CERN openlab Communications

CERN openlab IV Major Review Meeting

31 January 2013

Mélissa Gaillard

CERN openlab Communications

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CERN and the LHC in 2012

The LHC in 2013 and 2014

Recent Events and Upcoming Conferences

CERN openlab Summer Students Programme

Highlight on Three Summer Students 2012

CERN openlab Website Traffic

Special Events at CERN During CERN openlab IV

Special Event in London

Computing colloquia and IT seminars

Annual Report

Timeline

CERN openlab Major Review Meeting 31 January 2013

CERN and the LHC in 2012

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CERN Communication Context in Figures

Visits Service: 85,000 visitors in 2012 (compared to 75,000 in 2011, 58,000 in 2010, 40,000 in 2009 and 25,000 in 2008) and still many more requests

Permanent exhibition (‘Universe of Particles’ in the Globe for Science and Innovation): around 62,000 visitors in 2012 (+20% compared to 2011 with 52,000 visitors)

Total of 169 protocol visits in 2012 (282 VIP visits with Head of States, Ministers, etc. in 2010 + 2011)

Teachers Programme: 1045 in 2012 (1112 in 2011, 984 in 2010, 830 participants in 2009): limit of present capacity...

Journalists visiting CERN and interviewing CERN physicists all year-long

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Paralympics Opener Featuring Stephen Hawking and the LHC

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‘The motto of the 2012 Olympic and Paralympic Games is ‘Inspire a generation’ so it was particularly pleasing to see science, the LHC and Higgs bosons featuring so strongly in the opening ceremony of the Paralympics last week.’

Rolf Heuer, CERN director general

The live broadcast drew 11.2 million viewers, according to the BBC.

“The Large Hadron Collider at CERN is the largest, most complex machine in the world, possibly the universe,” Hawking says, as the British electronica duo’s lush and poignant synthesized sounds soar behind him. “By smashing particles together at enormous energies, it re-creates conditions of the Big Bang. The recent discovery of what looks like the Higgs particle is a triumph of human endeavor and international collaboration. It will change our perception of the world, and has the potential to offer insights into a complete theory of everything.”

Full article and video available at: http://www.wired.com/underwire/2012/08/stephen-hawking-paralympics

CERN openlab Major Review Meeting 31 January 2013

4th July Announcement Coverage

One week prior to the announcement, CERN issued a press release stating that CMS and ATLAS would present their results on 4th July at CERN.

The seminar took place at CERN as a curtain raiser to the ICHEP conference which was organised in Australia this summer: physicists from around the world gathering in Melbourne were able to join the seminar via a live two-way link.

After the seminar (which was webcasted), the CERN Director General and the ATLAS and CMS Spokespersons hosted a press conference. This was followed by TV and radio interviews and discussions between journalists and physicists.

Unprecedented coverage of a particle discovery in all types of media!

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The information shared on the following slides come from material developed by the ATLAS and CMS outreach teams as well as the CERN Press Office.

4th July Announcement Coverage

At CERN on the day: 88 journalists representing 55 media:

11 worldwide news agencies including Reuters, AP and AFP;

21 print press representatives;

4 photographers

and 20 TV companies

A media analysis report commissioned by CERN from NASDAQ OMX found 17,000 articles in 108 countries about the discovery, between 27th June and 10th July 2012.

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A Massive Press Coverage

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It even included an article from Auto World News, showing just how far-reaching the media coverage generated was.

CERN openlab Major Review Meeting 31 January 2013

4th July Announcement Coverage

The webcast of the Higgs seminar had almost 500,000 single IP connections – with a record 60,500 IPs connected at once. CERN also provided 150 scientific institutes – with an estimated audience of 10,000 people – with a special HD connection to the webcast, and a video conference connection to the 700 physicists present in Melbourne for the ICHEP conference.

Video footage was used by 1,034 TV stations and 5,016 news programmes (compared to 550 TV stations and 3,500 news programmes in 2008, for the inauguration of the LHC):.

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An estimate of 1 billion viewers worldwide!

CERN openlab Major Review Meeting 31 January 2013

Coverage in the Social Media

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Celebrities helped spread the message to broad, young audiencesSome examples below:

4.2 million Twitter followers of Will-i-am (of

Black Eyed Peas)

2.9 million Twitter followers of rapper

MCHammer

2 millionPeople following singer Lana

del Rey on Facebook

5.1 millionpeople on Twitter received the CMS announcement:

“ We have observed a new boson […] ”

CERN openlab Major Review Meeting 31 January 2013

In December 2012, the LHC broke two records: a record number of 2,748 proton bunches were injected into the accelerator giving a new record beam intensity . 

These very good results were made possible by a new beam configuration: the design value of 25 nanosecond spacing between proton bunches replaced - for the first time – the typical 50 nanosecond spacing.

Up to now, the LHC has been running with around 1,380 bunches with 50 nanoseconds between bunches. By going to 25 nanoseconds, the LHC operations team can double the number of bunches to around 2,800.

In December, the LHC operations team has injected and progressively ramped the 25 nanosecond beams from 450 GeV to 4 TeV. These intermediate steps were needed to study the behaviour of the new beam configuration at high energy. A pilot physics run at 4 TeV has been performed to give the LHC experiments some experience of running with 25 nanoseconds between bunches before this configuration is used operationally in 2015.

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25 ns spacing yields record beam intensity

‘This is a vast achievement, allowing the machine’s first three years of proton running to end on a high note, and presaging a strong restart in 2015 after the LHC’s first long shutdown reaches a conclusion.’

Rolf Heuer, CERN DG

CERN is Expanding

 

Russia joins Brazil, Turkey and Ukraine as applicants for Associate Membership.

Romania in accession to membership since 2010 Israel Associate Member in the pre-Stage to Membership since 2011

Serbia Associate Member in the pre-Stage to Membership since 2012

Cyprus Agreement concerning Associate Member in the pre-Stage to Membership in ratification process

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2012: Under the Spotlights…

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Excerpt from a Slide presented by CERN DG in January 2013

“Hero of the Year”

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http://www.nature.com/news/366-days-nature-s-10-1.11997

Nature’s ten People Who Mattered This Year

Fabiola Gianotti (ATLAS Spokesperson) Time Person of the Year Number 5

http://home.web.cern.ch/about/updates/2012/12/time-honours-fabiola-gianotti-and-higgs-boson

http://poy.time.com/2012/12/19/runner-up-fabiola-gianotti-the-discoverer/

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Time: Particle of the Year

‘Forget Person of the Year – the discovery this summer by the Large Hadron Collider of the Higgs Boson particle was one of science’s greatest achievements’Read more: http://poy.time.com/2012/12/19/the-higgs-boson-particle-of-the-year/#ixzz2HNOkmG1B

Video: http://poy.time.com/2012/12/19/the-higgs-boson-particle-of-the-year/

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Physics World Top Breakthrough for 2012

http://physicsworld.com/cws/article/news/2012/dec/20/whats-in-store-for-2013

http://physicsworld.com/cws/article/news/2012/dec/14/physics-world-reveals-its-top-10-breakthroughs-for-2012

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The LHC in 2013 and 2014

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Slide presented by CERN DG in January 2013

Slide presented by CERN DG in January 2013

CERN openlab Board of Sponsors 2011 21Slide presented by CERN DG in January 2013

Recent Events and Upcoming Conferences

This year too, CERN DG, Rolf Heuer, was invited to speak at the World Economic Forum in Davos last week.

Key upcoming conferences:

•Moriond 2 – 9 March 2013 - La Thuile 9 – 16 March 2013 http://moriond.in2p3.fr/

•ICHEP2013: July 20 -21 2013, Moscow, Russia

•CHEP2013: October 14 - 18, 2013 in Amsterdam, The Netherlands - Theme of the conference: 'BiG Data Beyond Moore’s Law', coming to terms with Moore-less cores, ever increasing data volumes, and managing more resources without using more people.´

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openlab Summer Student Programme The programme:

• Exists since 2003. A total of 162 students have participated so far. • In 2012, 15 students from 12 nationalities came to CERN (Brazil, Canada, China, Germany,

Greece, India, Macedonia, Norway, Pakistan, Poland, Portugal, Switzerland,)• A special series of lectures given by CERN experts from mid-July to early August, on advanced

CERN-related topics• In 2012, visits to CERN facilities and Zurich (Open Systems, EPFZ, Google), Switzerland

Timeline 2013:• Leaflet and poster 2013 available • Call for projects in IT by mid March 2013• Student applications by 31th March 2013 (opening announced) Goodies very much welcome by the students working on the openlab projects!

Communication:– E-mailing to 130 targeted contacts: the Computer Science Departments, the alumni organizations

and the Career Information Officers of 48 key technology universities part of CERN member countries will be done at the beginning of February

– Postings on the CERN openlab website (done) and announcement in the CERN Bulletin (in February).

– Depending on the number of applications received by end of February (the number of applications has been multiplied by more than 20 since 2008 and we received more than 500 applications in 2012): postings on CERN Courier website (job section), Brightrecruit, Euraxess (European Commission job website for researchers), as well as key technology universities career websites.

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Highlight on Three Summer Students 2011 and 2012

Jessy Kate Schingler, working with the Citizen Cyberscience Centre, organised the WebFest at CERN last summer. At this occasion, the ParticleQuest adventure game was developed. It has recently been the focus of a special hands-on session at Mozilla Festival 2012 in London. http://particlequest.com/

http://cds.cern.ch/journal/CERNBulletin/2013/02/News%20Articles/1498709?ln=en

Urs Fassler working for the Platform Competence Centre

Google Summer of Code Student: Dhruva Tirumala Bukkapatnamhttp://www.dhruvatb.blogspot.ch/

http://arstechnica.com/business/2012/09/google-summer-of-code-students-help-cern-in-the-name-of-science/

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CERN openlab Website Traffic

On average between May and end of 2012:1800 unique visitors per month4.6 pages per visitTop ten countries: Switzerland, USA, China, Germany, Netherlands, France, UK, India, Russian Federation, Moldova.

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Special Events at CERN during CERN openlab IV

Confirmation that a TEDxCERN conference will be organised on 3 May 2013:

http://www.ted.com/tedx/events/5875.

https://www.facebook.com/tedxcern

Theme: Multiplying Dimensions

CERN open days: 27-28-29 September 2013 (week end of the 59th CERN anniversary).

In 2008, when the last open days were organised, 76,000 visitors came to CERN during the two days.

We propose to organise the Major Review meeting on 26 September to make sure you can attend both events in an easier way.

Google came to shoot the virtual visit of the computer centre this winter. In 2013, this should be available to the general public: we will add content about the openlab activities (CERN openlab logo was made visible for the event) and liaise with you of course for approval

In September 2014, CERN will celebrate its 60th birthday

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Special Event in London During CERN openlab IV

Large Hadron Collider

Science Museum, London8 November 2013 to 30 April 2014 After last year's thrilling announcement of the discovery of a Higgs boson, it was inevitable that the Large Hadron Collider, built and operated by some 10,000 scientists and engineers, would earn its own exhibition. When the travelling show debuts at London's Science Museum, visitors will see the small bottle of hydrogen gas that fed protons into the 27-kilometre accelerator at CERN, the world's largest particle-physics laboratory, near Geneva in Switzerland. Also on display will be a giant superconducting magnet used to bend the particle beams, which approach the speed of light, and historical devices such as the apparatus that led to the discovery of the electron in 1897.

http://www.nature.com/nature/journal/v493/n7430/full/493022a.html

To know more:

http://www.sciencemuseum.org.uk/about_us/press_and_media/press_releases/2012/05/cern.aspx

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Computing Colloquia and IT Seminars

CERN Computing Colloquia present future trends in computing and information technology that are of broad interest to the physics and computing community at CERN. They are generally hold in the main auditorium.

CERN IT Seminars are more technical and generally held in the IT auditorium as they are targeting computing experts.

We will be glad to help you liaise with CERN IT Department to participate in such colloquia or seminars at CERN: feel free to share your ideas with us

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Annual Report

New Design and TemplateDraft version will be sent to you in February for content related feedback Printed version available to you in AprilWebsite content will be updated based on the agreed content of the annual report 2012

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Timeline

Next Board of Sponsors: 14 – 15 May 2013Next Major Review Meeting: 26 September 2013Industry Day of the Open Days 2013: 27 September 2013

CERN openlab Major Review Meeting 31 January 2013