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CFO Rising Europe

SummitSeptember 14 & 15 2016 | London

The Modern CFO: Excelling as a Strategy Leader

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ABOUT THE EVENT

Overview

September 14 & 15, 2016

Amba London Marble Arch, Bryanston Street,London, W1h 7EH

#CFOEU

CFO Rising Europe Summit

The main themes for this year's discussion are:

• The Evolving Role of the CFO

• How the CFO can Best Utilise the Latest Technologies

• Adapting Financial Reporting to the Evolving Role of CFO

• CFO’s Contribution to Company Strategy

By covering the evolving role of the CFO we create a platform forsenior level executives to obtain real action points and usefulconnections to better support their business goals.

Online videos of all sessions, with integrated slides and audio will bemade available to all attendees after the event.

SPEAKERS AT A GLANCE

Speakers

Confirmed Speakers

Christopher Kinsella, Director, Finance, Victim Support

Leila de Pape, Global Financial Controller, Compass Group

Oscar Wallsten, CFO, Ericsson

Emil Stoica, CFO, International Division, Modern Times Group

Jan Gooze-Zijl, CFO & COO, UKTV

Ana Burke, CFO, Edelman

Jean-Christophe Debarge, Regional CFO, LORD Corporation

Simone Nardi, MD, Program Sales, Finance & Operations, Scripps NetworkInteractive

Matt Hann, Head of Commercial Finance, Channel 4

Ross Farrow, CFO, Splash Damage

Andy Leitch, CFO, AIM Altitude

Jim Conybeare-Cross, CFO, City & Guilds

Wayne Arthur, Finance Director - Premier Inn, Whitbread

Amrit Judge, Professor, Finance, The University of Nottingham

Jens Madrian, CFO & CCO, Reactive Technologies

Panelists , Industry Experts, Innovation Enterprise

Declan Guerlin, CFO, Marine Division of Rolls-Royce

Ravi Mahendra, CFO - UK & Ireland, AIG

Talita Ferreira, CFO, BMW

Neil Morling, CFO, Olswang

The CFO Summit is a fantasticbalance of industry insight, explorationof the role of finance leaders, andgreat networking opportunities. Superbevent!

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Workday RepresentativeSenior RepresentativeWORKDAY

Presentation from Workday

Oscar WallstenCFOERICSSON

How to Adapt Your FinancialPlanning

Oscar is currently responsible for the finance functionat Eriksson’s Global Customer Unit for Vodafone,based in London, UK. He has recently been headingup the FP&A team in North America for Ericssonand has also been the CFO for the Public listedcompany Nikola Tesla d.d. in Zagreb, Croatia.Ericsson is a world leader in the rapidly changingenvironment of communications technology –providing equipment, software and services to enabletransformation through mobility.

Jens MadrianCFO & CCOREACTIVE TECHNOLOGIES

The Operational CFO

Jens Madrian, is the CFO & CCO at ReactiveTechnologies. Jens will be focussing on theimportance of effective leadership as a CFO, and howto better support stakeholders to ensure efficientcompany processes.

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Panelists Industry ExpertsINNOVATION ENTERPRISE

Panel Session: Brexit and itsimpact on the role of CFO

In this panel session you will hear from industryleading experts on the impact a turbulent economicclimate can have on a company, and the impact itcan have on the role of a Financial Leader. We willparticularly be focusing on the impact Brexit will haveon CFOs and companies in Europe, and how tomove forward in the world of uncertainty.

Declan GuerlinCFOMARINE DIVISION OF ROLLS-

ROYCE

Case Study: Transforming &Restructuring

Declan will be giving a case study on the MarineDivision of Rolls-Royce, and how their main focuscurrently is the transformation and restructuring of thebusiness during economic pressures, whilst alsoensuring a positive team culture.

Jan Gooze-ZijlCFO & COOUKTV

UKTV: Driving Exceptional GrowthThrough a Virtuous Circle ofInvestment

UKTV has achieved five years of outstanding growthin share of commercial impacts (SOCI), ratings,revenue and profit to make it the biggest multichannelbroadcaster in Britain. UKTV’s CFO & COO, JanGooze-Zijl, unveils what has fuelled the company’sstrong growth trajectory and the role that finance hasplayed in setting the company’s business strategy.

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Christopher KinsellaDirector, FinanceVICTIM SUPPORT

Financial Strategy – Non ProfitSector – Charities

The Non Profit Sector is wide (includeshealth, education, charities, etc) but I shall focus onthe strategic financialchallenges faced by large charities, and thenecessary responses. I will useVictim Support as a case study to bring this to life.

Matt HannHead of Commercial FinanceCHANNEL 4

Panel Session: Role of CFOs inSMEs

Matt Hann is a highly commercial Head of Finance atChannel 4 with an additional roles as Non-ExecutiveBoard Director for The Box Plus Network and GlobalSeries Network (Walter Presents). As part of theFinancial and Commercial Leadership Teams at C4,Matt has gained extensive experience of inputting intostrategic plans, assessing and formulating investmentopportunities and growth plans, presenting toexecutives and board directors and experience ofnegotiating and influencing key stakeholders internallyand externally on commercial and financial issues.

Leila de PapeGlobal Financial ControllerCOMPASS GROUP

Adapting Financial Role inEconomic Climate

Leila is the Global Financial Controller at CompassGroup, the world's leading food and support servicescompany. Leila will be discussing how her role hashad to adapt to deal with economic issues.

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Industry Experts Industry ExpertsSAP ARIBA

Presentation from SAP

Emil StoicaCFO, International DivisionMODERN TIMES GROUP

Technology Impact on TraditionalMedia in Emerging EuropeanMarkets, from Local to Global

Traditional media thrived in the 20th century asdifficult distribution methods and content productionlimited competition. In the 21st century so far,companies such as Google and Facebook have beenhelped by rapid high speed internet penetration andare challenging the traditional media. However, somemedia companies have managed to embrace thenew reality and have successfully diversified theiractivities by leveraging their strong brands into digital.Their traditional connections with agencies,advertisers and operators in a local market give theman competitive advantage for several years. Thiswindow of opportunity can be used to develop localdigital products and roll them out globally.

Ana BurkeCFOEDELMAN

The Renaissance CFO

In todays world the CFO must look beyond thetraditional role to one of ever expanding complexity-lead a world class finance operation to ensurecompliance with rules and regulations, leveragefinancial data to achieve growth while adding to thebottom line and at the same time evolve to become astrategic business partner to the CEO and COO-adding value and council outside of the core financefunction. Today I want to share my journey over thelast 25 years learning, stumbling, learning to becomean advisor who leads from the front on strategy,analytics, operations and talent.

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Jean-Christophe DebargeRegional CFOLORD CORPORATION

Driving Cultural Change as a CFO

Jean-Christophe is CFO at Lord, with internationalexperience in operational and corporateenvironments within Mining, Heavy Machinery,Chemicals, Automotive and Aerospace industries. Inthis presentation, he will be showing you how to re-think how you do business to help drive culturalchange internally and streamline your organisation.

Simone NardiMD, Program Sales, Finance &OperationsSCRIPPS NETWORK INTERACTIVE

Simone Nardi serves as Managing Director, Financeand Operations, International, for Scripps NetworksInteractive, the number one producer of lifestylecontent around the world. The company’sinternational division distributes seven channels –Food Network, CookingChannel, Asian Food Channel, Fine Living, HGTV, DIYNetwork and Travel Channel– across 175 countries and territories in Europe,Middle East, Africa, AsiaPacific and Latin America. Leading the internationalteams based in New York andKnoxville, Nardi oversees finance, program licensing,and content and brandstrategy; additionally he serves as the principal liaisonon all internationaltechnical operations, facilities and IT support. Nardisits on the Board of Directors at UKTV, a joint venturewithBBC Worldwide, and leads Scripps Networks’ jointventure relationship with Shaw

Ross FarrowCFOSPLASH DAMAGE

Financial Tools in SME's

The importance of in-depth reporting and evaluationof performance, within an SME to sustain andstimulate scaling in a disciplined way. For this to beachievable we need the right systems, the rightprocess in place to deliver to the board of thecompany concise, clear and accurate information forthem to base the strategic decisions of the businesson. Often with an SME in a growth phase (gazellestage), plans change quickly and new opportunitiesarise. Therefore forecasting on a project level iscrucial to ensure profitability is maximised and thebest opportunities are progressed with.

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Jim Conybeare-CrossCFOCITY & GUILDS

City & Guilds Transformation 2008- 2016

Jim will give an introduction to C&G Group andthe - History, making money to make adifference, a business with a purpose. The marketthreat and theopportunity - Changing world, dynamicmarkets, core market shrinking/influx. Transformation - Diversifying into new relatedbusinessareas and the growth through acquisitions, newventures, organic, digitalisation. Evolving operatingmodel - One business / business unitsvs Corporate Centre / shared services. Challenges toCFO role - Delegating responsibility, Grouprole rather than BU, risk management, governance.

Andy LeitchCFOAIM ALTITUDE

Changing Role of the CFOThrough the PE Ownership Cycle

A 6 year journey from Private ownership to PE ownedbusiness developing a corporate brand through tosecondary PE buy out to trade sale agreed in late2015 and completed in 2016. Significant reporting,forecasting, operational enhancements andleadership renewal were required whilst growing thebusiness rapidly and driving towards a group widecommercial approach to the market.Andy will be concentrating on the changing focus ofthe role of CFO through the various cycles of thebusiness.

Wayne ArthurFinance Director - Premier InnWHITBREAD

CFO and Business Involvement

Wayne is the Finance Director for Premier Inn, part ofthe Whitbread Group PLC. In this presentation, he willbe discussing how his role in financial reporting hasevolved at Whitbread over the years, and nowinvolves strategic planning with other areas of thebusiness.

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Amrit JudgeProfessor, FinanceTHE UNIVERSITY OF NOTTINGHAM

Managing Financial Risks

The question of whether firms are using derivativesfor hedging or speculation is important in light ofattempts by financial regulators to curb the use ofOver the Counter (OTC) derivatives as a response tothe 2008 financial crisis, concerns about systemicrisk in the financial sector and more recently theprospect of the introduction of the financialtransactions tax.  Using data provided by CFOs intheir annual reports this presentation will examine theeffects of derivative use on the probability of financialdistress for a large sample of UK non-financial firms. The presentation will examine whether the use ofderivatives by UK CFOs is associated with areduction in their firms’ credit risk.  The presentationwill touch on the role played by interest rate andforeign currency derivatives and will examine bothshort-term and long-term financial risks.  Thepresentation will be of interest to public policy makersand  financial regulators as well corporates.

Ravi MahendraCFO - UK & IrelandAIG

Finance of the Future andLeveraging Gig Economy

The World of Finance is rapidly being transformed bythe rise of the Gig Economy. Technology is enablingthe best finance individuals to work as Experts orFreelancers and perform assignments fororganisations when their skillsets are needed. This isenabling organisations to keep their costs variable,while seeking the best talent on a flexible basis andaccessing a more diverse workforce. This also offerslifestyle advantage for individuals. The rise of the Gigeconomy also has its’ challenges which includesemployee rights as well as quality control fororganisations.

Talita FerreiraCFOBMW

Cultural Change at BMW

Talita will be focusing on the cultural change projectshe has implemented at BMW.

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Neil MorlingCFOOLSWANG

The Relationship Between aCompany and Their Bank

What was once a forgiving, relaxed and sometimeseven generous affair has now turned into a cold,fraught and even mistrusting one. While both sidesstill use the term “relationship” to describe how theywork, at the very least the terms have changed whilemany consider that we have moved on to a wholenew way of working. Why?  We can thank or blame dependant on yourview:

The much publicised travails of the banks

The changing profile of risks we businesses facetoday

Globalisation

Claire TeroitinVP & CFO EMEACOACH

Claire is a strategic finance leader & businesspartner with a proven track record of revenue &profitability growth, inventory reduction &increased shareholder return. She has in depthexperience of leading EMEA Financial Planning& Analysis within global corporations &complex international environments (matrixstructures, agile corporations, fast moving sectors& multi-currency environments).A proven abilityto combine technical & leadership competencesto support the growth of companies/ brands bypartnering senior management to implement newstrategies & processes. A talent & passionfor growth of human capital & for explainingfinance to non-finance people & stakeholders atall levels.

Costas PapaikonomouCo-FounderHAPPEN

Chairperson Introduction

At Happen we help clientssecure growth through innovation in crowdedconsumer markets. Our work has created over$4Bn incremental revenue for our clients. Innovationsthat protect, grow andtransform their businesses. We have an exceptionaltrack record in FMCG, Food,Drink, Homecare, Healthcare, Personal care andRetail innovation. We raise our clients’innovation success rates more consistently andreliably than others because weare the best in the industry at two key things:

Exposing real consumerfrustrations and unmet needs that you can act on.

Exploiting those insightswith pragmatic, commercially viable solutions.

Our clients are world leadingorganisations like Reckitt Benckiser, Arla, Mondelez,

SPEAKERS IN DETAIL

Keynote SpeakersVIEW ALL SPEAKERS

Senior Finance ProfessionalsIndustry ExpertsCAPGEMINI

Presentation from Capgemini

Andrea Abba'Global Financing CFO, EuropeIBM

Redefining the Evolving ChiefFinancial Officer's Role: First-Hand CFO Perspectives

IBM Global Financing CFO for Europe, Andrea Abba'will share insights from IBM's Institute of BusinessValue Global C-suite Study which profiles theperspectives of over 600 CFOs from around theworld and from all industries, large and smallenterprises. Hear from CFOs in their own voicesabout how they plan to optimize and leverage theirexpanding roles as financial influencers, decisionmakers and change makers to drive enterprise widebusiness success.

SCHEDULE AT A GLANCE

Schedule

Day 1

07:30 Light Breakfast & Registration

08:20 Keynote

10:00 Coffee Break

10:30 Session

12:30 Lunch

13:30 Session

15:00 Coffee Break

15:30 Session

18:00 Networking Drinks

Day 2

07:30 Light Breakfast & Registration

08:20 Chairperson Introduction

08:30 Keynote

10:00 Coffee Break

10:30 Session

12:30 Lunch

13:30 Session

15:00 Coffee Break

15:30 Session

17:00 End of Summit

Key

CHECK INAn opportunity to check yourself into the event and meet

other leaders in your industry ahead of the day

KEYNOTEListen to actionable case studies largely brought to you by

Fortune 500 companies

SESSIONListen to actionable case studies largely brought to you by

Fortune 500 companies

COFFEE BREAK & LUNCHA chance to sit down, network and connect with decision

makers within the industry

NETWORKING DRINKSA more relaxed environment in which to engage with all

attendees and gain valuable connections

This event brings together a broad range ofspeakers from different industry sectors andprovides a fresh perspective of challenges.

Media Partner Platinum Sponsor Silver Sponsor

Media Partner Platinum Sponsor Media Partner

SPONSORS AND PARTNERS

Sponsors

For sponsorship & partnership opportunities contact me

pyiakoumi@theiegroup.com

+1 415 992 5658 +44 203 868 0512

REQUEST TO SPONSOR

Media Partner Gold Sponsor Exhibitor

Exhibitor Chairperson

SPONSORS AND PARTNERS

Sponsors

For sponsorship & partnership opportunities contact me

pyiakoumi@theiegroup.com

+1 415 992 5658 +44 203 868 0512

REQUEST TO SPONSOR

WHO ATTENDS OUR EVENTS

Who Attends

TICKETS AND PRICING OPTIONS

Tickets

Buy a group of at least 3 passes to receive up to 25% off

Interested in attending? Register online or contact Sam Cole

scole@theiegroup.com

+1 415 952 9287 +44 20 386 83214

GROUP PASSES REGISTER ONLINE

PURCHASE AN ON DEMAND PASS HERE**Recordings and presentations available subject to speakers consent.Innovation Enterprise reserves the right to add and remove video content

REGISTER FOR THE EVENT

RegisterGROUP PASSES REGISTER ONLINE

2016 CFO Calendar

January Location Expected Attendees Dates

Corporate Performance Management Summit Miami 150+ January 27 & 28

March

CFO Rising East Summit Boston 220+ March 9 & 10

April

CFO Rising Summit Hong Kong Hong Kong 100+ April 14 & 15

June

Corporate Performance Management Summit San Diego 110+ June 8 & 9

CFO Rising Summit Singapore Singapore 100+ June 29 & 30

September

Risk Management Summit Boston 100+ September 8 & 9

Treasury Management Summit Boston 100+ September 8 & 9

FP&A Innovation Summit Boston 220+ September 8 & 9

CFO Rising Europe Summit London 150+ September 14 & 15

October

CFO Rising West Summit San Francisco 220+ October 20 & 21

November

Controller Summit Boston 100+ November 16 & 17

Corporate Tax & Audit Summit New York 100+ November 16 & 17

Sponsorship

OpportunitiesPedro Yiakoumi

pyiakoumi@theiegroup.com

+1 415 992 5658

+44 203 868 0512

Delegate

InvitationsElliot Jay

ejay@theiegroup.com

+1 415 800 4713

+44 203-868-0031

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