cellular service

8/6/2019 Cellular Service

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A REPORT

OF

SEMINAR ON CONTEMPORARY ISSUES IN

MANAGEMENT

ON

CELLULAR SERVICE

SUBMITTED BY SUBMITTED TO

MOHD ASHAD Mrs. AMANPREET KAUR

ROLLNO- RT1901B43

REG. NO- 10901750

PROGRAME CODE-:194

LOVELY PROFESSIONAL UNIVERSITY

JALANDHAR PUNJAB


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TABLE OF CONTENT

TOPIC PAGE N.

i. Definition ofcellularservice ormobile service......3ii. Introduction ofcellularservice in India..................3

iii. Overview oftelecom industry.................................4iv. Growth ofcellularservice.......................................5v. Currently players in cellularservices in India........6vi. Service offered by cellularoperators......................6vii. Current issues........................................................13viii. Conclusion............................................................21

ix. Reference..............................................................22


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Definitionofcellular serviceor mobile service

A terrestrialradio-based service providing two-way communications by dividing the serving

area into aregularpattern of sub-areas or cells, each with a base station having alow-power

transmitterand receiver.

A telecommunications service that permits customers to usewireless, mobile telephones to

connect, vialow-powerradio transmission sites called cell sites, eitherto the public switched

networkorto othermobile cellularphones.

Introductionofcellular servicein India The postaland telecom sectors had started by British Government in India. In 1850, we may

called it is an origin ofCellularphone service in India.

Thefirst experimentalelectric telegraph Linewas started between Kolkataand Diamond

Harbour. In 1851, it was opened forthe British East India Company.

In 1985 Cellulartelephone service started on the Non-commercially basis in Delhi.

Private sectorallowed participating since1992 in telecommunication sector.

Govt. announced a National Telecom Policy' in 1994. Licenseforproviding cellularmobile

services granted by the government ofIndiaforthe Metropolitan cites ofDelhi, Mumbai,

Kolkataand Chennai. Cellularmobile service to be duopoly i.e. not more than two cellular

mobile operators could belicensed in each telecom circle, underafixed licensefeeregime

for10 years.

The Cellularservices were commerciallylaunched in August 1995 in India. This Cellular

mobile servicewas introduced with both the operators from public and private sector. In 1995

other19 more telecom circles get mobilelicenses.

In 1997 Telecom Regulatory Authority ofIndia- TRAI is set up to controlling oftelecomm

companies in India.

The New Telecom Policy 1999 announcement, and allowed FDI into telecom sector.

2003 - Internet and GPRS facilities areallowed through cellularservices providers.

In Jan 2004 -The government reduced import duties on the cellularsectore.g. Aerials &

Antennas from 32.7% to 21.8%, CellularPhones from 14.4% to 5%, Cellular infrastructure

foroperators from 21.8% to 16%.

In June 2004 -TRAI issues directions regarding to roaming facilityand is rules to all service


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providers.

July 2005- Regulation on Quality ofService ofBasic and CellularMobile Telephone

Services 2005 introduced on 1st July 2005.

Budget 2005-2006- FDI ceiling changed to 74 percent from theearlierlimit of49 percent.100 percent FDI was permitted in thearea oftelecom equipment manufacturing and

provision ofIT enabled services.

Overviewoftelecom industry

Indian Telecom sector, likeany other industrial sector in the country, has gone through many

phases ofgrowth and diversification. Starting from telegraphic and telephonic systems in the

19th century, the field of tele phonic communication has now expanded to make use of

advanced technologies like GSM, CDMA, and WLL to the great 3G Technology in mobile

phones. Day by day, both the Public Players and the Private Players are putting in theirresources and efforts to improve the telecommunication technology so as to give the

maximum to their customers.

The Indian telecom sector can be broadly classified into Fixed Line Telephonyand mobile

telephony. The major players of the telecom sectorareexperiencing a fierce competition in

both the segments. The majorplayers like BSNL, MTNL, VSNL in thefixed lineand Airtel,

Hutch, Idea, Tata, Reliance in the mobile segment are coming up with new tariffs and

discount schemes to gain the competitive advantage. The Public Players and the Private

Players share thefixed lineand the mobile segments. Currently the Public Players have more

than 60% ofthe market share.

Market shares of public and Private Players

Both fixed lineand mobile segments serve the basic needs oflocal calls, long distance calls

and the international calls, with the provision ofbroadband services in thefixed line segment

and GPRS in the mobilearena. Traditional telephones have been replaced by the codeless and

the wireless instruments. Mobile phone providers have also come up with GPRS-enabled

multimedia messaging, Internet surfing, and mobile-commerce. The much-awaited 3G

mobile technology is soon going to enter the Indian telecom market. The GSM, CDMA,


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WLL service providers are all upgrading themselves to provide 3G mobile services.

Along with improvement in telecom services, there is also an improvement in manufacturing.

In the beginning, therewere only the Siemens handsets in India but nowawhole series of

new handsets, such as Nokia's latest N-series, Sony Ericsson's W-series, Motorola's PDA

phones, etc. have comeu p. Touch screen and advanced technological handsets are gainingpopularity. Radio services have also been incorporated in the mobile handsets, along with

other applications like high storage memory, multimedia applications, multimedia games,

MP3 Players, video generators, Camera's, etc. The value added services provided by the

mobile service operators contribute more than 10% ofthe totalrevenue.

Growthofcellular service

India is the world's fastest growing Wireless market, with 729.57 Million mobile phonesubscribers as ofNovember, 2010. It is also the second largest telecommunication network inthe world in terms of number of wireless connections after China. The Indian Mobilesubscriberbase has increased in size byafactorofmore than one hundred since 2001 whenthe number of subscribers in the countrywas approximately 5 million to 729.57 Million by

Nov 2010.

As the fastest growing telecommunications industry in theworld, it is projected that Indiawill have 1.159 billion mobile subscribers by 2013. Furthermore, projections by severalleading global consultancies indicate that the total numberofsubscribers in Indiawillexceedthe total subscriber count in the China by 2013. The industry is expected to reach a size of344,921 crore (US$74.85 billion) by 2012 at a growth rate ofover26 percent, and generate

employment opportunities forabout 10 million people during the same period. According toanalysts, the sectorwould create direct employment for 2.8 million peopleand for 7 million

indirectly. In 2008-09 the overall telecom equipments revenue in India stood at 136,833(US$29.69 billion) during the fiscal, as against 115,382 crore (US$25.04 billion) a yearbefore.

A large population, low telephony penetration levels, and a rise in consumers' income andspending owing to strong economic growth have helped make India the fastest-growingtelecom market in theworld. Thefirst operator is the state-owned incumbent BSNL. BSNLwas created by corporatization of the erstwhile Indian Telecommunication Service, a

government unit responsible for provision of telephony services. Subsequently, after thetelecommunication policies were revised to allow private operators, companies such as

Vodafone, Bharti Airtel, Tata Indicom, Idea Cellular, Airceland Loop Mobile haveenteredthe , rural India outpaced urban India in mobile growth rate. Bharti Airtel now is the largest

telecom company in India.

India's mobile phone market is thefastest growing in theworld, with companies adding some18.98 million new customers in Oct 2010.

The total numberof telephones in the country crossed the 742.12 million mark on Oct 31st,2010. The overall tele-density has increased to 62.31% by Oct 31st 2010. In the wirelesssegment, 18.98 million subscribers were added in Oct 2010. The totalwireless subscribers


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(GSM, CDMA & WLL (F)) base is more than 706 million now. The wireline segmentsubscriberbase stood at 35.43 million with a decline of0.14 million as ofOct 31st 2010.

Currently players in cellular services in IndiaAt presently more than 26 players are providing Cellularservices in India. Some major

cellularservice providerin Indiaas follows:

BSNL, MTNL, AirTel, Idea Cellular, Tata Comm., Reliance Mobile, Vodafone/ Hutch, BPLMobile, Aircel, Spice, HSFL, Shyam Telelink, Virgin mobile, Hutchison Essar, HutchisonMax, Fascel, Dishnet Wireless, Escotel Mobile, Hexacom, Sterling Cellular, RPG Cellular,Bharti Mobinet, Usha Martin, Birla Tata AT&T, JTM/Evergrowth, Koshika, RPG Cellularetc.

Serviceofferedby cellularoperatorsCellularoperators also providing manyexciting features to increase theircustomerbaselikehello tunes, ring tones, mms, GPRS, callforwarding, callwaiting, voice mail, missed allinformation, call conferencing, contests, free offers, rechargevoucherdiscounts, life timevalidity, doublevouchervalidity, favourite numbers, night talkdiscounts etc. In ordertoachieve standards comparable to the internationalfacilities, the sub-sectorofvalue-addedservices was opened up to private investment in these services. CellularMobile TelephoneIndian Cellularservice companies are providing some new services than voice calls. CellularServiceusers areexpecting more convenient services from service providers. Hence, thesecompanies areupdating as percustomers' needs and providing innovative services to theircustomers'as followings.

1. Post Paid Service2. Pre Paid Service3. Life Time Validity Plans

4. Short Messaging Services (Text Messages)5. Mobile Instant Messaging6. Packet Switching In Networks

7. E-Mail Services8. Multi Media Messaging Services (MMS)

9. Ring Tones Downloads Facilities10. Hello Tunes Facilities

11. Roaming Facilities12. Public Mobile Radio TrunkService (PMRTS)

13. Internet & Mobile Net Facilities14. Wap-Open International Standard ForApplications That Use Wireless Communication

15. Games As PerDemands

16. CallDivert Facilities17. Call Barring Facilities18. Voice Mail Service19. Video Conferencing20. Radio Paging etc.


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Post paid service

Post Paid: A model ofcellularservicewhereby the customer is charged forusage in the priormonth (hence 'post'usage), and hence does not featureany limitations on volume of serviceused. In contrast the Prepaid modelasks customers to add a certain amount to theiraccounts

priorto usageand theirmaximum usage is limited to theamount that is added to theaccount.

Depending on the country ofusage, there might bea numberof types of charges associatedwith such service: -Line Rent or Fixed charges which are basically fees charged by theservice provider for the privilege of maintaining a phone numberand account with them. -VAT/Taxes/Govt Fees which vary depending on the country but could add up to a substantial

portion of the bill -Usage charges per minute of voice service, per text/pic/multimediamessage sent or received and per megabyte of data service used. Recently this is beingreplaced byaflat feeforUnlimited Voice, Messaging and Data services.

Prepaid service

A prepaid mobile phone (also commonlyreferred to as pay-as-you-go, pay-as-you-talk, "payand go", orprepaid wireless ) is a mobile phoneforwhich credit is purchased in advance ofserviceuse. The purchased credit is used to pay formobile phone services at the point theservice is accessed or consumed. If there is no available credit then access to therequestedservice is denied by the mobile phone network. Users areable to top u p their credit at anytimeusing avariety ofpayment mechanisms.

Thealternative billing method (and what is commonlyreferred to as a mobile phone contract)is the post-paid mobile phone, whereauserenters into along-term billing arrangement with amobile networkoperatororcarriage service provider(CSP).

Valueadded service (VAS)A value-added service (VAS) is popularas a telecommunications industry term fornon-coreservices, or in short, all services beyond standard voice calls and fax transmissions. However,it can beused in any service industry, for services availableat little or no cost, to promotetheirprimary business. In the telecommunication industry, on a conceptuallevel, value-addedservices add value to the standard service offering, spurring the subscriberto use theirphonemore and allowing the operator to drive u p their ARPU. For mobile phones, whiletechnologies like SMS, MMS and GPRS are usually considered value-added services, adistinction mayalso be made between standard (peer-to-peer) content and premium-chargedcontent.

Value-added services are supplied eitherin-house by the mobile networkoperatorthemselvesor bya third-partyvalue-added service provider (VASP), also known as a content provider(CP) such as All Headline News orReuters.

VASPs typically connect to the operator using protocols like Short message peer-to-peerprotocol (SMPP), connecting eitherdirectly to the short message service centre (SMSC) or,increasingly, to a messaging gateway that allows the operator to controland of the content

better.


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SMS service

Short Message Service (SMS) is the text communication service component ofphone, web ormobile communication systems, using standardized communications protocols that allow theexchange of short text messages between fixed line or mobile phone devices. SMS textmessaging is the most widelyused dataapplication in theworld, with 2.4 billion activeusers,or74% ofall mobile phone subscribers. The term SMS is used as a synonym forall types ofshort text messaging as wellas theuseractivity itselfin many parts oftheworld.

SMS as used on modern handsets was originated from radio telegraphy in radio memo pagersusing standardized phone protocols and laterdefined as part ofthe Global System forMobileCommunications (GSM) series ofstandards in 1985 as a means ofsending messages ofup to160 characters, to and from GSM mobile handsets. Since then, support for the service hasexpanded to include other mobile technologies such as ANSI CDMA networks and DigitalAMPS, as wellas satelliteand landline networks. Most SMS messages are mobile-to-mobiletext messages though the standard supports othertypes ofbroadcast messaging as well.

MMS service

Multimedia Messaging Service, or MMS, is a standard way to send messages that includemultimedia content to and from mobile phones. It extends the core SMS (Short MessageService) capability that allowed exchange of text messages only u p to 160 characters inlength.

The most popularuse is to send photographs from camera-equipped handsets, although it isalso popular as a method of delivering news and entertainment content including videos,

pictures, text pages and ringtones.

The standard is developed by the Open Mobile Alliance (OMA), although during

development it was part ofthe 3GPP and WAP groups.

IM service

Instant messaging (IM) is aform ofreal-time direct text-based communication between twoor more people using personal computers or other devices, along with shared clients. Theuser's text is conveyed overa network, such as the Internet. Moreadvanced instant messagingsoftware clients also allow enhanced modes of communication, such as livevoice orvideocalling.

E mail service

An e-mail hosting service is an Internet hosting service that runs e-mail servers.

E-mail hosting services usually offer premium e-mail at a cost as opposed to advertising

supported freee-mail orfreewebmail. E-mail hosting services thus differfrom typicalend-user e-mail providers such as webmail sites. They cater mostly to demanding e-mailusersand Smalland Mid Size (SME) businesses, whilelargerenterprises usuallyrun their own e-mail hosting service. E-mail hosting providers allowforpremium e-mail services along withcustom configurations and large number ofaccounts. In addition, hosting providers manage


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user's own domain name, including anye-mailauthentication scheme that the domain ownerwishes to enforce in orderto convey the meaning that using a specific domain name identifies

and qualifies e-mail senders.

Most e-mail hosting providers offeradvanced premium e-mail solutions hosted on dedicatedcustom e-mail platforms. The technologyand offerings ofdifferent e-mail hosting providers

can therefore vary with different needs. E-mail offered by most we bhosting companies isusually more basic standardized POP3 based e-mail and webmail based on open sourcewebmail applications like Horde or Squirrel Mail. Almost all we bhosting providers offerstandard

Roaming service

In wireless telecommunications, roaming is a general term referring to the extension of

connectivity service in a location that is different from the home location where the service

was registered. Roaming ensures that thewireless device is ke pt connected to the network,

without losing the connection. The term "roaming" originates from the GSM (Global System

for Mobile Communications) sphere; the term "roaming" can also beapplied to the CDMA

technology. Traditional GSM Roaming is defined (cf. GSM Association Permanent

ReferenceDocument AA.39) as theabilityfora cellularcustomer to automatically makeand

receive voice calls, send and receive data, or access other services, including home data

services, when travelling outside the geographical coverage area of the home network, by

means ofusing avisited network. This can be done byusing a communication terminal or

elsejust by using the subscriber identity in the visited network. Roaming is technically

supported by mobility management, authentication, authorization and billing procedures.

Callertune service

A ring back tone is an audible indication that is heard on the telephone line by the callerwhile the

phone they called is still in use. It is normallyarepeated tone, designed to assure the calling party that

the called party's line is ringing, although the ring-back tone may be out of sync with the ringing

signal.

GPRS

General packet radio service (GPRS) is a packet oriented mobile data service on the 2G and3G cellular communication systems global system for mobile communications (GSM). The

service is available to users in over 200 countries worldwide. GPRS was originallystandardized by European Telecommunications Standards Institute (ETSI) in response to the

earlierCDPDand i-mode packet switched cellular technologies. It is now maintained by the3rd Generation Partnership Project (3GPP).

It is a best-effort service, as opposed to circuit switching, wherea certain quality of service

(QoS) is guaranteed during the connection. In 2G systems, GPRS provides datarates of 56-114 kbit/second. 2G cellular technology combined with GPRS is sometimes described as2.5G, that is, a technology between the second (2G) and third (3G) generations of mobiletelephony. It provides moderate-speed data transfer, byusing unused time division multiple


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access (TDMA) channels in, for example, the GSM system. GPRS is integrated into GSMRelease 97 and newerreleases.

GPRS usage charging is based on volume of data, eitheras part ofa bundle or on a payasyouuse basis. An example ofa bundle is up to 5 GB permonth forafixed fee. Usageabovethe bundle cap is eithercharged forpermegabyte ordisallowed. The payas youuse charging

is typically per megabyte of traffic. This contrasts with circuit switching data, which istypically billed perminute ofconnection time, regardless ofwhetherornot theusertransfersdata during that period.

Internet service

The Internet is a global system of interconnected computer networks that use the standardInternet Protocol Suite (TCP/IP) to serve billions of users worldwide. It is a network ofnetworks that consists of millions of private, public, academic, business, and governmentnetworks, oflocal to global scope, that arelinked bya broad array ofelectronic, wireless andoptical networking technologies. The Internet carries a vast range of information resources

and services, such as the inter-linked hypertext documents of the World Wide Web (WWW)and the infrastructure to support electronic mail.

Most traditional communications media including telephone, music, film, and television arereshaped orredefined by the Internet, giving birth to new services such as Voice overInternetProtocol (VoIP) and IPTV. Newspaper, bookand otherprint publishing areadapting to Website technology, or are reshaped into blogging and web feeds. The Internet has enabled oraccelerated newforms ofhuman interactions through instant messaging, Internet forums, andsocial networking. Online shopping has boomed both for major retail outlets and smallartisans and traders. Business-to-business and financial services on the Internet affect supplychains across entire industries.

Callbarring service

Call barring serviceallows you to restrict use ofyour mobile handset. This function is veryconvenient in caseyouwish to giveyourhandset to third persons for temporaluse. You canalso secureyourselfagainst random dial ofinternational numberbyusing therespective typeofcall barring.

Voicemail service

Voicemail (also known as voice-mail, VMS, or message bank) is a centralized system ofstored telephone messages that can beretrieved later. The term is also used more broadly to

denoteany system ofconveying a stored telecommunications voice message, including usingan answering machine. Most cell phones havevoicemailas a basic feature, and manylandline phones and corporate PBXs have theirown voicemail options.

Videoconference service

A videoconference orvideo conference (also known as avideo teleconference) is a set ofinteractive telecommunication technologies which allow two ormorelocations to interact via


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two-way video and audio transmissions simultaneously. It has also been called 'visualcollaboration'and is a type ofgroupware.

Videoconferencing differs from videophone calls in that it's designed to servea conferencerather than individuals. It is an intermediate form of video telephony, first deployedcommercially by AT&T during theearly 1970s using theirPicture phone technology.

Calldiverting service

Callforwarding (orcall diverting), in telephony, is afeature on some telephone networks thatallows an incoming call to a called party, which would be otherwise unavailable, to beredirected to a mobile telephone orother telephone numberwhere the desired called party issituated. It was invented by Ernest J. Bonanno. In North Americausually (though not always)the forwarded linerings once, to remind the customerusing Callforwarding that the call is

being redirected. More consistently, theforwarded line indicates its condition by stutterdialtone.

In Europe, most networks indicate that unconditional callforwarding is activewith a specialdial tone. When the phone is picked u p it is immediately apparent that calls are beingforwarded.

Callwaiting service

Callwaiting (orcatch phone in Japan), in telephony, is afeature on some telephone networks.Ifa calling party places a call to a called partywhich is otherwiseengaged, and the called

party has the call waiting feature enabled, the called party is able to suspend the currenttelephone calland switch to the new incoming call (Typically, this is done by pushing theflash button), and can then negotiatewith the new or the current calleran appropriate time toring backifthe message is important, orto quickly handlea separate incoming call.

Callwaiting, then, alleviates the need to havea separatelineforvoice communications. Notethat since the signal to the called party is audible (for example, a 440 Hz beep every tenseconds in North America), callwaiting often can causeDial-up internet access connectionsto terminate, unless the modem supports the most recent V.92 modem standard. For thisreason, callwaiting is often disabled on shared voice/data telephonelines. In North America,the NANP uses *70 beforea call to suspend callwaiting forthat call. A stuttered then regulardial tone confirms the de-activation.

Call conferencing

A conference call is a telephone call in which the calling partywishes to have more than onecalled partylisten in to theaudio portion ofthe call. The conference calls may be designed toallow the called party to participate during the call, orthe call may be set up so that the called

party merely listens into the calland cannot speak. It is often referred to as an ATC (AudioTele-Conference).

Conference calls can be designed so that the calling party calls the otherparticipants and addsthem to the call - however, participants are usually able to call into the conference call


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themselves, by dialing into a special telephone numberthat connects to a "conference bridge"(a specialized type ofequipment that links telephonelines).

Companies commonly use a specialized service provider who maintains the conference

bridge, orwho provides the phone numbers and PIN codes that participants dial to access themeeting orconference call.

Three-way calling is available (usuallyat an extra charge) formany customers on theirhomeoroffice phoneline. To three-way call, thefirst person, who is the onewho someonewishesto talk to is dialed. Then the Hook flash button (known as the recall button in the UKandelsewhere) is pressed and the otherperson's phone number is dialed. While it is ringing, flash/recall is pressed again to connect the three people together. This option allows callers to adda second outgoing call to an already connected call.


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Currentissues

1.Bharti Airtel

Bharti Airtel retained its leading position among telecom service providers and posted agrowth of five per cent to end 2009-10 fiscal with revenues of Rs 38,800 crore (Rs 388

billion).

The company is structured into four strategic business units -- mobile, telemedia, enterpriseand digital TV.

The company has with operations in 18 countries with afootprint covering 1.8 billion people.Sunil Bharti Mittal is the chairman and managing directorofthe company.

In March 2010, Bharti Airtel bought the African operations ofKuwait-based Zain Telecomfor$10.7 billion.

Recently, it has joined a consortium of global telecom operators to announce the launch ofthe EASSy cable system -- the 10,000 km undersea cable connecting Africa to Europe.

2 BSNL

Bharat SancharNigam Limited sawa drop in its revenuefor the second consecutiveyear to post Rs 30,240 crore (Rs 302.4 billion), a drop of 14 per cent, even though it retained the

numbertwo position among telecom players.

BSNL offers both fixed lineand mobile services with broadband connections.

With over71.68 million subscribers, BSNL currently is the largest wireline service providerin India.


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The company has reported around 6 crore (600 million) 2G connections and 9,73,378 3Gconnections since February 2010. All major towns and cities are covered through BSNL

network.

GopalDas is the new chairman and managing directorofBSNL.

3 Vodafone Essar

The Indian subsidiary ofVodafone Group, Vodafone Essarrecorded 13.7 percent growth toemergeas the third largest playerwith revenue ofRs 23,200 crore (Rs 232 billion).

The company commenced operations in 1994 when its predecessor Hutchison Telecomacquired the cellularlicenseforMumbai.

It has operations across the countrywith over106.34 million customers.

It is theworld's leading international mobile communications group with approximately 347million proportionate customers as on 30 June 2010 and has around 40 partner networksworldwide.

Vittorio Colao is Vodafone chief executive, and Marten Pieters is managing director andCEO, Vodafone Essar.

4 Reliance Communications

Reliance ADA Group's flagship company, Reliance Communications reported a negativegrowth of3.5 percent with revenue ofRs 22,130 crore (Rs 221.3 billion).

It is India's largest private sector information and communications company, with over100million subscribers.

It has established a pan-India, high-capacity, integrated (wireless and wireline), convergent(voice, dataand video) digital network, to offer services spanning theentire infocomm valuechain.

AnilD Ambani is the chairman ofthe company.


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5 Idea Cellular

Idea Cellular is part of the Aditya Birla Group and has bagged fifth position with arevenueofRs 11,390 crore (Rs 113.9 billion).

It is aleading GSM mobile services operator in Indiawith 67 million subscribers. Idea offersboth prepaid and post paid services.

It is a pan-India operatorwith services being madeavailable in all parts ofthe country.

Ideawas the first cellular service provider to launch General Packet Radio Service (GPRS)and Enhanced Datarates forGSM Evolution (EDGE) in the country.

KumarMangalam Birla is the chairman ofthe group.

6 Tata Communications

Tata Communications reported revenue ofRs 11,000 crore (Rs 110 billion).

The company holds leadership position in emerging markets.

Tata Communications leverages its advanced solutions capabilities and domain expertiseacross its global and pan-India network to deliver managed solutions to multi-nationalenterprises, service providers and Indian consumers.

The Tata Global Network includes one of the most advanced and largest submarine cablenetworks, a Tier-1 IP network, with connectivity to more than 200 countries across 400 PoPs,and nearly 1 million squarefeet ofdata centerand collocation spaceworldwide.

Srinath Narasimhan is the managing directorand CEO ofTata Communications.


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7. Tata Teleservices

Tata Teleservices spearheads the Tata Group's presence in the telecom sector. It has postedrevenue ofRs 6,900 crore (Rs 69 billion).

Established in 1996, Tata Teleservices, one of the 96 companies of Tata Grou p, has itsnetworkin 20 circles. It is thefirst company to launch CDMA mobile services in India.

It launched mobile operations in January 2005 underthe brand name Tata Indicom. It enjoysa pan-India presence through existing operations in all ofIndia's 22 telecom circles.

Tata Teleservices operates under five different brands -- Tata Indicom (CDMA services),TataDOCOMO (GSM services), Virgin Mobile, Tata Walky (which is the brand for fixedwireless phones), Tata Photon (the company's brand that provides a variety of options forwireless mobile broadband access) and T24.

Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd, serves nearly 70

million customers in more than 450,000 towns and villages across the country.

Anil Sardana is the managing directorofTata Teleservices.

8 Aircel

Aircelrecorded the highest growth of37.2 percent among operators in 2009-10.

The company posted arevenue ofRs 4,700 crore (Rs 47 billion) to move to the numbereightslot.

It is a joint venture between Maxis Communications Berhad of Malaysia and SindyaSecurities Investments Private Limited, whose current shareholders are the Reddyfamily ofApollo Hospitals Group ofIndia.

Aircel commenced operations in 1999 and became the leading mobile operator in TamilNadu.

It emerged a market leaderin Assam and in the North Eastern provinces within 18 months ofoperations.


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Today, the company has a foothold in 21 circles including Chennai, Tamil Nadu, Assam,North East, Orissa, Bihar, Jammu & Kashmir, Himachal Pradesh, West Bengal, Kolkata,

Kerala, Andhra Pradesh, Karnataka, Delhi, UP(West), UP(East), Maharashtra & Goa ,Mumbai, Madhya Pradesh and Punjab.

It has over43 million customers in the country.

9 MTNL

MahanagarTelephone Nigam Limited (MTNL)'s revenue dropped nearly byafifth highestamong the top 10 players -- to Rs 3,650 crore (Rs 36.5 billion).

The company has achieved a customer base of 8.06 million in the two metro cities ofDelhiand Mumbai. The government currently holds 56.25 percent stake in the company.

Today it has more than 9,00,000 GSM mobile connections.

The companywas in theforefront of technology induction by converting 100 per cent of itstelephoneexchange networkinto the state-of-the-art digital mode.

Kuldip Singh is chairman & managing directorofMTNL.

10 TTML

The third Tata grou p company is nthis arena, Tata Teleservices Maharashtra Limited(TTML) is ranked number10, among the top ten telecom players in India, with revenues ofRs 2,300 crore (23 billion. This helped the group's earning go past the Rs 20,000 crore (Rs200 billion) mark.

TTML leads the Tata group's presence in the telephony sector in the telecom circles ofMaharashtraand Goa, including Mumbai.

TTML commenced landline operations in 1998 and has thelargest wireline base in Mumbaiand Maharashtraamongst all private operators.

The company has over600,000 subscribers. KishorChaukaris the chairman ofTTML


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Theleading cellular service providers havethefollowingnumberof

subscribers:

Service Provider No. ofCDMA Subscribers No. ofGSM Subscribers

Reliance 2.75 crores 38.76 lakhs

Tata 1.07 crores

Airtel 3.37 crores

MTNL 24.98 lakhs

BSNL 2.44 crores

Hutch 2.44 crores

Idea 1.3 crores

Spice 25.56 lakhs

BPL 10.62 lakhs

Aircel 48 lakhs

Bharti Airtel has the largest customer basewith 31% market share, followed by Hutch and

BSNL with each holding 22% market share.

The long-awaited mobile number portability (MNP) was launched across India on January20, 2011, empowering consumers to change providers conveniently.

Mobilenumber portability:Mobile numberportability (MNP) enables mobile telephoneusers to retain theirmobiletelephone numbers when changing from one mobile networkoperatorto another. The numbergets ported to the new provider, MNP is implemented in different ways across the globe.


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AirTel changeits logo

MUMBAI: Sunil Mittals Bharti Airtel is going in fora mega brand change of Airtel. Thecompany is spending Rs 300 crores globallyfor the new makeover, which is expected nextweek and will be splashed all across India, Africa, Sri Lanka, Bangladesh, Seychelles,including the 15 African units it acquired from Kuwait-based Zain Group in June 2010.

According to the sources close to development, in the new logo thefont style ofAirtel maychangewith a swoosh locked with theword Airtel, it is not expected to havea capital Aunder the new brand. However, thered colorwill be prominent in the new makeover, whichis to bring ayouthfullookto vibrant and global company.

The Bharti Airtel also plans change the design of its recharge vouchers and publicitymaterials. The Airtels re-branding is done by theagency J WalterThompson. The change inthe brand follows theacquisition ofZains operations in Africa by Indias Bharti Airtel (BA)in June this year in a $10.7 billion deal.

MrDavid Case, the chiefexecutive officer ofMoringa Ogilvy part of Ogilvy Africawhichwill champion the Airtel brand on the continent said, The re-branding is aimed atrevolutionising the telecommunications industry in Uganda.

Bhartis Anglophone Africa ChiefExecutive, Jayant Khosla said, The brand launch will notbe simply about advertising but about delivering customer delight, delivering a customerexperience in which ourcustomers become ourbrand ambassadors.

According to reports, Mobile operatorZain Ugandawilladopt Bharti Airtelas its newface ofbusiness on November 23, 2010. Sources said that when the company fully takes charge ofZain, the networkcoverage it will providewill be superiorto any that exists in the country.


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Conclusion

After study on this topic cellularservice thereare two segment of this field in first segment

comes mobile and in second segment comes service like network provider like GSM and

CDMA (code division multipleaccess) in GSM (global system for mobile communication)

only SIM (subscriber identity module) card provide by the service provider or in CDMA,company give the both things at a time like mobileand service. So ifwe talkabout cellular

service the things comes in mind that is networkproviderand today theyare giving the many

service to the customerat the base of its charge. In this study i find that thereare huge player

in this field on nationaland internationallevel but ifwe talkabout India thereare more than

26 players in this field theyare providing the different cellularservice. Ifwe talkabout major

player there are 10-12 major players in India at the base of market share or at the base of

subscriberwefind that AirTel is on n. 1 at the base ofmarket shareand Reliance is on n. 2 at

the base of its subscriberand thereare many new entrants in this field like Videocon BPL

Uninoretc. So i find that there is big competition in this field because thereare more than 26

player now they are attracting to customer at the base of provide good service they areproviding different and attractive service to the customer and giving many schemes and

plans. So i conclude that thereare more than 30 major service they providing bya cellular

service company. Cellular operators also providing manyexciting features to increase their

customer base like hello tunes, ring tones, mms, GPRS, callforwarding, callwaiting, voice

mail, missed all information, call conferencing, contests, free offers, recharge voucher

discounts, life timevalidity, doublevouchervalidity, favourite numbers, night talkdiscounts

etc. In order to achieve standards comparable to the internationalfacilities, the sub-sector of

value-added services was opened up to private investment in these services. CellularMobile

Telephone Indian Cellular service companies are providing some new services than voice

calls. Cellular Serviceusers are expecting more convenient services from service providers.Hence, these companies are updating as per customers' needs and providing innovative

services to theircustomers.


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Reference

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http://en.wikipedia.org/wiki/Communications_in_India

http://stats.oecd.org/glossary/detail.asp?ID=4974

http://www.indianchild.com/cellular_mobile_service_providers_india.htm

http://www.fonearena.com/operators.php

http://www.coai.com/

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http://cell-phone-providers-review.toptenreviews.com/

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tnG=Google+Search&aq=1&aqi=g10&aql=&oq=mobile+number&fp=1

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3g+servi

cellular service

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