Evaluation

Eventually we went with Callum’s idea because we decided that it had a good name and it was also suitable for all ages. Whereas Daryll’s idea was only suitable for children. Mine and Harry’s ideas were suitable for people who were trying to get fitter/stronger. We wanted an idea that was healthy and that was suitable for almost all age groups. I think that the name of the cereal bar was relatively catchy and sounds like a name that could be used. So we decided to use Callum’s. I think we could have improved our slogan.

I made a version of a billboard and a version of the advert itself. We didn’t use either of them, but that part was not one of my strengths. Callum made the website banner, which was made on after affects. Harry made the tube poster which looked good and I also made a tube poster which we didn’t use. I created my own version of the cereal advert on premier pro but we used callum’s version. Because the versions were practically the same because it was a short advert.

Personally, I think we worked very well in our team because everyone contributed in the pitch and everyone always had something to be getting on with. In our group everyone pulled their own weight.