certification of hcd professionals in japan · 2016-06-16 · certification of hcd professionals in...
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KUROSU, M., HAYAKAWA, S., TAKAHASHI, M., ANDO, M., WAIDA, R., MIZOBUCHI, S., AND DAVIS, D., JAPAN
Certification of HCD Professionals in Japan
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AHFE2014 2014.07.21 Krakow, Poland Session 24 The Role and Functions of Professional Certifications Organizations Room 1.113
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1. What the HCD-Net Is?
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Activity of HCD-Net
• HCD-Net is a Japanese NPO on the Human Centered Design where members include usability professionals, information designers, human factors specialists, UX professionals, marketers, cognitive psychologists and others working in industry and academia.
• Our goal is to achieve the following objectives under six activity domains detailed below. 1. to change product/system/service development process from
product-centered to human (user)-centered 2. to change product/system/service development process
from problem solving to attractive experience creation 3. to accomplish customer satisfaction while at the same time
reducing the company's cost of reworking.
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International Activities
Research Activities
Standardization & Certification
Development Publication & Socialization
Education
1. Research Activities on HCD Department
2. Educational Activities on HCD Department
3. Publication & Socialization Activities on HCD Department
4. Development Activities on HCD Department
5. Standardization & Certification on HCD Department
6. International Activities Department
HCD-Net
Six Departments
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2. Outline of the Certification System
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2-1 Origin
• We have not had a sufficient number of HCD specialists – who have skills of designing product/system/service to provide
a good experience to its users. • Hence, HCD-Net started the certification system
– Human Centered Design Organization (HCD-net) was established in 2005 to bring the concept (and process) of human-centered design to product/system/service development.
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Motivation for establishing the certification system • In 2004, a major number of Japanese ministries and
agencies developed electronic application systems on their websites.
• As problems arose due to poor usability of the websites, a guideline was formulated to develop websites, which are easy to use/understand for users.
• However, although this guideline instructed to have usability specialists in the design process, there was no certification system for usability professionals at that time. This motivated us to establish a certification system for the specialist.
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2-2 Goals of development
• Our goals of developing the certification system are; 1. to establish a system to certify professionals who can carry
out the human-centered design process in product/system/service development in practice
2. to clarify a necessary set of competences for the professional 3. to set clear activity goals for people who develop the specialty 4. to educate people who want to use the professional‘s
specialty
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• 1st Level: “Professionals” – More than 5 years of experience on actual jobs or businesses
• Project Managers, Web Producers, Consultants, Usability Professionals, etc. – Can educate backward people in the HCD professional field
• 2nd Level: “Specialists” – Can push forward HCD activities in an elected post or a concurrent post
having more than 2 years, but not sufficient experiences as the "Professional"
• Planners, Market Researchers, System Engineers, Requirement Engineers, Web Directors, UI Designers, Usability Evaluators, Manual & Instruction, Documentation Writers, etc.
– Can push forward activities on designing of user requirement specifications or activities on user observation tests, etc.
• 3rd Level: Authorized persons who passed the accreditation test
– For beginners having basic sufficient knowledge on the HCD • Person in charge of job orders, graduate students, newcomers, etc.
2-3 Three Levels
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2-4 Data Requirement for the Certification • Documentary examination approach
– Applicants must describe their actual experiences in each of the project activity into the application form.
• Inspected criteria
– Reviewers inspect whether described experiences meet to the practice standards determined by HCD-Net.
• Reviewing flow
– Description of experiences in the application form will be evaluated by more than 4 anonymity reviewers.
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3. How the Competence is Defined?
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HCD Professional A person who has
required competence related to HCD
3-1 What is the “Competence”? • Abilities, skills & Knowledge to be required to have for
executing HCD technical works
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IS
A：Basical ＨＣD Competence B：Project
Management Competence
C：Introductive Promotion
Competence
L：Technical Communication
Skills A1. Research & Design Abilities
A5.Planning & Creating Ability on User Experiences
A8. Creating Abilities on Requirement Specifications of Products, Systems & Services
A12. Conducting Abilities on Inspection Evaluation by Users
B1. Project planning Abilities
C1. HCD Application & Introductive Design Abilities
L1: Documentation & Writing Communication Abilities
A2. Conducting Abilities on User Observation
A6. Creating abilities on User Requirement Specifications
A9. Creating Abilities on Design Specifications
A13. Conducting Abilities on Inspection Evaluation based on Expertized Knowledge
B2. Team Management Abilities
C2. Developing Abilities on Educational Programs
L2: Presentation Abilities
A3. Analyzing Abilities of Qualitative & Quantitative Data Determination
A7. Planning & Creating Abilities on Product & Business
A10. Designing Abilities on Information Architecture
B3. Project Management & Driving Abilities
C3. Human Resource Development Abilities
L3.Facilitation Abilities
A4 Modeling Abilities of Current Situation
A11. Prototyping Abilities
C4. Developing Abilities on method & methodology
HCD Related Theory, Knowledge & Actual Experience on Site
More than 7 items from Group-A More than 3 items, but at least one
item from Group-B & -C shall be included
Additional point items
More than 6 items from Group-A - - Additional point items
Competence Map Application form
(Competence Description Sheet)
3-2 Competence and the Evaluation
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3-3 HCD Professional Competence Map (First Version)
A: Usability Engineering skills
B: HCD application and development skills
C: HCD Project management skills
K: Knowledge L: Technical communicatio
n skills A1: Evaluation-analysis
A2: Designing B1: Implementation of HCD process
to an organization
B2: R&D C1: Project management
C2: Organization management
K1: Process and philosophy
K2: Common knowledge in
product/syste/service
development
K3: Related academic area
and method
11. Designing research
21. Creating requirement specification
31. applying HCD process and designing how to introduce HCD to an organization
41. Developing method and methodology
51. Designing project
61. Managing organization
71. HCD/UCD 81. User interface
91. Ergonomics L1. Documenting
14. Conducting Interview
22. Information architecture
32. Developing education program of HCD
42. Creating proposals of product and business
52. Directing project team
62. Education 82. Product and technology (hardware/software)
92. Cognitive psychology
L2. Communication
13. Conducting observation
23. Creating design and specification proposal
53. Managing project
83. Usage situation
93. Various methods of survey and assessment
L3. Presentation
14. Conducting usability test
24. Prototyping 84. Design and development process
94. Planning practical survey
15. Conducting inspection evaluation
85. Universal design
95. Quantitative analysis method
16. Analysis of information structure
86. Quality control
96. Qualitative analysis method
17. Analysis and deliberation
87. Software engineering
97. Marketing
18. Analysis of requirement
88. Technical communication
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HCD Professional Competence Map (Revised 2013)
A：Basic HCD Competence B：Project
Management Competence
C：Introductive Promotion
Competence
L：Technical Communication
Skills
Actual Job Experience
A1. Research & Design Abilities
A5. Planning & Creating Ability on User Experiences
A8. Creating Abilities on Requirement Specifications of Products, Systems & Services
A12. Conducting Abilities on Inspection Evaluation by Users
B1. Project planning Abilities
C1. HCD Application & Introductive Design Abilities
L1: Documentation & Writing Communication Abilities
A2. Conducting Abilities on User Observation
A6. Creating abilities on User Requirement Specifications
A9. Creating Abilities on Design Specifications
A13. Conducting Abilities on Inspection Evaluation based on Expertized Knowledge
B2. Team Management Abilities
C2. Developing Abilities on Educational Programs
L2: Presentation Abilities
A3. Analyzing Abilities of Qualitative & Quantitative Data Determination
A7. Planning & Creating Abilities on Product & Business
A10. Designing Abilities on Information Architecture
B3. Project Management & Driving Abilities
C3. Human Resource Development Abilities
L3. Facilitation Abilities
A4 Modeling Abilities of Current Situation
A11. Prototyping Abilities
C4. Developing Abilities on method & methodology
Knowledge HCD Related Theory, Knowledge & Actual Experience on Site
Required Items for HCD Professional
More than 7 items from Group-A More than 3 items, but at least one item from Group-B & -C
shall be included
Additional point items
Required Items for HCD
Specialist More than 6 items from Group-A - - Additional point
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HCD Process Planning
Grasp & Express on HCD Utilization
A1, A2, A3, A4
Evaluation on Requirements
A12, A13
Product/System/Service
Satisfying User
Requirements & Specifications
A5, A6, A7, A8, A9
Create Design Solution Plan
A10, A11
“Certified HCD Professional” Competence System
A：Basic HCD Competence
B：Project Management Competence
C：Introductive Promotion Competence
L：Technical Communication Skills
K: Basic Knowledge Related to HCD
Certifications
Professional (5 yrs Exp)
Specialist (2 yrs Exp)
Accreditation
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Overall structure of Competence Map has been renewed in 2013
Expansion of work area of HCD Professional
Consideration on 2nd Grade establishment
Enhancement of easy to understand for applicants
3-4 Necessity of Reviewing the "Competence Map"
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• The competence of HCD Professional is revised before the implementation every year
• An overall revision was carried out including UX viewpoint in 2013.
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4. Positive Effects of the System
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4-1 Positive Effects of Certification System • Number of HCD-Net members grew rapidly
– The annual certified membership fee (12,000 JPY) is equal to the annual HCD-Net membership fee.
– Since 2010, those who weren’t HCD-Net members became certified members and became HCD-Net members.
– In the future, renewal fee will support HCD-Net financially.
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2012
Full member
Members
Supporting member
Certified member(Professional)
2013
Certified member(Specialist)
Members of HCD-Net & “Certified” members
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4. Application Forms
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4-1 Application Forms
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• Sheet A: Personal Information – A-1: Basic Information – A-2: Educational Background & Career
• Sheet B: Description of Practical Activities – B-1: Project History & Business History – B-2: Project Description Sheet – B-3: Competence Description Sheet
• Sheet C: References – C-1: Educational History – C-2: Papers & Books – C-3: Works & Deliverables
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B-1Project & Work History
B-2 Project Description Sheet
B-3 Competence Description Sheet
Evaluation purpose
Describe experienced activities on HCD activities
Sheet B: Description of Practical Activities
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Grading Points #１ How the goal was grasped?
How the goal was achieved?
Is the competence exhibition proved?
B-3 Competence Description
Were applicants themselves involved in the
activity independently?
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Can there be the evidence of competence?
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Grading Points #2 B-3 Competence Description
B-2 Project Description
Credibility will be judged based on the project description and the competence description
Competence with the highest score will be
adopted
Applicants for HCD Specialist need not to fill in B: Project Management, C: Importation and Promotion
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Choice of the project
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• Select the project so that wide variety of competences can be included
• No need to cover the whole set of competences by one project
• Select the project with less restrictions for the open review – Concrete descriptions will let reviewers make valid judgment
easily
• Consider about the duty of confidentiality of the job •When it is difficult to refer to the targeted system and/or the clients, describe the technique and knowledge of HCD that were adopted or means for promoting the HCD-related job.
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5. Future Development
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• Competence list will be revised as much as necessary • Specialists (2nd Level) are expected to get the certification of
professional (1st Level) after gaining sufficient requirement • Engineers (and students) are expected to get the 3rd level
certification
• International cooperation will be in the scope of the system.
FOR QUESTIONS AND COMMENTS, CONTACT ME AT
Thanks for your attention!
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Admission Decision
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• Based on "B-3: Competence Description Sheet" 1. Whether described items meet the required number of
items ? – For HCD Professional
• More than 7 items which obtain any points (1 - 3) on Group-A • More than 1 items which obtain any points (1 - 3) on Group-B • More than 1 items which obtain any points (1 - 3) on Group-C • More than 3 items which obtain any points (1 - 3) on Group-
B&C
– For HCD Specialist • More than 6 items which obtain any points (1 - 3) on Group-A
2. Whether total obtained points satisfy the pass border line ? – In case there are large differences among reviewers, it must be
finally decided by the "judgment committee" to be organized by HCD-Net.
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