challenges and benefits of web 2.0 - an sme view
DESCRIPTION
On 29 November 2012, 18 months into my social media journey I presented this to Constructing Excellence Oxford. This is my take on the Provelio journey into Social Media to date, what's gone well and what we can do better.TRANSCRIPT
The Challenges and Benefits of Participating in Web 2.0
- an SME view.
Adam Evans, Associate, Provelio
Introduction
Who are Provelio?
Who are Provelio?
• Management Consultants working in Estates and Construction
• 30 Employees,
• 4 Offices,
• £3.5million turnover.
SM - How did I get started?
The Original Challenges
Going from I to WE (Provelio)
• Director buy in.
• Objective setting.
• Resourcing.
• Coordinating.
• Rules.
So what have we done?
We have Tweeted:
We have LinkedIn:
We have LinkedIn:
We have Slideshare’d:
What’s worked well:
Twitter for:
• Successes
• Publicising updates to our Knowledge Centre.
• Highlighting and promoting CSR.
• Transforming your network.
What’s worked well:
LinkedIn for:
• Business / market intelligence, understanding the potential of your network.
• Brand, company, staff and personal profile.
What’s worked well:
Slideshare for:
• Making the most of existing assets and collateral.
• Continuing the conversation.
• Must do better.
Must do better:
• Director buy in
– Great support, direct input required.
• Coordinating
– Getting our website Web 2.0 ready.
– Reusing collateral / assets.
Must do better:
• Resourcing
– Task owners, planning.
– Stop dipping in and out.
• Measuring
– Being more analytical of the benefit.
Still a lot of “Me” and not a great deal of
“We”
The Future
FROM WEB 2.0 to ENTERPRISE 2.0
• Social Projects
– Collaboration
– Engagement
• Social Organisations
Oscar Berg, (www.thecontenteconomy.com)
Resources
Getting Started Pauley Creative top 15 construction companies in social media (“How are the
top 15 UK Construction Companies using Social Media in 2011?”) Redcube Marketing:" Developing a social media strategy” McKinsey Quarterly:“The Rise of the Networked Enterprise: Web 2.0 has its
payday” Paul Wilkinson Mobile and Social Media in Construction:
http://www.slideshare.net/EEPaul/mobile-and-social-media-in-construction Mel Starrs, Elemental Blog: http://www.melstarrs.com/elemental/
Social Media Policy IBM: http://www.ibm.com/blogs/zz/en/guidelines.html
Enterprise 2.0 The Democratization of Communication:
http://www.slideshare.net/Unwired/democratization-of-communication-presentation
The Collaboration Pyramid: http://www.thecontenteconomy.com/2012/02/collaboration-pyramid.html
Oscar Berg, (www.thecontenteconomy.com)
Contact
Adam Evans
http://uk.linkedin.com/pub/adam-evans/1/8b6/769
@aaadamevans