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    Chapter 2

    Choice,

    Opportunity Costsand Specialization

    Economics, 7th Edition

    Boyes/Melvin

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    Opportunity Cost

    Opportunity cost: the value of thehighest-valued alternative that must beforgone when a choice is made. It is theevaluation of a trade-off.

    Marginal benefits and costs: the benefitsand opportunity costs associated with oneadditional unit of the good.

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    Opportunity Costs and Concerts

    Youve just won a free ticket to see a Madonnaconcert. U2 is performing on the same night.Tickets to see U2 cost $75. On any given day,you would be willing to pay up to $100 to see

    U2. Based on this information, what is theopportunity cost of seeing Madonna? (a) $0,(b) $25, (c) $75, or (d) $100.

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    Opportunity Costs

    The opportunity cost of seeing Madonna is thetotal value of everything you must sacrifice toattend her concert - namely, the value to you ofattending the U2 concert. That value is $25 - the

    difference between the $100 that seeing hisconcert would be worth to you and the $75 youwould have to pay for a ticket.

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    Decision Making

    Principle: Decision making involvestrade-offs.

    A trade-off means a sacrifice--giving upone good or activity in order to obtainsome other good or activity .

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    Production Possibilities Curve

    The production possibilities curve showsthe maximum quantity of goods andservices that can be produced when theexisting resources are used fully andefficiently.

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    Production Possibilities

    Underutilized

    (Inefficient)

    Nondefense Goods

    B1

    F1C1

    D1

    Only nondefensegoods produced

    E1

    Only defensegoods produced

    A1

    EfficientCombinations

    Defense Goods

    Impossible

    200

    175

    150

    125

    100

    75

    0

    7525 50

    G1

    100 125

    Defense Non-defense

    A1 200 0

    B1 175 75

    C1 130 125

    D1 70 150

    E1 0 160F1 130 25

    G1 200 75

    150

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    Growth

    The PPC moves outward (growth occurs)as the result of: Increased resources

    Larger labor force

    Change in labor force participation Chance in labor-leisure decision

    Improved technology (innovation)

    Expansion of capital stock

    An improvement in the rules (laws, institutions,and policies)of the economy

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    A Shift of the PPC

    Nondefense Goods

    B1

    C1

    D1

    E1

    A1Defense Goods200

    175

    150

    125

    100

    75

    0

    7525 50

    B2

    100 125 150

    225 A2

    C2

    D2

    E2

    F2

    Defense Non-defense

    A2 225 0

    B2 200 75

    C2 175 120

    D2 130 150

    E2 70 160

    F2 0 165

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    Marginal Opportunity Cost

    The Production Possibilities Curve (PPC)illustrates the concept ofopportunity cost.Each point on the PPC means that every otherpoint is a forgone opportunity.

    The PPC bows outward because there areever-increasing marginal opportunity costs tothe production of any good.

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    Specialization

    Economic agents (individuals, firms, nations)will be better off if they choose to producethose things for which they have the lowestopportunity costs, and trade for those with

    higher costs.

    Agents do this because such choices involvegiving up the least amount of other things.

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    Specialization & Trade

    Comparative Advantage: the ability toproduce a good or service at a loweropportunity cost than someone else.

    Law of comparative advantage: proposition that the joint output of trading

    partners will be greatest when each good is

    produced by the low opportunity cost producer.

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    Private Property Rights

    Private property rights are necessary for amarket economy to develop. If no one ownssomething, no one has the incentive to take careof it.