Changing nature of ‘search’

Who do you trust most your friends or is it a Google-style search engine?

http://www.webpronews.com/topnews/2009/10/06/social-media-will-not-replace-search

http://socialnomics.net/2009/10/02/is-google-turning-into-a-social-media-company/

• In the future we will no longer need to search for products and services

• As our likes and dislikes are so well known through our social media profiles these products and services will find us instead

• In the future we will no longer need to search for products and services

• As our likes and dislikes are so well known through our social media profiles these products and services will find us instead

http://www.ft.com/cms/s/0/a243c8b2-d79b-11de-b578-00144feabdc0.html?ftcamp=rss&nclick_check=1

• Content – paid for or not – could well become the battleground in defining search engine options

• Content – paid for or not – could well become the battleground in defining search engine options

http://www.eweekeurope.co.uk/news/microsoft-backed-green-search-engine-attacks-google--apple-2663

• Ethics could also become the battleground in defining search engine options

• The new Ecosia search engine is environmentally friendly and donates up to 80% of its income from sponsored links to help preserve the rainforest

• Ethics could also become the battleground in defining search engine options

• The new Ecosia search engine is environmentally friendly and donates up to 80% of its income from sponsored links to help preserve the rainforest