ch.11: the expanding universe of computing presented by: jon tucker matt carver amber martin
Post on 19-Dec-2015
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TRANSCRIPT
Part IHow New Technology is Viewed Eager Beavers Early adopters Early Majority Late Majority Technically averse
Eager Beavers
Smallest and noisiest group
Innovators and Pioneers Ecstatic about wireless
internet Can be money drainers Support with some
funding Learn from them!
Early Adopters
First consumers Love to buy a lot of new technology devices Big spenders Should listen to their ideas Need to be managed and monitored closely Do not allow them to run company's mobile
presence
Early Majority
Important to company Need help understanding new
technologies Confused by: terminology, the
abundance of wireless products and services, and the multitude of options for accessing the Internet wirelessly
Should understand their business, position, and views
Need to be educated and explained all the options of the Wireless Internet
Late Majority
Skeptics Have many questions regarding security, risks,
and costs IS should provide them with answers to all
questions along with examples Help them realize the benefits of a web site
Technically Averse
Resist technology Two main industries: real estate and publishing
Concerned about loss of privacy, security, control, and possible exposure to competition
IS needs to understand all concerns before trying to explain a new technology
Challenge is education
Part IIEnd User Training and Education Needs End user training focuses on how to use computers
or applications directly Web browsers have enabled users to access more
and more applications which provides much of the training they need
To use a system competently, they need to understand the structure of the Web, information access and processing concepts, and remote teamwork protocols
5 Types of Education and Training Information systems concepts
Backing up data files, sending electronic messages from a remote site, transferring files over the Internet (all end users need to know)
Helps to have a concept of how communication is handled on the Net, the role of servers, etc.
Quick Start A quick start facility would give users a mental picture
of the organization of the entire system Refresher Aids
Software packages should have help tutorials or demo programs so users can rerun to remember forgotten procedures
5 Types (Continued)
Explanation of Assumptions Users that create forecasts
and projections using modeling packages must understand the models or they may use the packages incorrectly
Help in Overcoming Difficulties Round the clock help desks Online help sites
The Internet Mindset
Communication is Personal, Not mass market
Customer Contact is Interactive, not broadcast
Customer service time frame is theirs, not yours
The culture is bottom-up, not top-down
Internet Communities
Communities for transaction Buying and selling through
auctions Communities of interest
People talk about similar interests Communities of relationship
Online chat rooms Communities of fantasy
Multiplayer Internet gaming
The Shrinking Computer
Massive computing power is being stuffed into smaller and smaller units
The desktop computer was introduced in the 1970s
We witnessed the introduction of laptop computers in the 1990s
Now we are seeing PDAs and electronic organizers becoming everyday devices
The Shrinking Computer (Cont) PDAs or “pocket PCs” are increasing the
demand for wireless connectivity It is predicted that we will soon have a
worldwide, high-speed digital wireless network
These handheld devices will handle financial transactions much as we currently use cash, coins, and credit cards
Some technologies that we should expect in the near future are: Computers embedded in everyday objects Next-generation wireless networking Interfacing technologies that enable bidirectional
communication between the electronic world and the physical world
Applications that satisfy user needs in natural ways, using combinations of media and devices
Rich Media
What is Rich Media? Also called multimedia, it is a combination of time-based
media (voice, animation, and video) and space-based media (text, graphics, and images)
Where is it used? Rich media is used for information delivery on the front-
end of systems. The goal is to present information in the most natural ways. Rich media will become the technology of choice for public access systems.
The Growth of Rich Media
There are a few main causes for the rapid growth of rich media such as: Growing abundance of broadband
communication channels such as DSL and cable modems
Advances in media streaming software These technology advances are causing
download and display time to be virtually spontaneous
Rich Media (Cont)
There are two areas of significance when dealing with rich media To help people cope
with a more complex environment
To create more knowledgeable users
To Cope with Complexity
Interactive multimedia web pages help people complex information and concepts more easily. Many companies are choosing to use corporate web pages to house all manner of corporate data in accessible, easy to use form.
The use of data visualization helps people cope with large amounts of data. The possibility of seeing the unseeable through computer simulation is becoming available to potential users as the price of computer power drops.
To create more knowledgeable users On-Demand Training
Also referred to as just-in-time training, this is where people can access training whenever they need it via their PC.
Training Via Simulation This is where the training is stand-alone, not
embedding in the application. By using multimedia, simulation becomes feasible.
Part IV IS Management
Take advantage of explosion of computing technology
IS management should lead technologies
Record corporate data and information
Establish new corporate guidelines