Unlock Successfor Your NetworkThe

Right Things Everywhere.

centermark.yodle.com

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The Centermark StoryCentermark is the world’s first Distributed Marketing Automation platform purpose-built

for Franchise networks. Franchises are unlike any other business, comprised of a network

of peers united under the leadership of a national brand, and require tools that can foster

collaboration, consistency, and effectiveness throughout the entire network. Franchisors

need the insight and control to protect and promote a national brand, while Franchisees

need the freedom to optimize their local performance, accommodate their individual

budgets, and control their own destiny.

Only Centermark has been designed from the ground up to provide the flexibility required

by a Franchise network. Centermark provides business intelligence insight, powerful digital

marketing applications, and systematic collaboration between Franchisee and Franchisor,

enabling Franchises to do the RIGHT THINGS EVERYWHERE in the network. Applications .......................3

Collaboration .....................5

Insight .................................7

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Websites

We build brand-consistent Mobile & Desktop sites that are built to convert visitors.

Social

We create, manage & update each location’s Facebook profiles to maintain brand consistency across your network.

Directories

We get each location listed on more than 50 web directories and make automatic updates when there are business changes.

Reviews

Each location can send an email to customers requesting a review. Centermark uploads reviews to their website and social profiles.

Offers

Each location can create brand-consistent offers and promotions and apply them to their website, social listings and directories.

SEO

We provide on-page & off-page SEO techniques to help your locations gets optimal ranking across major search engines.

Photo Upload

Each location can upload photos and apply those photos directly to their website, social profiles and directory listings.

Email

We have an email marketing solution purpose-built to accommodate the way a franchise works.

PPC (Pay-Per-Click)

Our proprietary algorithm measures and optimizes paid-search performance by leveraging billions of data points to determine the right place, price, time and copy for your ad – every time.

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Centermark’s marketing applications are uniquely built to work the way a franchise

works, and to respect the roles Franchisor and Franchisee play in choosing, funding

and managing their marketing. Every tool in our platform is built to allow the Franchisor

to drive a consistently powerful brand, while enabling the Franchisee to explore and

exploit local opportunity as needed. With these tools, you can market effectively

throughout your network to earn and retain more customers, and grow

your revenue.

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As a Franchisor, a critical component of growing your Franchise Network is increasing

the volume of customers to your locations, the repeat business of those customers,

and optimizing the amount of revenue each customer is worth to your business.

Getting and keeping more customers is never an easy task, especially in a crowded,

competitive landscape where reaching your customers through ever-changing and

more complicated marketing channels requires constant adjustment and oversight.

Of course, a Franchisor can’t do it alone. In a network business, you’re dependent on

the action, collaboration and participation of your locations; you need tools that respect

the franchise model.

Applications: Increase your revenue

Marketing Applications Include:

And more...Centermark is designed to integrate the ever growing library of Yodle and 3rd-party applications your network needs.

Franchisees essentially buy three things from a network:

1. Your brand: This sets you apart from competitors and assures a potential

Franchisee that customers will be easier to find from day one

2. Your operational playbook: This takes the guesswork out of running the business

3. Your network of support: This provides a potential Franchisee with peers,

corporate support, and even automated systems that help them leverage the

collective experience of the network

So what drives the value of your brand, operational playbook, and support?

The simplest and most critical component can be summed up in one word: Consistency.

Consistency is the key to the strength of your brand, your operational playbook,

and your Franchisee support model. The consistent quality of the ‘product’ you sell

a Prospective Franchisee, and therefore the ability for you to grow the network is

governed by your existing Franchisees; the path to location expansion runs directly

through your Franchisees.

Centermark’s collaboration engine leverages both technology and people to get the

network participants implementing winning programs, every time.

Our services include:

We also set up a dedicated web portal for your network and provide your locations with

information and ROI calculators so they can make optimal marketing decisions.

With our collaboration engine, you can drive consistency in your network’s performance,

increase the value of your brand and operations and have an easier time selling and

onboarding future Franchisees.

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Collaboration: Increase the number of locations for your network

Personalized Attention

Calling

Email

Webinars

Sponsorship of your conference

The Centermark Business Intelligence Dashboard provides meaningful data and reporting that allows the network to make better decision about where to invest. We can measure and provide INSIGHT on who in the network is doing what and help you take action to get the best possible performance across locations. Franchisor and Franchisee have dashboards specifically designed to allow them to measure and interact with the tools that drive the business. We leverage this data to drive the right behaviors throughout all Franchise locations by illustrating with facts what works, and what doesn’t, and how to get the most from every marketing channel in your arsenal.

With Centermark’s insight, you can collect and share data that both proves and drives results for the network – increasing satisfaction, easing your workload, and making everything work better for everyone in the network.

Performance metrics include:Network Performance: Website/Product Performance: Brand Performance:

Measure the adoption of marketing applications across

your network

Gain insight into your network’s web, media and

organic performance

Learn how your brand compares to competitors online

Insight:

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Increase network satisfaction

“How do I increase Franchisee satisfaction?”

If you want people to be satisfied in the network, you have to get them to participate.

Franchisees need to feel like they are in a collaborative, communicative environment

where information is shared, decisions are informed, and there is mutual respect.

So, how do you increase Franchisee satisfaction? You need to show them results and

you need to be able to clearly illustrate what’s working and what’s not. Additionally, you

need a common language of data, and a single version of the truth that both Franchisee

and Franchisor can refer to as the impartial arbiter of facts if you hope to achieve the

collaboration and cooperation of network participants.