Blogging 201Using your blog to create a virtual

community

2012 New York Social Media SummitTuesday, June 26, 2012

04/12/2023 01:26:38 AM CFNPS: Blogging 201 2

Speakers• Lauren Lampasone, Digital Producer, NYPL

(nypl.org/blog, @lolibrarian)

• Bradley Jobling, Social Media Manager, Surgery – CUMC (columbiasurgery.net, @bradjobling)

• Michael Remaly, VP Comm & PP – Philanthropy NY (blog.philanthropynewyork.org @mahremaley)

• Eleanor Whitney – Program Officer, External Affairs, Fiscal Sponsorship – NYFFTA (artsfwd.org, ynpnnyc.org, diybusinessassociation.com/cmm, @killerfemme)

04/12/2023 01:26:38 AM CFNPS: Blogging 201 3

Agenda8:30 AM • Introductions - Group

9:00 AM • Why Blog?

9:30 AM • Activity - Group

10:00 AM• Share - Group

11:30 AM

• Blogging Process• Outreach & Sharing• Fostering Engagement• Pitfalls to Avoid

12:00 PM • Q&A - Group

12:30 PM • Conclusion

04/12/2023 01:26:38 AM CFNPS: Blogging 201 4

Introductions - Group

• Organization & Constituents?

• Blogging Experience?

• Goals from Session?

04/12/2023 01:26:38 AM CFNPS: Blogging 201 5

Why Blog? Social Marketing

04/12/2023 01:26:38 AM CFNPS: Blogging 201 6

Blogging Phases• Setup: Define objectives, goals &

community. Start social media listening.

• Getting Started: Create an editorial calendar & idea list. Choose your technology and analytics package.

• Post & Outreach: Write & distribute content to audience.

• Refine: Monitor analytics and optimize approach.

04/12/2023 01:26:39 AM CFNPS: Blogging 201 7

Activity: Strategy - Group• Objective: What are your objectives for

blogging? How does this fit into your overall communications strategy?

• Getting Started: How will the writing and posting be performed? Who is performing the tasks involved and when?

• Post and Outreach: How are you going to distribute your content? Did you find new audiences through social media listening? Can you guest blog or syndicate content in an out-of-the-box way?

• Refine: Are you reaching your goals? What can be improved?

04/12/2023 01:26:39 AM CFNPS: Blogging 201 8

Activity: Post Ideas - Group• Topic: What’s important to your communities?

What are you trying to communication?

• First Person/Approachable Voice: What’s a personable or soft way to approach this?

• Time Specific: Is there something new to say?

• Format:What’s easier to create: text, audio, photos, or videos?

• Edge: What’s the headline? How can you foster engagement?

• Length: Be concise with lists or bullet points. How can you catch the “scanners”?

04/12/2023 01:26:39 AM CFNPS: Blogging 201 9

Blogging Process: Idea List

04/12/2023 01:26:39 AM CFNPS: Blogging 201 10

Blogging Process: Editorial Calendar

04/12/2023 01:26:39 AM CFNPS: Blogging 201 11

Blogging Process Article: To Dos

04/12/2023 01:26:39 AM CFNPS: Blogging 201 12

Blogging Process Video: To Dos

04/12/2023 01:26:39 AM CFNPS: Blogging 201 13

Outreach & Sharing: PlatformsSelf Hosted• Wordpress.org• Movable Type• Joomla

Themes• Wordpress.org• WooThemes• Thesis

Platforms (& Networks)• Tumblr• Wordpress.com• Facebook• Instagram• Blog Talk Radio• Pinterest• Twitter• Flickr• YouTube• LinkedIn• eHow

04/12/2023 01:26:39 AM CFNPS: Blogging 201 14

Outreach & Sharing: Listening?

04/12/2023 01:26:39 AM CFNPS: Blogging 201 15

Outreach & Sharing: Social Media

CMESupport

Mail

Division Information(Procedures, Glossary, Directions)

News, Updates, Presentations, Posts, Video,& Podcasts

FAQ,Ask an Expert? &

Testimonials, Ratings

Physician Profiles

Events Newsletters, eBrochures

Apps, Check Lists &

Tools

Clinical Trials

Education, Chats,Webinars,

Teleconferences,Support Groups

Referrals & Service

04/12/2023 01:26:39 AM CFNPS: Blogging 201 16

Fostering Engagement• Advocation:

http://artsfwd.org/can-we-break-the-glass-ceiling-of-arts-leadership/#comment-2274

• Question & Answer:http://blog.philanthropynewyork.org/2012/05/14/ask-your-question-to-duncan-king-and-walcott/comment-page-1/#comment-1930

• Timely Responses:http://www.nypl.org/blog/2012/02/01/i-love-reading#comment-5405 )

04/12/2023 01:26:39 AM CFNPS: Blogging 201 17

Pitfalls to Avoid• Inconsistency

• Focusing on SEO

• Field of Dreams

• Marketing Speak

• Ignoring Audience (Analytics)

• Bad Technology

• Copyright Infringement

04/12/2023 01:26:39 AM CFNPS: Blogging 201 18

Summary• Why Blog?

• Blogging Process

• Outreach & Sharing

• Fostering Engagement

• Pitfalls to Avoid

04/12/2023 01:26:39 AM CFNPS: Blogging 201 19

Resources & Articles• Paid Content: The

3 pieces that are turning WordPress into a platform

• The Ultimate List of Blogging Platforms, Blog Software, Free and Paid (100+!)

• Who’s Blogging What?

04/12/2023 01:26:39 AM CFNPS: Blogging 201 20

Questions?