chalk dust final pdf
TRANSCRIPT
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GOAL
Increase student visitors to the ReStore by 15%
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TARGET RECAP
Lives in Campus House or Apartment College Dime Busy Lifestyle
Unaware of Local Impact of ReStore Free Time: ARC/CRCE, Restaurants and Bars, Social Networking Sites, TV and Movies
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KEY INSIGHT
Students do not want to sacrifice their daily 2-3 houRS of free time
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MAIN MESSAGE
Shopping at the ReStore Benefits your community with no extra effort
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Creative
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THE
RANGEFor 2 decadesyouve just beensucking up education love, food and iPods. Youve never doneanything, for anybody, ever
THE ORANGE ISSYMBOLIC OF
youthful GLUTTONY. Eating a whole
sleeve of Oreos isnt anaccomplishment Anymore.
Its time to fuse some of your overly ripe vitality back in to
your community
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PRINT
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WELCOME FOLDER FLYER
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STAPLED RECEIPT
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RESTAURANT FLYER
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ARC/CRCE PRINT
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DIGITAL
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Subject: Click for good Karma!
E-MAIL BLAST
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CURE YOUR KARMA TEASER
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ARC/CRCE DIGITAL
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OUT OF HOME
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DOOR HANGER
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MTD BUS AD
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MTD BUS AD
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JOEs NAPKIN HOLDER
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WELCOME PACKAGE
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EVENT
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JOES FLYER & WRISTBAND
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SOCIAL
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FACEBOOK GRoUP POST
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CUSTOMER JOURNEY
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FALL
SUM
MER
SPRING
SHOP
AWARENESS
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MEDIA PLAN
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BUDGETt
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THANK YOU
Alexis, Bridget, Kiley, Miles & Rochelle
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Print:
Touchpoint Timing*Seeflowchartfor
individualplantiming
Price LeadTime Specs
FlyersinWelcomeFolders
Seniorhousemoveinday:6/6/16Generalmoveinday:8/20/16
$177.33(Shipping$37.91)$75RolandfeeTotal=$290.24
Orderprintsby4/29/15Givetoleasingofficeby5/13/16
8.5x111perfolderperapartment100lb.papergloss2,000totalpackets
StapledReceipt
8/13/1611/1/16 $55.36(Shipping$11.40)Total=$66.76
Orderprintsby7/18/15GiveprintedpiecestotheReStoreby8/1/16
4.25x5.510pt.cardstockgloss500totalreceipts
FlyersinRestaurants
3/1/165/13/168/7/1611/1/16
$38.50(Shipping$11.44)Total=$35.07
Orderprintsby2/16/15Putflyersupby3/1/16and8/7/16
8.5x11100lb.papergloss50flyersPostflyerinabout20campusrestaurants
ARC/CRCEPrint
3/13/165/13/168/22/1610/22/16
$175/month$25printing/adTotal=$1,500
Sendproofforposterby2/13/16
22x282inARCand2CRCEReusespringposterinfallPosterplacedonstairs
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DigitalMedia:Touchpoint Timing
*Seeflowchartforindividualplantiming
Price LeadTime Specs
ARC/CRCEDigital
3/13/165/13/168/22/1610/22/16
$250/monthTotal=$1,000
Sendprooffordigitalby2/28/15
1185pixelsx885pixelsDisplayedon12LCDscreens(10inARC,1inCRCE,1inIceArena)Rotatesevery15secondsforupto16hoursaday(about1015adrotationsperhour,perscreen)
EmailBlasts 8/1/2016 N/A SendemailtoRSO/Greekorgsby7/25/16InstructRSO/Greekorgstoemailtomembersby8/1/16
Paragraph,reminderofReStore,keepinmindforbacktoschoolshoppingIncludevideoSendtoGreekorganizationPhilanthropyChairs&RSOPresidents(about7,000students)
Video(tobeincludedinemailblast)
Includedin8/1emailblast
N/A Productiontime:810hoursFinishproductionby4/1/16,getclientapproval
3videos,1012secondseachSentoutinemailblast&postedinFacebookgroups
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OOHMediaTouchpoint Timing
*Seeflowchartforindividualplan
timing
Price LeadTime Specs
DoorHangers
5/4/13 $104.67(Shipping$13.56)Total=$118.23
Hangondoorson5/3/16eveningor5/4morningOrderprintsby4/20/16
5.25x8.510pt.cardstockglossPlacedonapartmentshousesandapartmentsinseniorland500doorhangers
MTDCurbsideExteriorAds
4/13/165/13/168/22/1610/22/16
Media:$115/month/bus(3months,2busespermonth)Production:$81.20(shipping$14.06)Total=$785.26
Orderprintsby3/13/16MTDcontractdue11/1/15(max6monthsinadvance)
88x3013oz.vinylbanner2busespermonth:22Nline
JoesNapkinHolders
8/22/1610/22/16 $29.25(shipping$11)Total:$35.37
Orderprintsby7/22/16
4.5"x4.25"100lb.papergloss
WelcomePackages
8/22/16 Box:$45.57(Shipping=$16.31)Paper:$38.50(shipping$11.44)Ribbon:$9.00(Shipping=$6.49)Glue:$15Total=$142.31
Orderallmaterialsby4/1/16assembleboxesby4/31/16Putoutsideofapartment/housedoorson8/21/16eveningor8/22/16morning
Box:5x4x3Paper:8.5x11Ribbon:3blue&3green,3/16x500YdsRibbontiedaroundbox,insidelinedwithpaper
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Event:
Touchpoint Timing*Seeflowchartfor
individualplantiming
Price LeadTime Specs
JoesEvent 9/1/1692am N/A Sellwristbandspriortoevent,8/22/169/8/16
$1offdrinksuntil11pm$5wristbands,fundsgotoReStore20%ofwristbandfundsgoestowardsgiftcardsraffleduringevent
EventWristbands
9/8/16 $13.95(shipping11.70)Total=$25.65
Orderwristbandsby8/8/16Sellwristbands:8/22/169/8/16
20%offcouponforReStore$5topurchaseIncludes$1offdrinksuntil11pm300wristbands
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Social:
Touchpoint Timing Price LeadTime Specs
FacebookGroupPosts
8/19/169/1/15 N/A IdentifylistofFacebookgroups3/29/154/1/15
Postprintads&videosin15+studentFacebookgroups
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UIUCFacebookGroups:
Group Membership
Free&ForSale 12,478
EasyClassesatUofI 13,140
TextbookExchange 7,727
Classof2017 2,068
Classof2018 6,162
Housing,Sublets,andRoommates 2,268
UofITicketExchange 8,775
UIUCRideshare 2,080
ChampaignSummer 1,566
Advertising 816
CollegeofBusiness 1,097
MechanicalEngineering 1,139
Communications 655
EventsandParties 7,170
UIUCBlackCampus 1,200
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MediaContactInformationName Contact Phonenumber Email
ARC/CRCEJessicaMelissa
2133001872
[email protected]@illinois.edu
Roland Alec [email protected]
CPM
NathanShoemaker(DirectorofMarketing) 2178403657 [email protected]
Joe's Luke [email protected]
MTDAds 2173848188
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ChampaignReStoreMarketingInternship2016JobPostingandDescription:Gainhandsonmarketingexperienceworkingforalocalnonprofit.TheChampaignReStoreisalocalstoresellinggentlyusedfurniture,appliances,electronics,householditemsandhomeimprovementsupplies.Withover15,000squarefeetandlocatedindowntownChampaignweofferafunplacetofindgreattreasuresatsmallprices.AllproceedssupportHabitatofChampaignCounty.TheReStoreisseekinganinterntoassistwithsocialmediaandvariousmarketingeffortsaround35hoursperweek(interncandetermineschedule).Theinternwillberesponsibleforthefollowing:
PostingonstudentFacebookgroupsduringmoveinseason Postingflyersinlocalrestaurants Postingmarketingmaterialsatcampusapartmentsandhouses Identifyinganddevelopingnewmarketingopportunities Opportunitiestomanagemediaplacements
Qualifications:
UniversityofIllinoisFreshman,Sophomore,JuniororSenior StudyingMarketing,Advertising,Communication,andotherrelatedfields Priorexperiencenotrequired
InternProjects
BlueProject Flexibledate
OrangeProject
Fixeddate
Postflyersinrestaurants
Postflyersinidentifiedlistoflocalrestaurants Constructwelcomepackages
Construct100welcomepackagesaccordingtodirections,tobeusedinthefall IdentifyFacebookgroups
IdentifylistofstudentFacebookgroupssuchas Thegroupsshouldbelargegeneralgroupswherestudentspost
informationtosharewithfellowstudents Ex:FreeandForSale,Advertising,Communication,PoliticalScienceetc.
IdentifylistofRSO/Greekorganizationcontacts CreatealistoflargeRSOandGreekorganizations
RSO/Greekcontactlist
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Reachouttophilanthropychairsfromabovelistoforganizations Askthemiftheywouldbeopentosendinganemailtotheirmembersduringthe
summerabouttheReStore Doorhangers
HangdoorhangersatidentifiedhousesinSeniorland Deliverflyerstoleasingoffices
Deliverflyerstospecifiedleasingoffices Facebookpostsingroups
PostthevideoorprintadinstudentFacebookgroupsjoinedinthespring Placewelcomepackages
PlacewelcomepackagesatidentifiedhousesinSeniorland Joesmaterials
PlacenapkinholdersandflyersatJoes Joeswristbandsale
CoordinatewristbandsalewithHabitatforHumanityRSO Joesevent
AttendJoeseventandhandoutgiftcardstorafflewinners
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March2016
Sun. Mon. Tues. Wed. Thurs. Fri. Sat.
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Postflyersinselectedrestaurants
2 3 4 5
6
7
Constructwelcomepackages
8 9 10 11 12
13
14 15 16 171 18 19
20
21 22 23 25 26 27
28
29
IdentifylistofstudentFacebookgroupsandrequesttojoin
30 31
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April2016
Sun. Mon. Tues. Wed. Thurs. Fri. Sat.
1
2
3
4
IdentifylistofphilanthropychaircontactsforGreekorganizationsandRSOs
5 6 7 8 9
10 11 12 13
14
15
16
17
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ContactphilanthropychairsofGreekorganizationandRSOs
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20 21 22 23
24 25 26 27 28 29 30
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May2016
Sun. Mon. Tues. Wed. Thurs. Fri. Sat.
1 2 3 4
Hangdoorhangersinstudenthousing
5 6 7
8 9 10 11 12 13
Deliverflyerstoleasingoffices
14
15
16
17 18 19 20 21
22
23 24 25 26 27 28
29
30 31
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August2016
Sun. Mon. Tues. Wed. Thurs. Fri. Sat.
1
2 3 4 5 6
7
8 9 10 11 12 13
14 15
Hangflyersinselectedrestaurants
16 17 18 19
Postvideo#1instudentFacebookgroups
20
21 22
PlacewelcomepackagesatstudenthousingPlaceJoesnapkinholdersandposters
23
Postvideo#2instudentFacebookgroups
24 25
Postvideo#3instudentFacebookgroups
26 27
28
29
ContactHabitatRSOandcoordinateeventwristbandsales
30
Postvideo#4instudentFacebookgroups
31
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September2016
Sun. Mon. Tues. Wed. Thurs. Fri. Sat.
1PostprintadinstudentFacebookgroups
2 3
4
5 6 7 8
Attendeventanddistributegiftcards
\9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25
26 27 28 29 30