centricity360 - shifting gears - five steps to accelerate your business success - silicon halton...
DESCRIPTION
This is a business growth workshop that focuses on helping businesses understand how to kick-start a growth phase. We believe that there are 5 steps to follow: Review, Vision, Strategy, Execute, and Success. In this workshop, insight, questioning strategies and guidelines will be provided on each step toward initiating an action plan for growing your business. Presenter: Richard Bolton, Centricity360.com @centricity360TRANSCRIPT
Shifting Gears
Five Steps to Accelerate Your Business Success.
T: @Centricity360 #SHLearn
Agenda
• Background.• Challenges to Business Growth Today.• Areas of Importance.• Shifting Gears Workbook – from Review to
Success.• Centricity360.• Questions.
Background – Centricity360
Centricity360 = The Co-Driver
Background – Shifting Gears
• Experience – Built around years of working with entrepreneurs and businesses.
• Canadian Association of Management Consultants.
• Sandler Sales Training.• Milton Chamber of Commerce.
@centricity360 #SHLearn
Challenges to Business Growth Today
• Failing to plan, regularly.• The right people – delegate and trust.• Time Management• Welcoming change - Business conditions continually change
– Keeping up with the market.• Technology in business (Systems and processes) and in
product Innovation• $ - Cash flow and financial management.• Mining the gold mine - What's the fastest way to grow your
business today?
Business Growth: Areas of Importance
• Marketing: The “selling things”.• Operations: The “making things”. • Human Resources: The “people” part of the
business.• Finance: The “enabler” of the business.
The Start Line#shlearn
Workbook
1st Gear - Review
• Company Assessmento Internal/External
• Front Office AuditoMarketing, Sales and Biz Development, Customer
Relations.• Technology and Innovation• Business Direction and Growth Strategy
1st Gear - Review
SWOT - a good overall view of your business in a visual and concise manner.- Strengths (+) and Weaknesses (-)
internal.- Opportunities (+) and Threats (-)
external.
Questions: What's are your strengths?What do you do better than others?Unique capabilities?
Examples:Human resourcesUSPStrong partner relationships
Questions:What are your weaknesses?What do your competitors do better?What improvements?
Examples:Funding problemsUnder staffedPoor processes
Questions: What trends or conditions may positively impact you?New opportunities?
Examples:New product line or partnership.
Questions:What trends or conditions negatively impact you?What are your competitors doing better than you?
Examples:Flood of cheaper products on the market.
WNTBAWhat Needs to be Addressed?
• After SWOT:oWhat needs to be addressed?o Implications if not addressed.o Opportunities if addressed.
2nd Gear - Vision
• A goal is a broad primary outcome.• Golden Rules of Goal Setting: Motivate,
SMART, Writing, Action Plan and Stick 2 It!• How much would you like to grow your
business this year? Next year?• BHAG• Mission, Vision and Values.
I want to grow my consulting business.
I will acquire 3 new clients for my consulting business.
I will measure my progress by how many new clients I bring on
Ask current clients for referrals, launch a social media campaign and network.
Adding new clients to my business will allow me to grow business and increase revenue.
I will have 3 new clients within two months.
SMART Goal: I will acquire three new clients for my consulting business within two months by asking for referrals, launching a social media marketing campaign and networking with local businesses. This will allow me to grow my business and increase my revenue.
3rd Gear - Strategy
• Create strategies and tactics to fulfill goal, broad primary outcome.
• A strategy is the approach you take to achieve a goal.
• A tactic is a tool you use in fulfilling a strategy.• Break larger goals into smaller, more
manageable chunks.• The importance of ROI.
3rd Gear - StrategyI will acquire three new clients for my consulting business within two months by asking for referrals, launching a social media marketing campaign and networking with local businesses. This will allow me to grow my business and increase my revenue.
Referral Process
Social Media Strategy
Networking
RECONR (Remember, Evaluate, Change, Opportunity, Next Steps, Referral)
LinkedIn – Daily searches and connection.Blog content post to Twitter.
Business After Hours
10 RECONR calls – 1 referral
30 minutes per day resulting in one meaningful connection
Connect with three meaningful networkers and ask for referrals.
Driven by ROI
Understanding ROI – All marketing strategies should be subject to ROI.
4th Gear – Execute
Mapping out the course and direction.Why have an action plan?• Brings clarity to your vision.• Idea to reality• Who is responsible?• How are you going to take action?• Right thing at the right time.• Put timelines on everything
Business Growth:• Referrals
Richard May 31st 2014
Business Growth:• Social
Media
Richard May 31st 2014
5th Gear - Success
Milestones – Check points• The purpose of setting milestones is to
monitor your progress and ensure you stay on track.
• Measure your milestones – measure your progress.
• Change direction
5th Gear - Success
Business Growth
April 30th 2014
3 new clients 2 new clients Time management issues, consider hiring a virtual assistant
Summarize
• 1st Gear – Review – SWOT• 2nd Gear – Vision – SMART Goals• 3rd Gear – Strategy and Tactics• 4th Gear – Execute – Action Plan• 5th Gear – Success - Milestones
The Finish Line
Centricity360
• One on One with Clients. The Co-Driver.• Services:
o Internet Marketing strategies.o Online selling techniques.o Increase customer value.o Value added technologies.
• Develop strategies and tactics to produce results.
Questions
Richard [email protected]: @centricity360
"Success is not final, failure is not fatal: it is the courage to continue that counts."~Winston Churchill
Thank You