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    Pressures for ChangePressures for Change

    The four areas in which the pressures for

    change appear most powerful involve people,

    technology, information processing and

    communication, and competition.

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    Pressures for ChangePressures for Change

    Category Type of Pressure for Change

    People Demands for different training, benefits,

    and compensation systems.

    Technology More education and training for workers

    at all levels; products move faster to

    market.

    Information Processing Faster reaction times, immediate

    responses to questions, new products,

    different office arrangements.

    Competition Global competition, more competing

    products with more features and options.

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    Lewins Process Model of ChangeLewins Process Model of Change

    Kurt Lewin suggested that efforts to bringKurt Lewin suggested that efforts to bring

    about planned change in organizationsabout planned change in organizations

    should approach change as a multistageshould approach change as a multistageprocess.process.

    His model of planned change is made up ofHis model of planned change is made up of

    three steps: unfreezing, changing, andthree steps: unfreezing, changing, and

    refreezing.refreezing.

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    Desired

    Conditions

    Current

    Conditions

    Before

    Change

    After

    Change

    DrivingForces

    RestrainingForces

    Force Field AnalysisForce Field Analysis

    During

    Change

    DrivingForces

    RestrainingForces DrivingForces

    RestrainingForces

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    Lewins Process Model of ChangeLewins Process Model of Change

    Unfreezing RefreezingChanging

    Making new

    behaviors

    relatively

    permanent andresistant to

    future change

    The movement

    from the old

    way of doing

    things to a newway

    The process by

    which people

    become aware

    of the need forchange

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    Lewins Process Model of ChangeLewins Process Model of Change

    Slide 3 of 3Slide 3 of 3

    Refreeze(Assurance of

    Permanent

    Change)

    Change

    (Movement from

    Old State toNew State)

    Unfreeze

    (Awareness of

    Need for Change)

    Old State

    New State

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    MinimizingMinimizing

    ResistanceResistance

    to Changeto Change

    CommunicationCommunication

    TrainingTraining

    EmployeeEmployee

    InvolvementInvolvement

    StressStress

    ManagementManagement

    NegotiationNegotiation

    CoercionCoercion

    Minimizing Resistance to ChangeMinimizing Resistance to Change

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    Organizational Development DefinedOrganizational Development Defined

    The process of planned change and

    improvement of the organization through the

    application of knowledge of the behavioral

    sciences.

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    Systemwide Organizational DevelopmentSystemwide Organizational Development

    Can be a major restructuring of theCan be a major restructuring of the

    organization or the implementation oforganization or the implementation of

    programs such as qualityprograms such as quality--ofof--workwork--life.life. QualityQuality--ofof--workwork--life refers to the degree tolife refers to the degree to

    which members of a work organization are ablewhich members of a work organization are able

    to satisfy important personal needs throughto satisfy important personal needs through

    their experiences in the organization.their experiences in the organization.

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    Systemwide Organizational DevelopmentSystemwide Organizational Development

    Total Quality Management (TQM) can alsoTotal Quality Management (TQM) can also

    be viewed as a systemwide organizationalbe viewed as a systemwide organizational

    development.development. Another way to bring about systemwideAnother way to bring about systemwide

    organizational change is through changes inorganizational change is through changes in

    the tasks involved in doing the work. Thethe tasks involved in doing the work. Thedirect alteration of jobs is usually calleddirect alteration of jobs is usually called

    task redesigntask redesign..

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    TaskTask--Technological ChangeTechnological Change

    More narrowly focused than systemwideMore narrowly focused than systemwide

    organizational development initiatives.organizational development initiatives.

    Task redesign (or job change) is a form ofTask redesign (or job change) is a form oftasktask--technological change.technological change.

    The following slide represents anThe following slide represents an

    abbreviated version of an integratedabbreviated version of an integratedframework for implementation of taskframework for implementation of task

    redesign.redesign.

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    Integrated Framework forIntegrated Framework for

    Implementation of Task RedesignImplementation of Task Redesign

    Step 1: Recognition of a need for a change

    Step 2: Selection of task redesign as a potential intervention

    Step 3: Diagnosis of the work system and contextStep 4: Cost-benefit analysis

    Step 5: Go/no-go decision

    Step 6: Formulation of the strategy for redesign

    Step 7: Implementation of the task changes

    Step 8: Implementation of any supplemental changes

    Step 9: Evaluation of the task redesign effort

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    Group and Individual ChangeGroup and Individual Change

    Groups and individuals may be involved inGroups and individuals may be involved in

    organizational change in a vast number oforganizational change in a vast number of

    ways.ways.

    Four popular types of peopleFour popular types of people--orientedoriented

    change techniques include: training,change techniques include: training,

    management development programs, teammanagement development programs, team

    building, and survey feedback.building, and survey feedback.

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    Resistance to ChangeResistance to Change

    An organization resists change in that its

    structure and control systems protect its daily

    tasks. Yet it must also react to external shifts withinternal change to maintain currency and

    relevance in the marketplace.

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    Organizational Sources of ResistanceOrganizational Sources of Resistance

    Overdetermination

    Narrow Focus

    of Change

    Group Inertia

    Threatened

    ExpertiseThreatened

    Power

    Resource

    Allocation

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    Individual Sources of ResistanceIndividual Sources of Resistance

    Habit Security

    Economic

    Factors

    Fear of the

    Unknown

    Lack of

    Awareness

    Social

    Factors

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    Six Keys to Managing Change inSix Keys to Managing Change in

    OrganizationsOrganizations

    Consider International InfluencesConsider International Influences

    One factor to consider is how internationalOne factor to consider is how internationalenvironments dictate organizational change.environments dictate organizational change.

    Take a Holistic ViewTake a Holistic View

    A limited view can endanger the change effortA limited view can endanger the change effortbecause the subsystems of the organization arebecause the subsystems of the organization are

    interdependent.interdependent.

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    Six Keys to Managing Change inSix Keys to Managing Change in

    OrganizationsOrganizations

    Secure Top Management SupportSecure Top Management Support

    The support of top management is essential toThe support of top management is essential tothe success of any change effort.the success of any change effort.

    Encourage ParticipationEncourage Participation

    Problems related to resistance, control, andProblems related to resistance, control, and

    power can be overcome by broad participationpower can be overcome by broad participation

    in planning the change.in planning the change.

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    Six Keys to Managing Change inSix Keys to Managing Change in

    OrganizationsOrganizations

    Foster Open CommunicationFoster Open Communication

    Open communication is an important factor inOpen communication is an important factor in

    managing resistance to change and overcomingmanaging resistance to change and overcoming

    information and control problems duringinformation and control problems during

    transition.transition.

    Reward ContributorsReward Contributors Employees who contribute to the change in anyEmployees who contribute to the change in any

    way need to be rewarded.way need to be rewarded.