â€challenges & barriers in the implementation of green chemistry
TRANSCRIPT
Faculty of Business and Economics, Chair of Business Administration, esp. Environmental Management and Accounting
„Challenges & barriers in the implementation
of green chemistry & engineering in the
chemical industry “
Munich, June 5, 2013
Prof. Dr. Edeltraud Guenther
Chair of Business Administration slide 2
Innovation barriers
Environmental Management and Accounting
70% of planned organizational change initiatives fail (Pellettiere 2006)
minimization of disruptions to innovation is “key to
innovative success” (Hall and Martin 2005, p. 274)
“new” means: perceived as new by individuals or the
organization (e.g. Zain, Richardson and Adam 2002, Rogers 2003)
innovation can provoke resistance (Hadjimanolis 2003)
innovation barriers hamper, decelerate or even block
innovation (Mirow, Hölzle and Gemünden 2007, 2008)
Chair of Business Administration slide 3 Environmental Management
Starting points of our study
chemistry is an established, capital intensive industry
exact cash flows are uncertain and hard to quantify
challenge for Green Chemistry:
reduction of inherent risk by reduction of hazard, but:
current regulation focuses on reductions in exposure
number of disciplines involved in Green Chemistry is high
and accordingly the “scientific” languages
“promotors by know-how” often not in a position of power
“promotors by power” need an attitude towards Green
Chemistry to support it strongly enough
Chair of Business Administration slide 4
Barriers to Green Chemistry
Environmental Management and Accounting
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Micro
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Value
of the
company BARRIERS
Risk Management
Perspective
Chair of Business Administration slide 5
Green Chemistry and barriers
Environmental Management and Accounting
Front Cover Green Chemistry Issue 4 2007
Barriers are factors that may hamper, decelerate
or even block Green Chemistry.
If barriers are not relieved, the implementation
might fail and it might become a risk for the
company.
• relevant actors
• perceived, i.e.
subjective hurdles
• strategies to relieve
Barrier Analysis
Chair of Business Administration slide 6 Environmental Management
Authorities
Administration
Strategic Level
Legal and political framework conditions
Top Management
Corporate Strategy
Strategic Level
Specialists:
R&D
Production
Finance
Risk Management
Environment
Operational Level
§§
NGOs
Consumers
Science
Competitors
Actors
Chair of Business Administration slide 7 Environmental Management and Accounting
Barrier Analysis for Green Chemistry and Engineering:
1. workshop at Harvard University
2. expert interviews:
first expert group: Center for Green Chemistry and Green Engineering at Yale University
further expert groups:
VCI (the German chemical industry association)
GDCh (the German Chemical Society)
3. anonymous, online questionnaire for the American Chemical
Society
Design
“
Chair of Business Administration slide 8 Environmental Management
Barrier complexes from workshop
• company objectives (O)
• legal and internal regulations (R)
• knowledge (K)
• information (I)
• costs (C)
• motivation (M)
Chair of Business Administration slide 9 Environmental Management
Questionnaire
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Chair of Business Administration slide 10
Results from barrier analysis
Environmental Management and Accounting
Chair of Business Administration slide 11
Green Chemistry and barriers
Environmental Management and Accounting
Front Cover Green Chemistry Issue 4 2007
Barriers are factors that may hamper, decelerate
or even block Green Chemistry.
If barriers are not relieved, the implementation
might fail and it might become a risk for the
company.
• relevant actors
• perceived, i.e.
subjective hurdles
• strategies to relieve
Barrier Analysis
• economic and financial
• metrics and definition
• organizational
• regulatory
• sociocultural
• technological
Major sources
Matus 2007
Chair of Business Administration slide 12
Harvard Barrier Groups
Environmental Management and Accounting
Chair of Business Administration slide 13
Green Chemistry and barriers
Environmental Management and Accounting
Front Cover Green Chemistry Issue 4 2007
Barriers are factors that may hamper, decelerate
or even block Green Chemistry.
If barriers are not relieved, the implementation
might fail and it might become a risk for the
company.
• relevant actors
• perceived, i.e.
subjective hurdles
• strategies to relieve
Barrier Analysis
• economic and financial
• metrics and definition
• organizational
• regulatory
• sociocultural
• technological
Major sources intangible risk
Matus 2007
• Impulse
• (scientific) Research
• R&D
• (early) Adoption
• Diffusion
Innovation Process
Klemmer 1999, Everett 2003
Chair of Business Administration slide 14
Barriers and Innovation Phases
Environmental Management and Accounting
Impulse R & D (early) Adoption Diffusion Scientific
Research
Chair of Business Administration slide 15
Conclusion
Environmental Management and Accounting
Green Chemistry achieved good awareness
level within the community –
supply chain and users differ
strategies to overcome barriers should focus on
the adoption and diffusion phase
different actors on multiple levels have to be
involved to overcome barriers in Green Chemistry
Chair of Business Administration slide 19 Environmental Management and Accounting
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