certification program and sustainable tourism value proposition april 2010 center for sustainable...
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Certification Program and Sustainable Tourism Value Proposition
April 2010
Center for Sustainable Tourism
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Sustainable Travel International
Non-profitNon-profit focused on focused on providing programs that help travelers, businesses and destinations
protect the environment, preserve cultural heritage and contribute to economic
development.
Leave the World a Better Place®
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Sustainable Tourism Eco-certification
FACTORS TO CONSIDER• CostCost• Quality & Comprehensiveness of Quality & Comprehensiveness of
ProgramProgram• Educational ValueEducational Value• Credibility of OrganizationCredibility of Organization• TSC / GSTC AlignmentTSC / GSTC Alignment• Brand AffiliationBrand Affiliation• Marketing & Communications SupportMarketing & Communications Support• Complimentary ProgramsComplimentary Programs
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Expanded baseline for measuring performance, adding socio-cultural and environmental dimensions to the traditional economic benchmark. A positive triple bottom line (3BL) means a net:
• Improvement in conservation of the natural environment• Social benefit for local communities• Profit for business owners and shareholders• Gain for national and regional economies
Holistic Approach to Sustainable Tourism
TRIPLE BOTTOM LINE
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Sustainable Tourism Eco-certification
A voluntary procedure that utilizes a set of criteria designed to assist travel providers in mitigating their negative environmental, economic, and socio-cultural impacts and maximizing the benefits they provide to the environment, local and indigenous people and their communities.
TOURISM SUSTAINABILITY COUNCIL
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Sustainable Tourism Eco-certification
“THE GOLD STANDARD”• Global Focus, Local Application Global Focus, Local Application • TransparencyTransparency• ComprehensiveComprehensive• Educational Orientation Educational Orientation • Systematic ApproachSystematic Approach
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Sustainable Tourism Eco-certification
SECTOR SPECIFIC• Tour Operators Tour Operators • AccommodationsAccommodations• Attractions Attractions • Transportation Service Transportation Service
ProvidersProviders• DestinationsDestinations
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Sustainable Tourism Eco-certification
SYSTEMATIC APPROACH• Self-assessment ToolSelf-assessment Tool• Eco-assessedEco-assessed• On-site AuditOn-site Audit• Eco-certifiedEco-certified
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Self-assessment Tool
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Sustainable Tourism Eco-certification
EXCEPTIONAL VALUE• Fees based on total number of Fees based on total number of
roomsrooms• Preferential rates are available Preferential rates are available
for bulk purchasesfor bulk purchases• Third-party auditor fees are Third-party auditor fees are
based on total number of roomsbased on total number of rooms• Advisory support services and Advisory support services and
complimentary educational complimentary educational materials available materials available
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Sustainable Tourism Eco-certification
EXCEPTIONAL VALUESTEP can be endorsed by or customized for destinations to address their unique social, cultural, environmental and economic attributes, as well as regional goals and priorities.
STEP can also be licensed to ministries of tourism and destination management organizations, so they don’t have to expend significant resources in developing their own tourism standards, verification protocol, and auditor and consultant training programs.
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Sustainable Tourism Eco-certification
ASSESSMENT & DEVELOPMENT• “STI were very thorough and practical in their approach
to reviewing all elements of the Ecolabel and subsequent Ecolabel course that we offer our clients”
• “We have gained extra exposure thanks to our affiliation with STI as a result of STI press releases and extra website links that have improved our websites Search Engine Optimisation.”
- Mary Mulvey, Greenbox CEO
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Luxury Eco Certification Standard
• Addresses luxury hoteliers’ Addresses luxury hoteliers’ unique needsunique needs
• 100 steps to sustainability100 steps to sustainability• All-inclusive pricing All-inclusive pricing
LEADING QUALITY ASSURANCE
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Regional DevelopmentRegional Development•Metropolitan areas, states, Metropolitan areas, states, provinces, countriesprovinces, countries
ExamplesExamples•PortlandPortland•STEP ScandinaviaSTEP Scandinavia•STEP IrelandSTEP Ireland
DESTINATION STEWARDSHIPSustainable Tourism Eco-certification
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Sustainable Tourism Eco-certification
GLOBAL MARKETGlobal Programs* 3303(* 3200 of these are Blue Flag for beaches)
Europe 3253Americas 547
ISO 9001 2924ISO 14001 414
Total 3903(excluding Blue Flag and ISO certified Co’s.)
Source: UNF Commissioned Study, 2007Represents a small fraction of the industry
in a very young certification market!
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Why STI?
CREDIBILITY
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Why STI?
LEADERSHIP• Carbon Management, Carbon Management,
Quantification & OffsetsQuantification & Offsets• Travelers’ PhilanthropyTravelers’ Philanthropy• 3BL Measurement, Management 3BL Measurement, Management
& Verification& Verification• Resource Conservation (Water, Resource Conservation (Water,
Waste & Energy)Waste & Energy)• Green.travelGreen.travel• Education, Outreach & ConsultingEducation, Outreach & Consulting
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Why STI?
COMMUNICATIONS & OUTREACH• 25,000 Media Contacts25,000 Media Contacts• 500,000 average monthly 500,000 average monthly
web visitsweb visits• 25,000 - 35,000 average 25,000 - 35,000 average
monthly web visitorsmonthly web visitors• 30,000 e-Newsletter 30,000 e-Newsletter
subscriberssubscribers• ““Green” listings on Expedia, Green” listings on Expedia,
Travelocity and in AAA Travelocity and in AAA
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GREEN.TRAVEL• Designed to become the premier
resource for travelers wanting to engage in responsible travel;
• Designed to increase awareness of sustainable tourism and to be a one-stop-shop for information and resources for consumers;
• Designed to be a social networking site and booking portal for trips, car rentals, airfare and much more.
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Why STI?
EXPERIENCE AND EXPERTISE
• Private Sector and Public Private Sector and Public SectorSector
• Sustainable Tourism Sustainable Tourism DevelopmentDevelopment
• International TeamInternational Team• Industry LeadershipIndustry Leadership
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For More Information
Contact: Contact: Brian T. MullisBrian T. Mullis
Visit:Visit: www.s www.sustainabletravel.comustainabletravel.com
Email: Email: [email protected]@sustainabletravel.com
Phone: Phone: +503 488 5500 (USA Office)
+720 273 2975 (Direct)