certified mobile marketing master (cmmm ... - digital vidya · himanshu is digital marketing lead...

Certified Mobile MarketingMaster Course(CMMM)

300+ Trainings | 3000+ Organizations | 6000+ Participants[Since 2009 . Across Asia]

Offered in exclusive association with

A Govt. of India and Govt. of NCT Delhi Co. Initiative

Test Your Skills, Own Your Future

is training partner for and in India to train their partners

What will you get in Certified Mobile Marketing Master (CMMM) Course?

Salient Features

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Govt. of India (Vskills) Certified Course

Research Based Internship

3-month Instructor-led, Online Course

Placement Assistance

Weekly Assignments04 Hands-on Projects

24 x 7 Support Industry Recognized Course

www.digitalvidya.com

Understand and experience the opportunity of Mobile Marketing for any organization.

Orientation to Mobile Marketing landscape: Mobile Presence, Mobile UI/UX, Mobile Apps, Mobile Advertising, Mobile Analytics.

How to create effective Mobile Presence for both mobile site version and mobile applications through Mobile UI/UX Frameworks & Responsive Design?

How to leverage various Mobile Advertising channels for reach building, lead generation and customer acquisition?

How to be successfully promote Mobile Applications on various App Stores through App Store Optimization (ASO) and other App Promotion principles?

How to monetize Mobile Applications through Ads & In-app purchases?

How to measure the ROI of Mobile Marketing campaigns through Mobile Analytics Framework and Tools?

How to conceptualize and implement integrated Mobile Marketing campaigns?

COURSE Curriculum

WHO SHOULD ATTEND?Marketing Professionals

Sales Professionals

Business Owners

Entrepreneurs

Digital Marketing Professionals

Students

MOBILE MARKETING ORIENTATION

MOBILEADVERTISEMENT

INTEGRATING REALWORLD & MOBILE

USABILITY

APPMARKETING

MEASURINGSUCCESS

BUILDING MOBILE PRESENCE

APPMONETIZATION


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Course MethodologyLive Sessions: Based on the batch

(weekend/weekday) you choose, there will be weekly instructor-led, online sessions. In case you miss any session, you will have the recording of the session.

Hands-on Projects: In order to

practice various concepts & tools, you will be given hands-on projects, which will be evaluated by your lead trainers.

Pre-reading Material: In order to

help you maximize the value of live sessions, you will receive pre-reading material in the form of video-based sessions, blogs, case studies etc.

Weekly Assignments: You will

also get weekly assignments to build confidence in applying the learning to produce real results.

CMMM Exam Details

Exam Duration: 60 minutes Maximum marks: 50, Passing marks: 25 (50%)

There is NO negative marking

Attendance in Live Sessions: Min 60%

No. of questions: 50 70 exam centers in India


There is no prerequisite to earn CMMM certification. You could be a student, an entrepreneur or a working professional.

Once you have completed the 3-month course, you will be eligible to take CMMM Exam anywhere in India or online, if you are an international candidate. Find below the key details of the exam:

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Research Based Internship: To

deepen your understanding of various Concepts, Tools & Case studies, you will do research and present your research as blog posts, which will go live.

COURSE SCHEDULE

Upcoming Batches

Sunday Batch

Course Fee & REGISTRATIONFee: Rs 34,900 (+14% service tax)

Group Discount: 10% for 3 or more people

Payment Modes: Credit/Debit Card, Bank Transfer or Cheque

How to Register? Call at +91-80100-33033 or mail at [email protected]


Saturday Batch

Live Sessions: Every Sat

Time: 10:00 AM - 01:30 PM (IST/GMT +5:30)

Live Sessions: Every Sun

Time: 10:00 AM - 01:30 PM (IST/GMT +5:30)

WEEK dayBATCH

Live Sessions: Every Tue & Thur

Time: 08:00 PM - 09:30 PM (IST/GMT +5:30)

Please refer to for course dates and availability of seats.www.digitalvidya.com

MOBILE MARKETING COURSE CuRRICULUM

Why Mobile Marketing is Critical for Success

Usability & Building Your MobilePresence

Leveraging key Mobile Ad Formats

Power of Mobile

The Indian Mobile Movement

The Mobile Toolkit and current unplanned usage of Mobile

Consumers Mobile Lifestyle

Ecosystem Overview: Mobile Web

Ecosystem Overview: Mobile Apps

Understanding Micro-Moments & Mobile-led Customer Journeys

Mobile Payments

Mobile CRM

What is the User Interface?

What is the User Experience?

Why is it critical to create an ideal User?

Mobile Website UI: Best Practices

Understanding and applying Responsive Design to your content

Choosing between Mobile Specific UI versus Responsive Design

Mobile Search Optimization

Native versus Hybrid versus Mobile Web

Mobile Apps: UI / UX Frameworks

Integrating your Mobile Strategy into your marketing strategy (online / offline)

Introduction to Mobile Ads on Google Adwords

Types of Mobile Ads:o Location Adso Mobile Ad units - Banner / Interstitialo Rich Media Adso Native Adso Search Adso Video Ads

Ad Extensions for Mobile Apps

Linking Google Play & Adwords

Interstitial Mobile App Campaign

Language targeting in Mobile App Installs Campaign


Mobile Advertisements (Part 1)

Driving Mobile App downloads

Mobile Engagement Campaigns

Google Display Network for Mobile Apps

Managing Placement Ads for Mobile Campaign

Bidding Strategy for Mobile App installs

Set-up Google Analytics for Mobile App

Setting conversion tracking

Tracking Mobile App conversions


App Marketing - Part 1Mobile Advertisements (Part II & III)

App Marketing - Part 2

Building your App Store Presence

App Store Optimization (ASO)

Channeling emotion to improve Ratings & Reviews

Leveraging Press & Blogs

Alternative App Stores

Need for independent App Install Tracking

Organic versus Reward Ads

Calculating Estimated Cost per Install (eCPI)

Media Mix to boost Ranking

App Install Creatives

Remarketing for App Engagement

Landing page for Mobile App InstallCampaign

Optimizing Mobile App Campaigns

Advanced options for campaign on mobile

Landing Pages for Mobile App Targeted Ads

Best practice checklist for mobile success

Mobile Media Mix

Understanding multiple mobile ad platforms

Introduction to platforms like Admob, inmobi etc.

Getting the right users - LTV by Traffic Source

Optimizing App Install Campaigns

Onboarding Flow

Profiling Mobile App Users

App Deeplinking

App Indexing

Drive virality through App Referrals

Churn Prevention

Re-engaging with Push Notifications

Re-targeting Ads

Tracking your Competition

App Monetization

Overview of App Business Models

Approaches to Monetize Apps

Advertising based Monetization

Banner versus Native Ads

Freemium models with In-App Purchases

Combining IAP with Reward Ads

Subscription based Services

Finding the Right Ad Monetization Partner


Measuring SuccessIntegrating Real World & Mobile

Measuring Messaging

SMS Tracking

Mobile Web Analytics

Application Usage Analytics

LTV by Acquisition Source

Campaign Optimization

Integrated message platforms

M-Commerce measurements

Non-response based measures

QR Code Promotion

Augmented Reality

Missed Call Format

Click-to-Call

IVRS in Cloud

SMS Marketing

Hotspot Marketing : Bluetooth (BLE), NFC, GPS

Creating Hyperlocal Content

TRAINERS & course creators

Binay Tiwari

Gaurav Arora

Having worked with over 50 international and Indian brands like NBA, Decathlon, HUL, ACREX, Horlicks, Archohm, Fensterbau/frontale, he specializes in building online brands right from strategizing, planning, execution, online brand management, UI/UX consulting and overall presence management.His deep understanding of consumer behaviour and love for imparting & sharing knowledge has enabled him to deliver trainings in various marketing arenas to over 300+ working professionals from leading organizations like HUL, Google, Snapdeal, Star Sports, TV18, Moserbaer, Future Group, ICICI and so on.He believes that working in an industry is a constant learning experience. With over 5 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.When not creating kickass campaigns, he can be found supporting his favourite football team, quoting dialogues from movies and making people cry at the pool table.

Binay is the founder of Appjoy.org and has a deep understanding of the App Marketing & Monetization space. Binay is a Mobile Internet evangelist with over a decade of experience in the Internet & Mobile ecosystem. His passion for the Internet has been the 'pole star' of his career journey spanning Tata Broadband, Vodafone, Inmobi & Vserv.

Being a marketing mafia – a champion in disruptive digital marketing and unlocking great user experience is the best way to describe this Co-Founder of Social Panga.

He has cross functional experience, having held senior management roles across Marketing, Product Management, Sales Strategy and Business Development. Binay has a deep understanding of Mobile Advertising, App Monetization & Telecom VAS and has been a keynote speaker & panelist at industry conferences across the globe. On the personal front, Binay is a tech news junkie, Formula1 racing enthusiast and loves travelling.


NIKHIL KUMAR VERMA

Nikhil Kumar Verma is a lead trainer for Digital Marketing (inc Social Media) trainings at Digital Vidya. He has worked previously in various roles as Brand Partner & Creative Technologist (at BBH India – a creative advertising agency), Digital Strategist (at Naked Communications – a strategic

communications management consultancy), Product Manager (at True Sparrow Systems, building web applications for XING, the European business social network); and a digital marketing agency called Pinstorm. He also spent close to an year working at an early stage venture capital fund called Seedfund and is an online evangelist for a lifestyle activism project called TheTossedSalad.com since the start of this decade.

He has been an integral part of the teams that managed Digital Marketing campaigns for some of the leading brands such as Café Coffee Day, Airtel, ICICI Bank, MTV, Axe, Nokia, Skoda, RedBull.

Currently, Nikhil tinkers with the Internet and goes for long walks after making lemonade. Nikhil made it to the list of top 50 most relevant Indian Twitter users at #3 in 2011 and went on to create a more comprehensive India Influencer index for Twitter users. He is also behind an award-winning start-up ideation – gymwalla presented @ iWeekend 2010 at CIIE, IIMA. He holds a B.E. in Electronics & Communication Engineering from BIT Mesra, Ranchi.


HIMANSHU ARORA

Himanshu is Digital Marketing Lead Trainer with Digital Vidya and is one of the 7 people from India, who are certified by Google India to train their agencies. He is a Co-founder of SocialPanga, an agency offering end-to-end digital marketing services. He is a believer in disruptive digital marketing and would describe himself as “Marketing Mafia”.

He specializes in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands, such as Coca Cola, SAP, Accenture, Citibank, HUL, Google, Horlicks, NBA, Decathlon, and more. He is one of few chosen Google Product and Sales Trainer for Google Adwords and has worked closely with 50+ companies, including both Fortune 500 companies and start-ups, which gives him a unique understanding and expertise in the area of online marketing and branding. He has also conducted over 35+ digital marketing trainings for leading corporates like HUL, TOI, HPCL, TCS, ICICI, Pidilite, Kotak, Nokia, Wipro, and several premier education institutions.

He loves to ideate and contribute towards the development of digital marketing, and has 8+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behavior helps him multiply Digital Marketing ROI for his clients. He loves meeting new people and exchanging knowledge, experience and ideas about a wide variety of Digital Marketing topics.

Industry Recognition Govt. Certification

Industry Endorsement

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A Govt. of India and Govt. of NCT Delhi Co. Initiative

Test Your Skills, Own Your Future

CMMM (Certified Mobile Marketing Master) Certification is offered in partnership with VSkills (Govt. of India Initiative)

“Digital Vidya's certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for budding digital marketing professionals to keep themselves updated about happenings and trends in social media marketing & a social media marketing certification is surely going to help them move forward in the right direction”. – Navneet Kaushal, CEO, PageTraffic

"A person coming up with Digital Vidya's certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength." - Sanjay Mehta, Joint CEO, Social Wavelength

"We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work." - Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.

"Digital Vidya's certifications covers all aspects of Digital Marketing at reasonable depth. We favor Digital Vidya's certified professionals for all Openings at Pinstorm" - Mahesh Murthy, Founder, Pinstorm

"A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya's certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency." - Avijit Arya, CEO, Internet Moguls


WHAT DID OUR PARTICIPANTS SAY ABOUT US?

“Enlightening, Enriching, Empowering”

“Very Informative & Enlightening”

“The boot camp was a real eye-opener to the ocean of possibilities that exists in the domain of social media”

“Opened up the world of social media for me”

“Hands on experience is what you get here”

“Really worth my while..lot of learnings”

“ G o o d i n s i g h t s i n t o t h e effect iveness of Twi t ter to business.In depth info on the success of businesses via Twitter”

“Very good. Get to know various social media sites. Thanks for that. Various tools to measure yourself in social”

“It was a great program -an eye opener”

“The knowledge & effectiveness of speakers was good.”

“Got new insights to SMM, strongly r e c o m m e n d f o r p e o p l e i n marketing/market research”

“Excellent. Very Insightful”

“Amazing experience”

“A Must attend for everyone & anyone!!!”

Nasr Ul Haidi(Chief Sub Editor, NDTV)

Aditya Chatterjee(E Marketing Manager,

South East Asia, IDP Education India Pvt Ltd)

Rajdeep Barooah(Manager, Asian Paints)

Sonia Mehta(Chief Customer Experience Officer,

Yatra.com)

Nidhee Shukla (Product Manager, ICICI Lombard)

Manoj Gursahani (Chairman, Travelmart India)

Vamsheedhar(Consulting manafger,wipro)

Abhishek Kadam (Asst Manager, Crosswords Book Store)

VAK(Head Marketing, Intuit)

Ashim Gupta (DGM Communications, General

Nilesh Shah (Brand Manager, Tata Motors)

George John (Director of Marketing, Warner Bros)

Preeti Naidu (Client Servicing Manager,

Mouthshut)

Sanjeev Kotnala (VP, Dainik Bhaskar)

Trained 6000+ professionals (incl. CXO's) from 3000+ brands in 300+ trainings across Asia since 2009


Participant CompaniesINTERNET COMPANIES

Media, Entertainment and Publications

Consumer Goods

BFSI

Travel, Auto and Aviation


IT and ITES

Education

Marketing And Advertising

Digital Marketing

Telecommunications

Government

Non Profit

Healthcare


FAQS (Frequently Asked Questions)Who will award thiscertification?

Will you offer Job assistance?

Do you offer Money Back Guarantee?

Who is Vskills?

What will happen if I miss any live session?

Digital Vidya and Vskills will jointly offer this certification.

Having conducted over 300 trainings for participants from 3000+ brands, we are regularly approached by them for their Digital Marketing hiring needs. Once you clear the CMMM certification exam, we request you to share your latest profile with us and we will be glad to share it with relevant companies.

Yes! After attending 1st online session, if you don't like the course then ask us for refund. We will refund your entire amount and will not ask any question except taking your feedback. At the same time, we will not be able to offer refund in any other condition.

Vskills is a “skills testing” and certification exam conducted by - ICSIL, A Govt. of India Undertaking and Govt. of NCT Delhi Company. It is one of the largest manpower companies of the government of NCT Delhi. Vskills certifications help candidates quantify and prove their skills in a particular domain - skills that are valued by the employer and are in great demand.

We understand that. We will share with you the recording of the each session even if you attend it :).


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Why did you choose online medium for delivery?

There are number of reasons for it. We've been successfully organising instructor-led, online courses since more than 3.5 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning as we are able to provide you separate Industry Expert as Lead Trainer for each of the training modules. Online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration. It also significantly reduces your chance of missing a session as you will be able to attend the session from any place. For the same reasons, some of our corporate clients have also opted to do online trainings for them.

Interested? Contact Us!

+91-80100-33033 [email protected]


certified mobile marketing master (cmmm ... - digital vidya · himanshu is digital marketing lead...

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