CGU’s Communication 2011

Noelia Martínez Cagiao

Communication Officer

noelia.martinez.cagiao@usc.es

Activities developed 2011

Internal communication

» member-member

» members-Secretariat

External communication

» CGU-media

» CGU-general public

a) Internal communication

newsletters social networks announcements website contents CGU at member’s websites calendar annual report

Newsletters

Every 3 months

Available on our websitehttp://www.gcompostela.org/index.php?

option=com_content&view=article&id=300&Itemid=284

Newsletters

CGU’s highlights

CGU - other news

Members’ news

Other networks events/discounts

Collaborators’ offers

Local entities’ newsLooking for partners

Newsletters

CGU’s highlights

CGU - other news

Members’ news

Other networks events/discounts

Collaborators’ offers

FGE’s newsLooking for partners

Recommended format for news

Language………………………… English

Extension………………………… 20 lines

Pictures………………………….. welcomed

Topics……………………………. IHE

Priority…………………………….discounts

Social networks

• Linkedin

http://www.linkedin.com/pub/compostela-group-of-universities/27/600/343

• Facebook

http://www.facebook.com/#!/group.php?gid=149261735110825

• Twitter http://twitter.com/#!/compostelagroup

Announcements

CGU’s

Most important/urgent

2012 – target groups

CGU at member universities’ websites

45% nothing 20% wrong link

CGU's info

Nothing

Wrong link

Good position

The Compostela shell logo = modern indicators of the way.

Promotion both for your institution and for the CGU.

CGU at member universities’ websites

Proposed logos

Current website

Open for participation:

- News (criteria Newsletter)- Forum - Calendar

new website

Calendar

Place your events in the CGU’s calendar

b) External communication

PR presence on the Net brochure of the group STELLA promotional video new website

Press Releases

Dissemination of the main events

Media Regional, national and international institutions Casas of Galicia NGOs, Foundations… Through social networks Much more

Presence on the Net

New Brochure of the Group

For the Secretariat and Ex.Com For your institution.

STELLA promotional videos

What is STELLA? Is it worth

participating?

New website

2012

…thank you!