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Page 1: CENTRAL PENNSYLVANIA CREATIVE …...THE BRACKET AWARDS, MAY 19, 2016 3 Trevor Villet ACD/Group Copy Director Planit As Group Copy Director, Trevor is responsible for overseeing and
Page 2: CENTRAL PENNSYLVANIA CREATIVE …...THE BRACKET AWARDS, MAY 19, 2016 3 Trevor Villet ACD/Group Copy Director Planit As Group Copy Director, Trevor is responsible for overseeing and

PRESENTED BY

Leave it to the media industry to see a hit and create a sequel. Welcome to the second [CP]2

Bracket Awards – a celebration of the very best advertising, design, and marketing work created right here in Central Pennsylvania. Like any true sequel, everything this year is bigger. More entries, more winners, more inspiration, and hopefully tonight…

more fun. This event is a symbol of the growth of our creative community over the past few years, and a testament to the bright ideas and inspired solutions created every day by talented professionals throughout our region. It’s an impressive business story worth bragging about. And even though we hate to reveal any spoilers, in the end, we all win.

When [CP]2 was founded, its goal was to inspire the local creative community and bring

local professionals the tools they need to grow their businesses. And judging by the work you saw tonight, we’re succeeding. If you’re reading this book, then this is your club. [CP]2 brings advertising, design, communications, marketing, media and related businesses together for networking and education. Our

programming schedule is filled with top speakers and presenters in events that discuss and analyze industry trends, and deliver applicable lessons that help us raise the bar for our own work. We come together to learn, laugh, and create a lasting impression for our clients, our region, and ourselves. To hear more, please visit cpsquared.com, follow us on Facebook, or ask any of our members how [CP]2 helps them.

CENTRAL PENNSYLVANIA CREATIVE PROFESSIONALS

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THE BRACKET AWARDS, MAY 19, 2016 1

2 JUDGES

4 ELEMENTS Photography - B2C Illustration - B2B Illustration - B2C Animation - B2B

6 ONLINE/DIGITAL Website - INP Website - B2C Microsite - B2C

8 SOCIAL MEDIA Campaign Graphics/Videos - B2C

9 EDITORIAL/PUBLICATION DESIGN Annual Report - INP Magazine/Journal Cover - B2C Magazine/Journal Feature Story - B2C Magazine/Journal Design/Redesign - B2B Magazine/Journal Design/Redesign - B2C

11 BOOK Book- Design/Redesign - INP

12 OUT-OF-HOME Signage - INP Posters - INP Ambient/Environmental - INP Ambient/Environmental - B2C

15 TRADE SHOW/EXPERIENTIAL Trade Show/Experiential/Events - INP Trade Show/Experiential/Events - B2B Trade Show/Experiential/Events - B2C

17 BROADCAST/NON-BROADCAST Video - INP

18 BRAND IDENTITY Logo - INP Logo - B2C Stationery Package - B2C

20 PROMOTIONS & SALES COLLATERAL Direct Mail - INP Direct Mail - B2C Brochure - INP Brochure - B2B Presentation/Deck Design - INP

23 PRINT ADVERTISING Magazine/Publication - INP Magazine/Publication - B2B

24 CAMPAIGN Integrated Media/Mixed Media Campaigns - INP Integrated Media/Mixed Media Campaigns - B2B Integrated Media/Mixed Media Campaigns - B2C

26 BEST IN SHOW

27 SPONSORS

28 SPECIAL THANKS

INP = Institutional/Non-Profit / B2B = Business to Business / B2C = Business to Consumer

TABLE OF CONTENTS

Nearly 8 years ago we planted the seed of

an advertising club that would eventually grow into [CP]2 (Central PA Creative Professionals).

All along our goal has been to establish relationships and build

camaraderie within our advertising community. We’ve brought like-minded people together at networking functions and have helped job-seeking members find new places to work. We’ve offered targeted educational events that no other local organization provides. We launched “BrandAid,” a caffeine-infused full-day marathon of rebranding a lucky local non-profit (go Housing Transitions!). And we now have nearly 120 individuals who are benefiting from their membership. [CP]2 is building an advertising and creative community that’s making a difference in Central PA and tonight marks the second time we’ve publicly showcased our work to the business community at large.

At tonight’s Bracket Awards, we celebrate the best advertising, design and commercial work created right here in the Central PA region.

With nearly 130 entries and 56 award-worthy pieces of work, this year’s Bracket Awards is no joke. When the judges from Baltimore stated, out loud mind you, that the work they juried could hold its own in their large metro-market, it made clear that we’re collectively producing work that is memorable, influential and on target.

The passion for your craft and your involvement in our organization is what’s making tonight’s celebration possible.

There has been one heck of a team behind the success of this year’s show. My fellow board members Carol White, Jeff Erickson, Curtis Harrison, Ron Smith, Brad Groznik and Dan Rowland along with our Bracket Awards committee chairs Michelle Damiano and Rich Frank have gone above and way beyond to bring you this year’s award show. Be sure to thank these people for their efforts and dedication.

Congratulations to all of the entrants, finalists and those of you who are going home with an award. We’re all winners tonight.

See you at the next Bracket Awards.

Mark D. Dello Stritto[CP]2 President, Founder

LETTER FROM THE PRESIDENT

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THE BRACKET AWARDS, MAY 19, 2016 3

Trevor VilletACD/Group Copy DirectorPlanit

As Group Copy Director, Trevor is responsible for overseeing and directing Planit’s creative product—especially the stuff that includes words. As a copywriter, he’s also actively involved in producing it on a daily basis. Prior to joining Planit, he helped Baltimore’s Carton Donofrio Partners create award-winning work for an array of clients including Air Products, University of Maryland, The National Aquarium in Baltimore, and Baltimore Gas and Electric. He was fortunate to cut his teeth at New York’s legendary agency, Wells, Rich, Greene. While there, he worked on Procter & Gamble’s Oil of Olay and Gain Laundry Detergent brands, which explains both his radiant skin and outdoor-fresh scent. Trevor earned his advertising degree from Michigan State University. (Go Green!) He also has a severe addiction to the Food Network, The Travel Channel, and his wife Jackie and two gorgeous daughters, Kate and Jolie.

Matt McDermottCreative Directoridfive

A Baltimorean by birth and choice, Matt’s a former public school teacher and contributor to The Baltimore Sun. For over 15 years, he’s also been a fixture in the Mid-Atlantic advertising scene, working with clients including Comcast, Black & Decker, National Geographic, Johns Hopkins, and the U.S. Navy. As creative director at idfive, his fingerprints are on everything— from the creative to the breakfast pastries. He’s contributed to Ad Age and co-authored a boring marketing book called University X. He also teaches in a joint MBA program between Johns Hopkins and the Maryland Institute College of Art, and serves on the boards of the American Advertising Federation Baltimore and Community Law In Action (CLIA). He enjoys short walks on the beach and overestimating the goodness of humankind.

Joe GloriosoArt DirectorPlanit

Meet Joe. He’s been in the advertising and design world more years than most of you have been alive. Maybe you’ve seen his work in Print, CA, Graphis, Black Book’s AR100, or the trash can. His personal achievement bar was set high early in life by capturing first place at his 6th grade art show.

His conceptual travels have taken him to hospitals, banks, colleges, non-profits, car dealers, jewelers, film festivals, radio stations, snack food companies, and symphony orches-tras. And, a bunch of other places in between. Being a part of the adjunct faculty at MICA has afforded him the exciting and fulfilling opportunity to help young creatives hone their skills or change career paths. Currently, he plays an art director in real life at Planit.

Outside of “work,” Joe enjoys abstract painting, disc golf, and meatball subs.

JUDGES

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JUDGES

Jason DrumhellerSenior Art DirectorHZDG

Keep it simple. Make it smart. During his 20+ years as an art director that’s the solution Jason always strives for —conceptual, focused ideas that distinguish the work and satisfy the client. Jason has created award-winning visual design solutions for a wide range of identity, print, web, television and video projects for clients including the Baltimore Ravens, Penn State Athletics, Towson University Athletics, Hilton, Tessemae’s All Natural, UTZ Snacks and AGCO. He has a Bachelor of Fine Arts from the Maryland Institute College of Art.

Kerry SkardaFounding Partner, PresidentBCG

Kerry brings over 20 years of design , branding, and industry experience to BCG. Her education from the Maryland Institute College of Art instilled in her a deep belief that conceptual thought must always precede any visual creative. Listening, challenging, and always asking, “can this be better” have been the driving force behind the success of lasting partnerships with global companies and local arts organizations. Kerry brings a keen eye for detail and gut-level insight into what makes design successful.

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THE BRACKET AWARDS, MAY 19, 2016 5

ELEMENTS

GOLDANIMATION – BUSINESS TO BUSINESSRowland Creative – EntrantDrucker Diagnostics – Advertiser“Meet the Apex 6” video – TitleDan Rowland – Creative DirectorDavid Spak – DesignerBrad Jamison – Designer

ELEMENTS

SILVERPHOTOGRAPHY – BUSINESS TO CONSUMERBlack Sun – EntrantBlack Sun – AdvertiserBLACK SUN: BADASS – TitleMichael Black – PhotographyAlex Sotiropoulos – PR InternLauren Mester – Event InternSophia Hubler – Event InternElara Sakone – Event Creative

GOLDILLUSTRATION – BUSINESS TO BUSINESSAndy Heckathorne Illustration & Design – EntrantFierce Strategy + Creative – AdvertiserFierce Bear – TitleAndy Heckathorne – Illustrator, Art Director & DesignerBeckie Manley – Creative Director

GOLDILLUSTRATION – BUSINESS TO CONSUMERLoaded Creative – EntrantSPE Federal Credit Union – AdvertiserBamdangle, Multifark & Weedlemadeedle – TitleMark D. Dello Stritto – Creative DirectorSean McCauley – Art DirectorVictor Carlesi – Illustrator

SILVERPHOTOGRAPHY – BUSINESS TO CONSUMERBlack Sun – EntrantBlack Sun – AdvertiserItalian Portraits – TitleMichael Black – Photographer

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THE BRACKET AWARDS, MAY 19, 2016 7

ONLINE/DIGITAL

SILVERMICROSITE – BUSINESS TO CONSUMERAccuWeather – EntrantAccuWeather – AdvertiserUcast Uwin Sweepstakes – TitleRichard Frank – VP, CreativeAshley Thurston-Curry – Art DirectorGabrielle Tomasko – Graphic DesignerMaggie Takach – Brand Assurance ManagerJulie Smalstig, Jesse Ferrell, Aimee Morgan – Social Media Team

SILVERWEBSITE – BUSINESS TO CONSUMER3Twenty9 – EntrantGood Intent Cider – AdvertiserWebsite – TitleTroy Weston – Creative DirectorMelissa Hombosky –Designer/SEO/ContentNick Stanko –Designer/SEO/ContentRyan Cherry –Web Designer/Developer

GOLDWEBSITE – BUSINESS TO CONSUMERA. Christian Baum – Entrantco.space – AdvertiserWebsite – TitleA. Christian BaumSpud Marshall

SILVERMICROSITE – BUSINESS TO CONSUMERMoJo Active – EntrantShop-Vac – AdvertiserClearly Different Microsite – TitleRic Jones – Creative Director Rita Mines – Project ManagerRick Shadle – Art Director Scott Brown – Photographer

ONLINE/DIGITAL

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GOLDWEBSITE – INSTITUTIONAL/NON-PROFITSnavely Associates – EntrantBenjamin School – AdvertiserDigital Viewbook – TitleChristine Yocum – DesignerMaura Scully – Writer, MKS CommunicationsDebbie Shephard – Vice President, Brand & CreativeMatt Brubaker – DeveloperChris Snavely – Senior Account LeaderLarry Snavely – President

SILVERWEBSITE – INSTITUTIONAL/NON-PROFITHerbert Reininger – EntrantTEDxJNJ – AdvertiserAnnual Report 2014 – TitleHerbert Reininger – Creative Director, DesignerLaurent Alquier – ProgrammerSteve Garguilo – Project Manager

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EDITORIAL/PUBLICATION DESIGN

SILVERMAGAZINE/JOURNAL COVER – BUSINESS TO CONSUMERSample Media – EntrantState College Magazine – AdvertiserMarch 2016 Cover – TitleMaggie Anderson – EditorMatt Fern – Art DirectorRobyn Passante – Associate EditorDavid Wells – Publisher

SILVERANNUAL REPORT – INSTITUTIONAL/NON-PROFITRowland Creative – EntrantCentre Foundation – Advertiser2014 Annual Impact Report – TitleDan Rowland – Creative DirectorDavid Spak – DesignerBrad Jamison – Designer

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ONLINE/DIGITAL

GOLDPUBLICATION/eBOOK – BUSINESS TO CONSUMERMoJo Active – EntrantFirst Community Foundation Partnership – AdvertiserFCFP Online Annual Report – TitleTimm Moyer – Creative Director Jim Carpenter – Marketing Technology DirectorLiz Sharpe – Project Manager Bob Henninger – Designer/Developer Gregg Nestel – Developer

SILVERCAMPAIGN – BUSINESS TO CONSUMERAccuWeather – EntrantAccuWeather – AdvertiserVersus – TitleRichard Frank – VP, CreativeAshley Thurston-Curry – Art DirectorGabrielle Tomasko – Graphic DesignerMaggie Takach – Brand Assurance ManagerJulie Smalstig, Jesse Ferrell, Aimee Morgan – Social Media Team

SOCIAL MEDIA

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BOOK

SILVERDESIGN/REDESIGN – INSTITUTIONAL/NON-PROFITHerbert Reininger – EntrantTEDxJNJ – Advertiser3 Years of TEDxJNJ, Coffee Table Book – TitleHerbert Reininger – Creative Director, DesignMatt Sloan – CopywriterJocelyn Leu – Project Manager, PhotographerMargaret Moses – Editor

SILVERDESIGN/REDESIGN – INSTITUTIONAL/NON-PROFITPenn State University Press – EntrantPenn State University Press/Morgan Library & Museum – AdvertiserGraphic Passion: Matisse and the Book Arts – TitleJohn Bidwell – AuthorJo Ellen Ackerman – DesignerJennifer Norton – Creative Director & Production ManagerPatrick Alexander – Acquiring EditorKaren Banks – Publications Manager (Morgan Library)Patricia Emerson – Project Editor

GOLDDESIGN/REDESIGN – INSTITUTIONAL/NON-PROFITPenn State University Press – EntrantPenn State University Press – AdvertiserPicturing Dogs, Seeing Ourselves – TitleAnn-Janine Morey – AuthorRegina Starace – DesignerJennifer Norton – Creative Director & Production ManagerKendra Boileau – Acquiring EditorSuzanne Wolk – Project Editor

GOLDDESIGN/REDESIGN – INSTITUTIONAL/NON-PROFITPenn State University Press – EntrantPenn State University Press – AdvertiserElephant House – TitleDick Blau – Photographer, AuthorNigel Rothfels – Photographer, AuthorRegina Starace – DesignerJennifer Norton – Creative Director & Production ManagerKendra Boileau – Acquiring EditorLaura Reed-Morrison – Project Editor

EDITORIAL/PUBLICATION DESIGN

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GOLDMAGAZINE/JOURNAL DESIGN/REDESIGN – BUSINESS TO BUSINESSA. Christian Baum – EntrantJohnson & Johnson – AdvertiserXL Journey Journal – TitleA. Christian BaumSteve Garguilo

GOLDMAGAZINE/JOURNAL DESIGN/REDESIGN – BUSINESS TO CONSUMERA. Christian Baum – Entrantco.space – Advertiserco.space Journey Journal – TitleA. Christian Baum

GOLDMAGAZINE/JOURNAL DESIGN/REDESIGN – BUSINESS TO CONSUMERA. Christian Baum – EntrantAction Surge – AdvertiserAction Surge – TitleA. Christian BaumSpud Marshall

SILVERMAGAZINE/JOURNAL FEATURE STORY – BUSINESS TO CONSUMERTown and Gown – EntrantTown and Gown – AdvertiserBringing a Hero Home – TitleRob Schmidt – Publisher David Pencek – Editorial DirectorTiara Snare – Creative Director Darren Weimer – Art Director, Photographer Cody Peachey – Graphic DesignerVilma Shu Danz – Operations Manager, Assistant EditorAimee Aiello – Business Manager

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OUT-OF-HOME

SILVERPOSTERS – INSTITUTIONAL/NON-PROFITMoJo Active – EntrantCommunity Academy of Stage & Theatre – AdvertiserCAST Poster – TitleRic Jones – Creative DirectorJim Carpenter – Account ExecutiveMorgan Hummel – DesignerElizabeth Greenaway – Copywriter

GOLDPOSTERS – INSTITUTIONAL/NON-PROFITRowland Creative – EntrantPenn State College of Arts & Architecture – AdvertiserartsUP Posters – TitleDan Rowland – Creative DirectorDavid Spak – DesignerBrad Jamison – Designer

• •

OUT-OF-HOME

SILVERSIGNAGE – INSTITUTIONAL/NON-PROFITRowland Creative – EntrantPenn State College of Information Sciences and Technology – AdvertiserIST StartUp Week Signage – TitleDan Rowland – Creative DirectorDavid Spak – DesignerBrad Jamison – Designer

SILVERSIGNAGE – INSTITUTIONAL/NON-PROFITRowland Creative – EntrantHappy Valley LaunchBox – AdvertiserSignage – TitleDan Rowland – Creative DirectorDavid Spak – DesignerGavek Graphics – Sign Installation

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TRADE SHOW/EXPERIENTIAL/EVENTS

SILVERTRADE SHOW/EXPERIENTIAL/EVENTS – INSTITUTIONAL/NON-PROFITRowland Creative – EntrantPenn State College of Information Sciences and Technology – AdvertiserIST Startup Week – TitleDan Rowland – Creative DirectorDavid Spak – DesignerBrad Jamison – Designer

GOLDTRADE SHOW/EXPERIENTIAL/EVENTS – INSTITUTIONAL/NON-PROFITRowland Creative – EntrantPenn State College of Arts & Architecture – AdvertiserartsUP Event Materials – TitleDan Rowland – Creative DirectorDavid Spak – DesignerBrad Jamison – Designer

SILVERTRADE SHOW/EXPERIENTIAL/EVENTS – BUSINESS TO BUSINESSA. Christian Baum – EntrantPTEDxJNJ – AdvertiserGet Moving – TitleA. Christian BaumHerbert Reininger

OUT-OF-HOME

SILVERAMBIENT/ENVIRONMENTAL – INSTITUTIONAL/NON-PROFITBlack Sun – EntrantPenn State University – AdvertiserMurals – TitleMichael Black – Creative Director & Designer

SILVERAMBIENT/ENVIRONMENTAL – BUSINESS TO CONSUMERImpressions – EntrantOriginal Waffle Shop – AdvertiserInterior Brand Refresh – TitleMichelle Damiano – Creative Director/CopywriterMaura Allen – Vice President Zack Sheffield – Art Director/Sr. DesignerAlexa Stefanou – Graphic Designer

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BROADCAST/NON-BROADCAST

SILVERBROADCAST/NON-BROADCAST – VIDEOINSTITUTIONAL/NON-PROFITPenn State College of Engineering – EntrantPenn State College of Engineering – AdvertiserImpact of Giving – TitleDana Marsh – Communications DirectorCollege of Engineering Development Team

TRADE SHOW/EXPERIENTIAL/EVENTS

SILVERTRADE SHOW/EXPERIENTIAL/EVENTS – BUSINESS TO BUSINESSRowland Creative – EntrantHigherEd Jobs – AdvertiserTrade Show – TitleDan Rowland – Creative DirectorBrad Jamison – Designer

GOLDTRADE SHOW/EXPERIENTIAL/EVENTS – BUSINESS TO BUSINESSA. Christian Baum – EntrantVideon – AdvertiserLobby & Coworking Spatial Design – TitleA. Christian Baum

GOLDTRADE SHOW/EXPERIENTIAL/EVENTS – BUSINESS TO CONSUMERAndy Heckathorne Illustration & Design – EntrantHanon McKendry – AdvertiserArk Encounter NYC Spectacular – TitleAndy Heckathorne – Illustrator, Art Director & DesignerBrent Huffman – Creative Director

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BRAND IDENTITY

GOLDLOGO – BUSINESS TO CONSUMERLoaded Creative – EntrantPeachey Hardwood Flooring – AdvertiserCorporate Identity – TitleMark D. Dello Stritto – Creative DirectorSean McCauley – Art DirectorTodd Lepley – Copywriter

SILVERSTATIONERY PACKAGE – BUSINESS TO CONSUMERLoaded Creative – EntrantPeachey Hardwood Flooring – AdvertiserStationery Package – TitleMark D. Dello Stritto – Creative DirectorSean McCauley – Art DirectorTodd Lepley – Copywriter

• •

BRAND IDENTITY

SILVERLOGO – INSTITUTIONAL/NON-PROFITLoaded Creative – EntrantPenn State Electronic Sports Club – AdvertiserCorporate Identity – TitleMark D. Dello Stritto – Creative DirectorSean McCauley – Art Director

SILVERLOGO – BUSINESS TO CONSUMER AccuWeather – EntrantAccuWeather – AdvertiserYourCaster Logo – TitleRichard Frank – VP, CreativeAshley Thurston-Curry – Art DirectorGabrielle Tomasko – Graphic DesignerMaggie Takach – Brand Assurance ManagerMegan Clitherow – Director of B2B MarketingYessenia Maderas – Product Marketing Manager

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PROMOTIONS & SALES COLLATERAL

GOLDBROCHURE – INSTITUTIONAL/NON-PROFITSnavely Associates – EntrantWright State – AdvertiserCase for Support – TitleAdam Vorlicek – Art DirectorDebbie Shephard – Vice President, Brand & Creative Maura Scully – Writer, MKS CommunicationsJon Snavely – Vice President, Account LeadershipLarry Snavely – President

GOLDBROCHURE – INSTITUTIONAL/NON-PROFITSnavely Associates – EntrantTrust for Public Land – AdvertiserCase for Support – TitleCharlie Melichar – Senior Consultant, Marts & LundyAdam Vorlicek – Art DirectorDebbie Shephard – Vice President, Brand & CreativeJon Snavely – Vice President, Account LeadershipLarry Snavely – President

GOLDBROCHURE – INSTITUTIONAL/NON-PROFITSnavely Associates – EntrantAuburn University – AdvertiserResearch Launch – TitleAdam Vorlicek – Art DirectorDebbie Shephard – Vice President, Brand & CreativeTracey Dooms – WriterChris Snavely – Senior Account LeaderLarry Snavely – President

PROMOTIONS & SALES COLLATERAL

SILVERDIRECT MAIL – INSTITUTIONAL/NON-PROFITPenn State Outreach Creative Services – EntrantPenn State Outreach – AdvertiserEd Tech Network Summit Invitation – TitleHerbert Reininger – Art Director/DesignerBrian Mizikar – DesignerTrish Hummer – Production ManagerNorman Benford – CopywriterRebecca Shineman – Marketing Account Executive

GOLDDIRECT MAIL – BUSINESS TO CONSUMERLoaded Creative – EntrantSPE Federal Credit Union – Advertiser“Whatever” Loan – TitleMark D. Dello Stritto – Creative DirectorDaniel J. Evans – CopywriterSean McCauley – Art DirectorVictor Carlesi – Illustrator

SILVERBROCHURE – INSTITUTIONAL/NON-PROFITHerbert Reininger – EntrantTEDxJNJ – AdvertiserMain Event Program – TitleHerbert Reininger – Creative Director, DesignA. Christian Baum – IllustratorSteve Garguilo – WriterAisha Khan – WriterMargaret Moses – Editor

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PRINT ADVERTISING

GOLDMAGAZINE/PUBLICATION –INSTITUTIONAL/NON-PROFITLoaded Creative – EntrantHabitat for Humanity, ReStore – AdvertiserBuild a Greater Good – TitleMark D. Dello Stritto – Creative DirectorRichard Frank – CopywriterSean McCauley – Art Director

SILVERMAGAZINE/PUBLICATION – BUSINESS TO BUSINESSAccuWeather – EntrantAccuWeather – AdvertiserWeather Driven Choices – TitleRichard Frank – VP, CreativeAshley Thurston-Curry – Art DirectorGabrielle Tomasko – Graphic DesignerMaggie Takach – Brand Assurance ManagerMelissa Kuper – VP, Ad Sales Product Luna Catini – Ad Sales Product Marketing Manager

PROMOTIONS & SALES COLLATERAL

GOLDBROCHURE – BUSINESS TO BUSINESSRowland Creative – EntrantHigherEd Jobs – AdvertiserBrochure – TitleDan Rowland – Creative DirectorBrad Jamison – Designer

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GOLDBROCHURE – BUSINESS TO BUSINESSLoaded Creative – EntrantStandard Steel – AdvertiserA New Standard – TitleMark D. Dello Stritto – Creative DirectorDaniel J. Evans – CopywriterSean McCauley – Art DirectorBruce Cramer – Photographer

SILVERPRESENTATION/DECK DESIGN – INSTITUTIONAL/NON-PROFITHerbert Reininger – EntrantPenn State Outreach and Online Education – AdvertiserBest Practices in Presentation Design – TitleHerbert Reininger – Designer & Copywriter

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THE BRACKET AWARDS, MAY 19, 2016 25

CAMPAIGN

SILVERINTEGRATED MEDIA/MIXED MEDIA CAMPAIGNS – BUSINESS TO BUSINESSAccuWeather – EntrantAccuWeather – AdvertiserStoryTeller Brand Redesign – TitleRichard Frank – VP, CreativeAshley Thurston-Curry – Art DirectorGabrielle Tomasko – Graphic DesignerBrian Burns – TV Development ArtistMaggie Takach – Brand Assurance ManagerMegan Clitherow – Director of B2B Marketing Kathleen Adams – Product Marketing Manager

GOLDINTEGRATED MEDIA/MIXED MEDIA CAMPAIGNS – BUSINESS TO BUSINESSRowland Creative – EntrantHigherEd Jobs – AdvertiserHigherEd Jobs Campaign – TitleDan Rowland – Creative DirectorBrad Jamison – Designer

GOLDINTEGRATED MEDIA/MIXED MEDIA CAMPAIGNS – BUSINESS TO BUSINESSRowland Creative – EntrantDrucker Diagnostics – AdvertiserDrucker Diagnostics Campaign – TitleDan Rowland – Creative DirectorDavid Spak – DesignerBrad Jamison – Designer

CAMPAIGN

24 THE BRACKET AWARDS, MAY 19, 2016

SILVERINTEGRATED MEDIA/MIXED MEDIA CAMPAIGNS – INSTITUTIONAL/NON-PROFITPenn State Outreach Creative Services – EntrantGlobal Entrepreneurship Week Penn State – Advertiser2015-16 GEW Penn State Campaign – TitleHerbert Reininger – Creative DirectorStacy Saar – DesignerNorman Benford – CopywriterTrish Hummer – Production ManagerMindy Meyers – Marketing Account Executive

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TITLE SPONSOR

GOLD SPONSORS

SILVER SPONSORS

CAMPAIGN

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SILVERINTEGRATED MEDIA/MIXED MEDIA CAMPAIGNS – BUSINESS TO CONSUMERAccuWeather – EntrantAccuWeather – AdvertiserWarm Winter Wishes – TitleRichard Frank – VP, CreativeAshley Thurston-Curry – Art DirectorGabrielle Tomasko – Graphic DesignerMaggie Takach – Brand Assurance ManagerJulie Smalstig, Jesse Ferrell, Aimee Morgan – Social Media Team

POSTERS – INSTITUTIONAL/NON-PROFITRowland Creative – EntrantPenn State College of Arts & Architecture – AdvertiserartsUP Posters – TitleDan Rowland – Creative DirectorDavid Spak – DesignerBrad Jamison – Designer

BEST IN SHOW

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BOARD MEMBERS Carol WhiteCurtis Harrison Jeff Erickson Mark D. Dello StrittoDan RowlandBrad GroznikRon Smith

[CP]2 INTERNSavannah Evans

BRACKET AWARDS CHAIRS Michelle DamianoRichard Frank

PEEPS & PLACES[CP]2 MembersBracket Awards EntrantsComcast SpotlightKasey HughesTabitha SimpsonLaurel Valley GraphicsLinda White Rowland CreativeMichael BlackRichard Frank (Again)David SpakLoaded CreativeJeanine WellsLee EricksonThe VerandaImpressionsJodie Dello Stritto

AWARDSChampion Trophies - Bellefonte

SPACEBLACK SUN Studio

CATERINGLaura’s Home Cooking

ON TAPElk Creek Café & Aleworks

AWARD BOOK CREATIVE & DESIGNLoaded Creative

AWARD BOOK ILLUSTRATIONSJeff Wood

AWARD BOOK PRINTING & BINDERYLaurel Valley Graphics

JUDGING LOCATIONPlanit - Baltimore, MD

JUDGESKerry SkardaMatt McDermottJoe GloriosoJason DrumhellerTrevor Villet

EXTRA SPECIAL THANKSOur ClientsOur BossesOur Teams

SPECIAL THANKS

28 THE BRACKET AWARDS, MAY 19, 2016

Page 18: CENTRAL PENNSYLVANIA CREATIVE …...THE BRACKET AWARDS, MAY 19, 2016 3 Trevor Villet ACD/Group Copy Director Planit As Group Copy Director, Trevor is responsible for overseeing and
Page 19: CENTRAL PENNSYLVANIA CREATIVE …...THE BRACKET AWARDS, MAY 19, 2016 3 Trevor Villet ACD/Group Copy Director Planit As Group Copy Director, Trevor is responsible for overseeing and
Page 20: CENTRAL PENNSYLVANIA CREATIVE …...THE BRACKET AWARDS, MAY 19, 2016 3 Trevor Villet ACD/Group Copy Director Planit As Group Copy Director, Trevor is responsible for overseeing and
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