change heroes - strategy map presentation

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0 2015 Mercer (Canada) LimitedMission1To mobilize and empower fellow Millennials and future generations to change the world for the better

2015 Mercer (Canada) Limited

STRATEGY MAP Overview2InvestorsCharityPartnersChange HeroesEnhanceCapabilitiesRevenueGrowthEnterprise Value

2015 Mercer (Canada) Limited2Growth Initiatives:Increase partnershipsCorporateCharitiesIncrease campaignsIncrease donors

STRATEGY MAP Overview3InvestorsCharityPartnersChange HeroesEnhanceCapabilitiesRevenueGrowthEnterprise Value

2015 Mercer (Canada) Limited3Growth Initiatives:Increase partnershipsCorporateCharitiesIncrease campaignsIncrease donors

STRATEGY MAP Overview4InvestorsCharityPartnersChange HeroesEnhanceCapabilitiesRevenueGrowthEnterprise ValueImprove Enterprise Value:Brand recognitionSystems and processes

2015 Mercer (Canada) Limited4Enabling Initiatives:Values and cultureImpact and reach driversResourcesPlatformsSales forceOperational scalabilityGrowth Initiatives:Increase partnershipsCorporateCharitiesIncrease campaignsIncrease donors

STRATEGY MAP Overview5InvestorsCharityPartnersChange HeroesEnhanceCapabilitiesRevenueGrowthEnterprise ValueImprove Enterprise Value:Brand recognitionSystems and processes

2015 Mercer (Canada) Limited5

Detailed Strategy Map6Learning and Growth PerspectiveHighly skilled programmers and developersEstablish and maintain values and culturePassionate and engaged employeesMISSION: Mobilize and empower fellow Millennials and future generations to change the world for better


Detailed Strategy Map7Internal PerspectiveLearning and Growth PerspectiveIncrease ReachIncrease ImpactFormalize systems and processesDevelop scalable cost structureProvide cost effective organizationImprove usabilityIncrease sales forceDonor relationship managementSales and marketing focusSocial and community engagementHighly skilled programmers and developersEstablish and maintain values and culturePassionate and engaged employeesMISSION: Mobilize and empower fellow Millennials and future generations to change the world for better


Detailed Strategy Map8Customer PerspectiveInternal PerspectiveLearning and Growth PerspectiveIncrease ReachIncrease ImpactNew Platforms Increased Brand RecognitionFormalize systems and processesDevelop scalable cost structureProvide cost effective organizationImprove usabilityIncrease sales forceDonor relationship managementSales and marketing focusSocial and community engagementHighly skilled programmers and developersEstablish and maintain values and culturePassionate and engaged employeesMISSION: Mobilize and empower fellow Millennials and future generations to change the world for better


Detailed Strategy Map9Financial PerspectiveCustomer PerspectiveInternal PerspectiveLearning and Growth PerspectiveIncrease ReachIncrease ImpactSustained Shareholder ValueImproved cost structureIncreased number of donorsNew partnershipsIncreased campaignsNew Platforms Increased Brand RecognitionFormalize systems and processesDevelop scalable cost structureProvide cost effective organizationImprove usabilityIncrease sales forceDonor relationship managementSales and marketing focusSocial and community engagementHighly skilled programmers and developersEstablish and maintain values and culturePassionate and engaged employeesMISSION: Mobilize and empower fellow Millennials and future generations to change the world for better


Detailed Strategy Map10Financial PerspectiveCustomer PerspectiveInternal PerspectiveLearning and Growth PerspectiveIncrease ReachIncrease ImpactSustained Shareholder ValueImproved cost structureIncreased number of donorsNew partnershipsIncreased campaignsNew Platforms Increased Brand RecognitionFormalize systems and processesDevelop scalable cost structureProvide cost effective organizationImprove usabilityIncrease sales forceDonor relationship managementSales and marketing focusSocial and community engagementHighly skilled programmers and developersEstablish and maintain values and culturePassionate and engaged employeesMISSION: Mobilize and empower fellow Millennials and future generations to change the world for better

PRIORITYSECONDARY 2015 Mercer (Canada) LimitedBALANCED SCORECARD FY 201611

FinancialObjective: Revenue Growth & Positive Cash Flow

Pilot Campaign 450% increaseSubscription 1,900% increase Transaction Fee 1,040% increaseProfessional Services 360% increase 2015 Mercer (Canada) LimitedBALANCED SCORECARD FY 201612CustomerObjective: Drive Customer Value

# of Campaigns (Value)$$ Amount Raised (Impact)# of Charitable Partners (Reach)


Pilot Campaign 450% increaseSubscription 1,900% increase Transaction Fee 1,040% increaseProfessional Services 360% increase 2015 Mercer (Canada) LimitedBALANCED SCORECARD FY 201613Processes & OperationalObjective: Drive Enterprise Value Through Operational Excellence

Average Non-profit on-boarding time < 5 daysDrive Proprietary Technology: Complete Self Serve Platform & Mobile AppDrive Sales Team VP Sales / 5 RepsCustomerObjective: Drive Customer Value

# of Campaigns (Value)$$ Amount Raised (Impact) # of Charitable Partners (Reach)


Pilot Campaign 450% increaseSubscription 1,900% increase Transaction Fee 1,040% increaseProfessional Services 360% increase 2015 Mercer (Canada) LimitedBALANCED SCORECARD FY 201614FinancialObjective: Revenue Growth & Positive Cash Flow

Pilot Campaign 450% increaseSubscription 1,900% increase Transaction Fee 1,040% increaseProfessional Services 360% increaseProcesses & OperationalObjective: Drive Enterprise Value Through Operational Excellence

Average Non-profit on-boarding time < 5 daysDrive Proprietary Technology: Complete Self Serve Platform & Mobile AppDrive Sales Team VP Sales / 5 RepsLearning & GrowthObjective: Drive Stakeholder Engagement

# of Speaking Engagements# of Stakeholders Advocating for the Organization in a Public ForumCustomerObjective: Drive Customer Value

# of Campaigns (Value)$$ Amount Raised (Impact)# of Charitable Partners (Reach)

2015 Mercer (Canada) LimitedBarriers to Effective Strategy Execution15Only 10% of organizations execute their strategy effectively.Barriers to ExecutionMission BarrierOnly 5% of workforces understand the mission and strategy.Only 25% of managers have incentives linked to strategy.85% of executive teams spend less than 1 hour per month on strategy.60% of managers dont link budgets to strategy.People BarrierManagement BarrierOrganization Links5th Barrier CommunicationNo universally accepted method of describing and communicating strategy.

2015 Mercer (Canada) LimitedImplementing the Balanced ScorecardDevelop and implement a balanced scorecard aligning staff to the overall vision and business objectives. 16CH strategic and operational goalsCritical success factors (CSFs)KPIs Overall CH Balanced Scorecard (BSC)Goals of Functional GroupCH objectives CSFsKPIs/measuresBSC for functional groupsGoals of teams and individualsCH objectives CSFsKPIs/measuresBSC for teams/ BSC for individualsELTManagersAll Staff

2015 Mercer (Canada) LimitedImplementing the Balanced Scorecard17

2015 Mercer (Canada) Limited3 Key Linkages18

2015 Mercer (Canada) LimitedBSC Implementation19STRATEGIC FOCUSASSESSMENTCHANGE & IMPLEMTATIONCONTINUOUS IMPROVEMENTRefine and clarify focusAudit MeasuresDevelop new measuresApply new measuresAnalyze and reportImplement BSCTrack metrics.Continuous improvement of BSC

2015 Mercer (Canada) Limited20Questions ?


change heroes - strategy map presentation

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