ceric 2015 survey of career service professionals, prairies
TRANSCRIPT
CERIC’spastsurveyresearchactivities:
• SurveyofCareerServiceProfessionals(2003,2004,2005,and2006)
• Generalpopulationsurveyaboutcareerdevelopmentandworkplaceperceptions(Conductedinlate2006andearly2007)
CERIC’snationalsurveycycle(launchedin2010):
• 2010Surveyonpublicperceptionsaboutcareerdevelopmentandtheworkplace(ConductedintheFallof2010.FindingsreleasedatCannexus11andinformationdocumentsappearedthroughout2011)
• 2011SurveyofCareerServiceProfessionals(ConductedintheFallof2011.FindingsreleasedatCannexus12andinformationdocumentsappearedthroughout2012)
• 2013CareerDevelopmentintheCanadianWorkplace:NationalBusinessSurvey(ConductedintheFallof2013.FindingsreleasedatCannexus14andinformationdocumentsappearedthroughout2014)
• 2015SurveyofCareerServiceProfessionals(ConductedintheFallof2015.FindingsreleasedatCannexus16andinformationdocumentstoappearthroughout2016)
Prairies 2
ThreeStepProcess:
• Examinedthe2011SurveyofCareersServiceProfessionalstoidentifythemostrelevantquestions.Somequestionsweredeletedpermanentlywhileothersmightreappearinthenextiteration.
• Updatedthecontenttoreflectcontemporaryconditions(i.e.economicconditions;changesinthefieldandtherespectivesectors;andnewtechnology)andcurrentCERICprogramrealities.
• DraftquestionnairecirculatedtoCERICBoardandCommitteeMembersforfeedback.
FinalQuestionnaire: 45questionsacrossfoursections
• DemographicInformation(15Questions)• CERICandtheProfession(11Questions)• ProfessionalDevelopmentandCompetencyImprovement(15Questions)• ResearchandLearningDissemination(4Questions)
Prairies 3
Surveyroll-outandmanagement: Theon-lineplatformwasdeployedonOctober19acrossCERIClists.Thesurveywasalsodisseminatedbyoursupportingorganizations.Aggregateresponsesweremonitoredthroughouttheprocesstodetectanystatisticalanomaliesthatmightcontradictdistributionexpectations(i.e.bygender,location,fieldand/orsectors).Several“surveypushes”wereinitiatedtoensurearepresentativecohort.ThesurveyclosedonNovember20.
Whatwecansayaboutthefindings:Thesurveywascompletedby1,004careerserviceprofessionals.CERICexaminedthedemographicinformationtoassesstherepresentativenessofthesample.Itisouropinionthatthebreakdownfairlyrepresentsthecompositionofthefieldanditsrespectivesectors.Asaconsequence,weareconfidentthatthefindingsprovideareliablesnapshotofthecareerserviceprofessionalcommunityinCanada.
Knowledgedisseminationplan:HighlightsofthefindingswererevealedinJanuary,2016atCannexus16.AHighlightsReportwasmadeavailableatthattime.
Informationdocumentswillinclude:• Infographic• CareeringMagazinearticles• Regionalcomparison(fiveslidedecks)• Locationcomparison(fourslidedecks)• Sectorcomparison(sixslidedecks)
Prairies 4
Percentage CountBritishColumbia 14% 135
Alberta 10% 94Saskatchewan 3% 25
Manitoba 3% 33Ontario 38% 372Quebec 19% 187NewBrunswick 2% 16NovaScotia 7% 69
PrinceEdwardIsland 2% 15
Yukon 1% 6NorthwestTerritories 0% 4
Nunavut 0% 3
NewfoundlandandLabrador 3% 27
Prairies 5
87%
13%
Female Male
Gender
1%
15%
32%
26%21%
5%
<25 25to34 35to44 45to54 55to64 65andover
Age
Prairies 6
11% 11%
20%
59%
Smalltowninaruralarea,orotherlocationsnotnearametropolitanarea
Cityorsmalltownwithin50kilometersofalargemetropolitanarea
Largemetropolitanarea- suburbanlocation
Largemetropolitanarea- inner-city/urbanlocation
Howwouldyoudescribetheareawhereyouarelocated?
Prairies 7
3%
15% 15%
30%
18%
9%
19%
9%
Corporatesector(careerdevelopmentwithina
corporation)
Government Secondaryeducation Post-secondaryeducation Privatesector(includingcareer
management/transitionfirmsandindependentcareerprofessionals)
Registeredcharity Othernon-profitorganization(non-charity)
Other
Whatsectordoyouworkin?(selectallthatapply)
Prairies 8
23% 24%
36%
16%
<5years 5to10years 11to20years >20years
Yearsworkingincareerdevelopment?
Prairies 9
32%
25%
13%
5%
5%
5%
4%
4%
3%
2%
1%
1%
1%
0%
Iamdirectlyinvolvedintheprovisionofcareerservices,mostlyinaone-on-onesetting
Iamdirectlyinvolvedintheprovisionsofcareerservicesdividedbetweenone-on-oneandgroup
Iamdirectlyinvolvedinthemanagement/supervisionofthosewhodelivercareerservices
Iamdirectlyinvolvedindevelopingcareer-relatedproducts/resources
Iamdirectlyinvolvedinjobdevelopment
Iamdirectlyinvolvedintheprovisionofcareerservices,mostlyinagroupsetting
Iamdirectlyinvolvedintheadministration/supportofthosewhodelivercareerservices
Iamnotdirectlyinthecareerdevelopment/careercounsellingfield,buthaveaprofessionalinterestinit
Iamdirectlyinvolvedintraining
Iamdirectlyinvolvedinpublicpolicydevelopment
Iamdirectlyinvolvedincurriculumdevelopment
Iamdirectlyinvolvedinhumanresources
Iamastudentinthefield
Iamdirectlyinvolvedinresearch/academicsinthefield
Whichanswerbestdescribesyourjobfunctionasitrelatestoyourprimaryroleinthecareerdevelopment/careercounsellingfield?(choose1answer)
Prairies 10
33%
10%
57%
Careercounselling/coaching Employmentadvising/jobcoaching Both
Aretheservicesyouoffermostlikelytobe:
Prairies 11
1%
15%
55%
24%
4%
HighschooldiplomaorGED
Collegecertificate/diploma
Bachelor’sdegree Master’sdegree Doctoraldegree
Whatisyourhighestlevelofeducationcompleted?
19%
13%
18%
13%10%
5%
21%
Careerdevelopment Counsellingoreducationalpsychology
Education Organizationalbehaviour/human
resources
Psychology Socialwork Other
Whatwasyourmainareaoffocusinyourhighestlevelofpost-secondarystudiesapplicabletothecareerservicesfield?
Prairies 12
14%
18% 18% 18%
11%
23%
Singleproprietor <5employees 5to10employees 11to25employees 26to50employees 51employeesormore
Whatisthesizeofyourentirecareerservicesorganization(includingdepartmentsandsatellites)?
Prairies 13
3%
11%
26%
19%
13%
18%
10%
Upto$25,000 $25,001to$40,000 $40,001to$55,000 $55,001to$70,000 $70,001to$85,000 $85,001to$100,000 $100,001ormore
Whatisyourgross(beforededucations)annualsalaryorincome?
Prairies 14
14% 16%
45%
19%
9%
1%
12%
Burnout Noroomtoadvance
Personalgrowth/newchallenge
Poorsalary/income
Retirement Toomuchcompetition
Other
Ifyouareconsideringmovingtoanewfieldinthenextfewyears,pleaseindicatethereason(s).(selectallthatapply)
41%59%
Isyourorganizationengagedinsuccessionplanning?
Yes No
Prairies 15
25%
20%
18%
18%
7%
5%
3%
Little understanding of the field (i.e. general population, policy makers, and other professionals)
Poor conditions (low salary, no room to advance, poor management…)
Uncertain/Inadequate funding
Imposters in the field (inappropriate/inadequate education or training)
Too little time for a meaningful intervention
Prevalence of outdated practices and approaches
Funding sources do not relfect aims of interventions (emphasis placed on finding jobs not counselling)
What keeps you up at night about the field?
Prairies 16
Asking “What does ‘career development’ mean to you?” elicited 873 responses!! A few of the most telling included (NATIONAL):
• A continuous process of self-discovery where one's personality, abilities, and preferences are discovered and applied to the evolving job market trends to achieve a fulfilling work experience across the lifespan.
• Leading and companioning individuals and groups to find, forge and navigate meaningful and sustainable work through their lives.
• Career development does not ask what do you want to be; it asks how do you want to live your life.
• Lifelong learning and management of personal development and skills to remain relevant and current in the changing world.
Prairies 17
Asking “What are you proud of in the field?” elicited 861 responses!! A few of the most telling included (NATIONAL):
• Motivating and inspiring others.
• Being part of the process for individuals in achieving their goals and realizing their potential.
• The progress of certification in Canada.
• The number and quality of Canadian career development thought leaders.
Prairies 18
12%
64%
24%
How do you feel the public perceives the value of career service professionals?
The profile or perception of the value of career service professionals has worsened
The profile or perception of the value of career service professionals has improved
No change
Prairies 19
161respondentsstatedthattheprofileorperceptionofthevalueofcareerserviceprofessionalshasimproved inthepastfewyears.Hereareafewnotablefactorsthatarebelievedtohaveencouragedthischange:(NATIONAL)
I. Morepeoplearehavingtochangetheircareerplansandneedinformationaswellasguidanceastheworldbecomesmorecomplex.
II. Theeconomyhasmadeemployment/lackofemploymentafront-pagestory,ashastheincessantdiscussionaboutthedisconnectbetweenemployersandtheperceivedlackofskills.Thishasfueledmoreinterestinthemediatotalkaboutsolutions,andcareerserviceprofessionalsareonepartofthesolution.
III. Ithinkeverysatisfiedcustomercontributestochangingtheperceptionofthevalueofourwork.
IV. Iseeuniversitiesandcollegesrampingupcareerdevelopmentservicesforstudentsandgraduates.Evenjuniorandseniorhighschoolsarenowgettingintotheseservices.
Prairies 20
31respondentsstatedthattheprofileorperceptionofthevalueofcareerserviceprofessionalshasworsened inthepastfewyears.Hereareafewnotablefactorsthatarebelievedtohaveencouragedthischange:(NATIONAL)
I. Itthinkthatthevaluehasdiminishedduetoshrinkingfederalandprovinciallabourmarketbudgets.Ithinkthatcareerdevelopmentprofessionalshavenotbeenabletoproperlyarticulatetheirvaluetoindividualsandgovernments.Careermanagementisrespectedbybusinessbutcareerpractitionershavenotbeenlinkedtothepractice.
II. Mostlybecausemanyinthefieldarenotequippedtoofferprofessionaladvicebecausetheyarenotfullyknowledgeable.Thecareerservicesfieldhasbeendilutedbythosewhodon’thaveanacademicbackgroundinthesector.
III. IthinkwithtechnologyandGooglethepublicbelievesitcanteachitself.Alargeshareofthepopulationdon’tunderstandthatweprovideservicesthatgobeyondwhattheycanget(fromtechnology).
Prairies 21
Ifyouarecurrentlycertifiedorpursuingcertification,pleasetellusbywhichbodyorbodies:(NATIONAL)
TopFourAnswersProvincial:1. Ordre desconseillers etconseillères d’orientation duQuébec2. BritishColumbiaCareerDevelopmentAssociation3. CareerDevelopmentAssociationofAlberta4. NovaScotiaCareerDevelopmentAssociation
TopThreeAnswersNational:1. CanadianCounsellingandPsychotherapyAssociation2. VocationalRehabilitationAssociationofCanada3. CareerProfessionalsofCanada
TopThreeAnswersNon-National:1. InstituteofCareerCertificationInternational2. InternationalCoachFederation3. InternationalAssociationforEducationalandCareerGuidance
Prairies 22
Prairies 23
2
5
4
10
31
30
32
31
31
24
CareerandLabourMarketInformation
FutureTrends(e.g.macroglobalbusinessissues)
Howinterestedareyouinenhancingyourcareerdatacompetenciesoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
Prairies 24
3
7
3
8
16
9
27
38
24
31
19
35
32
21
29
CareerAssessmentTools
CareerTheories
EssentialSkillsNeedsAssessment
Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientassessmentoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
Prairies 25
9
6
16
13
10
21
24
22
25
27
27
24
27
35
14
JobDevelopment
JobSearchStrategies
Self-EmploymentandOperatingaBusiness
Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientjobsearchoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
Prairies 26
7
13
4
4
5
18
22
7
21
16
29
28
20
31
22
23
22
25
19
22
23
16
43
24
35
CustomerServiceOrientationwithClients
Cyber/OnlineCounselling
DiversePopulations
GroupFacilitationSkills
IndividualCounsellingSkills
Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientrelationshipmanagementoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
Prairies 27
25
25
22
23
24
22
17
17
13
13
ProjectReporting
ProposalWriting
Howinterestedareyouinlearningaboutresearch-relatedpracticesoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
Prairies 28
18
20
18
20
27
29
27
29
32
31
28
28
16
15
17
18
4
4
9
6
DataAnalysis
InvestigativeDesign
PresentationofResearchFindings
ResearchMethodology
Howinterestedareyouinlearningaboutresearch-relatedpracticesoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
Prairies 29
9
5
7
7
12
17
24
25
40
33
26
28
33
40
40
32
7
5
3
9
CommunityCapacity-Building
IndividualLeadership&Initiative
Judgement&Decision-Making
StressManagement
Howinterestedareyouinlearningaboutthefollowingpersonal/networkdevelopmentpracticesoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
53%
48%
36%
31%
29%
18%
16%
13%
11%
8%
1%
Workshop/seminar- inperson
Conference
Workshop/seminar- online(webinar)
Coursewithface-to-facedelivery(offeredthroughcollege,universityorprivateinstitution)
Courseviawebdelivery(offeredthroughcollege,universityorprivateinstitution)
Blendedlearning(classroomandonline)
Independentstudy
In-housetraining
Learninginstitute(intenselearningexperiencehelddirectlypriortoorafteraconference)
Coachingormentoring
Other,pleasespecify...
Whichformallearningapproachestotrainingdoyouprefer?(selectthetop3thatapply)
Prairies 30
70%
46%
32%
31%
27%
26%
23%
18%
11%
3%
WebsitesandInternetsearch
Onlinemagazinesornewsletters
Printmagazinesornewsletters
Academicjournals
Socialmedia
Books
Videos
Podcasts
Blogs
Other,pleasespecify...
Whichinformallearningapproachesdoyouprefertoaccessresearchandinformationontips,trendsandtechniquesinthecareerdevelopmentfield?(selectthetop3thatapply)
Prairies 31
3%
3%
8%
22%
27%
36%
>$3,001
$2,001to$3,000
$1,001to$2,000
$500to$1,000
<$500
Nobudgetprovided
Whatisyouryearlypersonaldevelopmentbudgetasprovidedbyyouremployer?
1%
1%
7%
39%
52%
>$3,001
$2,001to$3,000
$1,001to$2,000
$500to$1,000
<$500
Ifyouremployerwerenotinapositiontocoverthecostsofyourprofessionaldevelopment,howmuchwouldyoubepersonnaly
willingtopayforprofessionaldevelopmentannually?
Prairies 32
37%
20%
8%
11%
37%
3%
Datagathering(qualitativeorquantitative)
Proposalwriting Publicationforpeer-review Publicationnonpeer-review Reportwriting Other
Areyouinvolvedinthefollowingcareerdevelopmentresearchactivities?(selectallthatapply)
Prairies 33
51%49%
29% 29%
57%
7%
Exitsurveys Intakesurveys Follow-upstudies Focusgroups Programadministrativedata Other
Whattypesofdatagatheringisyourorganizationundertaking?(selectallthatapply)
Prairies 34
68%
32%
Areyoucurrentlyevaluatingtheimpactofyourcareercounselling/careerdevelopmentprogramorservices?
Yes No
Prairies 35
Whatthreetopicswouldyoumostliketoseecareer-developmentresearchfocusupon?(TopFive ThematicAnswers:NATIONAL)
Count
Practices,approaches,techniques ortoolsusedincareercounselling/careerdevelopment 163
Assessingtheimpact/valueofcareer-relatedpractices,approaches,techniquesortools 116
Labour marketinformationincludingdataaboutemploymentor careertrends 113
Skills(technicaland/orsoftskills) 41
Supportingpeopleincareertransitions 38
Whatthreetopicswouldyoumostliketoseecareer-developmentresearchfocusupon?(TopFiveGroupAnswers:NATIONAL)
Count
Peoplein Post-SecondaryEducation 57
Youth 51
Immigrants 45
PeoplewithaMentalIllnessorMentalHealth Problem 42
PeoplewithDisabilities 40
Prairies 36