cets 2013, greg owen-boger, dale ludwig, & seth kannof, producing elearning video on a budget, part...

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Producing eLearning Video on a Budget, Part 2 Hands-On Lab Greg Owen-Boger, VP ©2008 © 2013

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  • 1. Producing eLearning Video on a Budget, Part 2 Hands-On Lab Greg Owen-Boger, VP 2008 2013

2. Down & Dirty Video: Practical strategies for producing engaging eLearning video on a budget 2008 2013 Greg Owen-Boger, VP 3. Co-Presenters Dale Ludwig Founder & President 2008 2013 Seth Kannof Director of Photograph y 4. To view the first part of this presentation, go to http://www.slideshare.net/ ChicagoeLearningShowcase/cets-2013-greg- owenboger-dale-ludwig-seth-kannof-producing- elearning-video-on-a-budget-part-1. Link to Part 1 5. Agenda Video Production Basics Guiding Principles Engaging the Camera Engaging Learners on Camera Scripting & Prompters Coaching Others Q&A at Breakout Stations 6. Agenda Video Production Basics Guiding Principles Engaging the Camera Engaging Learners on Camera Scripting & Prompters Coaching Others Q&A at Breakout Stations 7. Types of SMEs 8. Pre-production Instructional designer Technical SME Script writer Video Production Roles 9. Production On-camera talent Lights, Camera, Sound operator(s) Content monitor Coach Video Production Roles Often Overlooked Everyones an SME 10. Agenda Video Production Basics Guiding Principles Engaging the Camera Engaging Learners on Camera Scripting & Prompters Coaching Others Q&A at Breakout Stations 11. Focused outward & connected Self-aware In control Comfortable Sees faces & responds Talks with, not at Speaks spontaneously An Effective Presenter, Trainer, Facilitator Engaged in the Conversation 12. Engagement Skills Connect with listeners X Control thoughts 13. Focused outward & connected Self-aware In control Comfortable Sees faces & responds Talks with, not at Speaks spontaneously An Effective Video Presenter Engaged in the Conversation 14. Speak to one person Friendly relationship Solid eye contact to camera Be Specific & Get Personal http://youtu.be/Zduk5uCZy0A 15. Terry Gsell, Actor/Director Thanks Terry! 16. Sounding spontaneous is necessary for learner engagement Perfection is not desired Keep your enthusiasm up Additional Thoughts (1 of 2) 17. Well-thought-out & detailed instructional design are critical for context & connecting dots On-camera talent must know & understand the content and context Additional Thoughts (2 of 2) 18. Agenda Video Production Basics Guiding Principles Engaging the Camera Engaging Learners on Camera Scripting & Prompters Coaching Others Q&A at Breakout Stations 19. Follow the instructional design? Deliver the learning objectives? Be clear & concise? Engage your friend through the camera? And sound conversational? So How Do You 20. Two Choices Memorizing 21. Read a Prompter Pros: Tightly controlled content Cons: Difficult to do well Appearance of reading Two Choices Memorizing Improvise from Notes Pros: Spontaneous sounding Personality can shine Cons: Time consuming 22. Create Notes & Improvise Around Them http://youtu.be/DVel7EBZS24 Refer to sample script1 4 23. 1.Video camera 2.Shroud 3.Script/monitor 4.Clear glass or beam splitter 5.Image from subject 6.Image from video monitor Anatomy of a Prompter 24. iPad 25. Write the script to be spoken (not read) Use contractions Shorter sentences / run-on sentences Use the talents speech pattern and word choice Prompter Tips: The SCRIPT WRITER Prepares 26. Highlight words to be emphasized Indicate pauses in script Practice out loud Record yourself Edit script until its comfortable Prompter Tips: The TALENT Prepares 27. Relax Speak to one person, keep it friendly Speak at a natural-sounding tempo & cadence Gesture freely Pause to think Make sure the words have meaning (comprehend) Prompter Tips: During the Shoot 28. The goal is to appear natural, not perfect. Ultimately? 29. Agenda Video Production Basics Guiding Principles Engaging the Camera Engaging Learners on Camera Scripting & Prompters Coaching Others Q&A at Breakout Stations 30. Create and maintain a pleasant working environment. 31. Build trust & respect Set expectations No one enjoys seeing themselves on video Its more challenging than they probably think Time (x2) (at least) Let them know you have their back Before the Shoot 32. Be set up and ready to go when talent arrives Make sure everyone knows their role Coaching should come from only one person Be patient & ask it of others Playful banter is good, incessant chit-chat is not During the Shoot 33. Dont have to be memorized or be perfect Should sound conversational Pause, think, breathe Engage the camera (one person, friendly relationship) Let their personalities shine & keep their enthusiasm up Help Talent Understand 34. Make them watch and listen Point out and encourage whats good, make suggestions Review with content monitor Give the talent veto power Reviewing & Approving Takes 35. Ask them early: How do you want to be perceived? Use their goals as the lens for reviewing takes What do you think: Does she appear credible? Knowledgeable? Engaging? Use Goals as Main Coaching Tool 36. Ask questions Howd that feel? Are the dots connecting? Whats the most important word? Shall we do that again? Model the tone, mood, energy of the script for them Do NOT provide line readings Other Coaching Tips 37. Understand what can & cant be edited Do as many takes as it takes Do not settle for just OK, but do not strive for perfection either Finally 38. Agenda Video Production Basics Engaging Learners on Camera Greg: Scripting, Storyboarding, Editing Dale: Directing, Coach ing, Being on- camera Q&A at Breakout Stations Just for Fun Seth: Camera, Lights, Sound 39. Agenda Video Production Basics Engaging Learners on Camera Q&A at Breakout Stations Just for Fun 40. eLearning Video Forum 41. For Fun After downloading this presentation, click the image to play the video. You may also need to install Quicktime. 42. TurpinCommunication.com FindYourFocusVideo.com [email protected] [email protected] 43. A former actor and director, Greg Owen-Boger is now the Vice President of Turpin Communication, a presentation and facilitation skills training company based in Chicago. Schooled in management and the performing arts along with his entrepreneurial spirit, Greg brings a diverse set of skills and experiences to the organization. He joined Turpin in 1995 as a camera man and quickly worked his way up. He now serves as a communication trainer and coach for Turpins largest clients. Since 2006, he has overseen all aspects of their eLearning and blended learning platforms including instructional design, script development, video production, on- camera coaching and LMS deployment. He also appears on camera as a subject matter expert. In 2012 Greg led an initiative to launch Find Your Focus Video, a production wing of Turpin Communication, which helps eLearning professionals and small businesses create effective web-based videos on a budget. Greg is the Director of Technology for the Chicagoland Chapter of ASTD and the co-author of the soon-to-be-released book The Orderly Conversation: Business Presentations Redefined. He is also one of many contributors to the 2013 book Master Presenter: Lessons from the Worlds Top Experts on Becoming a More influential Speaker. Greg Owen-Boger