASCARA THE WALKING DEAD
the social networks can tell you this about me
participation needs to be triggered
it’s all about content.
it’s all about the right content.
WITTY!WARM! HILARIOUS!
HANDY!HELPFUL!OMG! SURPRISE!
SWEET!
SEXY!ADORABLE!
ABSURD!
DELICIOUS!
INSPIRING!
USEFUL!
RELATABLE!
CONTENT
we are all in show business now.
At WhoSay, we specialize in bringing influencers and celebs into the mix to distribute the RIGHT
content to the RIGHT people, and THEN participation naturally occurs.
CASE STUDYStorytelling Campaign
BRAND GOALSDrive awareness and
participation amongst Millennial women who
are health-conscious
CPG MOUTH WASH #TarterRinse
To launch a new dental rinse, CPG BRAND teamed up with
WhoSay to create a dynamic social journal documenting the
healthy morning routines of three influential millennial stars…
CPG MOUTH WASH #WakeUpWithMe
the right storytellers
Nina Dobrev Star of television hit series
The Vampire Diaries
Melissa Rauch Star of Emmy-Award winner
The Big Bang Theory
Alexa Vega Actress
Spy Kids
CPG MOUTH WASH #WakeUpWithMe
THE BRAND IS THE CO-STAR
FAN TARGETING #WakeUpWithMe
Celebrities Posts Engagements
3 24 12MM+ UGC Generated
5,890
CPG MOUTH WASH #WakeUpWithMe
the content needs to be authentic and tell a story. The brand is the co-star.
it’s not only about video
it’s not only about video
CASE STUDYIt’s worked on me.
REEDUS VIDEO!
REEDUS VIDEO!
KEY TAKEAWAYS
• We’re all in show business and content is key
• The right content is entertaining and serves a purpose
• The brand is the co-star
• When the right talent delivers the right message to the right fans, participation naturally occurs