chamber twitter presentation
DESCRIPTION
This Twitter presentation was developed for the Hillsboro Chamber of Commerce's Build Your Business Workshop in 2008 to help businesses understand how to effectively use Twitter in their business.TRANSCRIPT
What Twitter IsIt’s a tool that makes it easy to converse with people right now in 140 characters or less.
What Twitter Is Not
• Promo platform for your 5% off discount.
• It isn't your space to sell.
• It isn't your place be annoying.
• It isn't your place.
“It’s Our Space”
What Twitter Is….
What Twitter Is….
What Twitter Is….
What Twitter Is….
What Twitter Is….
What Did You Learn?
What Is Your Strategy?
• To listen to what people are saying about…
What Is Your Strategy?
• To listen to what people are saying about…
• To do market research.
What Is Your Strategy?
• To listen to what people are saying about…
• To do market research.
• To keep others updated in your industry (news).
What Is Your Strategy?
• To listen to what people are saying about…
• To do market research.• To keep others updated in
your industry (news).• To find out how you can
serve your customers better.
What Is Your Strategy?
• To provide customer service.
What Is Your Strategy?
• To provide customer service.
• To meet new people.
What Is Your Strategy?
• To provide customer service.
• To meet new people.• To support current
customers.
What Is Your Strategy?
• To provide customer service.
• To meet new people.• To support current
customers.• To reach out to new
prospects.
Key To Success!
The most important
rule is this:
ENGAGE your followers.
Master Twitter in 10 Minutes or Less
Home
Home - Dashboard
@username
Direct Messages (DM)
Favorites
Profile
Tweet
What To Tweet About?
•Spam•Self-promotion•Pointless babble•Conversational•News•Pass-along value
Re-tweet
Followers (aka. Tweeps)
Hashtags (#)
URL Shorteners
Fromhttp://www.imediaconnection.com/content/24109.asp
Tohttp://ff.im/-6ODjk
URL Shorteners•Bit.ly•Tinyurl.com•Cli.gs
Let’s Get Started!
• search.twitter.com
• search.twitter.com/advanced
• backtweets.com• collecta.com• twitterfall.com• tweetmeme.com• tweetvolume.com
• Your name• Business name• Product• Service• Competition• Interests
Make Listening Easy•tweetbeep.com•iGoogle/RSS
Choose a Name
•Use your real name/business name.
Choose a Name
•Use your real name/business name.
•Case doesn’t matter.
Choose a Name
•Use your real name/business name.
•Case doesn’t matter.•Short is good.
Choose a Name
•Use your real name/business name.
•Case doesn’t matter.•Short is good.•Avoid numbers and underscores.
Go!
•Open browser.•Type in twitter.com/username - e.g. twitter.com/bobpotter; twitter.com/hillsborochamber
Followers
“I saw someone with 18,346 followers, I
have 12.”
Finding People to Follow
•twellow.com/twellowhood•exectweets.com•mrtweet.com•twestival.com•search.twitter.com
Following Back
No, you don’t have to follow everyone who
follows you.
My 4 Step Guide1. View their profile.2. View their tweets.3. Followers vs. Following
ratio.4. What industry are they in?
Tips on Starting Out
•Look for meaningful people to connect to & follow them.
Tips on Starting Out
•Look for meaningful people to connect to & follow them.
•Don’t follow too many people at one time.
Tips on Starting Out
•Look for meaningful people to connect to & follow them.
•Don’t follow too many people at one time.
•When someone follows you back, thank them.
Tips on Starting Out
•Look for meaningful people to connect to & follow them.
•Don’t follow too many people at one time.
•When someone follows you back, thank them.
•Look for ways to connect (that’s what networking is about).
Twicks and Twips
www.twitapps.com
Receive email updates when some Replies or
Follows you.
www.twitpic.com
Post a picture to your Twitter account using
Twitpic.
www.strawpollnow.comwww.twtpoll.com
Ask your tweeps to vote on your custom
poll.
www.twtvite.com
Create an event invite.
www.twtqpon.com
Create coupons to distribute on Twitter.
www.hootsuite.com
Keep track of everything on Twitter in one handy space.
Questions