Escola EscolhaCenter for Non-Formal Education

Project Plan

Vision Statement“Escola Escolha” (“Choice School”) is a Non Formal Education Center that offers short and long term, high quality, holistic learning experiences for all ages.

Participants engage in self motivated learning in a creative and sustainable learning environment growing as a person.

Executive Summary

What?

How?

For Whom?

Funding?

Build not-for-profit Non-Formal education center for short and long term learning

Design/Methodology based on research

School children, homeschooling children, children w/ special needs, educational staff,

interested adults

Funding comes from subsidies and donations

Company Overview

Non-Formal Education

Driven by self-

motivation

Holistic alternative to formal education

Focus on personal growth

Building PlanInviting and playful learning environment

Emotions

SkillsKnowledge

HolisticLearning

Goals2015 2016 2020

Design the learning process and provide it with solid foundations

based on existing science and new case studies

Build Infrastructure

Make the center an accredited alternative to formal education

and an integral part of school curricula

Business Environment

Schools and educational institutionsHomeschooling childrenSocial, cultural and health associationsTeachers and educational staffMotivated adults

Customers

Business Environment

Competitors

Allies

Unite for a common goal: Adapting the educational system to

a fast changing society

Business Model

Big initial Investment

Fixed costs – Infrastructure maintenances, cars,

communications, etc.

Variable costs – Materials, Food, unexpected expenses

Non-profit

Subsidies, Donations

Participant fees, Food and drink sales, Sleeping accomodations fees

Marketing

ProductPricePlacePromotion

Marketing

ProductPricePlacePromotion

The service we offer consists of non-formal learning through a holistic approach, with innovative character, proven efficiency and quality assurance through continued research

Didactic tools will be developed which can then be sold

Marketing

ProductPricePlacePromotion

Not for profit business with a low cost structure in which the price covers the costs

Discount prices for large groups and first time customers

Marketing

ProductPricePlacePromotion

Located on the countryside

Focus on groups located in the surrounding area who may travel together by bus

Marketing

ProductPricePlacePromotion

Institutional customers personal presentations (face to face, phone)

Wide public facebook, website, e-mail

Media specialized magazines and other relevant publications

Technical audience scientific fairs and science colloquia

Action Plan

• Setting up team• Defining rough plan• Planning first

funding round

Pre-Plannin

gUntil Dec

2014

Action Plan

• Get first funding• Researching Didactic model• Detailing Project Plan• Design Infrastructure• Planning Funding• Set up partner network• Completing project team

PlanningJan 2015 to Aug 2015

Action Plan

• Obtaining funding• Build infrastructure• Start promotion• Publish Didactic

model

BuildingSep 2015

to Dec 2016

Action Plan

• Start up learning center

• Promotion• Evaluation of

methods and use of feedback

Implementation

Jan 2017 to ∞

Learning Happiness