chandler oklahoma chamber - social media marketing

we write. you shine.

About Me: Taylor Doran

@watchmetaytayFind me on LinkedIn

SJC Marketing• SEO & PR Specialist • Work closely with the social media team• Keep up with digital marketing trends

Who We AreSJC is a full-service marketing, communication and content creation company headquartered in St. Joseph, Missouri, offering professional communication solutions for small businesses and non-profits. With our team of writers, marketing professionals and social media experts, we offer targeted and highly-focused content and marketing plans.


What is the purpose of social media?


Driving traffic to your website• Amplifying your content marketing efforts

Enhancing your brand• Joining in the conversation your target audience is already having about you

Meeting customer expectations• Your customers expect you to have a social presence


Social Media Benefits


Why social media is important to all businesses• Learn about your audience• Receive instant feedback• Understand your competitor• Help search engine optimization• Share content faster, easier and for free• Create relationships and conversations


What social media platforms are you currently on?


B2B companies• LinkedIn• Twitter• Facebook isn’t necessarily your focus

B2C companies• Facebook• Twitter• Instagram• Pinterest


Facebook


Best Practices• Share images• Behind the scenes of your

business• Link to your content or other

content your audience might enjoy

• Interact with other businesses and organizations by following and sharing their content

• Respond quickly when customers comment

• Utilize event feature


Pinterest


Best Practices• Organize and share images

and content related to your industry

• Share photos of your products

• Interact with other businesses and organizations by following and sharing their content

• Make sure your boards are organized and your links aren’t broken


Twitter


Best Practices• Share visuals• Use hashtags• Interact with other

businesses and organizations by following and sharing their content

• Real-time platform, so check on it often

• Don’t link Twitter to your Facebook

• Find out what is trending


LinkedIn


Best Practices• Most complicated platform• Create a business page• Share updates and posts

about your industry to create thought leadership

• Don’t talk about personal or controversial topics on this platform, even from your personal account

• Interact with people more than businesses

• Participate in groups and Slideshare


Instagram


Best Practices• Visually appealing industries • Bands and celebrities• Use hashtags• Favorite platform of teens • Linking with other platforms


YouTube


Best practices• Use keywords – YouTube is the second most used search

engine after Google• “How To” videos often end up on the first page of Google’s

results page• Bring value to the customer/viewer• Answer the FAQ from your current customers• Use the analytics feature to find more data about your videos

and viewers• Keep videos short


Other Platforms


There are hundreds of social media sites• Google+• Snapchat• Blogging• Vine

Industry-specific social sites• Houzz: home builders• Doximity: doctors• Connected Living: assisted living institutions• LawLink: legal industries


Other Social Media Tips


Connect it with the rest of your marketing strategy• Social should not stand alone• Did you get an article in the newspaper? Share it.• Are you going to a conference in your industry? Engage on Twitter.• Do you have clients or customers? Give them a shout out.

Make a plan• Create a calendar• Write posts ahead of time• Consider a scheduling platform• Be consistent


Hashtags: When and Why


Why use hashtags?• Participate in the conversation• Get more followers• Talk about trends in your industry

When do I use hashtags?• Twitter• Facebook• Instagram• Pinterest• YouTube• Never use hashtags on LinkedIn