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This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document are confidential and anydisclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmission of this document in any manner to any thirdparties that are not authorised to receive.

Aveas Perspective about

May 19, 2010

Mobile Broadband Uptake Scenarios


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2

About Avea

Mobile Broadband in General

Agenda

This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.

Specific Avea Broadband Offers

Different Pricing Models

Conclusion


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About Avea

Merge of 2 different GSM Operators19%

About Avea


June 2004June 2004

Privatization of Turk Telekom in 2005

New shareholder structure in 2006

81%

11,7 mio subscribers*

11,7 mio subscribers*

*as of March 2010


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Avea 3G Subscribers

- 3G launched in August 2009 in Turkey.- 3G distinct users have been increasing in the last 6 months.- Technical investments are based still on 3G network with the consideration of

LTE technology.

3G Launch


Aug'09 Sep'09 Oct'09 Nov'09 Dec'09 Jan'10 Feb'10 Mar'10 Apr'10

x 2,7


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6,00

7,00

8,00

Mobile Broadband Progress

- Mobile broadband penetration is growing much higher than mobile browsing.- Distinct users have been increasing very rapidly, especially in the last 3 years.

x 3,7


0,00

1,00

2,00

3,00

4,00

,

2005 2006 2007 2008 2009

Brow sing Broadband

5


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Avea Broadband Offers

Avea USB Modem Stick called AVEA JET MODEM

(meaning jet plane mobile modem)10-hour TTNET* WiFi service per month,ESET Node Computer Security System for 6 months are FREE

with 12 month-contracted subscription to one of the following Internet Packs:

Avea USB Modem

This document is intended for only AVEA leti im Hizmetleri A. .("AVEA"), its dealers, employees and/or others specifically authorised. The contents of this document areconfidential and any disclosure, copying, distribution and/or taking any action in reliance with the content of this document is prohibited. AVEA is not liable for the transmissionof this document in any manner to any third parties that are not authorised to receive.6

*TTNET is the sister company of Avea under Turk Telekom Group and the market leader for fixed broadband in Turkey with 93% penetration.

1 GB => 29 TL (19 TL for the first 3 months) 2 GB => 35 TL4 GB => 39 TL (19 TL for the first 3 months) 6 GB => 55 TL


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Whatever your operator is, buy a JET from Avea!

Buy a 12-month internet subscription;

4 GB Internet Pack is 19 TL/month for 3 months


Get your Jet Mobil Modem for FREE!

Also get FREE 10-hour TTNET WiFi service per month for 12 months!

Get 6 months ESET Node Computer SecuritySystem for FREE!


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Take your Prepaid Jet from Avea!

Jet Mobil Modem

1 GB Internet Pack for 1 month


Prepaid SIM Card

10-hour TTNET WiFi service per month for 12 months

All of them in the same pack is 99 TL!


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Internet at home and at work with TTNET ADSL, and now anywhere with TTNET3G Mobile Modem! Internet is only for 5,99 TL/month.

Fixed & Mobile Convergence


500 MB mobile internet

10 hours WiFi service

3G Mobile Modem


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Avea Broadband Progress

x7

2009 2010 Data Card Subscribers Increase (in numbers)

x 52


3G Launch

J a n ' 0 9

F e b ' 0 9

M a r ' 0 9

A p r ' 0 9

M a y ' 0 9

J u n ' 0 9 J u l ' 0 9 A u

g ' 0 9 S e

p ' 0 9 O c t ' 0 9 N o v ' 0 9

D e c ' 0 9

J a n ' 1 0

F e b ' 1 0

M a r ' 1 0

A p r ' 1 0


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Other Broadband Offers


Wireless Router Smartphones

2 GB: 65 TL

6 GB: 85 TL24 months

commitment

Netbook

2 GB: 35 TL

6 GB: 55 TL24 months

commitment

Voice & SMS & DataBundled Offers

12 or 24 monthscommitment


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Duration Duration- -based based Mobile Broadband Packs Mobile Broadband Packs

Duration Duration- -based based Mobile Broadband Packs Mobile Broadband Packs

Different Pricing Models

Mobile Broadpricing strategies in terms of service positioning changed thedynamics of the market and the offers are more customers needs oriented:

Volume Volume- -based based Mobile Broadband Packs Mobile Broadband Packs

Volume Volume- -based based Mobile Broadband Packs Mobile Broadband Packs


Daily, Weekly and Monthly Options Daily, Weekly and Monthly Options Volume Volume- -based Mobile Broadband Packs based Mobile Broadband Packs (1 GB, 2 GB, 4 GB, 6 GB)(1 GB, 2 GB, 4 GB, 6 GB)


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Conclusion

Critical success factors we see as important to take advantage of the growth in data market:

3G investments to increase customer experience and also for smooth


.

Offer clear and easy to understand prices

Provide alternatives; lower prices, larger caps

Increase service & brand awareness

Promote bundles and add-ons


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Thank You


[email protected]

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