cet cst joint_event_leveraging_social_media-web
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Leveraging the Web: Social Media for Students and Scholars
Center for Excellence in Teaching Center for Scholarly Technology
Upcoming Events:
February 21 @ 12p-‐1p “Collabora=on across Learning Environments”
May 6 @ 9a-‐4p
Annual Teaching with Technology Conference: “Digital Knowledge across the Curriculum”
get on the list ! [email protected] Details: cst.usc.edu ! events
Social Media Defined:
“interac=on among people in which they create, share, and/or exchange informa=on and ideas in virtual communi=es and
networks.”
“a group of Internet-‐based applica=ons that build on the ideological and technological founda=ons of Web 2.0, and that allow the crea=on and exchange of user-‐generated content.”
“forms of electronic communica=on (as Web sites for social networking and microblogging) through which users create online communi=es to share informa=on, ideas, personal
messages, and other content (as videos).”
TODAY’S PROGRAM and FORMAT: Joan Getman on the social media landscape and the role of social media in the context of social learning and educaJon. Carl Martellino on the importance of social media for today’s student and job seeker, and the ways that employers consider social media interacJons and representaJons. Clint Schaff on the ways that social media – specific social media – can be leveraged for personal and organizaJonal branding, garnering resources, and geUng a job. Virginia Kuhn on specifically how social media can be leveraged by higher educaJon professionals – faculty in parJcular – with a focus on Academia.edu.
Leveraging the Web: Students, Social Media and Learning
This is WHO I am…This is WHERE I am…This is my PROFESSIONAL self…This is what I LIKE…This is what I SEE…this is what I THINK – SHORT version…This is what I THINK – LONG version…This is what I want to SHARE…This is what I want to KEEP…This is who I want to FOLLOW…
What do YOU think?
Joan Getman Director, Educa.onal Technologies: Center for Scholarly Technology
Photo Credit: Tunheim Partners
Digital InformaPon
Persistent. Replicable. Scalable. Searchable.
danah boyd “Social network sites as networked publics”
2010
Digital IdenPt(y)(ies)
Social Learning
mkhmarkeAng.wordpress.com
This is what I THINK I know This is what I need to KNOW This is what I want to LEARN This is how I look for HELP
Social Learning
Community plays a role in the process of “making meaning.”
Dr. Lev S. Vygotsky (1896-‐1934)
InteracAve relaAonships organized around academic work are vital.
Dr. Richard J. Light, Harvard Assessment Studies (1986-‐1989)
New Research QuesPons:
Social learning..and Social Media? …in MOOCs?
Broadcast v CollaboraPve
The broadcast generaPon from the industrial age is being met by a collaboraPve generaPon from the new knowledge age. The old ways of staying within the four walls to solve problems, guarding company informaAon and developing products, services and soluAons in isolaPon are gone.
From Social Networks to CollaboraPon Networks: The Next EvoluPon of Social Media for Business
Karl Moore and Peter Neely
Workforce ExpectaPons
• Networked! • Self-‐directed learners! • CollaboraAve! • Remotely located!
And then there’s social media-‐related employment.
Career Centers Paradigm Model*
• Placement Paradigm (’40s and’50s) – reac0ve needs-‐based model for new college graduate GI bill beneficiaries
• Planning Paradigm (60s, 70s, 80s) – departs from reac0ve placement into more proac0ve “self-‐help” career educa0on where students learn strategies to advance their career goals
• Networking Paradigm (’90s) – transforms proac0ve into facilita0on of interac0ve networking opportuni0es between candidates and employers and teaches candidates how to leverage these opportuni0es
• Social Networking Paradigm (’00s) – shiK from interac0ve model of tradi0onal networking to a super ac0ve model integra0ng social networking and new technological tools
• Global Networking Paradigm (’10+) – era of hyperac0ve career services with more virtual services, online resources, and virtual networking on a global scale
* “Emerging Trends in University Career Services: Adapta0on of Casella’s Career Centers Paradigm”, Farouk Dey & Ma[ Real,
NACE Journal, September 2010
National Recognition from Jobbrander.com #5 Most Popular College Career Center on Social Media
USC Career Center LinkedIn Group presence
• Almost 4,700 members • Including students and
alumni • Promote webinars, alumni
events, and career discussions
Twitter: @USCCareerCenter • Over 6,000 followers • Including students, employers, alumni, and
campus organiza0ons, other universi0es • Promote career fair, Career Center
partners, events, engage recruiters • Live Twee0ng during events
Facebook presence • Over 2,600 likes • Sharing photos from past events • Promo0ng Career Fairs and large events
through RSVP func0on • Allows for cross-‐marke0ng across campus • Engages dialogue with students
For 0p sheets & resources: www.university.linkedin.com
Technology Platform Collaboration The Multi-‐School Environment (MSE)
Yields Greater Resources
• Symplicity: client services management plaeorm for students, alumni, faculty and employers “connectSC”
– Employer Rela0ons coordina0on – Student counseling notes – Similar systems for students and employers across schools – University wide analy0cs and repor0ng
• Annenberg, Marshall (undergrad) and Viterbi have joined as instances on the MSE
• Schools in the queue: Sol Price, Rossier, School of Den0stry, etc.
Online Practice Interviews
Candid Careers: Alumni*
connectSC Career Network
Faculty Module Homepage
Recommend Jobs to Students
Undergraduate Plan for a Career: Provost Initiative
• An undergraduate student experience that is unique to USC and leads undergraduate students to
– explore op0ons – complete internships – consider aKer-‐gradua0on plans such as
employment, fellowships – professional or graduate school op0ons.
• Enhanced connec0ons between students and the four groups that primarily support career planning and student mentoring
– faculty – academic advisors – career counselors – alumni
• The en0re USC community become the purveyors of the program. • USC has uniquely transformed the approach to career development from an office which a student may, or may not, visit to an integrated approach within the undergraduate student experience.
To Put Yourself Out There: Making It Happen with Social Media
Clint Schaff US GM, DARE Adjunct Faculty, Annenberg School for Communica?on and Journalism
My Journey – Powered by Social
5 Ways to Put the Social
into Social Media
1) Genuinely Care
Quality & QuanIty -‐> AMract (@, RT, #) & Reciprocate -‐> Expand Community
2) Contribute Value
IdenIfy -‐> Comment (Provide Value) -‐> Engage -‐> Talk Privately -‐> Compliment Publicly
3) Be interested & interesIng
Decision: Blend Pro/Personal vs. Keep Separate? Pros and Cons to Each
3) Be interested & interesIng Tell Your Story
Add Flair Share ExperIse
4) Be yourself, be consistent, be thorough
• Listening (Search Alerts)
• Home Base (Hub: Site, Academia.edu)
• Passports • Outposts
• Content • ConversaIon • Community • Face to Face
5) Look for efficiencies
Plans Apps & Technologies
Editorial Calendar Social Media experiments -‐ 15-‐minute TwiMer bursts -‐ Daily thank yous -‐ Contributed arIcles
Academia dot edu [Facebook for academics]
¡ International community
¡ Tagging as central logic
¡ Fresh research
¡ Analytics
¡ Combats profile fatigue
¡ Provenance (not corporate)
2/14/2014 [email protected]
VK
