Chalkline Sports - 4 Things We Learned About Sports Betting from Last Football Season

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  • 4 Things We Learned About Sports Bettingfrom the 2016-2017 Football Season

    February 2017

    www.chalklinesports.com

  • www.chalklinesports.com 4 Things We Learned from the NFL Betting Season: 2016-17

    Football Dominates Regulated US Sports Betting

    $0

    $1,000,000,000

    $2,000,000,000

    $3,000,000,000

    $4,000,000,000

    $5,000,000,000

    2014 2015 2016

    Football Wagers All Sports Bets

    $3.9B

    $4.2B$4.5B

    $1.8B $1.7B $1.7B

    1

    45%of total

    legal handle

    40%of total

    legal handle

    38%of total

    legal handle

    Although football as a percentage of total sports betting handle is decreasing.

    Source: http://gaming.nv.gov/index.aspx?page=149

    http://gaming.nv.gov/index.aspx?page=149

  • www.chalklinesports.com 4 Things We Learned from the NFL Betting Season: 2016-17

    Vegas Relies on Football for Revenues & Profits2Football is the single biggest contributor to Vegas sports books profits.

    45%

    40%38%

    50%

    36%

    42%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    2014 2015 2016

    NFL as a % of Handle NFL as a % of Profits

    Source: http://gaming.nv.gov/index.aspx?page=149

    http://gaming.nv.gov/index.aspx?page=149

  • www.chalklinesports.com 4 Things We Learned from the NFL Betting Season: 2016-17

    Punters are Getting Smarter or Luckier or Both3Horrible teams like the Browns, 49ers, and Rams failed to cover on a weekly basis because the spreads were too low. [Vegas] was too slow to make adjustments. --Walter Cherepinsky

    6.5%

    5.5%

    4.9%

    0.0%

    1.0%

    2.0%

    3.0%

    4.0%

    5.0%

    6.0%

    7.0%

    2014 2015 2016

    Vegas' Margin on Football Bets

    Source: http://gaming.nv.gov/index.aspx?page=149

    http://gaming.nv.gov/index.aspx?page=149

  • www.chalklinesports.com 4 Things We Learned from the NFL Betting Season: 2016-17

    Sports Bettors Are Critically Important to the NFL4NFL TV ratings were down 8% for the yearbut bettors propped up the numbers.

    Fun Fact: Bettors watched an average of 19 more NFL games than non-bettors over the course of last season.

    Fun Fact: Without sports bettors, the amount of NFL football watched would be cut in half.

    47%

    25%

    0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

    Minutes watched

    Viewership

    Sports Bettors and the NFL

    Source: https://www.americangaming.org/sites/default/files/Nielsen_NFL_Betting.pdf

    https://www.americangaming.org/sites/default/files/Nielsen_NFL_Betting.pdf

  • www.chalklinesports.com 4 Things We Learned from the NFL Betting Season: 2016-17

    We think the integrity of the game is the most important

    thing, and we believe that our current position is the right

    way to be able to handle that.

    But on the other hand, if changes happen, we'll be

    prepared for those.April 2015, ESPN.com

    NFL Prepared To Change

    Roger GoodellNFL Commissioner

    8

    Read the 10 Best Sports Betting Quotes in America

    Bonus quote from the Man in Charge

    http://www.espn.com/chalk/story/_/id/12925786/why-legalization-sports-betting-only-first-step-us-gamblinghttps://www.linkedin.com/pulse/10-best-sports-betting-quotes-from-america-daniel-kustelski

  • Connect with us in 2017

    www.chalklinesports.comhello@chalklinesports.com

    @ChalkLineSports

    Read the 10 Best Sports Betting Quotes in America

    Visit the American Gaming Associationswww.SportsBettingInAmerica.com

    http://www.chalklinesports.com/mailto:hello@chalklinesports.comhttps://twitter.com/ChalklineSportshttps://www.linkedin.com/pulse/10-best-sports-betting-quotes-from-america-daniel-kustelskihttp://www.sportsbettinginamerica.com/

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