changes in the broadcast market and the impact on psb managing director human capital, media...
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Changes in the broadcast market and the impact on PSB
Changes in the broadcast market and the impact on PSB
Managing DirectorHuman Capital, Media Strategy & Research
Managing DirectorHuman Capital, Media Strategy & Research
Simon TerringtonSimon Terrington
The broadcast ecologyThe broadcast ecology
Publicly owned
Publicly funded
BBC
Publicly owned and subsidised
Advertising funded
Channel 4
Privately owned
Advertising funded
ITV
Privately owned
Advertising funded
Five
Privately owned
Advertising and
subscription funded
Sky, NTL Telewest, Flextech,
Discovery, MTV
Drop in share through the Dsat platformDrop in share through the Dsat platform
-84%-81%
-74%-64%
-60%-57%-56%-56%-55%-54%
-49%-47%
-39%-36%
-26%
ReligiousChildren'sArtsNews/WeatherDocumentariesHobbies/LeisureCurrent AffairsDrama:Series/SerialsDrama:Single PlaysFilms:Made for TVFilms:CinemaEntertainmentMusicSportDrama:Soaps
All 5 Channels
Drop in share through the Dsat platformDrop in share through the Dsat platform
Children's
Arts
News/Weather
Documentaries
Hobbies/Leisure
Current Affairs
Drama:Series/Serials
Drama:Single Plays
Films:Cinema
Entertainment
Music
Sport
Drama:Soaps
BBC ONE
-10%
-81%
-73%
-64%
-51%
-49%
-52%
-51%
-53%
-47%
-20%
-32%
-45%
Drop in share through the Dsat platformDrop in share through the Dsat platform
Arts
News/Weather
Documentaries
Hobbies/Leisure
Current Affairs
Drama:Series/Serials
Drama:Single Plays
Films:Cinema
Entertainment
Music
Sport
BBC TWO
-79%
-77%
-72%
-66%
-76%
-67%
-68%
-68%
-66%
-60%
-60%
Drop in share through the Dsat platformDrop in share through the Dsat platform
Arts
News/Weather
Documentaries
Hobbies/Leisure
Current Affairs
Drama:Series/Serials
Drama:Single Plays
Films:Cinema
Entertainment
Sport
Drama:Soaps
ITV 1
-82%
-56%
-48%
-64%
-53%
-55%
-47%
-41%
-38%
-35%
-40%
Drop in share through the Dsat platformDrop in share through the Dsat platform
Religious
Arts
News/Weather
Documentaries
Hobbies/Leisure
Current Affairs
Drama:Series/Serials
Drama:Single Plays
Films:Cinema
Entertainment
Music
Sport
Drama:Soaps
Channel 4
-84%
-70%
-81%
-66%
-59%
-79%
-71%
-74%
-55%
-54%
-75%
-2%
-59%
Drop in share through the Dsat platformDrop in share through the Dsat platform
-63%
-57%
-48%
-45%
-56%
-54%
-47%
-52%
-16%
35%
Arts
News/Weather
Documentaries
Hobbies/Leisure
Drama:Series/Serials
Films:Made for TV
Films:Cinema
Entertainment
Sport
Drama:Soaps
Five
Drop in share through the Dsat platformDrop in share through the Dsat platform
-57%-53%
-50% -48% -49% -50%
Drop in share to main 5 channels when viewing through Sky Digital
under 16 16-24 25-34 35-44 45-54 over 55
Drop in share through the Dsat platformDrop in share through the Dsat platform
Young, well-off men
Young, well-off
Young
Young men
Men
Young, less well-off men
Men
-84%
-81%
-74%
-64%
-60%
-57%
-56%
Religious
Children's
Arts
News/Weather
Documentaries
Hobbies/Leisure
Current Affairs
Drop in share through the Dsat platformDrop in share through the Dsat platform
-91%-85%
-81%-68%-66%
-61%-58%-55%
-49%-49%
-40%-36%
-29%-19%-18%
Channel 4 NewsPanoramaTen O‘Clock NewsITV News At TenTonight With Trevor McDonaldLocation, Location, LocationThe SimpsonsThe AutopsyFriendsChanging RoomsDIY SOSBig BrotherI'm A Celebrity...
My Favourite HymnsSongs Of Praise
Drop in share by digital platformDrop in share by digital platform
-47%
-68%
-45%
-62%
-44%
-88%
-28% -29% -33%-37%
26%
-89%
Change in share to main 5 channels when viewing through digital platforms
BBC ONE BBC TWO ITV1 Channel 4 Five
Source: BARB, peak time in Q1 2003*S4C based on viewing in S4C region only
Sky Digital
S4C*
Freeview