Together, for healthier children.

Great tomorrows begin with the lofty dreams of

today. At Cincinnati Children’s, our view of the

future is framed by a singular vision: to be the

leader in improving child health.

It starts here in Cincinnati and surrounding

communities. We envision a region where

all babies are born healthy, in safe, nurturing

environments. Where school-aged kids are ready

to learn. And where an integrated system of care is

in place to meet children’s physical and emotional

needs. We see a future where the children of

Cincinnati are among the healthiest in the nation.

But our vision—and our reach and impact—

does not end at home. Cincinnati Children’s is a

national and international referral center. Families

from every state and from dozens of countries

worldwide uproot their lives to travel here seeking

the best care for the children they love.

We see a future where our discoveries provide

new hope and end suffering from pediatric

diseases for children around the world. A future

where all children, no matter where they live, can

have access to the best care.

At Cincinnati Children’s, our world-class

research drives our world-class care.

We have pioneered many major medical

breakthroughs over the years. Innovative

technologies like the first practical heart-lung

machine, pioneering surgical procedures for

tracheal reconstruction and game-changing

vaccines for life-threatening diseases like

rotavirus and polio.

A Bold Vision for Children’s Health

Thanks to your generous support, for more

than 130 years Cincinnati Children’s has been

a beacon of hope—for children right here in

our community and, increasingly, from around

the world. And we’re dedicated to making

sure that we’re here for the next century

and beyond. Thriving, leading, impacting

child health in remarkable ways. That’s why

we’ve launched the Change the Outcome

Campaign—to improve the health and lives

of children. I invite you to join us in this effort.

Together, we can change Cincinnati and the

world…one child, one family at a time.

Michael Fisher

President & CEO

Our research teams have pushed the

boundaries of pediatric medicine and saved the

lives of hundreds of thousands of infants and

children—here in Greater Cincinnati, across the

United States and around the world.

Yet, we believe our greatest innovations are ahead.

We invite you to be part of our journey, one that

traces back to 1883. As a nonprofit hospital and

research center, we depend on private philanthropy

to fully achieve our vision.

Together, we can advance discovery to benefit

more children. Together, we can uncover new

treatments and cures for children and families,

when they need it most. Together, we can keep

kids safe and healthy.

Together, we can Change the Outcome.

Partnership Matters

2/3

“As a social worker, I do everything I can to help parents cope with their child’s

medical condition. Together, we navigate through social and emotional problems that

may arise, and find the support and resources that are needed so families can focus on what’s

most important—their child.”

Susan Fletcher, MSW, LISW-S

Determined to Beat Rare and

Relapsed CancersWhen my daughter, Isabella, was 22-months-old, she came down with what seemed like a regular flu.

But when she developed a high fever and stopped eating, I knew it was something

more, so I brought her to Cincinnati Children’s. After several tests and blood work, I heard

the words that no parent should ever have to endure—Isabella has leukemia.

The experts in the Cancer and Blood Diseases Institute (CBDI) at Cincinnati

Children’s began working with our family to develop the best treatment plan for

Isabella. They worked with me, giving me the information I needed to make

decisions without paralyzing me with fear. I knew we had a tough

battle ahead of us, but I had complete trust in the CBDI team. I was confident that their brilliance, innovation and calculated risk-taking would save my little girl. And our fight against leukemia began. The medical component was only part of the care we received. While Isabella was in treatment, Cincinnati Children’s became our home and her care providers became our extended family. They were there when Isabella learned to walk, and she had doctors and nurses by her side as she celebrated her birthdays at the medical center. It’s been a long fight, but after five years of treatment and two bone marrow transplants, Isabella has been cancer-free for more than a year, and we have Cincinnati Children’s to thank. If my arms were big enough, I’d wrap them around the whole hospital.

Monica, grateful mother of Isabella

Breathing New Life Into Kids

“Working closely with Jaevon’s family, we were

able to get him on a novel therapy that changed his life. It’s been a

tremendous joy to watch him go from a sick little boy, missing out on the activities he loved,

to a vibrant young man who is enjoying life again.”

Carolyn Kercsmar, MD

My son Jaevon was an energetic 3-year-old. Playing outside was all he ever wanted to do—even his

allergies couldn’t keep him from running around and playing with friends. Then, one night, he began gasping for breath. I rushed him to Cincinnati Children’s, where he was diagnosed with severe allergic asthma. Our lives completely changed that day. Suddenly, every decision we made came down to whether or not it would trigger an asthma attack. Even then, we were frequent visitors to the emergency department. For Jaevon, asthma was the end of the life he loved. He watched his friends throw the football outside as I gave him breathing treatments. Riding his bike was replaced with sitting on the sofa with his inhaler always within reach.

Even his indoor activities were limited. Jaevon didn’t have the breath he needed in his lungs to play his favorite instrument—the trumpet. Instead, he had to learn the violin. For six years, my son lived a childhood defined and dictated by asthma. Then, when he was 9, the experts at Cincinnati Children’s recommended an innovative new treatment that was geared to help kids, like Jaevon, who suffer from asthma triggered by allergies. Those treatments gave my son his life back. Today, Jaevon is an 11-year-old with that same spark I saw when he was 3. He plays football, baseball and basketball and has happily packed away his violin…because now he is learning to play the trumpet. His life is so much better now, thanks to Cincinnati Children’s.

Jamie, grateful mother of Jaevon

4/5

6/7

“A hospital stay can be very stressful for a child—

and for the whole family. Our playrooms provide a fun, safe

place, where children and families can take a break from medical

treatments and just play. Our Child Life team does our best to provide a

place of normalcy…where families can focus on just being a family.”

Angie Baker, Child Life Clinical Coordinator

Providing Hope for Families Near and Far

When my husband and I found out that we were expecting our second child, we couldn’t have been more thrilled. But at

my 24-week ultrasound, our excitement quickly turned to fear.

That’s when we learned that our son, Isaac, had a host of birth defects,

including a severe form of spina bifida and a rare condition in which his

organs were growing outside of his body. I remember a doctor at our

hometown hospital saying the words “not compatible with

life,” and I thought I would be planning a funeral instead of

preparing his nursery.

Then a family member suggested that we travel to Cincinnati Children’s, and everything changed. We met with a care team who gave us a comprehensive view of our son’s health. And with a level of confidence that we hadn’t seen before, they told us that there was no reason that our son couldn’t live a happy life. For the first time, there was a ray of hope. When Isaac was born, he was immediately transferred to the Newborn Intensive Care Unit at Cincinnati Children’s. He had his first of many surgeries when he was only a day old. To this day, we continue to travel to Cincinnati for his care. Now an energetic 3-year-old, Isaac has more personality than anyone I’ve ever met. My husband and I joke that this is Isaac’s world, and he’s nice enough to let us in it. And we owe that world to Cincinnati Children’s—they definitely changed Isaac’s outcome.

Jill, grateful mother of Isaac

Caring for Children Around the World

Something was wrong with our daughter, Nourah. She went from an active 3-year-old to being lethargic

and weak, coughing and even turning blue. She was desperately ill, and we did not know why. We visited with specialists all over Kuwait. Finally, we learned Nourah had a very rare lung disease called pulmonary alveolar proteinosis (PAP). But there was no one in our country who could give her the care she needed. We searched the world for doctors who could help Nourah, and we found them at Cincinnati Children’s. The US and Kuwaiti embassies worked together to get travel visas for our family and arranged the 6,800-mile trip. Once we arrived at Cincinnati Children’s, Nourah was able to get the care she needed to survive—whole lung lavage. She needs this complex procedure every four to eight weeks, so we remain in Cincinnati. But the experts at Cincinnati Children’s are working to train

doctors in Kuwait so one day, we can go home, and Nourah will still be able to get the care she needs. Thanks to research at Cincinnati Children’s, we have also learned that PAP can be hereditary. Nourah’s cousin also has the condition and came to Cincinnati for care. Now pregnant with our second child, we were scared about the future. Thankfully, genetic testing at Cincinnati Children’s confirmed that our new baby will not have to battle this devastating disease. You can imagine our relief. Nourah’s journey is far from over, but Cincinnati Children’s continues to research new therapies for a cure. They give us hope for Nourah’s future.

“Cincinnati Children’s offers outstanding patient care side-by-side with outstanding

research. It’s a combination that makes this one of the best places on the planet to do

pulmonary research. It is gratifying to see the impact our research has

on saving the lives of children, like Nourah.”

Bruce Trapnell, MD, physician-researcher

Nawaf, grateful father of Nourah

8/9

10/11

Fighting for the Smallest Patients

“Mia’s newborn care is long-since complete, but we continue to provide follow-up care to help her reach her full potential. That’s one of the things that makes Cincinnati Children’s special. Our patients become part of our family, and our staff has a passion to make a difference—to help every child achieve their best future.”

Shehzad Saeed, MD

When our daughter, Mia, was born 12 weeks early, weighing only 2½ pounds, we knew she was going to have to be a

fighter. Thankfully, she had the experts at Cincinnati Children’s battling for her life right beside her. Mia developed necrotizing enterocolitis (NEC), a condition that destroys the bowels of newborns—especially fragile, premature babies, like Mia. She needed specialized care and was immediately transported to the Newborn Intensive Care Unit at Cincinnati Children’s.

When we arrived, the outlook for Mia was pretty grim, but the experts at Cincinnati Children’s didn’t give up. We worked together to develop a care plan to save our little girl. It didn’t take long for us to realize that we were in a very special place. We knew Mia was in the best possible hands with the doctors and nurses at Cincinnati Children’s, but what we didn’t expect was the amazing care they gave to my wife and me. I will never forget the emotional support we received from the wonderful people at the hospital during the most difficult time in our lives. After eight long months and six surgeries, we were finally able to bring Mia home. Today, she is a vibrant 6-year-old who loves playing in her jumpy castle and wrestling with me. She lost half of her bowel during her battle and will suffer from digestive problems for the rest of her life, but I know her team will be with us every step of the way. Cincinnati Children’s gave us back our daughter and changed our family forever.

Graeme, grateful father of Mia

Supportingthe Promise

12/13

One of the busiest children’s hospitals in the country,

Cincinnati Children’s is recognized by U.S. News &

World Report as one of the best. Our care teams

provide expertise across every pediatric specialty,

and by working hand-in-hand with our patients and

their families, we deliver the best possible care for

each child.

From common childhood conditions to life-

threatening diseases that demand the most

complex and sophisticated care available, our

world-renowned clinicians and researchers are at

the forefront of innovation and discovery.

The results are seen and felt in our region

and globally as well. Every choice we make,

every dollar we invest, supports our promise to

Change the Outcome.

That commitment is made real each day as

we renew hope for patients who just a few years

ago might have settled for a lesser quality of life or,

worse, might not have survived.

All children deserve nothing less than the

life-saving care and groundbreaking research

taking place at Cincinnati Children’s.

Caring for patients from all 50 states and dozens of foreign countries, Cincinnati Children’s provides hope and healing to families when they need us most.

Research That Changes Lives

• Neurologist Tracy Glauser, MD, bioinformatics

researcher John Pestian, PhD, and

pharmacologist Alexander Vinks, PharmD, PhD,

developed a technology that helps doctors

prescribe the right drug at the right dose

for patients with psychiatric conditions. This

innovation is personalizing care and improving

treatments for thousands of patients.

Today, across more than 50 research divisions,

our teams continue to generate new discoveries.

Our clinical and research pioneers are working

together to tease out the secrets of human

development and disease. They are developing

new technologies to detect precise levels of

medication coursing through a child with cancer.

They are making new advances with child-sized

artificial hearts and tiny devices that change how

bones grow.

With your support, many more amazing

discoveries will emerge in the years to

come, all to improve the health of children in

Cincinnati and around the world.

We’re best known for the groundbreaking

research of Albert Sabin, MD, who developed

the oral polio vaccine more than 50 years ago,

virtually eradicating the dreaded disease. Other

achievements, among many:

• Cardiologist Samuel Kaplan, MD, joined surgeon

James Helmsworth, MD, and chemist Leland

Clark, PhD, to develop the world’s first

functional heart-lung machine, which made

modern-day heart surgery possible.

• Jeffrey Whitsett, MD, and Timothy Weaver, PhD,

pioneered the use of surfactant proteins,

transforming care for premature infants and

saving an estimated 2,000 lives a year in the

United States and many more worldwide.

• Richard Ward, PhD, and David Bernstein,

MD, developed a vaccine for rotavirus, a

gastrointestinal virus that is one of the leading

causes of childhood death worldwide. To date,

more than 30 million children have received the

vaccine in more than 100 countries.

Cincinnati Children’s has a long history of breakthrough discoveries and innovations that have changed the face of pediatric medicine.

14/15

Research That Changes Lives

16/17

Until every child reaches optimal health, until every childhood disease is cured, we have more to do.

Even in these uncertain times, as the healthcare

landscape continues to shift around us, we must

move forward to change the outcome for more kids.

We have exceptional talent—world-class faculty

and staff, committed leaders and volunteers, and local,

national and international partners. And we have the

knowledge and the will to do more. With your help, we

will continue to invest in the people, the partnerships

and the programs that make a difference for our

patients and their families.

Plans call for furthering two major commitments

that will define the future of Cincinnati Children’s:

I. Helping Cincinnati’s children become

the healthiest in the nation.

We will continue to provide the best healthcare

anywhere to the children of Greater Cincinnati. But

to truly improve child health, we must do more than

provide expert care for childhood disease and injury.

That’s why we will increase our investment in

initiatives that focus on prevention and wellness.

Partnering with families, schools, community

agencies and others, we will expand and intensify

our reach beyond the walls of the medical center

to address non-medical issues that can contribute

to poor health. Factors like social, legal and

environmental concerns that can impact a child’s

readiness to learn and future success.

By focusing on the holistic development of all

children, especially those at-risk, we can transform

Cincinnati and impact generations to come.

II. Advancing discovery to improve child health.

Our commitment to improving care for children

through the application of research and discovery

is the backbone of Cincinnati Children’s. We know

that research drives healthcare innovation. It’s the

foundation for the cures of tomorrow.

And time matters when a child’s life hangs in

the balance. That’s why we will invest in genomics

research to quicken the pace of discovery and

translate new knowledge from the lab to the patient

bedside. From new drug discovery to personalized

therapies to support for innovative clinical trials, we

will focus our resources to harness the power of

genomics to battle disease.

We will also expand our national networks and

international collaborations to extend our reach

to benefit more children. And we will continue to

recruit the world’s best talent to drive innovation and

advance key clinical and surgical programs, including

cancer, heart and perinatal care.

Change the Outcome: The Campaign for Cincinnati

Children’s, with a goal of $250 million by 2018, will

support both of these essential strategies. And you

can help. Gifts of every size make a difference. From

current cash gifts to legacy giving to gifts of stocks

and other securities, you can help transform the life of

a child. You can Change the Outcome.

The Campaign for Cincinnati Children’s

Campaign LeadershipKevin T. Kabat Campaign Co-ChairVice Chairman & CEO Fifth Third Bancorp

Thomas G. Cody, Esq. Campaign Co-ChairChairman, Board of Trustees,Cincinnati Children’s Retired Vice Chairman, Macy’s Inc.

S. Kay Geiger Vice-ChairPresident, PNC BankGreater Cincinnati/Northern Kentucky

Gary “Doc” Huffman Vice-ChairChairman, President and CEOOhio National Financial Services

Carol H. Armstrong

Michael Fisher

Deborah “Deb” A. Henretta

Gary L. Heiman

Lindner Family

Ralph S. Michael, III

Latondra K. Newton

Jane D. Portman

Physician AdvisorsBrian D. Coley, MD

Stella M. Davies, MBBS, PhD, MRCP

Thomas G. Dewitt, MD, FAAP

James M. Greenberg, MD

Margaret K. Hostetter, MD

Cheryl Hoying, PhD, RN, NEA-BC, FACHE, FAAN

Robert S. Kahn, MD, MPH

Uma R. Kotagal, MBBS, MSc

Punam Malik, MD

Monica Mitchell, PhD

Louis J. Muglia, MD, PhD

John P. Perentesis, MD, FAAP

Michael T. Sorter, MD

Lori J. Stark, PhD, ABPP

Daniel von Allmen, MD

Russell E. Ware, MD, PhD

Helping Cincinnati’s Children Become the Healthiest in the Nation

$125 Million

Focusing on community wellness partnerships and health initiatives to address:• Infant Mortality• Mental Health• Asthma Education and Prevention• Obesity• Injury Prevention• Holistic Child Development

Advancing Discovery to Improve Child Health

$125 Million

Focusing on transforming care through research and collaboration:• Creation of a Pediatric

Genomics Center• Advancing Key Clinical Initiatives and

Destination Programs • Expanding National Networks and

International Collaborations

Campaign at a glance$250 MillionTOTAL GOAL

Medicaid reimbursements deepen, affecting nearly

half of our patient population. Not at a time when

virtually nothing is sacred, not even government

research funding for childhood diseases.

Much is at stake. Hundreds of babies in our

15-county metropolitan region still die in their

first year of life. Our nation still lags behind many

other developed countries in key health measures.

Children around the world still suffer from

preventable or manageable diseases.

The Change the Outcome Campaign will help

position us for the future and further align our

resources with our aspirations.

To keep the momentum going in these

uncertain economic times, and achieve

our vision for children, we must rely on

partnerships and philanthropy—now more

than ever.

We’ve been a trusted resource for more than 130

years, thanks to careful planning and leadership,

generations of good stewardship and prudent

fiscal management. Our stability and reliability can

also be credited, in no small part, to the foresight

and generosity of our donors, most notably

William Cooper Procter. His gift in the 1920s—

valued at $38 million in today’s dollars—provided

the foundation for the world-class institution we

are today.

Now it’s time to call forth a new generation

of visionaries, champions and philanthropists.

Why a campaign? Why now? Simply put, our

resources alone are no longer sufficient to fully

advance our vision for improving child health—

in Greater Cincinnati and far beyond.

Not as the healthcare landscape continues to

shift in unpredictable ways. Not as cutbacks in

As a nonprofit hospital and research center, Cincinnati Children’s continually reinvests in our community and our mission.

Investing in the Future

The Impact of Your Partnership

18/19

Our donors will continue to play a vital part in

our successes—and measureable results—as

they invest in our mission. Together, we can:

• Provide unsurpassed care. Cincinnati Children’s

ranks in the top 10 nationally for every pediatric

specialty rated by U.S. News & World Report—and

among the top three overall in the latest list of the

nation’s best children’s hospitals.

• Improve health, not just healthcare. Working

hand-in-hand with community partners, we are

tackling tough problems that impact health. From

environmental toxins and legal issues affecting

families to reading initiatives and school readiness,

we are focused on holistic child development to

improve wellness.

All that we have achieved for children and families, we have done in partnership with those who share our vision.

• Care for all. No child in our community is ever

turned away because of their family’s inability to

pay. Last year we provided more than $250 million

in free or discounted services to families in need.

• Pioneer the next life-saving discovery. The

work of Albert Sabin, MD, continues to inspire us

to create healthier futures for children. From our

innovative clinical trials to help children suffering

with sickle cell disease to technologies to predict

risk of suicide, we are driven to innovate.

• Enrich our community. As one of the top

children’s hospitals in the country, we attract families

from across the nation and around the world. We

also attract the most talented doctors and scientists,

and their families, to Cincinnati—strengthening our

neighborhoods, schools and businesses.

Your generous gift can transform a child’s life

and leave a lasting legacy to our city and region,

nation and world.

Together, we can Change the Outcome…

one child, one family at a time.

Kevin T. Kabat Campaign Co-ChairVice Chairman and CEO, Fifth Third Bancorp

Thomas G. Cody Campaign Co-ChairRetired Vice Chairman, Macy’s Inc. Chairman, Board of Trustees, Cincinnati Children’s

Cincinnati Children’s has an impressive track

record—more than 130 years of staying power—

and the resolve to make a difference for

every child.

Please join us. Together, we can accelerate

this work and create healthier futures for the

children and families who need us.

No matter what you are most passionate

about in the area of child health, you can find a

place in this campaign to invest your time, your

heart and your resources.

As a nonprofit hospital and research center,

Cincinnati Children’s relies on the support of

donors large and small.

There is much at stake for families who turn to the medical center when their lives take sudden, unexpected turns.

Please Join Us

Cincinnati Children’s Hospital Medical CenterDepartment of Development, MLC 90023333 Burnet AvenueCincinnati, OH 45229-3026P 513-636-4561 cincinnatichildrens.org/campaign