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DELEGATE HANDBOOK 2018

NATIONALCONFERENCE21-23 JUNE 2018www.aim-museums.co.uk

#2018AIM @Aimuseums

Sponsored by

CHANGINGGEAR

Dear Delegate,

Welcome to the 2018 AIM National Conference at The British Motor Museum. We are thrilled to be back atthis museum which is home to the world's largest collection of Historic British cars. With over 300 classiccars to view, please make sure you take some time out from the conference schedule to explore this excitingmuseum.

With the cars as the stars this year, it felt natural to give AIM National Conference 2018 the theme of'Changing Gear' and we hope that you will take away top tips and inspiring ideas to help you and yourorganisation to power ahead.

Day 1 of conference this year will cover topics to help you fine tune your audience engagement and will alsodraw upon new research from 'Open Up: Museums for everyone': a ground-breaking project designed tohelp museums increase the diversity of their visitors, funded and produced by AIM, Museums Association,Arts Council England, the Museum Libraries and Archives Division of the Welsh Government, MuseumsGalleries Scotland, National Museums Northern Ireland, and the Heritage Lottery Fund.

Finance will be the focus on Day 2 and we look forward to launching our new partnership with the CharityFinance Group (CFG). Thanks to funding from Arts Council England, AIM has bought bulk membership ofthe Charity Finance Group for all AIM members, so if you are puzzled by Gift Aid, confused by tax orperplexed by pensions, make sure your museum takes advantage of this free membership benefit. There willalso be keynote talks on entrepreneurship, ideas on alternative income generation plus the latest news onthe Museums and Galleries Tax Relief.

As always, the social side of AIM National Conference will give us all a chance to relax and network andevents this year include dinner in the delightful setting of Compton Verney, a Friday night drinks and buffet atShakespeare's Birthplace and an action-packed Saturday Study tour. I would like to thank all venues forhelping to make the social events this year extra special.

Please also take time during conference to visit the trade stands during coffee and lunch breaks to meet theexhibitors attending conference this year. You will find some familiar faces and many new as well.I would like to give my thanks to Artelia, who are once again our overall conference sponsors and SteveProwse, Artelia's Director of Heritage Project Management, will be giving talks during conference. Catch upwith Steve to find out more about how Artelia can support your museum.

Thanks also to our other conference sponsors who have made a range of events possible: to Hayes ParsonsInsurance Brokers for sponsoring the AIM dinner drinks reception, to Meaco Measurement and Control Ltdfor sponsoring the AIM dinner and to Axiell ALM for sponsoring the Friday night social event. Thanks also tosponsorship from CFG for our conference bags and Development Partners for Museum Fizzers.

I look forward to talking with you over the coming days and hope that you will enjoy conference here at TheBritish Motor Museum.

Richard Evans

Chair – Association of Independent Museums

GETTING TO CONFERENCE

The conference is situated within the upper conference areas of the British Motor Museum.

The museum is located at: Banbury Rd, Gaydon, Warwick CV35 0BJTelephone: 01926 641188

There is a separate Conference entrance from the main museum visitor entrance, which will beclearly signposted upon your arrival.

You are more than welcome to visit the museum once you have registered for conference.You will need to wear your conference badge whilst visiting the museum.You will receive your badge at reception.

Car Parking

Please park on the areas on the left and right side of the road as you drive down and see themuseum in front of you.

You then follow the signs on foot, which say conference delegates, this is to the left-hand side ofthe main museum building - where the conference entrance is situated.

Cars can be left overnight but you will need to inform AIM staff at registration and note yourregistration numbers for security purposes.

The registration area is situated in the Exhibition Gallery Area.

You will only need to register once.

AIM staff will register and greet you on your first day of conference. You will then receive yourconference programme, delegate badge and pack.

At the point of registration, you will be asked to complete sign up forms for the optional breakoutsessions, the Walking Study Tours and coach travel (if required).

Day 1 - Thursday 21 June - Registration is from 9.15am until 11amDay 2 - Friday 22 June - Registration is from 8.15am until 9.30am

If you need assistance during the conference please find a member of the AIM Team, Emma,Helen Wilkinson, Sassy, Justeen, or Helen Farress at the Registration desk. Or call Justeen Stoneon 07490 095490 or Emma Chaplin on 0788 4254351 or Sassy Hicks on 07483140408.

WiFi is available throughout the main conference area. Please check on site for passwords.

CONFERENCE FLOOR PLANAND REGISTRATION

AIM NATIONAL CONFERENCE

Delegate registration and opportunity to view the British Motor Museum and trade stands

Conference starts

Introduction to Conference and some of AIM's workEmma Chaplin (Director, AIM), Richard Evans (AIM Chair) and Stephen Prowse

(Director of Heritage Project Delivery at Artelia)

Why diversifying audiences is good for everyone

Introduction

Tony Butler (Executive Director, Derby Museums)

@tonybutler1

Tony will describe why diversifying audiences not only promotes equity and socialresilience but should also be good for business. Tony will explore what is holding usand our audiences back in this mutually beneficial embrace.

Tony Butler has been Executive Director of Derby Museums since January 2014.Derby Museums includes Derby Silk Mill, the site of the world's first factory and aUNESCO World Heritage Site and Derby Museum and Art Gallery which containsthe world's finest collection of works by the 18th century artist Joseph Wright. Priorto that, Tony was director of the Museum of East Anglian Life for nine years. Herepositioned the organisation as a social enterprise and led a major capitaldevelopment programme involving the restoration of a Queen Anne mansion andassociated buildings. In 2011 he founded the Happy Museum Project, to create aninternational community of practice to explore how museums could contribute to asociety in which well-being and environmental sustainability were its principlevalues. Happy Museum has supported over 50 UK museums to develop projectswhich build mutual relationships with audiences and 'steward the future as well asthe past.

How might we? (Designing with empathy)

Hannah Fox (Project Director, The Silk Mill)

Building and diversifying audiences - 10 things we've learnt at the CardiffStory

Victoria Rogers (Museum Manager, the Cardiff Story)

@VicMRogers @thecardiffstory

By establishing Wales' capital's first city history museum, and its visitor andparticipant base, from absolute scratch, the Cardiff Story Museum has built andthen diversified its audience over the course of 12 years. This session will explorethe top 10 things they learnt along the way.

Victoria Rogers is the Manager of the Cardiff Story Museum. Working in the sectorfor 20 years, she has worked for Coldharbour Mill Trust, Tyne and Wear Museumsand the project to establish Wales' capital's first city history museum. She isPresident of the Federation of Museums and Art Galleries of Wales and sits on theMuseums Association Taskforce.

9.15-11.00am:

11.15am:

11.15-11.40am:

11.40-12.45:

DAY 1 - 21ST JUNE 2018CONFERENCE SESSIONS

Have you been doing ‘Diversity’ wrong?

Shaz Hussain (Assistant Curator, Science Museum London)

@shazhussain93 @sciencemuseum

Language is the most accessible tool we can use to change the way we think.Harnessing the power of language we can begin to address where the sector hasgone wrong in tackling the ‘Diversity’ issue and how we can practically moveforward.

Shaz is a freelance consultant on the representation of people of colour across thearts and heritage sector. She also works with young people in her local communityin East London to develop creative career paths. Shaz is also an Assistant Curatorat the Science Museum in London.

LunchBreakout sessions

Choose your walking tour at registration:

A: Open Up: a vision for new audiences

Location: Lecture Room 1

Mel Larsen, Marketing Coach and Consultant

@visionandvibes / @dreamprojectors

The recent Open Up report highlights working from an inspiring Vision as a keysuccess factor in diversifying museum audiences. This creative session gives youtime to consider what difference you want to make and to who. Coach & ConsultantMel Larsen shares techniques to help you articulate what success would look likefor your museum.

Mel Larsen is a Marketing Consultant and Business Coach. She helpsorganisations, freelancers and small business owners to get clear about their long-term vision and to channel that inspiration into strategies that get results. She hasdelivered her training, public speaking, consulting work in many parts of the worldincluding Russia, Australia, New Zealand, Ghana, the Caribbean, Eastern Europe,the Netherlands, Greece, Scandinavia and South Africa. She is also founder ofthree community-led festivals in Streatham, South London. Her clients haveincluded Arts Council England, The Arts Marketing Association, The Andrew LloydWebber Foundation, The British Council and The National Trust.

B: The benefits of equality-proofing your organisation

Location: Conference Suite

Dr Adele Patrick (Lifelong Learning and Creative Development Manager, GlasgowWomen’s Library) and Rachel Thain-Gray (Project Coordinator, Glasgow Women’sLibrary)

@adelepatrickGWL @rachelthaingray @glasgowwomenslibrary

12.45-2.00pm:2.00-2.45pm:


‘State of the sector’ surveys and reports dating back to the late 1990’s expound themanifold benefits of ‘diversifying’ the workforce and make the case for change fromcultural, business, strategic, legal, and social justice perspectives. We explore thebenefits for your organisation, workforce and audiences.

Dr Adele Patrick is GWL’s co-founder and Creative Development Manager.Published widely and a regular conference speaker, Adele gained a PhD byresearch in 2004 and Honorary DLitts from Glasgow and Strathclyde Universities in2017. She was the Evening Times’ Scotswoman of the Year in 2016.

Rachel Thain-Gray has worked in the equalities for the past 20 years and is theProject Coordinator of Equality in Progress, which benchmarks GWL’s grassrootspractice to address strategic needs in current sectoral approaches and the lack ofembedding representation, access and inclusion of people with protectedcharacteristics in organisational structures.

C: Broadening Engagement at the British Motor Museum and ShakespeareBirthplace Trust


Tim Bryan (Head of Collections, British Motor Museum)Paul Taylor (Head of Collections, The Shakespeare Birthplace Trust)

@BMMuseum @ShakespeareBT

This session will explore how the British Motor Museum and the ShakespeareBirthplace Trust, two organisations with very different collections and venues, havedeveloping a better understanding of new and existing audiences and how this hashelped their shape marketing, interpretation and programming leading to deeperengagement and greater resilience.

Moving to the British Motor Museum in 2004 from the STEAM Museum in Swindon,Tim has helped develop major projects at Gaydon including the new CollectionsCentre and Museum display redevelopment. He has also managed the Museum’ssuccessful Arts Council-funded 2015-2018 Museum Resilience programme. He ischair of ABTEM and an AIM Council member.

Paul joined the Shakespeare Birthplace Trust in 2012, having previously worked ondigital access to collections projects at the Herbert Art Gallery & Museum, andbefore that at the National Waterways Museum, Ellesmere Port. As Head ofCollections, he is responsible for managing all aspects of the Trust’s Designatedmuseum, library and archive collections.

D: Diversity hack: tackling diversity through creativity. Creative paths thatCornish Museums have taken to increase diversity in their workforces andtheir audiences


Bryony Robins (Museum Development Officer, SW Museum Development)Chloe Hughes (Engagement Lead, Cornwall Museums Partnership)

@cornwallmp @swmuseums @chloe_hughes2 @BryonyRobins


What does diversity in your museum look like? From trustees to the workforce, fromaudiences to participants, this workshop will explore creative hacks, hints and tipsto make your museum more representative of the community it serves andshare examples of approaches museums across Cornwall are taking to dojust that.

Chloe leads the engagement programme for Cornwall Museums Partnership,supporting more people to have great experiences in museums through learningand community projects. She has a background in professional and community artsdevelopment, and experience of developing creative projects with a wide range ofunderrepresented groups. In 2017 she took part in the MA Transformersprogramme and she is also a Fun Palace ambassador.

Bryony is Cornwall’s Museum Development Officer. She provides guidance andprofessional support to enable museums to achieve sustainable improvements andmaximise benefits to audiences and their communities. Having worked and trainedin visual arts, Bryony became interested in museums through an appreciation ofhow cultural activities engage and enrich people’s lives.

E: Strictly Champagne – Choreograph Success, the launch of a Jutland Hero

Location: Kestrel room

Stephen Prowse (Director of Heritage Project Delivery at Artelia)

@ArteliaUK

HMS Caroline is a unique survivor from the First World War’s Battle of Jutland. Nowon display in Belfast’s Titanic Quarter, she is rated as a 5* attraction with acclaimedvisitor reviews that proclaim: “I think this is one of the best displayed ships in theworld!”

Artelia has worked with the National Museum of the Royal Navy since January 2014to conserve and display the ship and in March 2018, opened a new dockside visitorcentre telling the fascinating story of the ship. In this break-out session, HMSCaroline’s curator, Victoria Millar and Artelia’s Director of Heritage ProjectManagement, Steve Prowse, explain how careful choreography between client andconsultant team created such a successful outcome that has won the hearts andminds of visitors from across the world. We will look at the challenges of setting upthe project with multiple funders and stakeholders, creating a ‘living’ brief, costmanagement, conservation and interpretation, meeting hardstop deadlines, like theBattle of Jutland 100 year celebrations and issues like contract and findingspecialist suppliers. There will be plenty of opportunities to ask questions and takeaway lessons to apply to your own projects.

F: Walking tours of The British Motor Museum

Location: Walking tour meeting point

Behind the Scenes – interpreting and opening up reserve collectionsStephen Laing, Curator, British Motor Museum

@bmmuseum


The £4 million Collections Centre project completed by the British Motor Museum in2016 has enabled visitors to look behind the scenes and see much more of themuseum’s Designated collection. This walking tour will give delegates the chance tolearn more about the success of the project and lessons learned.

Joining the Museum in 1994, Stephen was a lead member of the teams responsiblefor two of its recent major projects, the building of its new Collections Centre andthe re-display of the exhibition space. He is an adviser to both the Federation ofBritish Historic Vehicle Clubs and Arts Council England.

Tea breakKeynote Speech

Kate Bellamy, ACE Director of Museums

@katerbellamy @ace_national

Kate has worked in and with museums for the past ten years. Most recently leadingthe Mendoza Review of Museums in England at the DCMS. Her previous rolesinclude leading on strategy, international and national work at the V&A and runningthe National Museum Directors’ Council. Before making a move into the world ofmuseums, Kate worked on policy development and research in think tanks andcampaign groups concerned with social justice and gender equality.

Introducing Compton Verney

Dr Steven Parissien (Chief Executive and Artistic Director, Compton Verney)

@ComptonVerney

Compton Verney Art Gallery and Park has come a long way since dereliction in the1980s and opening in 2004. Steven Parissien illustrates some helpful milestonesfrom the distant and recent past to provide a context to this evening’s AIM dinnervenue.

Professor Steven Parissien is Chief Executive and Artistic Director of ComptonVerney Art Gallery and Park, which he joined in January 2009. He has writtenextensively on art, architectural and cultural history: his 12 books to date range fromThe Book of the Georgian House (1995) to The Comfort of the Past: Building Oxford(2015). Steven is also a Visiting Fellow of Kellogg College, Oxford University;Senior Associate Tutor at the Department of Continuing Education at OxfordUniversity; and Visiting Professor of Architectural History and Visual Culture atCoventry University.

AIM AGM

2.45-3.25pm:3.25-3.55pm:

3.55-4.15pm:

4.15-4.45pm:


THURSDAY 21ST JUNEAIM DRINKS RECEPTION & DINNER

Starting at 6.15pm until 6.30pm coaches will collect dinner guests from Hotels and the station toCompton Verney for the Annual Dinner returning at 11.00pm.

If you require additional transport from the gate house to the main house on arrival, please informthe AIM Staff.

At the end of the evening coaches will collect guests from outside of the main house.

Dress code: Smart CasualPlease be advised that high heels/stilettos are not permitted due to the flooring in the galleries.

AIM would like to thankHayes Parsons Insurance Brokers - Sponsors of the AIM Dinner Drinks ReceptionMeaco Measurement and Control Ltd - Sponsors of the AIM Dinner

Registration and coffee and a chance to view our exhibition standsIntroduction to day 2 and introduction of the AIM and Charity Finance Grouppartnership

Andrew Lovett (Chief Executive of the Black Country Living Museum and AIMTrustee)

Keynote Speech: Mindset not Money: why every charity needs inspiredfinancial leadership

Caron Bradshaw, (Chief Executive, Charity Finance Group)

@caronlb @CFGtweets

Even the smallest of charities can harness the power of thinking differently to makethe most out of their resources. This session will talk about charity finance in adifferent way. It will look beyond compliance and reporting to consider howembedding inspiring financial leadership at the heart of decision making in anorganisation can transform its operation. We will look at the role of finance people;treasurers and finance staff and think about how finance can become an enabler.

Caron Bradshaw is CEO of Charity Finance Group. She joined in June 2010 fromICAEW. She supports a number of small charities and community organisations,sits on the Charities SORP Committee, is a member of the BBC Charity AppealsAdvisory Committee, and is on the board of DSC.

Introduction to the benefits of Charity Finance Group membership

Andrew O Brien (Director of Policy and Engagement, Charity Finance Group)

@CFG_OBrien @CFGtweets

This talk will cover the new partnership between AIM and CFG, it will consider thebenefits of the partnerships, the opportunities for AIM members to access CFGresources and plans for the future.

Breakout sessions

Choose at registration from:

A: Enterprising Museums


Julie Tew (Managing Director, British Motor Museum) and Daniel Cottam (MuseumManager, Grantown Museum)

Making Money – “Easier Said Than Done?”

An overview on how the British Motor Industry Heritage Trust developed itssustainable business model. Increasingly museums are having to generaterevenues to support their aims and ensure sustainability in the longer term. So,what are the challenges reinventing museums as businesses and developingentrepreneurial attitudes?

CONFERENCE SESSIONSDAY 2 - 22ND JUNE 2018

8.15-9.30am:9.30-10.30am:

10.30-11.15am:

Julie has had an eclectic career which commenced in the financial services sector.After several years of commercial and managerial experience, she embarked upona complete career change moving to the National Museums on Merseyside asGeneral Manager at the Lady Lever Art Gallery in Port Sunlight. It was here shewas given the opportunity to run the museum and suggested introducing meetingsand events for additional revenue. A further period as the Managing Director of anindustrial training company consolidated her business and marketing skills until shemoved to the Cotswolds in 1996. Julie then spent 5 years working across the worldas Sales and Marketing Director for the Fire Service College at Moreton-in-Marshdeveloping a series of international partnerships and franchises to deliver industrialfire training to the oil, gas, aviation, tourism/leisure sectors, and to fire and rescueservices across the globe. Julie took up her current position at the British MotorIndustry Heritage Trust, a registered educational charity in 2001. Her remit is to runthe world-class museum and ensure profitability of its commercial operations toensure long-term financial sustainability.

Easy steps to improving visitor spend in a small museum shop

After receiving a Sustainability Grant from AIM, Grantown museum employed aretail consultant to explore ways to improve their shop. Dan will highlight thesuccess of this initiative and talk through the process of improving their shop fromfumbling in the dark to having a clear strategy.

Dan joined Grantown Museum as manager in 2015. His background is incommunity arts education and youth work as well as events management. Sincejoining the museum he has been working towards an MA in Museum studies at StAndrews University.

B: Fit for the Future? Forecasting and financial planning



@CFGTweets

This session will consider the importance and value of financial planning instrengthening the financial sustainability of your museum.

Andrew leads on CFG’s policy and engagement work, representing members on arange of issues, developing policies and putting the case to policy makers. Beforejoining us, Andrew was Senior Policy Officer at NCVO, where he had responsibilityfor funding, finance, social investment, tax and the impact of the economy on thevoluntary sector. Andrew also worked as Senior Parliamentary Researcher for ChrisWhite MP, supporting him in the passage of the Public Services (Social Value) Act2012. He studied Politics & International Studies at Warwick University.

C: Prospering Boards: Learning From Examples of Good Governance


Helen Wilkinson (Assistant Director, AIM) with Sam Hunt (independent consultant)and Nicky Oliver (trustee of the Priest’s House Museum).


This session will share lessons learned from AIM’s Prospering Board programmeand introduce new opportunities available for boards and trustees. With supportfrom AIM, Priest’s House Museum recently undertook a major governance andorganisational review. A trustee and consultant will look at how to meet some of thechallenges for boards in achieving organizational change.

Sam is an independent consultant with extensive experience of working withheritage organisations across the UK. Previously Executive Director of AIM, Samhas held a number of senior posts in museums. He is a Trustee of the NationalMaritime Museum Cornwall, Lyme Regis Museum and the SW Heritage Trust.

Nicky Oliver was appointed as a trustee of the Priest House Museum, Wimborne,Dorset in 2017. She has over 25 years’ experience of working in the insurance &financial services sectors in a sales capacity; including her current role as a directorof a niche SME property tax business. Nicky’s role includes Strategic Leadership,HR, sales & marketing. Nicky is a keen advocate of mentoring & volunteers as anenterprise adviser for a school in Hampshire through the Solent LEP.

D: Open Up: understanding potential visitors


Julie Aldridge, (Consultant and Project Lead for Open Up Museums)

@Julie_Aldridge

The Open Up: museums for everyone guide highlights a need to build empathy andunderstanding about the people you’re wanting to engage. Exploring not just whoyour potential visitors are, but considering why they might want to get involved andwhat might be putting them off. This workshop style session will introduce somepractical tools and discussions to help you start this process in your museum.

Julie is a business and marketing consultant, trainer and coach working in themuseum, arts and cultural sector. She helps leaders and teams to explore futureambition, consider how they might become more relevant and meaningful to people,and devise strategies to build a resilient future. She is co-author of Open Up, aguide to help museums diversify their range of visitors. Prior to becoming aconsultant, Julie was Executive Director of the Arts Marketing Association (AMA) forover a decade.

E: Walking tours of The British Motor Museum

Location: Walking Tours meeting point

1: Behind the Scenes – interpreting and opening up reserve collectionsStephen Laing, Curator, British Motor Museum

@Bmmuseum




2: Developing Costumed Explainers in the Museum

Claire Broader, Jim Ellison and Tim Bryan, British Motor Museum

@Bmmuseum

Although the use of costumed explainers is common at open air museums andheritage sites, their widespread adoption in more traditional museum settings is lesswidespread. The team tell the story of the development of the explainer’sprogramme at the British Motor Museum since 2016 and both the successes andlessons learned. Delegates will also be able to take part in one of their sessions!

Coffee breakPlenary

Club, Temple, Forum or Attraction – What Type of Museum Do You Have?

Sue Davies (Project Manager, Unlocking Our Sound Heritage)

@PSueMD

The organisational culture of a museum matters. Failing to recognise the differentvalues in an organisation can lead to problems yet many of the assumptions aboutwhat is important remain invisible. This presentation introduces Museums ValuesFramework a tool for identifying and understanding different types of organisationalculture.

Sue has worked for local authorities, independent charities and national institutions.All that variety got her interested in how different museums can be and her mid-career PhD explored how co-production in museums was influenced byorganisational culture. She is a Fellow of the Museums Association. Sue is alsoProject Manager for Unlocking Our Sound Heritage. The project is digitallypreserving some of the most vulnerable sound recordings in the UK and sharingthem with as many people as possible. It is a five year project funded by the HLF,led by the British Library and involving partners across the UK.

Legal Update for charities

Julian Smith (Partner, Farrer & Co)

@Farrer_Co

Julian will be talking on the second day of the conference with regards to the legalupdate for charities.

Julian is a Partner in the Charity Team at Farrers and has been advising museumsand other cultural organisations since 1994. He is a member of the firm’sManagement Board and has been a member of the Executive Committee of theCharity Law Association for over 10 years. Julian writes and lectures regularly in thesector and Chairs or acts as a trustee of six charities

11.15-11.45am:11.45-12.20pm:


AIM Museum Fizzers

The always popular ‘Three Minute Museum Fizzers’ session returns! If you areattending conference and call tell us about a museum project, service or productthat you are proud of – in only three minutes – contact Sassy Hicks or [email protected]. There is a bottle of bubbly for the winner as decidedby an audience vote! Museum Fizzers is sponsored by Development Partners.

Lunch

Industrial Heritage LunchHosted by Tim Bryan, AIM Council Member and Chair of the Association of BritishTransport & Engineering Museums.The chance to eat, network and hear updates from Paula Brikci, Arts CouncilEngland, Nicola Dyer, The Princes Trust Foundation, David Mann 'Go Industrial',Joanna Turska and the new Industrial Heritage Support Officer.

Breakout sessions

Choose your walking tour at registration:

A: The one thing I’d change about museums


Chaired by Victoria Wallace (Director General, Commonwealth War GravesCommission)

Panel Members:Claire Browne, Museum Development Manager, Museum Development EastMidlandsTim Cooke, Chief Executive Officer, Shakespeare Birthplace TrustSusan Okokon, Consultant, History OniksGabrielle Rivers, Curator, The Judge's Lodgings, Presteigne

This session was a big hit last year – so we have brought it back! Expect somelively debate and thought provoking discussion as the panel talk about the one thingthey would like to change about museums.

B: Introduction to Museums & Galleries Tax Relief


Chaired by Sarah Burry-Hayes, Marketing Manager, Museums Galleries Scotland

Panel members:Jackie McComish – Direct Tax Specialist, HMRC – Insight Growth and RiskSara Donning – Corporate Tax Specialist, HMRC – Incentives, Growth and Risk.Kirsty Murray – Corporate Tax Director, Scott MoncrieffScott Craig – Partner, Scott Moncrieff

@MuseumsGalScot @ScottMoncrieff1 @HMRCgovuk @HMRCbusiness

12.20-12.45pm:

12.45-2.00pm:

2.00-2.45pm:


Last year, the long awaited Museums & Galleries Exhibition Tax Relief was finallyintroduced – and your organisation could be eligible to make a claim. Let the panelguide you through the key features, demystify the details and answer yourquestions.

C: Income from collections


Charlotte Steels (Director, Gawthorpe Textiles Collection) and Jane Isaacson(Sustainability & Development Manager, Dunollie Museum)

@rbks_textiles

Gawthorpe Textiles Collection is a small independent charity operated by part-timestaff and volunteers. New models of working are now being explored to broaden thecharity’s income streams and to build a more secure future for delivering itscharitable objectives. With a more entrepreneurial mind-set, initial steps are beingtaken to develop a commercial business model based on utilising designs from thecollection to create high quality product ranges. This includes linking in with localbusinesses and manufacturers to forge new partnerships and mutually beneficialassociations. Looking outside of the museum sector, links have been made with theChamber of Commerce, local business networks and a mentoring scheme. All ofwhich have been a valuable source of advice, support and enthusiasm. The charityis directly benefiting from a business mentor appointed and funded by the localbusiness growth hub. This is providing input from an experienced entrepreneur tosupport product development, business planning and marketing in order to makebest use of limited budgets and resources. This case study is an example of howsmall heritage organisations can have significant potential to grow new partnershipsand harness new income generating activities.

Charlotte joined GTC as Director in December 2016 after 13 years with LancashireCounty Council Museums where she held roles managing the Museum ofLancashire and as Senior Museum Manager for the county. Her remit at Gawthorpeincludes creating a more sustainable future through building income generationactivities and partnership development.

D: Drop in and find out: Your Finance questions answered



@CFGTweets

This drop-in session is a chance to ask about any of your finance needs, fromgovernance to gift aid, reporting to new regulation. If you have a question aboutfinance and your charity, this drop-in session is the place to ask it!

Andrew leads on CFG's policy and engagement work, representing members on arange of issues, developing policies and putting the case to policy makers. Beforejoining us, Andrew was Senior Policy Officer at NCVO, where he had responsibilityfor funding, finance, social investment, tax and the impact of the economy on thevoluntary sector. Andrew also worked as Senior Parliamentary Researcher for ChrisWhite MP, supporting him in the passage of the Public Services (Social Value) Act2012. He studied Politics & International Studies at Warwick University.


E: Walking tours of The British Motor Museum

Location: Walking Tours meeting point

1: Behind the Scenes – interpreting and opening up reserve collectionsStephen Laing, Curator, British Motor Museum

@Bmmuseum



2: Looking after ‘big stuff’: the ABTEM new Guidelines for the Care of Large andWorking Objects

Tim Bryan (Head of Collections, British Motor Museum and ABTEM) and AndreaBishop and Steph Gillett from ABTEM

Launched in February 2018, ABTEM's new guidelines are a new and up to datesource of information and good practice for all those working with 'big stuff'. AndreaBishop and Steph Gillett from ABTEM will speak more about the new Guidelinesand illustrate some of the issues raised using vehicles from the British MotorMuseum collection.

BreakKeynote Speech

Dr Pegram Harrison (Senior Fellow in Entrepreneurship, SaïdBusiness School, University of Oxford)

@Pegramoxford

Museum leaders face challenges different to leaders of other organisations, nowmore than ever. This talk examines those differences and recommends ways ofmatching leadership practice to current conditions, by looking at managementscholarship on entrepreneurial leadership and empirical research with currentleaders of UK national museums.

Pegram's research and teaching concern entrepreneurship and leadershipparticularly in cultural contexts, including current research on museum leadershipcommissioned by the National Museum Directors’ Council. He teachesentrepreneurship, leadership, strategy and heritage management onundergraduate, postgraduate and executive courses such as the Oxford CulturalLeaders programme.

Q&A and conference round up

Richard Evans (AIM Chair)

2.45-3.00pm:3.00-3.30pm:

3.30-4.00pm:


FRIDAY 22ND JUNEEVENING SOCIAL EVENT

Event starts at 6.30pm. Please make your own way to the venue.

Enjoy a Midsummer stroll through the enchanting garden at Shakespeare’s Birthplace, before atour of the house where he was born.

On arrival, you will be greeted with a glass of Mulberry Gin and Elderflower Fizz, created usingmulberries from the ancient trees in the garden before a delicious summer buffet is served.

The evening will end in time to explore the many historic local pubs in Stratford which are close by.Please note there is no transport available for this as the venue is located in central Stratford UponAvon.

22.30: Social Evening at the Museum finishes

Dress code: Casual

AIM would like to thank Axiell ALM for sponsoring the Friday evening social event

SATURDAY STUDY TOURDAY 3 - SATURDAY 23RD JUNE

Finish off AIM National Conference 2018 with a Saturday study tour to some unique locations in Stratford upon Avon.

10.00am: Arrive at the Shakespeare’s Birthplace Museum, for Store Tour and visit to MAD Museum

12.30pm: Lunch at Hathaway’s Tea rooms1.15pm: Arrive at the Shakespeare’s School Room and Guildhall3.30pm: Study Tour Ends

Dress code: casual

Please note there is no transport available for this as the venues are located incentral Stratford Upon Avon.

CONFERENCE EXHIBITORS

This year, we are hosting our exhibitors within the exhibition spaceoutside of the main conference hall.

Lunch and all refreshments will be served from tables centrally placedin the exhibition area, so we encourage delegates to meet and minglewith our exhibitors - there will be some familiar faces as well as newones!

Thank you to the following exhibitors for supporting AIM NationalConference 2018

AIM Conference Exhibitors 2018

Artelia *AIM CONFERENCE SPONSORS*

Artelia provides project and cost management services to museumand heritage clients across the UK. Our enthusiasm for working onheritage projects is coupled with a deep understanding of the practicalelements of business cases, HLF funding applications, design,interpretation, conservation, construction, maintenance andmanagement of museums, galleries and visitor attractions. We willhelp you make sure that your objectives are sound and meet theexpectations of funders and bring together and co-ordinate themultiple stakeholders needed to make your project a vibrant andsustainable success.

Website: http://www.uk.arteliagroup.com/Twitter: @ArteliaUK

ARJ CRE8 LTD

CRE8 is an energetic company with a group of individuals who haveextensive knowledge within the museum, heritage and touristattraction sector. Providing well thought out, forward thinking designs,we plan, build and install shops, cafe’s, reception areas and publicspaces from initial idea to handover.

Website: http://arjcre8.co.uk/Twitter: @arjcre8


Army Museums Ogilvy Trust

The Army Museums Ogilby Trust (AMOT) is a registered charity andis the national sector specialist network that represents and supportsregimental and corps museums throughout the UK.

Our support includes:● advocacy at local, regional and national level with key partners

and stakeholders about the importance and relevance of armymuseums’ collections and activity

● funding, and income diversification - through monthly newsletterswith highlighted funding opportunities, a dedicated funding searchengine for AMOT members, and an annual grants programmeopen to all members to encourage project and trainingdevelopment

● access to a range of training opportunities with key partners toincrease knowledge and understanding across the sector

● organisational support for individual museums to help developgovernance, planning, and development

● access to our annual conference to share knowledge andexpertise with other like-minded museums as well as informationand policy updates relevant to the sector

● access to specific projects including libor digitisation programme,into the future programme and sports heritage and armyprogramme

● access to regional networks helping to develop the regionalintelligence and support mechanisms within the sector

● partnership collaborations and development opportunities with awide range of organisations and individuals to help inform andsupport AMOT members

Website: www.armymuseums.org.ukTwitter: @armymuseumsuk

Age Friendly Museum Network

Age Friendly Museum Network is a UK wide sector support networkfunded by the Baring Foundation that promotes and advocates bestpractice to work with and for older people within the museums sector.The Age friendly Museum Network aims to:

Encourage and support the sector to be more age friendly, connectmuseums to other sectors to support age friendly communities.Advocate on behalf of museums as natural local partners for healthand social care charities which work with and for older peopleExplore how an ageing demographic could affect the museum sectorExplore and critique how museums represent ageingFree to join, benefits include:Free training and networking eventsFree showcase eventsRegular newslettersAge Friendly Museums Day

Website: Agefriendlymuseums.wordpress.comTwitter: @agefriendlymn

Association for Heritage Interpretation

The Association for Heritage Interpretation is an invaluable group foranyone interested in interpretation – the art of helping people exploreand appreciate our world. We offer a forum for ideas, debate,networking and sharing good practice.

We bring together people actively involved or concerned withinterpretation of natural and cultural heritage. If you’re working,training or just keenly interested in heritage interpretation, then AHI isa great place to be.

Website: ahi.org.ukTwitter: @AHI_Social

Best Years Ltd

Unique and exclusive range of handmade crochet and knitted toysincluding our iconic knitted dinosaur toys and rattles. Prices start fromjust £2 each.

Exclusive range of fair trade and handmade toys and rattles All toysare suitable from birth, tested to EN71 and CE and machinewashable. Free bespoke service for your own brand toys. Small team,no minimum order quantity and friendly service.

For all enquiries please see our website www.bestyears.co.uk oremail [email protected] for a brochure.

Website: https://www.bestyears.co.uk/en/Twitter: @BestYearsLtd

Black Wall Green

Blackwall Green, a division of Arthur J. Gallagher, specialisesexclusively in Museum and Art insurance.

Over the last 50 years, Blackwall Green has established a reputationas a leading insurance broker providing bespoke solutions formuseums, exhibitions, art dealers, fine art and private clients.We work with museums of all sizes, from national institutions toindependent museums and are willing to share our knowledge withboth our clients and other museums in this sector.

Website:http://www.ajginternational.com/corporateinsurance/blackwall-green/


Bruynzeel Storage Systems Ltd

Bruynzeel is Europe’s leading manufacturer of specialist storagesystems, with extensive experience in furnishing museumrepositories.

We will help optimise a solution to meet the specific requirements ofyour collection, its users and the environment. Our systems includemobile and static shelving, double decker systems, longspan andheavy-duty racking, picture racking, cabinets and drawer systems.

Website: https://www.bruynzeel.co.uk/Twitter: @bruynzeel_UK

Charity Finance Group

The purpose of Charity Finance Group (CFG) is to develop afinancially-confident, dynamic and trustworthy charity sector. Our1,400 organisational members include charity finance professionals,who between them manage £21bn of funds.

We work with our members to: inspire and nurture leadership; driveup standards; create a better and fairer operating environment;identify best practice and share knowledge. Ultimately, we strive toequip charities with the knowledge, skills and conditions they need toensure that every pound works even harder, achieving a greaterimpact for even more beneficiaries.

Website: http://www.cfg.org.uk/Twitter: @cfgtweets

Collections Trust

Collections Trust helps museums capture and share the informationthat gives their objects meaning. The core of our work is Spectrum,the collection management standard. Museums around the world useour standards and advice, while our free, Arts Council England-funded outreach programme travels across the English regions.

Website: www.collectionstrust.org.ukTwitter: @CollectionTrust

D-Tech Systems Ltd

D-Tech Systems Ltd draw upon many years of experience inequipment, solutions and services for environmental measurement,monitoring and control for the museums, and heritage market. Wealso provide on-site or in-house calibration and maintenance services.We are the UK and Ireland agent for the Eltek range of monitoringsystems.

Website: http://www.d-tech.co.uk/


Design Culture Associates

We’re a strategic brand, design and digital agency. Our clients areorganisations creating positive change, like hospitals, colleges,charities and trusts. We help them to tell their story: who they are,what they do and why it matters.

For us, the most valuable part of a job comes long before the design.It comes from an understanding of your brand, your market and yourgoals. It comes from a vision of where you want to head and howwe’re going to get you there.

Website: https://www.design-culture.co.uk/Twitter: @design-culture.co.uk

Enormous Art

Trading for 28 years as print publishers and bespoke giftware rangesuppliers for the Heritage sector.

We are renowned for our small minimum quantity, high quality print,and our fast turnaround of orders at affordable prices.

We can source images for you for temporary exhibitions or work withyou on your own collections and there are no design or set up costs.We also provide a web fulfilment service.

Website: www.enormousart.comTwitter: @enormousart

Energy Action Group

The AIM Energy Action Group works to help members reduce energycosts. We advise on all energy related matters from assisting withcontract renewal pricing to new connections, from smart meters tochanges of tenancy and asset transfer.

We provide free energy audits and advice on energy efficiency,consumption monitoring and renewable generation and we run anannual buying basket for electricity and gas, where members’consumption is pooled to achieve greater buying power.

We welcome enquiries from AIM members regarding audits and otherenergy related matters.

Website: www.aim-museums.co.uk/aim-energy-actiongroup


Genus

Since 1974 Genus has been working alongside Galleries, libraries,archives and museums to satisfy their digitisation & imagingrequirements.

Originally supplying micrographic solutions, our scope of supply nowencompasses all elements of digital and analogue archival capture.

Thanks to our technical knowledge and experience Genus continuesto offer the latest and most innovative range of digital capture devicessuch as book scanners, high-resolution large format scanners, one-shot capture devices, microfilm readers and microfiche scanners.

Website: www.genusit.comTwitter: @genusit

Hayes Parsons Insurance Brokers *SPONSORS OF AIM DINNERDRINKS RECEPTION*

Hayes Parsons is a leading independent insurance broker and riskmanagement advisor in the museum, gallery and venue sector.

With bespoke policy wordings, fifty years’ experience in the sectorand an innovative approach to risk management, we are able to offera different and refreshing approach to insurance. It is for this reasonthat the majority of our clients come through referral, and many of ourclients have worked with us over an extended period of time.

Website: www.hayesparsons.co.ukTwitter: @Hayesparsons

Humidity Solutions

Humidity Solutions is the UK’s only independent specialist in humiditycontrol. In museums and galleries, where even quite smallfluctuations in temperature and humidity can cause significantdamage to arts, antiquities and other delicate objects,

Humidity Solutions delivers innovative and creative humidification anddehumidification solutions tailored to the specific requirements ofeach customer.

Website: www.humiditysolutions.co.uk


Jarrold Publishing

Specialist heritage publisher, leading the way in high-quality design,photography, editorial, and print. Working with 100s of museums,galleries, historic houses, gardens, and cathedrals, developing ideasand turning them into bold, beautiful publications that visitors want tobuy.

Clients include: British Motor Museum, Beamish, The BowesMuseum, Colchester Castle and Mail Rail.

Website: www.jarrold-publishing.co.uk

Jigsaw Design & Publishing

Jigsaw is the most experienced specialist publisher for the heritagemarket. We take time to understand what makes your museumspecial and how to develop content and design a book to suit yourneeds and those of your visitors.

Website: www.jigsaw-publishing.co.ukTwitter: @JigsawPublish

Leach Studio

We are a team of interpretive designers, experienced in creating andco-producing exhibitions for museums, galleries, heritage sites andvisitor attractions. From industrial heritage to natural history, science& discovery to people stories, our passion is creating engaging andmemorable environments to bring visitor journeys to life.

Our team has the imagination, skills and technology to offer insightfulinterpretation and innovative 3D & graphic design. From conceptplanning and design, through to project management, implementationand installation management, we have earned an enviable reputationfor creativity, innovation and exceptional high quality.

We believe in the power of storytelling to create experiences thatinspire. Visit our Leach Studio stand at this year’s AIM NationalConference to find out more about our latest co-production work andto talk to the team about your next exciting project!

Website: www.leachstudio.comTwitter: @leachstudio


Meaco Measurement and Control Ltd *SPONSORS OF AIMDINNER*

It’s been nearly 30 years since Meaco designed and introduced thefirst radio telemetric system for the heritage sector. Since that timemany things have changed – but one thing has remained constant,our commitment to working with you.

Our priority is to ensure that we make monitoring and controlling yourenvironmental conditions as easy as possible – so that you can spendyour time doing what you do best – managing your collection. Wework with small independent museums to national institutions andbecause we focus on monitoring and control for collections this hasgiven us a thorough understanding of your needs.

Through listening to you, Meaco now offer the widest choice ofenvironmental monitoring and control equipment available in oneplace – you can even buy on-line!

This year we are partnering with Testo Ltd to bring you their 160 WiFidata logger range. A system specifically designed for the heritagesector! But our commitment doesn’t end with an invoice; we are withyou every step of the way with on-going support, maintenance andservicing of all your equipment.

So if you have any questions regarding any aspect of environmentalmonitoring and control just ask your experts – that’s what we are herefor!

Website: http://www.meaco.co.ukTwitter: @meacotweet

Museums Association

The Museums Association is the professional association formuseums and heritage sites in the UK, and the oldest organisation ofits kind in the world. We are a membership organisation with 60,000contacts in 7,000 organisations. We are highly respected andindependent.

Our members join us because we offer them professional informationand advice on how to run their organisations. We also advocate formuseums, set ethical standards, run essential training, professionaldevelopment and a major annual conference and exhibition.

Membership includes subscriptions to our publications, discounts onevents and a membership card giving the member free entry to over900 museums and exhibitions throughout the UK.

Visit our stand at the exhibition and receive a 20% discount onmembership.

Website: www.museumsassociation.orgTwitter - @MuseumsAssoc



Tonwelt

We are one of the leading providers of interactive visitor guidancesystems in Europe, supporting museums and visitor attractionsthrough our innovative cutting-edge technology. As a full-serviceprovider, we combine creative content production with reliablehardware and software solutions in order to convey information in anexciting and sustainable manner.

Our creative team will produce unique content which will deliver theright message to your visitors – in any language and for all agegroups. And obviously, we also create inclusive content for visitorswith specials needs.

Website: www.tonwelt.com

Vennersys

Vennersys has 25 years’ experience delivering ticketing andelectronic point of sale (EPoS) solutions to visitor attractions.

Venpos Online enables attractions to sell tickets, merchandise andexperiences on the web, 24/7. Advance ticket sales help attractions toschedule staffing and ‘print-at-home’ tickets facilitate fast-track entry.Venpos Ticketing validates admission tickets or smart phone/tablettickets via handheld scanners or at EPoS. It also supports TescoClubcards and tour operator ticketing and has a dedicated travel tradesite where partners can purchase and resell tickets at pre-agreedpricing.

Venpos Memberships makes managing and renewing membershipsonline easy. A membership card can be created and printed in lessthan a minute, with the customer’s image captured on a web cam.Venpos CRM helps to capture information about visitors for youraccounts and marketing teams. Campaign features allow powerfulemarketing campaigns for customer groups.

Website: www.vennersys.co.ukTwitter: @vennersys

Museum Development East Midlands (MDEM) and West MidlandsMuseum Development (WMMD)

Museum Development in the East Midlands and West Midlandsprovide tailored advice and support to Accredited museums, galleriesand heritage sites and also those Working Towards Accreditationthrough training, projects, programmes and grants.Websites:

MDEM: www.mdem.org.ukWMMD: www.mdwm.org.ukTwitter: MDEM: @MusDevEM WMMD: @WM_MuseumDev

Registration Desk:Day 1 – Thursday 21 June – Registration is from 9.15am until 11amDay 2 – Friday 22 June – Registration is from 8.15am until 9.30am

Museum Entrance: Admission to the museum is included in your conference fee, please wearyour delegate badge whilst visiting the museum. You will have an opportunity to look around themuseum during conference and to take part in walking tours.

Refreshments: Lunch, tea and coffee will be served in the Gallery area outside of the mainconference hall.

Exhibition: Trade stands are located in the Gallery area outside of the main conference hall. TheTrade Show will be on both days of Conference.

Industrial Heritage Lunch: Hosted by Tim Bryan with Joanna Turska, IHSO, Nicola Dyer, ThePrinces Trust and David Mann ‘Go Industrial’. Sign up for your place at registration.

Parking: Please park on the areas on the left and right side of the road as you drive down and seethe museum in front of you. You then follow the signs on foot, which say conference delegates, thisis to the left-hand side of the main museum building – where the conference entrance is situated.Cars can be left overnight but you will need to inform AIM staff at registration and note yourregistration numbers for security purposes.

WiFi: Wi-Fi is available throughout the conference venue. Please check for login details in allrooms.

Twitter: #2018AIM or follow us @Aimuseums

Conference Sessions: These will take within the British Motor Museum

Conference Breakout Sessions: These will take within the British Motor Museum

AIM AGM: This will take place from 4.15 – 4.45pm on Thursday 21 June in the main conferencehall at The British Motor Museum. The agenda, minutes of the 2016 AGM and other informationcan be downloaded from www.aim-museums.co.uk

Conference Evaluation: Please let us know what you think of this year’s Conference bycompleting the online evaluation that will emailed to you after Conference.

PRACTICAL INFORMATIONAND DIRECTIONS

Annual Drinks reception and dinnerDress code: Smart Casual. Please note that high heels and stilettos are not permitted at Compton Verney due to theflooring.

Useful Contact Numbers: In emergencies please ringJusteen Stone on 07490 095490Emma Chaplin on 07884 254351Sassy Hicks on 07483 140408

Coaches will run as followsThursday 21st June16.15 from British Motor museum17.00 from British Motor Museum

To1. Stratford-upon-Avon station at approx. 16.55 and second coaches at approx. 17.40

Station RoadStratford-upon-AvonCV37 6PL

2. The Stratford Hotel at approx. 17.00 and approx. 17.45Arden StreetStratford-upon-AvonCV37 6QQ

3. Mercure Shakespeare Hotel - at approx. 17.10 and 17.55Chapel Street,Stratford-upon-AvonCV37 6ER

4. Best Western Grosvenor Hotel – at approx. 17.20 and 18.00Warwick RoadStratford upon AvonCV37 6YT

One Coach at 16.15 only will be marked as Warwick Hilton and Crowne Plaza Stratford additional stops1. Hilton Warwick - approx. 16.352. Stratford Station approx. 16.503. The Stratford Hotel at approx. 17.00.4. Mercure Shakespeare Hotel approx. 17.10.5. Best Western Grosvenor Hotel – approx. 17.206. Stratford Crowne Plaza 17.25

It is advised that those delegates attending the Annual Dinner take advantage of the earlier coaches from theconference

Coaches to Compton Verney, Thursday 21st June1. From Stratford-upon-Avon station at 18.15


2. From The Stratford Hotel at 18.25Arden StreetStratford-upon-AvonCV37 6QQ

3. From Mercure Shakespeare Hotel at 18.35Chapel Street,Stratford-upon-AvonCV37 6ER

4. From Best Western Grosvenor Hotel at 18.40Warwick RoadStratford upon AvonCV37 6YT

5. From Crowne Plaza, Stratford at 18.45

A separate mini bus will be collecting delegates staying at the Hilton Warwick it will collect guests at 18.30Coaches will leave Compton Verney at 23.00

One coach will be clearly marked with Hilton Warwick – guests staying at the Hilton will need to be on this coachonly.


One Coach at 16.15 only will be marked as Warwick Hilton and Crowne Plaza Stratford additional stops

Friday 22nd JuneTo the British Motor Museum1. From Stratford-upon-Avon station at 08.00


2. From The Stratford Hotel at 08.10Arden StreetStratford-upon-AvonCV37 6QQ



5. Crowne Plaza Stratford at 08.30Bridgefoot,Stratford-Upon-AvonCV37 6YR

6. Hilton Hotel Warwick at 08.45Stratford Road,WarwickCV34 6RE

From the British Motor Museum16.00 British Motor Museum1. To Stratford-upon-Avon station at 16.40


2. The Stratford Hotel at 16.45Arden StreetStratford-upon-AvonCV37 6QQ



One Coach at 16.00 only will be marked as Warwick Hilton and Crowne Plaza Stratford additional stops1. Hilton Warwick - approx. 16.202. Stratford Station approx. 16.403. The Stratford Hotel at approx. 16.50.4. Mercure Shakespeare Hotel approx. 17.005. Best Western Grosvenor Hotel – approx. 17.106. Stratford Crowne Plaza 17.15

Taxis

Argent Taxis01789 294 436

ACC Taxis01789 292 855

Ideal Taxis01789 290 444

24x7 Taxis01789 292245

Main Taxis01789 414514


Delegate Handbook designed & printed by www.BlackSheepPublishing.co.uk

NATIONALCONFERENCE21-23 JUNE 2018

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CONFERENCE HOTELS 2018

Best Western Grosvenor

Crowne Plaza

Mercure Stratford

The Stratford

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Hotels Stratford Upon Avon

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