changing channels: the nature of new communication
Post on 18-Oct-2014
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DESCRIPTION
A brief look at some underlying philosophies of new media and how they've changed communications. Some concepts from the Cluetrain Manifesto.TRANSCRIPT
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Changing ChannelsThe Nature of
New Communication
altitudebranding.com
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Conversation isn’t just a push mechanism anymore.
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It’s a pull mechanism, too.
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Markets Are Conversations.
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They decide how, where, and if to listen.
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You have to be where the conversation is.
Not where you want it to be.
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“Key Messages” feel contrived and impersonal.
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People want to be talked to like...well, people.
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They don’t trust you.
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The game isdifferent now.
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We’re at the edge of a new era, full of old concepts.
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The signal-to-noise ratio is high.
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Companies need to speak humanly in order to be heard.
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Or risk being left behind.
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Listen.
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Learn.
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Connect.
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Cultivate.
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We are reaching out.
We are linking to each other.
We are watching.
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But we are not waiting.