cellcast sales presentation

Proprietary and ConfidentialExternal distribution only with written consent from OnPoint Digital,

Inc.

CellCast Mobile Learning SolutionOverview for Training & Development Teams

• Company Overview

• Mobile Learning Landscape

• Market Analysis

• Process Methodology

• The CellCast Solution

• Customer References

• mLearning Demonstrations

AGENDA

Company Overview

COMPANY BACKGROUND

• Formed in 2001 by experienced team of systems integration, software development & media experts; targeting enterprise accounts

• Offering end-to-end mobile content delivery and communications technology under the CellCast® Solution brand supporting six different mobile platforms

• Complement core offerings with consulting, support, content production and custom development services

• Headquartered in Georgia USA with offices in Australia & New Zealand plus partners in Canada, APAC & EMEA

• Acquired LiquidTalk (Oct ’08); combined entity manages 100+ enterprise installations and 1M+ licensed users worldwide, including 150,000 mobile participants

INDUSTRY AWARDS & PRESS RECOGNITION

“This software meets an increasing need for

smartphone applications that go beyond e-mail.”

“There’s no question applications like LiquidTalk

will be embraced by forward-looking CIOs”

“Us[es] the iTunes style content-syncing and

organization to manage business info that mobile

workers need. Good idea.”

Five Wins for CellCast Solution Oct 2007 & Oct 2008

“Best Mobile Learning” DevLearn Nov 2007

“Assessments Go Mobile with CellCast” Sept 2008

Mobile Widget Contest April 2008

“”FreePad Solution” Sept 2003

2003

“Mobile Learning Shootout” 1st Place (4 of 4 Categories)

http://www.informationweek.com/;jsessionid=5P5RQXOMOSVMOQSNDLPSKH0CJUNN2JVN

Mobile Learning Landscape

MOBILE LEARNING MARKET

• IDC predicts a billion mobile workers by 2011

• Proliferation of 3G networks, Wi-Fi and fixed-mobile convergence allows employees to work effectively from almost anywhere

• “Better/Faster/Cheaper” mobile devices abound – smartphones are delivering PC-like capabilities with email, web browsing and the ability to play rich media content as standard features

• Greater demands on workforce time and productivity puts pressure on “mobile” employees finding the time to keep up to date with required training

• Gen-Y is mobile & tech savvy and also highly collaborative; they have a strong preference for bite-sized training and continual reinforcement

MISCONCEPTIONS

• Content creation in the mobile space is complicated!

• Screens on mobile devices are too small to present content effectively!

• Learning on a mobile device is not as effective as learning online or in a classroom!

• Existing elearning courseware can easily be converted over for mobile delivery!

• Flash content works on BlackBerrys & iPhones!

• Every learner is motivated to use their mobile device for learning new things!

• All learners learn the same way!

Inexperienced Teams Have a Faulty Sense of Reference

HOW CAN ORGANIZATIONS USE MLEARNING?

- Just-in-Time Updates/Notifications

- Access to Biz Critical information

Sales & Service Training

- New Hire Training

- HR Updates, Alerts & Checklists

Risk/Compliance

- Product/Service Updates

Marketing & Product Management

- Reseller/Channel Training

- Executive Communications

- Checklists & Guidelines

- 1st Level Support/EPSS ToolsOperational/Support Services

- Deploy to Areas Lacking IT infrastructure

- On-the-Go Training & Reinforcement

EXAMPLE: INCREASE SALES PRODUCTIVITY

• 80% of revenues are generated by just 20% of an organization’s sales force1

• Salespeople forget 85% of content and skills within four weeks of training2

• Only 57% of reps made quota in 20073

• Sales cycles have lengthened by 22% versus 3 years ago4

• Rep turnover rates are at near-record highs (50%) and climbing5

“If sales professionals could gain just 12 more minutes of productive time each day, top-line revenue would grow by 2 percent for the typical organization”1

Sources: 1 Runzheimer International 2005 Total Employee Mobility Benchmarking Study; 2 2004 Miller Heiman Sales Effectiveness Study; 3 ASTD Journal; 4 CSO Insights 2007 Sales Performance Survey; 5 Sirius Decisions; 6 CSO Insights Sales Effectiveness White Paper Series;

• Content Production TimeTakes an average of 75% LESS time to produce content for mobile

• Content Production ResourcesTakes an average of 50% FEWER resources to generate materials

• Information Retention Mobile learners comprehend their assignments at the same/higher rates (compared to ILT/e-Learning)

• Content Assimilation Assignments are consumed MORE RAPIDLY by mobile learners

• Overall Satisfaction Assignments are consumed MORE RAPIDLY by mobile learners

FACT: MLEARNING PRODUCES RESULTS!

Competitive Analysis

Typical eLearning Creation & Deployment Model

AUTHORING TOOLS

CONTENT AUTHORS

DELIVERY PLATFORM

DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS

LMS

LCMS

PO

RT

AL

Online Users

Offline Users

Authors

CORE LMS/LCMS FLOW MODEL

ManagersArticulate

Flash

Camtasia

Captivate

Traditional mLearning Creation & Deployment Model

AUTHORING TOOLS

CONTENT AUTHORS

DELIVERY PLATFORM


LMS

LCMS

PO

RT

AL

Online Users

Offline UsersAuthors

COMPETITIVE ANALYSIS

Managers

MCMS

E-Learning

SMEs & Managers

PDAs

Mobile/smartphones

Zirada Kallisto

ImpaticaCTAD

“Media-based” Content & Deployment Model Tools

AUTHORING TOOLS

CONTENT AUTHORS

DELIVERY PLATFORM


LMS

LCMS

PO

RT

AL

Online Users


Managers

MCMS

SMEs & Managers

PDAs

Mobile/smartphones

Mobile Learners


Proprietary and ConfidentialExternal distribution only with written consent from OnPoint Digital, Inc.

CellCast Solution Authoring Platforms & Options

AUTHORING TOOLS

CONTENT AUTHORS

DELIVERY PLATFORM


LMS

LCMS

PO

RT

AL

Online Users


Managers

MCMS

SMEs & Managers

PDAs

Mobile/smartphones

Mobile Learners


Mobile Apps

Adobe Apps

O/A Apps

Internal Apps


Typical Enterprise Deployment Model

AUTHORING TOOLS

CONTENT AUTHORS

MOBILE + WSDL PIPE


INTEGRATION REQUIREMENTS

Managers

mLearningMobile SMEs

mLearning & CellCast

PO

RT

AL

WSDL, REST,

API, DWH

LMS, CMS or SFDC

ERP or HRIS

Dir. S

ervice

Online Users

Offline Users

Existing Enterprise

Platforms & Applications

LMS/LCMS


mLearning Content Creation & Deployment Model

INTEGRATION REQUIREMENTS


Proven ImplementationMethodology for mLearning

CELLCAST PROCESS METHODOLOGY

Begin

Completion

QualifyQualify

EducateEducateA

B

C

D

E

F

PreparePrepare

AnalyzeAnalyze

DeployDeploy

Build & ConvertBuild & Convert

ReviewReview

ManageManageG

H

Pre-Sales Support

POC, Pilot &Production

Phases

OngoingSupport

CELLCAST PROCESS METHODOLOGY

• Web Site, Demos & Solution Guide

Resources & Methods

• Evaluation Content, Readiness Assessment

Begin

Completion

QualifyQualify

EducateEducateA

B

C

D

E

F

PreparePrepare

AnalyzeAnalyze

DeployDeploy

Build & ConvertBuild & Convert

ReviewReview

ManageManageG

H

• Detailed Requirements Analysis

• Basic Setup & Administration, Training

• Content Creation/Conversion, Testing

• Accept. Testing, Launch POC/Pilot/Phase

• Ongoing Administration, Extra Integration

• Measure Results, Analyze Effectiveness

The CellCast Solution

MOBILE CONTENT FRAMEWORK

mLearning Content Types & Tools

Content & Content & Courseware Courseware

MediaMediaContentContent

Reference Reference MaterialsMaterials

Voice Voice ContentContent

Interactive Interactive MessagingMessaging

Alerts & Alerts & NotificationsNotifications

• HTML & Dreamweaver Courses• 3rd Party Mobile-ready Modules• Animated Slides & Flash Lite

• Downloaded Video/Audio• Streaming Video/Audio Clips• Side-Loaded Media Delivery

• HTML & TXT Pages• Adobe PDF Files• Syndicated Content (RSS)

• Phone-accessible Podcasts• Narrative Content• Interactive Surveys & Tests

• Reminders, Updates, Changes• Triggered Email & SMS Messages• via Business Rules, Template Driven

• Interactive Messaging Campaigns• Serialized/Subscription Content Delivery• Low Cost Data Collection Tools

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2

3

4

5

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Alerts & Alerts & NotificationsNotifications1

2

3

4

5

6

CellCastMessaging

Engine

CellCast Audio

CellCast Widgets

&Mobile Web Proprietary and Confidential

External distribution only with written consent from OnPoint Digital, Inc.

MOBILE CONTENT FRAMEWORK

mLearning Content Types & Tools

CellCast Basic Supports All Cellphones & Smartphones

Any Phone, Any Carrier, Anywhere

CELLCAST® SOLUTION




2

3

CELLCAST BASIC ARCHITECTURE

12

3

4

6

5

Audio


Advanced CellCast Adds Support for Smartphones

CELLCAST® SOLUTION







2

3

4

5

6

CELLCAST BASIC ARCHITECTURE

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2

3

4

5

6

7

8


Provides a Consistent Interface & User Experience

CELLCAST MOBILE WIDGETS

Apple iPhone

RIM BlackBerry Google AndroidWin Mobile 5/6

Nokia Symbian

Additional Support for Data-Enabled Cellphones

CELLCAST MOBILE WEB EFFORTS

iPhone Web App

(Sept 2007)

Data-Enabled Phone

(April 2009)

Qualcomm’s Plaza Publisher

(Aug 2009)

Mobile Widgets & Apps

• Assignments

• Notifications

• Master Library

• Recording UI

• Collaboration

Admin & Mgr. Portal:• Administrators: Create, organize

& deploy mobile content

• Managers: Track mobile user results, run reports/analysis.

CELLCAST® ARCHITECTURE

Web 2.0 UI for Users/Mgrs

• Master Library

• Select/Purchase

• Playlists & Sync

• Ecommerce

• Web 2.0 UI

CellCast Mobile Library - Partners

1,000+ mobile-friendly clips ready for delivery to nine (9) different mobile

device classes!

www.opmobile.com

Technology Demonstration

Additional Information

• For more Information on CellCast Solutions from OnPoint Digital:

mlearning.comopmobile.com

onpointdigital.com

• Please contact us at: +1-912-898-9202• Email: [email protected]

SUMMARY & CONCLUSIONS

cellcast sales presentation

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