cement price analysis of various cement brands

8/12/2019 Cement Price Analysis of Various Cement Brands

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Jitendra

[email protected]


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A

Project Study Report

On

Training Undertaken at

J.K.CEMENT

PRICE ANALYSIS OF VARIOUS CEMENT BRANDS

Submi!" i# $%&i%' (u'(i'm!# ()& *!

A+%&" )( "!,&!! )(

Master of Business Administration

Submi!" B-/ Submi!" T)/

****

MBA 0#"Y!%& 1HOD2

APE3 INSTITUTION OF ENGG. 4 TECHO.DEPARTMENT OF

MANAGEMENT 10556/0557 2


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PREFACE

The objective of this project to evauate the product and study the behaviour of Marketing

and its enormous study in !ndia speciay in jaipur

Indeed this gives us a useful insight about the marketing strategy of this industry. Some interesting

factors were gathered during the survey in jaipur

"ere proved to be very usefu in understanding the "orking of any organi#ation and the

other aspects$ "hich decides the successfu "orking of an organi#ation%

! sincerey beieve that this research "i be usefu to the organi#ation and others as "e%

&%'%(ement )orks


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ACKNO8LEDGEMENT

At the outset$ ! am thankfu to management of &'() for permitting me to pursue thesummer training and kind approva to take up the project%

The credit for the successfu competion of our project mainy goes to Mr% *%

RA+!S,A-'AR$ PR.S!*.-T /(hief e0ecutive$ ead pant1 ! "ish to e0press my sincere

gratitude *R% ' *A*,!(,, *2M /marketing1$for creating a critica e0amination of summertraining topic

3PR!(. A-A45S!S O6 +AR!OUS (.M.-T BRA-* !- (,!TTOR2AR, R.2!O-7

! )oud aso ike to thank MR% R%P%S!-2, /2M8,R*9RT(1 9 Mr% S,A!4.-*RA S,ARMA

/ASST% MA-A2.R1 RT($ -!MBA,.RA and a the staff member of &%'%cement "orks /Raj%1

9 RT($ -!MBA,.RA$ my parents and my friends "ithout "hose hep this report "oud be

incompete%

! aso pay my sincere gratitude to my friends "ho inspired me and guided me in competing

this task%

/////////////////////////////////////


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TABLE OF CONTENTS

9. THE INDIAN NORTHEN CEMENT INDUSTRY

0. INTERODUCTION TO THE ORGANISATION

:. RESEARCH METHODOLOGY

:.9 TITLE OF THE STUDY

:.0 DURATION OF THE PROJECT

:.: OBJECTIVE OF STUDY

:.; TYPE OF RESEARCH

:.< SAMPAL SI=E AND METHOD OF SELECTING SEMPAL

:.> SCOPE OF STUDY

:.6 LIMITATION OF STUDY

;. FACT AND FINDING

. S8OT ANALYSIS

6. CONCLUSION

?. SUGGESTION

7. APPENDI3

95. BIBLIOGRAPHY

CEMENT INDUSTRY IN NORTHERN INDIA

L!%"i#, $)ii)# i# %&%i! N)&*! I#"i% ,&!- !m!# m%&!

Based on (MA data$ -orthern !ndian cement manufactures have consistenty operated at

the highest eves of capacity utii#ation among !ndia:s five regions% )e beieve this refects

the strong demand in -orthern !ndia for cement products reative to suppy% 6urther$ based

on capacity e0pansions announced by cement manufacturers$ "e e0pect cement pants in


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-orthern !ndia to continue to operate at high utii#ation eves and anticipate continued

strong demand for our grey cement products in the near and medium8term% )e beieve that

"e are "e positioned to take advantage of this demand$ as the fourth argest grey cement

manufacturer in -orthern !ndia$ and the argest grey cement manufacturer in the state of

Rajasthan%

S!)#" '%&,! +*i! !m!# $&)"u!& i# I#"i%

)hite cement accounted for ;


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beieve that our imestone reserves are sufficient to support our current and panned

capacity for appro0imatey E years for both grey and "hite cement% /Put in risk 8 assuming

"e are abe to rene" our e0isting eases upon their e0piry1 As one of the first cement

producers in -orthern !ndia$ "e "ere abe to choose our imestone reserves in an area "ith

high Cuaity imestone resources% !n addition to ao"ing us to produce "hite cement$ "hich

reCuires high Cuaity imestone$ it aso provides us "ith a cost advantage$ as "e are notreCuired to purchase s"eeteners to improve the Cuaity of imestone% 6urther$ our

manufacturing pants are in cose pro0imity to our imestone reserves$ resuting in o"er

transportation costs% 6inay$ our mines that suppy our "hite cement pant at 2otan aso

have a suppy of "hite cay$ an important additive necessary for "hite cement production%

u%'i- )( $&)"u %#" &)#, b&%#" #%m!

)e beieve that brand name and reputation are important to retai purchasers of cement in

!ndia% )e have buit a strong reputation among cement purchasers by consistenty providing

high Cuaity products% )e beieve that there is strong customer a"areness of our brands$ &'

(ement /3Sarvashaktimaan71$ for grey cement in our principa market in -orthern !ndia$ and

&' )hite /3(ame71$ for "hite cement across !ndia% 6urther$ "e beieve that our brand name

and our reputation for consistenty suppying high Cuaity products provide us "ith a

competitive advantage in ensuring that cement deaers carry our products%

E!#i! m%&!i#, %#" "i&ibui)# #!+)&

)e have a "ide distribution net"ork for grey cement in -orthern !ndia% )e aso have a

strong a8!ndia distribution net"ork for "hite cement% Our distribution net"ork for grey

cement products consists of EE feeder depots serviced by seven regiona saes offices in


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*ehi$ ,aryana$ Uttar Pradesh$ Punjab$ Rajasthan$ Madhya Pradesh and 2ujarat% Our "hite

cement net"ork comprises @ feeder depots serviced by ;> regiona saes offices in *ehi$

(handigarh$ Uttar Pradesh$ )est Benga$ Andhra Pradesh$ Tami -adu$ 'arnataka$ 'eraa$

Maharasthra$ 2ujarat$ Madhya Pradesh and Rajasthan% !n addition$ "e have more than

E$ retai stores that stock our grey and "hite cement products$ as "e as @@ saes

promoters and four handing agents% )e beieve that the e0tent of this net"ork$ and ourreationships "ith our deaers$ enabes us to maket and distribute our cement "idey and

efficienty

E$!&i!#! %#" !*#i%' #)+/*)+

)e have > years of e0perience in the !ndian cement industry$ "hich "e beieve

provides us "ith the skis to ma0imi#e production efficiency$ e0pand production capacity

Cuicky and reduce costs% Over the years$ "e beieve that "e have deveoped ong8term

customer reationships and a strong reputation for Cuaity% !n addition$ "e have a proven

track record of upgrading and moderni#ing our production capabiities efficienty$ having


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increased our production capacity at -imbahera by more than F=$ from ;%?E miion

tons in ;DDF to @%F miion tons as of September >$ @?% 6urther$ "e have a stabe

and e0perienced midde and senior eve management team$ many of "hom have been

"orking in our cement operations for more than @ years% Our -imbahera

manufacturing faciity "as chosen by the )ord Bank and the *anish !nternationa

*eveopment Agency as one of the four training centers in !ndia to serve as the

3Regiona Training (enter7 for -orthern !ndia% There are ony four regiona training

centers for the cement industry in !ndia$ and "e beieve our operation of the training

center provides us "ith access to state of art training aids$ ive "orking modes$ and

technica e0pertise deveoped by "e kno"n nationa and internationa cement

producers%


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INTRODUCTION TO THE COMPANY

OVERVIE8 OF J K CEMENT 8ORKS

9.9 HISTORY BEHIND J K CEMENT

T*! i#ii%' J.K. %#" ()& % (%*!&/ )# !%m #%m!'- Ju,,i'%' K%m'%$%* Si#,*%#i%

& %'% organi#ation started in the year ;FFE at (acutta% & %'% started their business as

a 6inancier$ !nvestor$ Trading Suppier of cotton bets and manufacturer of sma machinery

parts ike G+H bets$ etc% They estabished fe" sma cotton te0tie industries aso%

!n the year ;D;E they shifted their business from (acutta to 'anpur "here they

estabished many big industries ike &%'% cotton Mis$ Stra" product (o$ 4ohia Mach$ &%'%

Pup and Raymond:s )ooen$ etc%

!n the year ;D>E &%'% organi#ation started one more division$ as &%'% Synthetics 4td%

They estabished various big pants of -yon$ Acryic fiber$ etc% at 'ota and Tyre (ord$

(hemica and Pesticides at &haa"ar%

!n the year ;DE under the same division one more unit "as started for

manufacturing of 2rey (ement at -imbahera%

The present cement factory "as commissioned in the year ;DE% The pant started its

production from @th *ec ;DE%


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!st pant I kin "as commissioned in ;DE and the capacity of this pant "as D tons per

day and > akh tons per year% After modification in Preheater$ its present capacity is ;@

TP*%

.0pansion of this pant took pace in the year ;DD$ "hen @nd kin "as commissioned

"ith a capacity of ;@ tons per day and akh tons per year% After modification in

Preheater its present capacity is ;F TP*%

Again in the third phase$ a kin "as erected in the year ;DF@ and production of this kin

"as ;>? tons per day%

consisted of precacination process$ "hich raised the capacity of this pant to >E tons

per day$ "hich "as earier ;>? tons per day% !n Aug%8@> after again some modification in

Preheater and 6oe0 cooer its capacity is increased to ? TP*%

Besides$ &%'% cement pant is having its o"n diese generator sets$ producing po"er to

meet the po"er energy reCuirements%

Main ra" materia forcement is 4!M.STO-.$ for imestone "e have our o"n open cast

mines adjoining to the pant% Besides "e have deveoped fe" more mines at Maiakhera$

'aroonda and Tiakhera for producing ;$ tonnes imestone per day as needed%

& %'% (ement erected one more pant from &an% @; "ith the capacity of ;E tonnes

per day at viage M%#,&)'% !n -ov%8@> after modification in Preheater and instaation of

Mechanica eevator its capacity increased to @@ TP*%


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*ue to po"er shortage as imposed by Ajmer eectricity suppy board &%'% estabished its

o"n T*!&m%' P)+!& P'%#at viage Bamania$ near Shambhupura$ "hich is generating ;?

M%)% po"er every day$ "hich is consumed by &%'% (ement Pant%

& ' (ement aso has a pant of ETP* instaed capacity of )hite (ement at 2otan$

-agaur /Raj1%

&%'% (ement has started the foo"ing projectsJ

Cement Project at Karnataka of over 5500 TPD and Thermal Power Plantof capacity 30MW

T*!&m%' P)+!& P'%# % Nimb%*!&% )( 00 M8.

8%! H!% R!)!&- P'%# % Nimb%*!&% )( 9< M8 %$%ii!.

Bhumi Poojan of Dr Gaur Hari Singhania Technical University at Bhatewar, Udaipur

&%'% cement is one of the most productive$ cost efficient cement producing pant in the

country$ a company$ beieving in corporate responsibiity to society$

!ntegrity and fairness% The company:s cement is sod under the &%'% Sarva Shaktimaan

brand name$ enjoys good brand image and a price premium%

The foo"ing types of cements are produced by & ' (ement )orks%

/a1 Ordinary Portand (ement /OP(1

/b1 Portand Po##oana (ement /PP(1

/c1 Super Siicate (ement /SS(1

/d1 Masonry (ement /M(1

&% '% (ement manufactures and markets cement and cinker for both domestic as "e ase0ports markets%


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9.0 PRESENT CAPACITY AND PERFORMANCE

9.0.9 CLINKER PRODUCTION

!st Pant I 'in ;@ Tons Per *ay /TP*1

!!nd Pant I 'in ;F TP*

!!!rd Pant I 'in ? TP*

!+th Pant at Mangro @@ TP*

T)%' C%$%i- 95055 TPD


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9.0.0 PRODUCTION ANALYSIS TABLE IN TONS

Y!%& C'i#!& (ement

@?8< >;@?;;@@

@

@8F @D;E? >


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9.0.: FINANCIAL ANALYSIS IN R. C&)&!

Y!%&Tu)!&

PBT

@?8< ;;F% ?@%@

@E


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0. MANAGEMENT SET/ UP

0.9 C)&$)&%! L!!'/ K%#$u&

(hairman 8 *r 2aur ,ari Singhania

Managing *irector 8 Shri 5 P Singhania

2roup .0ecutive President 8 Shri R 2 Baga

0.0 U#i H!%" L!!'/ Nimb%*!&%

President 8 Shri *% Ravishankar

J K Organization

! " #ement $td

! " %hite #ement %or&s Gotan, 'agaur! " #ement %or&s (Grey #ement)

* ! " #ement %or&s, 'im+ahera

! " #ement %or&s, -angrol

. ! " Thermal Power Plant, Bamania

/ Projects0

! " Thermal Power Project, 'im+ahera

! " #ement Project, "arnata&a


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:.9 J K MARKETING ORGANI=ATION

The ,ead office of Marketing *epartment of & ' (ement 4td% is at *ehi$ "hich is headed by

Sr% + P /Marketing82rey (ement1 and Sr% + P /Marketing8)hite (ement1% The )hite

(ement is sod a over !ndia and the 2rey (ement is sod in the States of Rajasthan$ M%P%$

U%P%$ ,aryana$ Punjab$ 2ujarat and *ehi% )ith the commissioning of &% ' (ement Project$

'arnataka Southern region "i aso be covered for 2rey (ement%

:

.0 R!,i)#%' T&%i#i#, C!#&!

The Regiona Training (entre 8 -orth is a premier training centre of -orth !ndia promoted

"ith assistance from )ord Bank$ *A-!*A and 2ovt% of !ndia as a uniCue ,R* project in

(ement !ndustry is aso attached "ith & ' cement )orks as 4ead Pant% !t is eCuipped "ith

modern training aids and caters to the ski enhancement and competency deveopmenta

needs of more than @ cement and other pants% !t has trained over ? technica and

manageria personne during the ast ;@ years%

The centre has conducted many taior8made in8house programs for cement and other

industries in !ndia and abroad incuding for Oman (ement$ Oman and Star (ement$ *ubai%

RT( has speciai#ed packages I modues in Mining$ Process$ Maintenance discipines ike

Operation 9 Maintenance of ,.MM I 2ear Bo0es I Pumps I (ompressors I .ectrica 9

.ectronics .Cuipments I .nergy (onservation I .nvironment Management and Machinery

Aignment$ etc% designed and deveoped by reno"ned !nternationa I -ationa agencies ike

64S *enmark$ -((BM$ TATA !nteractive Systems$ +.($ -!TTTR$ etc% More than ;

senior ine mangers from ten pants have been trained at *enmark$ -!TTTR$ Bhopa and

(hennai$ "ho act as resource persons for these programs% Besides$ O.M:s and

management e0perts of nationa repute are invited for various technica and management

programs to make them effective and gainfu e0perience for the participants%


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;. SOCIAL RESPONSIBILITY

E"u%i)#%' !&i!

(onstruction of rooms in 2ovt% (oege at -imbahera%

Running &' !nstitute of Technoogy$ !T! in five trades affiiated to -(+T%

Running ;K@ (BS. affiiated schoo

Running Regiona Training (entre for (ement technocrat:s aided by )B 9 *A-!*A%

+arious constructions in nearby govt% Schoos of (hittorgarh district%

)e are invoved in girs schoo /under construction1 and committed reasonabe

financia contribution for above

M!"i%' !&i!

Rs% >< acks contribution for the construction of govt% ,ospita at -imbahera%

Ambuance to govt% ,ospita%

6ree faciity of pathoogica aboratory for the persons of surrounding area%

6inancia contribution to various -2OS for medica camps in the district%

6inancia contribution for construction of dispensary 9 heath centre in nearby

viages%

6ree ,omeopathic consutancyImedicines for the patients of nearby area%

R!'i,i)u !&i!

Radhakrishna tempe at coony premises%

Prayer ha in hanuman tempe in -imbahera%


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Bheemkesh"ar tempe in staff coony%

*harmashaa at Bhan"armata /touristI reigious pace1%

F rooms for *haramshaa at Pashupati -ath tempe in Mandsaur /M%P%1%

+arious tempes in number of nearby viages%

S$)& !&i!

Sports infrastructure ike "ooden badminton court$ tabe tennis court$ biiard room$

and cricket ground$ voeyba ground in coony campus%

Sponsoring a !ndia youth footba$ voey ba and badminton tournaments%

Sponsoring inter8district tournaments%

Arranging summer camps for various sports%

O*!& )i%' !&i!

(onstruction of approach roads in and around viages of mining area%

*igging of tube "es%

Suppy of tube "e pumps%

(onstruction of "ater tanks%

Suppy of drinking "ater in tankers in nearby needy paces during summer%

Reguar pantation in pant$ coony and nearby viages%

*irect and indirect empoyment to thousands of persons of surrounding area%

6inancia heps to -2OS%

6inancia aid to organi#e reigious festivas by municipa board%


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MANUFACTURING PROCESS

CEMENT/

. Mining2. Crusher, Stacker & Reclaimers3. Grinding4. Kiln System5. acking lant!. "uality Characteristics #$ Cement


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MANUFACTURING OF CEMENT/

There are three production ines invoving five significant manufacturing stages$ namey

crushing$ ra" mea grinding$ cinkerisation$ cement grinding and packing%

At crushing stage$ run of imestone mines is crushed to desired si#e so as to achieve

optimum grinding efficiency in the Ra" Mis% (rushed imestone is stacked by stacker in a

stockpie and recaimed by means of a recaimer% The stockpie serves as a buffer stock

storage% Partia Cuantity of aterite 9 bau0ite is aso added during crushing%

!n Ra" Mi$ crushed imestone "ith ate rite is fed through "eigh feeders% The feed Cuantity

and ratio of feeds are controed based on the chemica anaysis resuts from L( /8

ray1I4aboratory% The ra" materia is ground in ba mis and the fineness /residue1 is

controed by separator damper contro% The ra" materia is aso ground in +RM "here

fineness is controed by separatorHs speed% The ground ra" mea is bended for

homogeneity and stored in ra" mea storage sio or in (%6% Sio%

(inkerisation is the heart of cement manufacturing process$ "here the ra" mea is fed to

the preheater at controed rate through eectronic "eigh feeder andIor soid fo" meters%

The feed enters the kin through cycones /for Unit !$ !!1 and through Precaciner /for Unit !!!1

and the fue is fired at the kin outet end /aso in precaciner for unit 8;;;1% The counter

current of hot gases against the materia fo" right from preheater stage to kin outet

converts ra" mi0 to cinker by pyroprocessing stages ike cacination and cinkerisation% The

cinker is cooed in cooers%

(inker is transported to cinker yard for storage% (inker and gypsum are thereafter ground

to a specific fineness in bC mis to produce fina product i%e% (ement% The baine /fineness1

of cement is controed by separatorHs speed in cose circuit grinding and by mi fan damper

opening during open circuit grinding%

#ement is transported to cement silos for storage #ement is drawn from cement silos for pac&ing in

+ags +y mechanical rotary pac&ers


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;%; *.6!-!T!O- O6 (.M.-T

(ement can be defined as any substance$ "hich can join or unite t"o or more pieces of

some other substance together to form a unit mass% (ement$ as used in construction

industries$ is a fine po"der "hich "hen mi0ed "ith "ater and ao"ed to set and harden can

join different components or members together to give a mechanicay strong structure%

Thus$ cement can be used as a bonding materia for bricks or for bonding soid partices of

different si#es /rubbe masonry1 to form a monoith%

9.0 HISTORY OF CEMENT

The history of cement is the story of civii#ation from primitive caves of pre8historic times to

the skyscrapers of the modern age% !t is said that the use of cement is form the period of

use of fire% .gyptians utii#ed gypsum paster as cementing materia as eary as >

B( buiding their monuments%

,o"ever$ !t "as in ;F@E$ si0ty8eighty years after the discovery of hydrauic properties of ime

&oseph Aspdin patented his product$ "hich "as caed NPortand (ementN The pants

manufacturing portand cement outside .ngand "ere commissioned in Begium and

2ermany in ;F??% The interest that is evoked in the technoogy o f cement resuted in the

deveopment of Rotary kins in ;FF


24/96

9.: TYPES AND USES OF CEMENT

T-$! )( C!m!# A$$'i%i)#

Ordinary Portand (ement /OP(1 2enera construction

Portand Sag (ement 2enera construction and marine "orks%

Portand Po##oona (ement

/PP(1

2enera construction$ hydrauic construction 9 marine%

)hite Portand (ement Architectura purposes$ decorative "ork and in

manufacturing of tites%

Oi )e (ement (onnecting the stee casing to the "as of gas oi "es at

high temperature and to sea porous formations in

petroeum industry%

4o" ,eat Portand (ement )here o" heat on hydration is reCuired as in mass

concrete for dams%

Super Suphated (ement !n a varity of aggressive conditions ike marine "orks$

concrete se"ers carrying industria effuents%

,igh Aumina (ement Mainy as refractory cement and as structura materia

giving high eary strength deveopment in cod regions%


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9.; RA8 MATERIAL

9.;.9 R%+ M%!&i%'/

4imestone /cacareous1 and cays /argiaceous1 are the conventiona ra" materias mosty

used in cement industry% Sometimes sandstone /siiceous1$bau0ite /auminous1 and iron ore

/ferruginious1 are used$ as corrective materia to maintain desired composition for potentia

property of cinker%

(ement manufacturing process invoves8

Preparation of ra" mi0 by crushing$ grinding and bending of ra" materias in definiteproportions%

Burning the ra" mea at cinker temperature /;E?(1 in a kin%

2rinding the resutant cinker to fine po"der "ith certain amount of gypsum to reguate

setting of cement%

9.;.0 T-$! )( R%+ M%!&i%'

!t is kno"n that ra" mea feed for cement manufacture basicay consists of t"o components 8

(acium carbonate

Aumino siicates

*ue to depetion of cement grade imestone$ it is necessary to go in$ more and more$ for

byproducts and "aste materias of chemica$ metaurgica$ coa and other industries as ra"

materia for cement manufacture%

9.;.: TECHNOLOGICAL ASSESSMENT OF RA8 MATERIAL

Ra" materias are characteri#ed by

/a1 (hemica composition

/b1 Minera composition

/c1 Physica composition

/d1 Mechanica characteristics

(omposition of Ordinary (ementJ

Ordinary Portand (ement is the basic cement and it has three grades namey >>$ E> and ?>


26/96

respectivey% 4imestone is the principa ra" materia for the manufacturing of cement% Our

country has enough reserve of ra" materia needed in the cement industry% (ement

consumption gro"th is highy correated to the 2*P gro"th and serves as a eading indicator%

More industria activity and greater purchasing po"er means more asset formation and

construction and thus more consumption of cement%

!ngredientP!&!#%,! R%#,!

4ime >8E

Magnesia @ %;8>%

Suphur ; ;8>

Akaise ; %@8;%


27/96

9.< TYPS OF PROCESS

Basicay there are t"o types of process for cement manufacturing that is 8

H-"&) P&)!i#, 18! P&)!2

P-&) P&)!i#, 1D&- P&)!2

)e are using Pyro Process in &' (ement )orks

9.


28/96

1.5.2 Chemical Transformations

*uring heating of the ra" mea to the burning temperature ;E? o( /cinkeri#ation or sintering1

certain physio8chemica processes take pace% These incudeJ

*ehydration of the argiaceous mineras decomposition of the carbonates /decarbonisation or

e0pusion of (O@commony kno"n as cacination1 reactions in soid phase and reactions "ith

the participation of one iCuid phase and crystai#ations%

These processes are infuenced by chemica factors in the ra" mea /such as its chemica

composition1$ by mineraogica factors /its mineraogica composition1$ by physica factors

/fineness or partice si#e in the ra" mea1$ homogeneity and other factors% The compete

course of these endothermic reactions pays a decisive roe in Cuaity of the resuting cement%

!n per8heater kin$ the first five transformations sho"s in figure E%; "i take pace in pre8

heater to"er% The decomposition of imestone and other carbonates "i primariy take pace

in the caciner vesse "here the cacination temperature is maintained by injection of fue%

The ast t"o transformations "i take pace in the rotary kin%

The carbonate (a (O> decomposes bet"een


29/96

(aO to form (>S% Some (aO "i aso react "ith A@O> and 6e@O> to form various

intermediate components such as (A$ (;@Aand others$ "hich "i decompose at higher

temperature at ater stage%

(@S content is seen to gro" steadiy during the heating and reach ma0imum content atappro0% ;>O( "hich is a point "here iCuid phase appears% The major part of ( @S is then

transformed to (>S in the iCuid phase and the fina content of (@S in the cinker is ess than

the content of (>S%


30/96

T*! b%i !$ i#)'!" i# *! m%#u(%u&! )( !m!# %&!

Mi#i#,

C&u*i#,

S%i#, %#" &!'%imi#,

R%+ m%!&i%' ,&i#"i#,

R%+ m!%' )&%,! 4 b'!#"i#,

P&!*!%i#, %#" bui#,

C'i#!& ))'i#,

C'i#!& )&%,!

C'i#!&

,&i#"i#,

C!m!# )&%,! i# i')

P%i#, 4 "i$%*


31/96

9 MINING

;%; 6unctionJ

Panning and e0ecuting a systematic e0poration programme%

*ra" scope of driing campaign% ,o" to carry out survey and perform

driing activities for e0poration purpose%

.stabish system for computeri#ed mine8panning in order to ensure suppy

of imestone "ith consistent Cuaity%

Panning and e0ecuting driing and basting programme in norma course at site

to take optimum output from basting as "e as achieving economy in

e0posive consumption%

/Appro0imate bouder si#eJ ;% M Q ;%E M Q ;%;M1

4oading and transportation of ime stone bouders to crusher site%

!mpementing statutory reCuirement for safety and environment

R!)u&!

1%2 E$')i!

1b2 Eui$m!#

*riing Machines

.0cavators I Shoves

*umpers

*o#ers

4oaders

O$!&%i)#

*riing and Basting

4oading and transportation


32/96

0 CRUSHER STACKER 4 RECLAIMER

0.9 CRUSHER

0.9.9 Pu&$)!

Si#e reduction from ;%M Q ;%EM Q ;%;M bouder to @?mm si#e imestone pieces%

0.9.0 C)mm)# -$! )( C&u*!&

*oube Togge &a" (rusher /(apacityJ E TP,1J Used as primary crusher%

S"ing ,ammer (rusher /(apacityJ @ TP,1 used as secondary crusher%

(ompound !mpactor /(apacityJ F TP,1 combined unit of primary and secondary crusher%

0.0 STACKER 4 RECLAIMER

Pu&$)!

,omogeni#ation of crushed imestone%

0.0.9 S%!&

Type of PieJ 4ongitudina%

*etais of PiesJ @ > tonnes per pie%

,eight of pie upto ;;% meters%

The stacker moves on ongitudina rais%


33/96

0.0.0 R!'%im!&

TypeJ Bridge Scrapper Type%

Rated (apacityJ


34/96

: GRINDING

INTRODUCTION/

:.9 M%!&i%' u!" ()& ,&i#"i#,

4imestone and additives /Ra" Mi01

(oa and other fues

(inker

:.0 F!!" i! )( i#)mi#, m%!&i%'

4imestone

@?mm Si#e for Ba Mis

- >?mm Si#e for +RM /Segregated1

/Secondary (rusher is used to feed Ba Mis1

(oa @?mm si#e

(inker @? to >? mm si#e%


35/96

:.: Fi#!#! )( )u$u m%!&i%' Ra" Mi0J ;? ; = Residue On D

;%F @%@ = Residue On @

(oa Po"derJ ;? ;= Residue On D

F8@@ = Residue On D

/6or use in Pre8(aciner$ there is separate arrangement to grind coa1

(ementJ >> 2rade @ 2rade @F? To > Baine?> 2rade >@ To >E Baine

:.; G&i#"i#, S-!m

Ra" Mi0J

- Ba Mi

- +ertica Roer Mi

- (ombination of Roer Press and Ba Mi

/2eneray open circuit is used in "et process and cosed circuit is used in dry process% !n

cosed circuit systems$ fi0ed and dynamic separators are used%1

(oa and fueJ

Ba Mi

+ertica Roer Mi

/(osed circuit used1

(inker 2rindingJ

Ba Mi

(ombination of Roer Press and Ba Mi

/Open circuit and cosed circuit used% !n cosed circuit systems$ fi0ed and dynamic separators

are used%1


36/96

:.< M%!&i%' u!" ()& ,&i#"i#,

4imestone and additives /Ra" Mi01

(oa and other fues

(inker

:.> G&i#"i#, )( C!m!#

!n a modern cement pant$ the tota po"er consumption is about ; '"h I tonnes "hereas

cement grinding process accounts about E=% The Cuaity of fina cement product depends on

operationa mode and parameters of cement grinding pant%

(ement has to be ground fine enough to meet the reCuirements for strength properties

specified in current standards% As it takes Cuite ong time to determine especiay the ate

strength$ the hour to8hour and day to8day contro of cement grinding has to be based on

cement fineness%

Strength deveopment of concrete is the resut of hydration of the partices% Smaer the

partices$ arger the specific surface and faster the hydration% Partices coarser than >?

microns hydrate very so"y and "i ony affect ate strengths% On the other hand$ superfine

partice "ith @8> micron si#e may hydrate before the concrete has been cast and "i have

imited infuence on strength deveopment%


37/96

; KILN SYSTEMS

;.9 Pu&$)!

To transform Ra" Mi0 into (4!-'.R through P5RO8PRO(R.SS!-2.

;.0 S!i)# )( % T-$i%' Ki'# S-!m

'!4- feed system%

Pre8heater /6our stage to si0 stage1

Pre8(aciner /!4($ S4(1

'in

(ooer /incuding (inker ,ammer1

Panetary (ooer

2rate (ooer

T-$! )( C!m!#

2rey (ement

)hite (ement

;.: P&)!!

)et Process

Semi8dry Process

*ry Process


38/96


39/96

< PACKING PLANT


40/96

>UALITY CHARACTERISTICS OF

CEMENT

>.9 INTRODUCTION

The surviva and "e being of the cement pants I companies in the market depends upon the

Cuaity of product and its cost% Luaity and cost together define the vaue of the product /i%e%

cement in this case1% The concept of Cuaity has undergone a sea change from mere Cuaity

contro of the product to tota Cuaity management /T%L%M%1 "ith emphasis on Cuaity defined

as 3totaity of features and characteristics of product I services that bears on its abiity to satisfy

the stated and impied needs7%

The Cuaity of the product depends on variety of factors such as technoogy$ Cuaity of ra"

materias and fues$ operation and Cuaity contro procedures to produced consistent product%

The broad quality parameters of cement relate to chemical and physical properties as per IS Code are as

mentioned below

>.0 CHEMICAL PROPERTIES

4oss on ignition 4O!

!nsoube residue !R

Suphur trio0ide SO>

Magnesium o0ide MgO

Tota choride (

4ime saturation factor 4S6

Aumina moduus AM


41/96

>.: PHYSICAL PROPERTIES

6ineness

(onsistency

Setting time initia and fina

Soundness

(ompressive strengths /> days$ days and @F days1

,eat of hydration

*rying shrinkage for PP(


42/96

9.9 I#"i%# C!m!# I#"u&-

9.9.9 Cu&&!# !#%&i)

*ue to a booming housing sector$ increasing demand and acceeration in infrastructure

deveopment such as state and nationa high"ays$ the cement industry is progressing ahead

brisky% The production capacity has been ramped up and many top cement companies of the

"ord are finding it ucrative to invest in this sector% Mergers and acCuisitions are used to

achieve market share and gro"th faster%

(ement companies in !ndia currenty has an instaed capacity of more than ;E miion tonnes

per annum /mtpa1% 4arge (ement pants account for neary D>= of the tota instaed capacity

in !ndia% The !ndian cement industry comprises ;> arge cement pants and >


43/96

decontro period and the ready avaiabiity of technoogy% ,o"ever$ cement pants are highy

capita intensive% Apart from meeting the entire domestic demand$ the country is aso an

e0porter of cement and cinker to other countries in the "ord%

4ot of consoidation and reorgani#ation has taken pace in the !ndian (ement !ndustry in the

recent past% Some of the consoidation "itnessed in the recent past incudes 2ujarat Ambuja

taking a substantia stake in A(( and 2ujarat Ambuja taking over *46 (ements and Mod

(ement% !ndia (ement took over Raasi (ement and Sri +ishnu (ement and 2rasimHs acCuired

the cement business of 49T% A(( took over !*(O4%

.ven the mutinationa companies have sho"n interest to be a part of one of the !ndia:s fastest

gro"ing sector% S"iss cement major ,ocim has picked up ;E%F= of the promoters stake in

2ujarat Ambuja (ements /2A(41% !n &anuary @


44/96

PRO*U(T!O- O6 +AR!OUS (OMPA-5 !- @


45/96

9.9.0 C*%&%!&ii )( C!m!# I#"u&-

(ement is a homogeneous product% Most of its saes concern about haf a do#en

commercia varieties$ of "hich Portand cement/PP(1 is by far the eader% -o brand name

e0ists as differentiating product $ so that one suppier:s products can easiy be substituted for

another% (ement is$ ho"ever$ an e0perience good its Cuaity is guaranteed by standards /B!S1

"ith "hich the suppier has to compy% These standards are often nationa but in most cases

the products of one country can easiy be approved in neighboring countries% Standards

therefore do not constitute trade barriers as such$ even if they may hinder trade%

The demand for cement is geographicay "idey dispersed and corresponds roughy to

popuation density% Athough cement is an upstream industry$ it differs from other basic

industries such as auminium$ stee or gass$ for "hich demand id concentrated both

geographicay and in terms of the number of customers% !n the cement industry demand is by

contrast$ dispersed in mutipe #ones of consumption$ each of "hich comprises numerous

customers% 2eographica factors thus determine the structure of the market%

Suppy

T"o economic considerations are important in structuring suppy in a Market%

The trade8off bet"een fi0ed costs and transport costs "hich$ depending on the

economic si#e of the factories$ gives an initia idea of the density of the net"ork of

production units covering the territory$ in reation to the density of demand

The eve of investment costs and the ife8span of faciities "hich determine the

rigidity and the duration of the net"ork%

Major *emand *rivers

Present *emand drivers

Rea .state is the major demand drivers


46/96

.conomic gro"th

!ndustria activity

2ro"th in mortgage business in retai housing

,igher surpus income of househod

Roads $Bridges construction%

9.9.: I#"u&- ,&)+*

!ndiaHs cement production increased ;;%@= during 65@< to ;E;%F; mt% By comparison$

production increased F%8year compound annua gro"th rate /(A2R1 of F%E=% On a decada basis$

!ndiaHs cement production increased at an annua average of F%@= during 65;DD


47/96

and consumption of cement% 2*P from the construction industry has gro"n at a high rate over the ast

three years8;@%;= during 65@


48/96

!ndian cement market Profitabe market

9.9.; $'%# ')%i)# &%!,-

(ement being a high buk and o" vaue commodity$ out"ard freight accounts for cose to one

fifth of the tota manufacturing cost% !n addition$ for every tonne of cement produced$ cose to

;% tonnes of ra" materia /incuding coa1 is transported% !n this scenario$ the ocation of thecement pant becomes crucia% )hie deciding on the pant ocation$ there is a trade8off

bet"een pro0imity to ra" materia sources and pro0imity to markets% A spit8ocation cement

pant can be a good compromise bet"een the t"o options% The pant aso has to address

issues of ogistics /evacuation of cement by rai$ road or "ater"ays1$ po"er avaiabiity in the

region$ and avaiabiity of materias /imestone$ coa$ sag$ etc1%

9.9.< !m!# $&)"ui)#

Stages of cement production at a cement pantJ

;% Procurement of ra" materias

@% Ra" Miing 8 preparation of ra" materias for the pyroprocessing system

>% Pyroprocessing 8 pyroprocessing ra" materias to form cement cinker

E% (ooing of cement cinker

?% Storage of cement cinker


49/96

9.9.> $&)"u !m!#

The types of cement in !ndia have increased over the years "ith the advancement in research$

deveopment$ and technoogy% As the !ndian cement industry is "itnessing a boom as a resut

of "hich the production of different kinds of cement in !ndia has aso increased%

By a fair estimate$ there are around ;; different types of cement that are being produced in

!ndia% The production of a these cement varieties is according to the specificationsofthebis

Some of the various types of cement produced in !ndia areJ

(inker (ement

Ordinary Portand (ement

Portand Bast 6urnace Sag (ement

Portand Po##oana (ement

Rapid ,ardening Portand (ement

Oi )e (ement

)hite (ement

Suphate Resisting Portand (ement


50/96

!n !ndia$ the different types of cement are manufactured using dry$ semi8dry$ and "et

processes% !n the production of (inker (ement$ a ot of energy is reCuired% !t is produced by

using materias such as imestone$ iron o0ides$ auminum$ and siicon o0ides% Among the

different kinds of cement produced in !ndia$ Portand Po##oana (ement$ Ordinary Portand

(ement$ and Portand Bast 6urnace Sag (ement are the most important because they

account for around DD= of the tota production in !ndia %

The Portand variety of cement is the most common one among the types of cement in !ndia

and is produced from gypsum and cinker% The Ordinary Portand cement and Portand Bast

6urnace Sag (ement are used mosty in the construction of airports and bridges% The

production of "hite cement in the country is very ess for it is very e0pensive in comparison to

grey cement% !n !ndia$ "hie cement is usuay utii#ed for decorative purposes$ marbe

foundation "ork$ and to fi up the gaps bet"een ties of ceramic and marbe%A positive trend

to"ards the increased use of bended cement can be seen "ith the share of bended cement

increasing to E>=% There is regiona imbaance in cement production in !ndia due to the

imitations posed by ra" materia and fue sources% The southern region is the most cement

rich region "hie other regions have amost same cement production capacity%

9.9.6 $)+!& ,!#!&%i)# 4 ) ui#,

The !ndian cement industry is about D years od and its main sources of energy are therma

and eectrica energy% The therma energy is generay obtained from coa 9 pet coke$ and the

eectrica energy is obtained either from grid or captive po"er pants of the individua

manufacturing units%

The !ndustry faces severa bottenecks in high cost of inputs ike fue and po"er$ high ta0es

and duties and transportation cost% More than = of the input cost in cement manufacture is

beyond the contro of the industry and is administered by reguatory authorities% These incude

royaties and cess on imestone$ tariff for coa$ rai transport and po"er$ duties on finished

goods$ namey$ centra e0cise$ oca saes ta0$ octroi$ etc%


51/96

The ony areas "here industry can induce cost contros and economy are reduction in

consumption of inputs ike fue and po"er through energy efficiency$ improved productivity

through panned maintenance and reduction of stoppages$ etc% The continuous efforts by the

industry in these areas have brought in good resuts% !t is note"orthy that the energy

consumption by the most efficient cement pants in !ndia at the eve of


52/96

Particuars A((

Utratech 2ujarat

Ambuja

Shree

(ement

Ra" materia >FF @;@ @;D @


53/96

(ompetitor profie

S%- -AM.

; Shree cement/detai1

@ A(( 4imited/Brief1

> Ambuja (ement/Brief1

E &' (ement 4imited/Brief1

? &'4akshmi(ement/Brief1

< Utrarect/Brief1


54/96

0.0.9 S*&!! C!m!#

Shree (ement 4imited is a mong the top ; cement producers in !ndia% The company enjoys a

market share of about ;; per cent in north !ndia% Over the years$ Shree (ement has

estabished a reputation as one of the "ord:s most efficient cement manufacturersJ one

its production has been consistenty in e0cess of its rated capacity% T"o$ its per tonne

energy consumption is one of the o"est in the "ord% Three$ it has a uniCue distinction of

operating both its cement as "e as captive po"er pant on aternative fue%

The B2 Bangur famiy is the principa promoter of Shree (ement td% Shri ,% M% Bangur is the

Managing *irector "hie Mr% M% '% Singhi is the current e0ecutive director of Shree (ement%

Shree cement td% is ocated at Bea"ar$ ;F? 'ms% from &aipur off the *ehi8Ahmedabad high"ay

Presenty Shree (ements has there units% T"o units are at Bea"ar /incorporated in ;DD and;DD1 and

third unit is at Ras /Started in @?1% T"o more units /at Ras and 'hushkhera1 are coming up to

enhance the capacity of the company to ; mtpa from the present Cuantity of >%@ mtpa by the yea

@;% The pro0imity to *ehi$ &aipur and ,aryana$ "hich are the most ucrative markets in the region

makes it a strategic ocation%


55/96

4O(AT!O-

Shree (ement 4td% is an energy conscious 9 environment friendy business organi#ation% ,aving -ine

*irectorson its board under the chairmanship of Shri%B%2% Bangur$ the poicy decisions are taken unde

the guidance of Shri% ,%M% Bangur$ Managing *irector% Shri% M%'%Singhi$ .0ecutive *irector of the

(ompany$ is ooking after a day8to8day affairs% The company is managed by Cuaified professionas

"ith broad vision "ho are committed to maintain high standards of Cuaity 9 eadership to serve the

customers to their fuest satisfaction% The board consists of eminent persons "ith considerabe

professiona e0pertise in industry and fied such as banking$ a"$ marketing 9 finance%
http://www.shreecementltd.com/story_main.asp?storyid=Web200001shree2:54:59%20PM49&sitecode=shreehttp://www.shreecementltd.com/story_main.asp?storyid=Web200001shree2:54:59%20PM49&sitecode=shreehttp://www.shreecementltd.com/story_main.asp?storyid=Web2000075shree10:47:51%20AM101&sitecode=shreehttp://www.shreecementltd.com/story_main.asp?storyid=Web200001shree2:54:59%20PM49&sitecode=shreehttp://www.shreecementltd.com/story_main.asp?storyid=Web200001shree2:54:59%20PM49&sitecode=shreehttp://www.shreecementltd.com/story_main.asp?storyid=Web2000075shree10:47:51%20AM101&sitecode=shree


56/96

4ocation Map

Shree (ement Unit ! 9 !! is ocated at Bea"ar$ ;F? 'm% from &aipur off the *ehi8Ahmedabad high"ay%

Amongst the pants in the state it is nearest from its marketing centers%

Bangur (ement Unit /!!!$ !+$ + 9 +i1 is acated at RAS$@F 'm from Bea"ar in pai *ist%

Shree (ement 2rinding Unit /''2U1 is ocated at 'hush 'hera *ist% A"ar -earest to *ehi%

Regd% Office 9 )orksJ

Shree (ement 4td%

Bangur -agar$ Post Bo0 -o% >> Bea"ar >?D;

Rajasthan !ndia

(orp% OfficeJ

@;$ Strand Road$ (acutta8 ;%


57/96

6igure FJ (apacity .nhancement at Shree (ement 4td%


58/96

Marketing Mi0

Pace

.ach cement manufacturer has a primary and secondary market% The former is one$ "hich is the

cosest to the production centre "here it fetches the best reai#ations "hie the atter is usuay at a

distance "here reai#ations are o"er%

Markets cassification

Markets States

Primary Rajasthan

Secondary *ehi$ Punjab$ &'$ ,aryana$ )estern U%P% and Uttarancha

Tertiary 2ujarat$ M%P% and (entra U%P%

Table : Maret Classification of !hree Cement "t

Products

Shree manufacturesJ

Ordinary Portand (ement /OP(1

Red O0ide (ement /RO(1


59/96

!ts output is marketed under the GShree Utra Ordinary Portand (ement: and GShree Utra Red O0ide

jung rodhak (ement: brand names% The product today constitutes amost >per cent of S(4:s saes% !t

has aso aunched GBangur (ement: in recent past and a ne" brand G(emento: has been introduced in

the market in Apri: % The company positioned its brands around onger ife /durabiity1$ emphasising

product ongevity%

Shree manufacturesJ

Ordinary Portand (ement /OP(1

Red O0ide (ement /RO(1


60/96

Promotion

Strong saes net"ork of @F saes offices$ ;@ deaers and E retaiers$a very strong distribution

channe% (ompany mainy use its distribution channe for the promotion of the product% There is ot of

scope in promotion by advertisement "here Shree cement is far behind "ith his competitors %

Price


61/96

(ompany retai its products Rs @ ess than the competitors ike Ambuja$Binani$Utratech in the market%

As the price of cement varies every day due to suppy 9 demand of cement in market of a brands% The

variation in prices of different cement brand is not more then Rs @8>/considering major pants1%

MiningJ 4imestone being the predominant ra" materia$ Shree (ement pants are situated near

imestone Cuarry fieds% To minimi#e the transportation cost$ Shree (ements has eased t"o mines one

at Bea"er and other at Ras "ith reserves that "i ast for a ong time% The Ras mines give a imestone

of very good Cuaity "hich is easier to process%

(aptive Po"er 2eneration Shree Po"erJ Shree (ements are sef sufficient in eectricity as they have

their o"n E?M) po"er generation pant% !t has @ 0 ;F M) and ; 0 < M) units and one @%? M) unit% !t

aso has a ine from State .ectricity *epartment in case of emergency% Shree Po"er has resuted in

making Shree (ements sef sufficient in its po"er needs and aso ets it produce eectricity at o"er

costs "hich in turn transates into better bottomine%

.nvironment sustainabiity

! 6irst !ndian (ement (ompany

8 To join (ement Sustainabiity initiative /(S!1 under )ord Business (ounci for Sustainabe

*eveopment /)B(S*1

8 To issue a (orporate Sustainabiity Report /(SR1

8 To have a structured Sustainabiity Poicy

! Member of (ement Sector Task 6orce of Asia Pacific Partnership on cimate change%


62/96

! Appointed eader of Taskforce for .nergy .fficiency in !ndian cement industry by Ministry o

Po"er$ 2O!

Progressive ManagementJ Shree (ement suppemented its attractivey o" capita investmen

per tonne "ith one of the o"est manufacturing costs in the !ndian cement industry% The path

of sustainabe gro"th has been made possibe because of management strategy of taking

tripe bottom8ine approach of .conomic$ .nvironmenta and Socia performance isted beo"J


63/96

'ey Operationa ,ighights

The cost of production of the (ompany is one of the o"est in !ndia

Operating profit margin is highest in )ord (ement !ndustry

;= sef sufficiency in meeting po"er reCuirement ;= sef dependent on imestone sourcing

(onsistent dividend paying company /@?8< J ?=1

Recogni#ed as one of the most .nergy .fficient units in !ndia

6astest gro"ing cement company in !ndia /capacity more than trebing in > years from @< 4TPA

in @E8? to D? 4TPA in @F8D1

Strong brand image Bangur (ement$ Shree Utra &ungrodhak (ement and Shree Utra

Ordinary Portand (ement have high consumer reca

'ey 6iguresJ

Particuars 65@? 65@< 65@

-et Saes ?F@ ;% E?%?

-et Profit Margin ?%< @% ;@%D


64/96

/=1

Tabe J S(4 'ey 6igures /in Rs% miions1

Recognition and A"ards

! )hitehopeman U' 8 !nternationa (ement (onsutants have consistenty maintained E

star rating for Shree since @ /-o one in the "ord has been assigned a ? star rating1

! .0ceence in .nergy Management A"ard @< from (onfederation of !ndian !ndustry

for the second time! -ationa A"ards for .nergy (onservation and Best Therma and .ectrica .nergy from

Ministry of Po"er$ 2ovt of !ndia

! -ationa Safety A"ards by Ministry of 4abour$ 2ovt% of !ndia

! !()A! -ationa a"ard @? for e0ceence in cost management

! 2oden Peacock A"ard8@< in recognition of its e0ceent .nvironment Management

practices


65/96

The (ement Sustainabiity !nitiative .stabished in ;DDD$ the (ement Sustainabiity !nitiative is

a coming together of ; eading internationa cement companies "orking in cose association

"ith the )ord Business (ounci for Sustainabe *eveopment to sustain deveopment%The

)B(S*$ estabished in ;DD;$ is a coaition of ;E internationa companies united by a shared

commitment to sustainabe deveopment through economic gro"th$ ecoogica baance and

socia progress% !ts members are dra"n from more than > countries and @ industria sectors

!t has a goba net"ork of >F nationa and regiona business councis and partner organi#ations

invoving more than ; business eaders gobay% NShree (ement is the third Asian cemen

company and the first !ndian cement company to join the (S! movement%

The company:s Mission 8

The company continues to be one of the most operationay efficient and energy conserving

cements producers in the "ord% !ts mission statement isJ

To sustain its reputation as the most efficient cement manufacturer in the "ord%

To drive do"n costs through innovative pant practices%

To increase the a"areness of superior product Cuaity through a reaistic and

convincing communication process "ith consumers%


66/96

To strengthen reai#ations through inteigent brand buiding%

Business .thics

.nforce good corporate governance practices%

!ncucate integrity of conduct%

.nsure transparency and credibiity in communication%

Remain accountabe to a stake hoders%

.ncourage sociay responsibe behavior%

Success *river


67/96

P.OP4. AS PRO2R.SS *R!+.RS

Shree beieves that "hat is present in the minds of peope is more vauabe than the assets on

the shop foor% A the company:s initiatives are directed to everage the vaue of this gro"ing

asset%

T.AM )OR'

Shree everages effective team "orking to generate a sustainabe improvement%

4.A*.RS AT .+.R5 4.+.4

Shree beieves in creating eaders 8not just at the organi#ationa ape0 but at every eve$

resuting in a strong sense of emotiona o"nership%

(U4TUR. O6 !--O+AT!O-

Shree beieves that "hat is good can be made better 8across the organi#ation%

(USTOM.R 6O(US

Shree is committed to deiver a superior Cuaity of cement at attractiveyaffordabe prices%

(OMMU-!T5 A-* .-+!RO-M.-T

Shree:s community concern e0tends from direct assistance to safe and dependabe operations

for its members and the environment%

6ive 6orce Mode of Shree cement 4td%


68/96

Michae Porter described a concept that has become kno"n as the Nfive forces modeN% This

concept invoves a reationship bet"een competitors "ithin an industry$ potentia competitors$

suppiers$ buyers and aternative soutions to the probem being addressed% )e used the five8

force mode as a basic structure and buit on it "ith concepts from the "orks of many resut

This mode describes the probems and opportunities for the organi#ation% !t states the

competitive environment of the organi#ation$ "hich incudesJ


69/96

MARKETING DEPARTMENT )( J.K. !m!#

MARKETING DEPARTMENT SET UP

SALES DEPARTMENT SET UP


70/96

SALES DEPARTMENT SET UP AND DISTRIBUTION 8ORK

SALES DEPARTMENT NIMBAHERA PLANT/

+%P%/)OR'S1 AT -!MBA,.RA P4A-T

2%M%/)OR'S1

*%2%M% /MAR'.T!-21

Sr% MA-A2.R /MAR'.T!-21

MA-A2.R /MAR'.T!-21

*5% MA-A2.R /MAR'.T!-21

ASST% MA-A2.R /MAR'.T!-21


71/96

Sr% O66!(.R /MAR'.T!-21

O66!(.R /MAR'.T!-21


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RESEARCH METHODOLOGY

;% R.S.AR(, OB&.(T!+.

@% A*OPT.* R.S.AR(, M.T,O*O4O25

>% ),5 LU.ST!O--A!R./LU.ST!O- *.TA!41

E%A-A45S!S


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TITLE OF THE STUDY

3PRICE ANALYSIS OF VARIOUS CEMENT BRANDS7

DURATION OF PROJECT

! e0press my sincere gratitude to to"ards &' (.M.-T (ompany for giving me an opportunity

to undergo summer training in one of the eading !nsurance institution of !ndia%

! aso take the opportunity to thank my project guides Mr% R%P%S!-2, to provide me "ith

reevant insights to understand the project and guided at every step% )ithout his guidance and

undivided attention$ the project "oud not have taken this shape%

! sha be saiing in my duty if ! donHt thank the staff and my facuty "ho e0tended their heping

hand at every stage of the project%

4ast but not the east ! "oud ike to thank my coeagues for heping%

My summer Training duration is ;%%@F to @?%F%@F


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OBJECTIVE OF STUDY

THE RESEARCH OBJECTIVES /

/ i1 To find out the brand performance of &%'% (ement in the market%

/ ii1 To find out the probems of deaers and retaiers in the business "ith

this brandIcompany%

/ iii1 To find out the scope of e0pansion of business by providing more ne"

deaerships%


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TYPE OF RESEARCH

RESEARCH

Research in common parance refers to a search for kno"edge% One can aso define research

as a scientific and systematic search for pertinent information on a specific topic% !n fact

research is an act of scientific investigation% The advanced earner:s *ictionary of (urrent

.ngish ays do"n the meaning of research as 3a carefu investigation or inCuiry especiay

through search for ne" facts in any branch of kno"edge%7 3A carefu investigation or enCuiry

especiay through search for ne" facts in any branch of kno"edge%7

!t is an academic activity "hich contributes to the e0isting stock of kno"edge$ making for its

advancement% !t comprises ofJ data coection$ observation$ comparison$ interpretation and

findings% !t refers to a systematic method of enunciating the probem%

Thus "hen "e tak about research or research methodoogy "e not ony tak about research

method but aso consider the ogic behind it%


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RESEARCH DESIGN

!t is a pan of action to be carried out in connection "ith the research project% !t is the guideine

for the researcher to enabe him to keep track of his action and to kno" "eather he "as

moving in the right direction or not% !t is the frame"ork or

pan for a study that is used as guide in coecting and anay#ing the data% !t is the bue print

that is foo"ed in competing a study% There are various types of research "ith its pros and

cons% .ach is meant for its specific purpose% ,ence here in this project$ ! used the descriptive

type of research%


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SAMPLE SI=E AND METHOD OF SELECTING SAMPLE

Sampe si#e Tota EE

Samping units jaipur

Samping procedure &udgement samping

Research design .0poratory

*ata coection method Survey

Research instrument Luestionnaire

Type of Cuestionnaire Structured

Type of Cuestion (ose and open ended

Area covered *eaers$ Retaiers and contractor


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SCOPE OF THE STUDY

A big boom has been "itnessed in (ement !ndustry in resent times% A arge number of ne"

payers have entered the market and trying to gain market share in this rapidy improving

market%

The research "as carried on in -imbahera% ! had been sent at one of the branch of &'

(.M.-T "here ! competed my Project "ork% ! surveyed on my Project Topic 3Price anaysis

of the various cement Brands7 on the visiting customers of the -imbahera Branch of &'

(.M.-T%

The study "i hep to kno" the preferences of the customers$ "hich company$ mode of

investment$ option for getting return and so on they prefer% This project report may hep the

company to make further panning and strategy%


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LIMITATION OF STUDY

The research conduct "as imited to chittorgarh region ony%

*ue to time constraints$ more time coud not be devoted to individua respondent%

*ue to un"iingness of providing any information$ the respondents fied the

Cuestionnaire casuay "hich might have effected the concusion%

Marketing manager being busy "ith his job% ,e "as not abe to spare enough time for

our proper guidance%

A busy schedue of deaers I retaiers aso makes the coection of information a very

difficut one%

6u district "as not covered as this is very tedious job to be done in days% ,o"ever

amost a main areas of the district "ere covered%

The projections are purey based on verba meetings and may be infuenced by

unprecedented factors%

-on cooperative behaviour of the respondent "as a big probem in this survey%


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FACT AND FINDING

2ood brands image of &%'% cement in e0isting market%

4o" saes as compared to market potentia$ "hich is around @ = of the tota market%

Bira$ Binani and Bangur have ma0imum market shares vi#%

4ess advertisement of the product as comp aired to other company%

4ack of sef enthusiasm in "orking patterns of e0ecutives%

!mproper communication bet"een e0ecutives and deaers and other parties%

-o faciity for remova of companies from the side of deaers I retaiers on time%

There is a need of a depot at chittorgarh for timey deivery%

There is a compaint from the side of retaiers is that deaers dea customer directy and

se cement on o"er price$ due to this customer does not go to retaiers and purchase

from deaers% Thus the retaiers are not interested to keep stock of &%'% cement%


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ANALYSIS 4 INTERPRETATION OF THE DATA

PRICE ANALYSIS AND DISCOUNT RATE OF VARIOUS CEMENT BRANDS /

"

#"

$""

$#"

%""

%#"

&.'. (I)*+ (I,+,I (+,-)

C/01+,2 1)IC3

45/*3 S+*3S 1)IC3

C+S5 6ISC/,T

(OMPA-5 PR!(.

),O4. SA4.S

PR!(. (AS, *!S(OU-T

&%'% @< @@ E

B!R4A @; @? ?

B!-A-! @> @ >

BA-2UR @@ @ @


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SALES PROMOTION AND ADVERTISMENT STATUS OF VARIOUS CEMENT

BRANDS IN CHITTORGARH REGION :-

!"

B12$3

B1'

3'1

B3'

GU2

S3$4S

P25-5T15'

67

,67

/67

867

967

S3$4S

P25-5T15'

3:42ST1S-4'T

SA4.S PROMOT!O- A+.RST!SM.-T

&%'% >


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MARKET SHARE OF VARIOUS BRANDS IN CHITTORGARH REGION /

Sales

!"

B12$3

B1'3'1

B3'GU2

5TH42S

BRA-* Saes

&%'% >=

B!R4A E=

B!-A-! @=

BA-2UR =

OT,.RS >=


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S / STRENGTH

8 / 8EAKNESS

O / OPPORTUNITY

T / THREATS


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S8OT ANALYSIS

S STR.-2,TS

&%'% (ement possess good brand image in the e0isting market "hich is definitey

a part of pavement brick for it%

4ocation has a"ays been an important factor in Rajasthan e0tensive

/about @? MT1 of cement grade imestone avaiabe%

Oder pant has "e kno"n brand name in market%

2ood pant having ;$ tones per day%

) ).A'-.SS

4o" saes as compared to market potentia% The market potentia of the Udaipur

market is high but as compared to it the saes of &%'% (ement is o"%

4ack of sef enthusiasm in the "orking pattern of the e0ecutives as a resut the

aggressiveness to"ards saes is o"%

,igh compaints of Cuaity deterioration in &%'% super brand%

4ess advertisement and negigibe saes promotion schemes as compared to

other brands%

Monopoy of deaers is affecting the saes%


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O OPPORTU-!T5

.0posure of Cuaity$ "hich is aready god but not dispayed in market%

More advertisement%

(ompetitive prices%

Making good deaers and penetrate the market up to retaier eve%

May increase the discount and margin structure for the retaiers and deaers%

T T,R.ATS

Some deaers are avaiabe at present$ "hich "ere not reputed I efficient%

Other companies advertising poicy%

Price fuctuation and price "ar "hich is genera phenomenon in this cement

industry%

Luick avaiabe I suppy of other cement industries are creating for &%'% (ement%


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C ONCLUSION

(ement is sti a seing product in country ike !ndia% !t is the company "ho has to find the

market and go the prospect rather then the cient directy approaching to the company% The

opening up of the sector has aso resuted in stiff competition as many private companies are

entering in% so it becomes very important to be the best out of the market % this $ the company

can achieve by offering vaue added services to the customers by giving them ma0imum

benefits% (ompany is trying to given more assured returns to the investors% Mosty products are

based on the -A+ or they unit 4inked so a"areness$ kno"edge and brand image of the "i be

product the first priority for the company%


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SUGGESTION

A company "oud b "ise to measure customer satisfactions reguary the key to

customer retention is customer satisfaction%

(ompany can increase the roe of the retaier by considering their suggestions or

compaints about service or product$ so that necessary action can be taken%

Revie" meetings shoud be often hed so that the "orking pattern of the e0ecutives canbe checked and improved if needed%

.0ecutives need to be more sef8enthusiastic and aggressive to"ards saes for these

appraisas shoud be gives to those e0ecutives "ho "orked hard%

(ompany representatives shoud visit retaiers and shoud make a ong term

reationship "ith the retaier so that they can push the product%

Since customer are vaue ma0i miser and their e0pectation to this brand is high$ as the

brand image sho"s their compaints shoud be attended immediatey to make then

remain brand oya%

!t shoud be checked that the non8 trade consignment is not sod in the market$ so that

is does not disturb the retai price of the market%


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Since transportation forms the major part of the cement cost$ market potentia of the

region shoud be propery accessed so that emphasis can be more on high retention

#one$ "hich can be done by empoying more authori#ed retaiers%

Stockiest shoud be convinced to pass the incentives to the retaiers so that they are

motivated to promote this brand%

(ompany shoud increase the promotiona and advertisement activities for giving thepopuarity to the product%

(ompany shoud set the poicy on pricing% There shoud be certain time period for

increment and decrement in the pricing% (ompany shoud aso give the prior information

for this to deaers and retaiers%

There shoud be proper oading faciity in the pant and out side the pant$ deivery of

goods shoud be on time%


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Top management and e0ecutives shoud maintain proper communication "ith deaersand retaiers%

!ncrease the number of deaers and retaiers as this "i hep in making high saes

voume%

(ash discount shoud be competitive and uring%

Try to remove deaer:s monopoy%


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ANNE3URE

NAME

CONTACT NO

L;% )hich brand you preferV

L@% )hat you consider before purchasing cementV

L>% )hich brand is more sod among the customerV

LE% )hat is your monthy turn overV

L?% )hat are the reason to adopt the particuar cement 9 )hyV

L


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LD% *o you think it is fruitfuV

L;% Are you satisfied "ith your brandV

L;;% )hich company provides ma0imum discount rateV

L;@% *o you fee any change in &%':s discount structureV

L;>% 2enera probem faced by you in this tradeV

L;E% Are you interested to take deaership of &%'% (ementV

L;?% )oud you ike to give any suggestionV


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BIBLIOGRAPHY

F!!"in# $%r&'$ "'r' %n('rtak'n in &m)!'tin# )r*'&t r')rtJ8

BOOKS/

Marketing management 'oter Phiip

Principes of marketing 'oter Phiip

Making marketing "ork 2ard ears and Patrick 6orsyth

Business research method (ooper and Schinder

Marketing research Beri 2 %(%

Statistics 2upta S%(

(ement journa of (MA


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cement price analysis of various cement brands

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