Chapter 3: Media Economics

What do you think about the chapter’s

assertion...

Most media behavior

can be explained by

economics.

What is capitalism?An economic system with private

owners operating trade and industry

for profit.

How do media companies

make money?

Advertising

Sales to Consumers

Investors can make huge amounts of money by investing in unproven

media ventures.

PayPal

Google

Amazon

Investors can make huge amounts of money by investing in unproven

media ventures.

PayPal

Google

Amazon

Media ConglomeratesGood... Or Bad?

Comcast / NBC

Disney / ABC

Time / Warner

Does media ownership affect media output?

Who owns the radio you listen to for information and news?

WSM - Nashville

We Shield MillionsNational Life & Accident Co.

Who owns the radio you listen to for information and news?

KVOOThe Voice Of Oklahoma

Who owns the radio you listen to for information and news?

KRMG - Tulsa

Kerr-McGeeOklahoma Energy Company

Who owns the radio you listen to for information and news?

K J I R - Hannibal, MO

King Jesus Is Returning