CGSA Strategic PlanCGSA Strategic Plan2008 2008

September 2008September 2008

CGSA Strategic PlanCGSA Strategic Plan

Mission StatementMission Statement

The Canadian Golf Superintendents Association is a society The Canadian Golf Superintendents Association is a society committed to excellence in golf course management and committed to excellence in golf course management and

environmental responsibility, through the continuing professional environmental responsibility, through the continuing professional development of its membersdevelopment of its members

CGSA Strategic PlanCGSA Strategic Plan

Core ValuesCore Values Integrity with respect to conduct at work and in Integrity with respect to conduct at work and in

the associationthe association Willingness to support and assist professional Willingness to support and assist professional

colleagues and others within the golf community colleagues and others within the golf community by sharing knowledge, time and resourcesby sharing knowledge, time and resources

Fiscal responsibility to members for their Fiscal responsibility to members for their investment in the CGSA investment in the CGSA

Equality of opportunity within the association and Equality of opportunity within the association and the golf industrythe golf industry

Persistence in meeting the needs of the Persistence in meeting the needs of the members and in representation of the members members and in representation of the members on issues that affect golf course managementon issues that affect golf course management

CGSA will strive to be an exceptional employerCGSA will strive to be an exceptional employer

CGSA Strategic PlanCGSA Strategic Plan

Vision / ObjectivesVision / Objectives

1.1. CGSA will continue to be a leader in providing professional development CGSA will continue to be a leader in providing professional development programs that are current, accessible and affordableprograms that are current, accessible and affordable

2.2. Members will be proud of their membership in the CGSA and recognize the Members will be proud of their membership in the CGSA and recognize the benefit of participating in association programs and servicesbenefit of participating in association programs and services

3.3. CGSA will continue to be a leader in environmental / sustainable golf course CGSA will continue to be a leader in environmental / sustainable golf course management both nationally and internationallymanagement both nationally and internationally

4.4. CGSA Superintendent members will be recognized as the authority on golf CGSA Superintendent members will be recognized as the authority on golf course management issues and as being integral to the enjoyment of the course management issues and as being integral to the enjoyment of the gamegame

5.5. CGSA will promote the value and accomplishments of the Association and CGSA will promote the value and accomplishments of the Association and its members to the golf community its members to the golf community

6.6. CGSA will be a leader in the development and delivery of tools and systems CGSA will be a leader in the development and delivery of tools and systems to assist our membersto assist our members

7.7. CGSA will continue to take a proactive approach to government relations.CGSA will continue to take a proactive approach to government relations.

CGSA Strategic PlanCGSA Strategic Plan

Performance IndicatorsPerformance Indicators

The following performance indicators were selected as the The following performance indicators were selected as the most appropriate for the purposes of the CGSA and its most appropriate for the purposes of the CGSA and its strategic plan. The numbers in brackets after each of the strategic plan. The numbers in brackets after each of the “performance indicators” refer to the vision / objective “performance indicators” refer to the vision / objective statements to which the performance measure relates. The statements to which the performance measure relates. The information gathered as a measure of performance in each case information gathered as a measure of performance in each case will be used to determine the extent to which the CGSA is will be used to determine the extent to which the CGSA is achieving its vision / objectives. These measures will be achieving its vision / objectives. These measures will be published annually to provide members with an indicator of published annually to provide members with an indicator of the Association’s progress. In addition, the measures may the Association’s progress. In addition, the measures may change from year to year to reflect the current focus of the change from year to year to reflect the current focus of the CGSA:CGSA:

CGSA Strategic PlanCGSA Strategic Plan

Performance IndicatorsPerformance Indicators

► Increased membership in key member categories. (1,2,4,5,6)Increased membership in key member categories. (1,2,4,5,6)

► % retention of members (1,2,3,4,5,6,7)% retention of members (1,2,3,4,5,6,7)

► Increased enrolment in CGSA accreditation program. (1,2,3,4,5,6,7)Increased enrolment in CGSA accreditation program. (1,2,3,4,5,6,7)

► Annual conference and trade show revenue based on audited Annual conference and trade show revenue based on audited statements (1,3,4,6)statements (1,3,4,6)

► Average number of website visits per month (1,3,4,5,6)Average number of website visits per month (1,3,4,5,6)

► Annual change in seminar participation (1,6)Annual change in seminar participation (1,6)

CGSA Strategic PlanCGSA Strategic Plan

StakeholdersStakeholders

► MembersMembers

► Regional Golf Superintendent AssociationsRegional Golf Superintendent Associations

► National Golf AssociationsNational Golf Associations

► Golf IndustryGolf Industry

► GolfersGolfers

► Government AgenciesGovernment Agencies

► General PublicGeneral Public