cfma 2011 chapter summit social media

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Social Media Success Social Media Success for CFMA Chapters for CFMA Chapters Leveraging LinkedIn for Leveraging LinkedIn for members & member members & member prospects prospects CFMA 2011 CFMA 2011

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Chapter Summit at CFMA 2011, talk on LinkedIn and Social Media

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Page 1: Cfma 2011 Chapter Summit Social Media

Social Media Success Social Media Success for CFMA Chaptersfor CFMA Chapters

Leveraging LinkedIn for members Leveraging LinkedIn for members & member prospects& member prospects

CFMA 2011CFMA 2011

Page 2: Cfma 2011 Chapter Summit Social Media

Where is the AEC Industry?Where is the AEC Industry?

Page 3: Cfma 2011 Chapter Summit Social Media

PurposePurpose

Attract Attract

EducateEducate

InvolveInvolve

What’s a conversation worth?What’s a conversation worth?

Page 4: Cfma 2011 Chapter Summit Social Media

Certain Markets

Page 5: Cfma 2011 Chapter Summit Social Media

Attraction StrategyAttraction Strategy

EventsEvents

WorkshopsWorkshops

SeminarsSeminars

DiscussionsDiscussions

VideosVideos

Page 6: Cfma 2011 Chapter Summit Social Media

EventsEvents

Page 7: Cfma 2011 Chapter Summit Social Media

Get NoticedGet Noticed

ConstructionConstruction

AccountingAccounting

FinanceFinance

CFOCFO

CFMACFMA

CPACPA

CCIFPCCIFP

Page 8: Cfma 2011 Chapter Summit Social Media

Share in LinkedInShare in LinkedIn

Page 9: Cfma 2011 Chapter Summit Social Media

Attract Job SeekersAttract Job Seekers

New Job Postings and Discussions in New Job Postings and Discussions in CFMA CFMA Chapter CityChapter City - Are you an Construction - Are you an Construction Accounting & Finance Professional here in City? Accounting & Finance Professional here in City? Join CFMA City, our group on LinkedIn. Click Join CFMA City, our group on LinkedIn. Click here to Join the Group today: here to Join the Group today: URL of Your URL of Your Group goes hereGroup goes here

This is a group designed for This is a group designed for Your State MarketYour State Market within CFMA. We will share market information, within CFMA. We will share market information, current real-time job opportunities for current real-time job opportunities for referrals,etcreferrals,etc

Page 10: Cfma 2011 Chapter Summit Social Media

Educate StrategyEducate Strategy

PowerpointsPowerpoints

VideosVideos

News News

Business ArticlesBusiness Articles

QuestionsQuestions

PodcastsPodcasts

CCIFP - snippetsCCIFP - snippets

Page 11: Cfma 2011 Chapter Summit Social Media

Article SourcesArticle Sources

ConstrucTechConstrucTech

ENRENR

Wall Street JournalWall Street Journal

Journal of AccountancyJournal of Accountancy

Page 12: Cfma 2011 Chapter Summit Social Media

SlideShareSlideShare

Page 13: Cfma 2011 Chapter Summit Social Media

Slideshare in ProfileSlideshare in Profile

Page 14: Cfma 2011 Chapter Summit Social Media

Involvement StrategyInvolvement Strategy

Questions/PollsQuestions/Polls

DiscussionsDiscussions

EventsEvents

PhotosPhotos

Community OutreachCommunity Outreach

GroupsGroups

InvitationsInvitations

Page 15: Cfma 2011 Chapter Summit Social Media
Page 16: Cfma 2011 Chapter Summit Social Media
Page 17: Cfma 2011 Chapter Summit Social Media
Page 18: Cfma 2011 Chapter Summit Social Media

Social Means SharingSocial Means Sharing

Page 19: Cfma 2011 Chapter Summit Social Media

Box.netBox.net

Page 20: Cfma 2011 Chapter Summit Social Media

Box.net SharingBox.net Sharing

Page 21: Cfma 2011 Chapter Summit Social Media

IN ShareIN Share

Have you joined CFMA Chapter-City on LinkedIn Have you joined CFMA Chapter-City on LinkedIn yet? It is a great group to share career yet? It is a great group to share career resources, CPE Events, Accounting & Finance resources, CPE Events, Accounting & Finance Tools and more. Be as Active as you want - Tools and more. Be as Active as you want - http://yourURLhere.com CFMA Chapter-City http://yourURLhere.com CFMA Chapter-City linkedin.com linkedin.com This is a group designed for the Chapter City This is a group designed for the Chapter City Market within CFMA. We will discuss Market within CFMA. We will discuss construction financial topics, current real-time construction financial topics, current real-time job opportunities for referrals, etc job opportunities for referrals, etc Unlike Unlike Like Like Comment Send a message Share Comment Send a message Share

Page 22: Cfma 2011 Chapter Summit Social Media

What Social Media does LinkedIn What Social Media does LinkedIn Incorporate?Incorporate?

Page 23: Cfma 2011 Chapter Summit Social Media

Marketing Message AlignmentMarketing Message Alignment

Page 24: Cfma 2011 Chapter Summit Social Media
Page 25: Cfma 2011 Chapter Summit Social Media
Page 26: Cfma 2011 Chapter Summit Social Media
Page 27: Cfma 2011 Chapter Summit Social Media

YouTube

Page 28: Cfma 2011 Chapter Summit Social Media

Spread the MessageSpread the Message

Page 29: Cfma 2011 Chapter Summit Social Media

Where Twitter WorksWhere Twitter Works

Page 30: Cfma 2011 Chapter Summit Social Media

SignalsSignals

Page 31: Cfma 2011 Chapter Summit Social Media
Page 32: Cfma 2011 Chapter Summit Social Media

Tweeting ElementsTweeting Elements

Page 33: Cfma 2011 Chapter Summit Social Media

Questions?

Page 34: Cfma 2011 Chapter Summit Social Media

Don’t always be boring…Don’t always be boring…no one will want to follow you no one will want to follow you

Page 35: Cfma 2011 Chapter Summit Social Media

How to Reach me:How to Reach me:[email protected]@hagenbusiness.com

602-570-7289602-570-7289http://www.linkedin.com/in.carolhagen http://www.linkedin.com/in.carolhagen

Twitter: @carolhagenTwitter: @carolhagen

Subscribe to my Blogs:Subscribe to my Blogs:

Carol’s Construction Technology Blog: Carol’s Construction Technology Blog: http://carolhagen.wordpress.comhttp://carolhagen.wordpress.com

Social + Websites: http://www.hagenbusiness.com/blogSocial + Websites: http://www.hagenbusiness.com/blog