Centralized Sourcing Strategy Takes Flight!

September 26, 2008

Teri McElrath

Objectives

• Introduce new sourcing strategy, model, centralization of processes and implementation of the Sourcing Manager role into current TA Processes.

• Streamline sourcing management process to ensure cost effectiveness and ROI.

• Ensure that value proposition reaches every sourcing touch point.• Successfully align new sourcing model under STAR program.• Partner with relationship recruiters to deliver on CEA by improving

communication and recruitment process.• Review time line for integration of new sourcing management

process.• Review phases of integrating sourcing management process:

Visualize, Formulate, and Deploy.• Seamlessly onboard associates by conducting a SWOT analysis and

gaining feedback on continuous process improvement.

Evolution of Strategic Sourcing

Sourcing YesterdayKeyword SearchData MiningActive candidates“gut reaction”

Evolution of SourcingSearch EnginesSocial Networking SitesCommunity based searchingPassive candidatesDiversity & Inclusion

Sourcing TodaySkills SearchStrategic SourcingEducation on Sourcing MethodsSharing of best practicesLinking Sourcing to CultureValue PropositionOptimization of ATS

Strategic Sourcing Defined

• A strategy that ensures successful delivery of talented and diverse candidates via optimization of tools and resources available and reduces the cost to recruit them.

• A process of continuous improvement as the needs of the market, candidate, recruiter and business evolve.

Sourcing Centralization Phases

Visualize

•Successfully onboard associates.•Review Current State (SWOT Analysis).•Define sourcing strategy.•Centralization of data and processes.•Review of 2008 sourcing budget.•Contract negotiation with 3rd party vendors.•Market analysis, Needs analysis, partnering with relationship recruiters to agree on requirements.

Formulate

•Sourcing budget finalized.• Implementation of new sourcing strategy and model.•Ensure Optimization of the ATS system.•Education of team on sourcing methodology.• Improve diversity of talent by partnering with Talent Strategies and diversity partners.

Deploy

•Promote continuous sourcing management process.•Linking the Dynamic Organization to knowledge, skills, abilities.• Identify gaps and development action plans.•Diversity review and strategy.

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Centralized Sourcing Timeline

Line 1

Line 2

Line 3

Line 4

Line 5

November

1 15 22 29 5 12 19 26 5 12 19 26

On time!

October December

Phase I: VisualizationResourcesStakeholderExperience, knowledge, data?Innovative aspects?Deadlines?Capabilities?Obstacles faced?

Phase II: Formulate

Challenges?Geographical differencesInternal equityRequirements SetTechnology development and innovationProcesses and systemsHow do we centralize data?Time scales?

Phase III: Deploy

GapsReactions Market DemandsReliability of dataLegislative effects?ATS reporting capabilities

Strategic Sourcing Model

•Assess Business Needs•Sourcer partners with relationship recruiter to define requirements.

•Skills identified for targeted search.

STAR Alliance

•Market Analysis•Candidate trends identified•Strategy Defined

Dynamic Organization •Refined Skill Search

•Queries •Advanced Search Engine Search•ATS Optimization•Screening•Delivery of candidates

Centers of Excellence

Phase I: Accomplishments

• Introduction of new sourcing strategy and model.• Facilitate a market analysis, access needs of the

business, partner with relationship recruiters to agree on requirements and capturing information.

• Improve CEA through partnership with relationship recruiters to improve communication and candidate flow process.

• Decrease the cost of sourcing by 15-20% by centralizing approval process for job posting and negotiation of national contracts with Monster and Careerbuilder.

• Implement a continuous and consistent sourcing management process for the organization.

• Ensure compliance and alliance with STAR initiative.• Drive consistency and efficiency by providing a central

location for resources, channels, and job aide tools.• Effectively, onboard associates by performing a SWOT

analysis to gain team’s insight.

Continuous Sourcing Management Process

Assess Business Needs

Sourcer partners with relationship recruiter to

define requirements

Market AnalysisStrategy Defined on

where to locate candidate?

Refined Skill SearchAdvanced Search

techniques

Community based searching

Social NetworkingEnsure STAR Alliance

Promote ideal CEAValue Proposition

Delivery of Candidate to Relationship

Recruiter

Continuous Education and Evaluation of

sourcing Methodologies

Glance at Sourcing Allocation

Phase II: Accomplishments

• New sourcing model and strategy implemented across regions.

• Integration of value proposition at every sourcing touch point.• Educate associates on sourcing methods to include: Boolean,

search engines (Alltheweb, Google, Altravista, Yahoo, Live), social networking, and job boards by facilitating a web-ex.

• Ensure optimization of ATS system through education, audit (reviewing sourcing statistics), and sharing best practices.

• Improve diversity of talent by partnering with Talent Strategies and key diversity partners.

ATS Optimization

MonsterCareerbuilder

Hotjobs

• Centers of Excellence

• STAR Alliance

IAP, ARP

• Dynamic Organization

• Value Proposition

Colleges, Other

CompaniesDiversity, Job

Market

• Strategic Sourcing

Phase III: Accomplishments

• Promote continuous sourcing management process.• Implement continuous learning program within the sourcing

team. Utilization of SHRM and Monster webinars to stay abreast of market trends, and candidate needs.

• Dynamic Organization infusion into the sourcing model by linking the values and behaviors to knowledge, skills, and abilities.

• Identify gaps and develop SMART goals for 2009.• Audit process by review of ATS reports, check in with

relationship recruiters, feedback from partners and senior leadership team.

Dynamic Organization Linked to Sourcing

• Integrate value proposition into every sourcing touch point.

• Elevate level of sourcing by linking behaviors and values to knowledge, skills, abilities.

• Partner with relationship recruiters to increase candidate awareness of the Dynamic Organization and business model during the recruitment process.

Leadership Effectiveness

Associate Satisfaction

Customer Satisfaction

Business Results

Dynamic Organization Linked to Sourcing

Ethics, Pride, Diversity, Respect, Empowerment,

Customer Focus, Flexibility, Openness, Common

Purpose

AttendanceJob Stability

Customer InteractionsTeam Player

Conflict ResolutionSelling Skills

Turnover Risk (RSFI)

RetailProfessional

TechnicalEngineeringCall Center

On-boarding: Assess, Inclusion, Education

Assess• Schedule meeting to identify teams needs, concerns, and

suggestions regarding strategy, model, and processes.• Conduct a SWOT analysis to identify Strengths, Weaknesses,

and Threats.Inclusion• Immediately involve team in phases of centralization of

sourcing processes, centralization of information, and identification of best practices for search techniques.

• Identify project leads to drive phases of centralizing sourcing strategy.

Education• Promote consistency and continuous sourcing management

system, education on sourcing methods, and centralized location for tools and resources available.

Successfully Onboard Team

Sourcing Team Output

Educate Team Members on

Sourcing Strategy,

Model, and Methodologies

.

Include Team Members in

Process

Assess Needs (SWOT

Analysis)

Objectives Revisited

• Introduce new sourcing strategy, model, centralization of processes and implementation of the Sourcing Manager role into current TA Processes.

• Streamline sourcing management process to ensure cost effectiveness and ROI.

• Ensure that value proposition reaches every sourcing touch point.

• Successfully align new sourcing model under STAR program.• Partner with relationship recruiters to deliver on CEA by

improving communication and recruitment process.• Review time line for integration of new sourcing management

process.• Review phases of integrating sourcing management process:

Visualize, Formulate, and Deploy.• Seamlessly onboard associates by conducting a SWOT analysis

and gaining feedback on continuous process improvement.