cesim intro english
TRANSCRIPT
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LOGO
Author : Ashraf Osman, 2013
Jumpstart Your Saudi Managers’ Career and achieve better business
results
CESIM Business Simulation
Multiple customized industry sectors; Banking, Telco, Power, Marketing, Services, General & International Management, Hospitality.
http://ashraf-osman.com
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Introduction
Saudization or job localization in Saudi and other GCC countries has been an ongoing challenge for quite some time. The employment pyramid has 3 levels:
1. Performance level (technical, administrative, service jobs).2. Middle Management or departmental (decision making and HR skills).3. Senior Management (strategic and financial decision making).
The base of the pyramid (performance) witnesses a lot of ongoing efforts and initiatives on both training as well as regulatory fronts, however the middle and senior management represent a different challenge.
Decision making is the result of training, coaching and real life experience, taking wrong decisions and making mistakes is inevitable as well as costly.The cost could be loss of profits, market share, or worse losing organization’s reputation. The only way to avoid this is to include “Business Simulation” in the Saudi managers qualification program.
Author : Ashraf Osman, 2013
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Introduction
Business simulation gives the participant the following benefits :
1. Actual use of learning content2. Immediate use of subject matter knowledge3. Work closely with others4. Compete against real people5. Engage human emotions (discuss, apply, review, compete, etc..)
Above all, it is a safe environment to practice real life situations, compete against real people. You take decisions that will affect your company and see the immediate effect on your P&L statement and balance sheet.
This presentation is about what I consider the best player in the field of Business simulation (CESIM). I have been in GCC countries for 20+ years and know the challenges they face in localizing as many jobs as possible and I confidently believe that Business Simulation is a great tool to expedite the building of qualified Saudi decision makers.
Author : Ashraf Osman, 2013
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Introduction
CESIM is a Finnish company that started developing business simulations since 1996.
In my opinion they have the best multi-lingual, multi industry, customizable portfolio of business simulators in industries as Banking, Telco, Power, Marketing, Services, General & International Management, Hospitality.
Now relax and enjoy the presentation Author : Ashraf Osman, 2013
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What is “Simulation”?
• The imitation of the operation of a real-world process or system over time.
• Used to show the eventual real effects of alternative conditions and courses of action.
Author : Ashraf Osman, 2013
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Why “Simulation”?
Simulation is used when the real system cannot be engaged, because it is: Not accessible Dangerous Unacceptable to engage (costly) Being designed but not yet built
Author : Ashraf Osman, 2013
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Information Retention Rate
Lectu
re
Reading
AV
Demo
Discussi
on
Practice
by doing
Teach others
01020304050607080
5 1020
30
50
75 80
Retention rate
Source: NTL Institute for Applied ScienceAuthor : Ashraf Osman, 2013
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History of physical simulation
Author : Ashraf Osman, 2013
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Benefits of Physical Simulation
• Personnel and equipment safety• Financial risk avoidance• Actual use of learning content
Author : Ashraf Osman, 2013
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Business simulation
Author : Ashraf Osman, 2013
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Benefits of Business simulation
• Actual use of learning content • Immediate use of subject matter knowledge• Work closely with others • Compete against real people• Engage human emotions (discuss, apply, review,
compete, etc..)• Ability to instantly see the quantitative impact of the
qualitative decisions (taking bold decisions and see the impact on profitability).
Author : Ashraf Osman, 2013
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What today’s leaders want
• Training content that is :– Helpful– Engaging– Applicable– Challenging– Contemporary
Author : Ashraf Osman, 2013
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Engaging ?
• What is your reaction if the police tells you:
1. “There is a violent criminal loose in your country”
2. “ There is a violent criminal loose in your city”
3. “ There is a violent criminal loose on your street ”
Engagement increases with the possibility of direct impact.
Author : Ashraf Osman, 2013
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Simulation and Game Theory
• Creating successful Sims requires balance between:– Business acumen– Learning acumen– Technical acumen
• A good business simulation should make the participant: – Highly engaged– Learn a lot about the subject matter– Not distracted by technology– Should be run by experienced facilitators
Author : Ashraf Osman, 2013
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Game theory
Author : Ashraf Osman, 2013
Source: Using Business Simulations and Serious Games by Hugh HunterAuthor : Ashraf Osman, 2013
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What happens in a simulation
1. Participants read the setup and background (case). 2. Participants make decisions within their teams. 3. Participants see results in the form of a winning
metric( s). 4. Participants make more decisions to try to better
their positions against the other teams. 5. At the end, there is a placement of team
performance. There are clear winners and losers.
Author : Ashraf Osman, 2013
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Simulation types
Simulation type Engagement Strategic Application
Corp. Cultural Awareness
Development Complexity
Human vs. Computer Medium-Low Medium Low Medium
Human vs. Human High High High High
Off the shelf Low Low Low Low
Tailored High High High Medium
Customized High High High High
Author : Ashraf Osman, 2013
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How Children Learn
No RiskNo FearDon’t care if they look ridiculous !
Talking
Trying
Playing
Asking
Agree/disagree
Children learning
Author : Ashraf Osman, 2013
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How Adults Learn
Adult learning
Want to use what they know
Wonder why they’re here
Resist & resent
Want to feel acknowledged
Then finally start learning !
• Risk• Fear• Self-Image
Author : Ashraf Osman, 2013
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Adult Learning Using Business Simulation
Want to use what they know
Adult learningWhy should I learn this?
Resist & resent
Want to feel acknowledged
Start of learning• No Risk• No Fear• Immediate use of subject matter• Self-actualization through competition with real people
Trying
TalkingAsking
Agree/disagree
Playing
X
XX
X
X
Author : Ashraf Osman, 2013
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CESIM Simulations
Company Presentation
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Cesim business simulations
• Our VisionWe are changing the way people learn practical business skills.
Cesim Sales Team
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Cesim business simulations
• Company Milestones
1996 2011
Cesim isfounded& first custom
simulation is developed
Cesim opens
subsidiaryin Italy
Cesim launches
world’s first fully browser-
based simulationin the US
Cesim launches first customized
online simulation for
a global corporate program
Cesim makes its flagship
product available in
Chinese, Portuguese,
Spanish, French and
Russian
More than 100,000users on
theCesim
platform
1999 2002 2005 2008 2010
All Cesim simulations
become iPad
compatible
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Cesim business simulations• Cesim Worldwide
Cesim Direct Sales Force Area Coverage
Cesim Partner network Area Coverage.
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Cesim business simulations• Our Promise
• Our solution enables your employees to understand what drives the profitability of the firm and helps develop a shared mindset
of the elements contributing to the firm’s competitive advantage.
• Your company will achieve results more effectively by aligning your employees with the
strategic objectives of the business.
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Cesim business simulations
• Our PromiseWhat We Offer What Participants Will Have How Company Benefits
✓ State-of-the-art
Customized Simulations
✓ Industry-specific
Simulations
✓ Multiple Delivery
Methods
✓ Train-the-trainer
Program
✓ Customer Support
✓Holistic Business Mindset
✓Fact-based Decision-
Making Attitude
✓Thorough Understanding
of What Drives Profitability
✓Improved Cross-
functional Teamwork
Capability
✓Collaborative and Fun
Learning Experience
✓ Better Strategic
Alignment Within The
Organization
✓ More Effective Use of
Capital
✓ More Effective Use of
Human Resources
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Cesim business simulations• The Cesim Platform
✓ Browser-based & Compatible• (is completely web based so there is no need for software installation)✓ Scalable & Flexible• (allows any number of participants & makes distribution of learning materials easy)✓ Realistic• (the simulations reflects real world business challenges and results)✓ Online• (has integrated tools that allow participants to play in multiple formats)✓ Multilanguage• (supports playing the simulations in any language)✓ Modular• (makes the repurposing of the simulations for different target groups easy)✓ Measurable• (enables detailed results analysis and participant activity monitoring)
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Cesim business simulations• Reference Works
Client: Vodafone ItalyVodafone Italy is a leading operator in Italy with 8000 employees and 30 million customersIndustry: TelecommunicationsProject Goal: To develop business-acumen, cost-consciousness, and financial literacy amongst employeesImplementation: Cesim delivered a customized telecom operator simulation in Italian and English and conducted workshops for approximately 2000 employees
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Cesim business simulations• Reference WorksClient: NH Hotels
NH Hotels is one of the main hotel chains in Europe and it operates 400 hotels across Europe, America, and AfricaIndustry: HospitalityProject Goal: To develop a shared mindset among hotel managers and improve their ability to translate group-wide strategy into actionImplementation: Cesim delivered a customized hospitality simulation in English, Spanish, French and Italian. It also conducted train-the-trainer workshops for the client’s internal trainers, who then delivered the training for a total of 400 managers globally
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Cesim business simulations• Reference WorksClient: Intesa SanPaolo
Intesa SanPaolo is the leading bank in Italy and among the top banking groups in Europe with approximately 7000 branches in its networkIndustry: BankingProject Goal: To help cultivate fact-based management culture, develop analytical skills, and create awareness about the current banking operating environmentImplementation: Cesim designed a customized banking simulation that will be used for about 300 bank managers during the first half of 2013
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Author : Ashraf Osman, 2013
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Author : Ashraf Osman, 2013http://ashraf-osman.com
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Author : Ashraf Osman, 2013 http://ashraf-osman.com
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Author : Ashraf Osman, 2013 http://ashraf-osman.com
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More information from Veijo Kyosti (Managing Director)
+358 405 045 116 www.cesim.com
Thank You!