PowerPoint Presentation

Changing Our Culturefrom suppression to preventionTammy L. PeavyFire Safety Education OfficerMS State Fire Marshals OfficeNot intended to shove prevention down your throatChange starts with an individualChange happens when you personally see a needMy goal is to provoke thought that encourage you to make change1

The public sees us as heroes.2

We see ourselves as heroes, even though we truly believe it is just our job.3

The average person thinks it wont happen to me and if it does the FD will save me.4

And, we believe we will get there in time to save them. 5

Butis that reality?6Historical FiresDid you know.?7Iroquois Theatre FireDecember 30, 1903

602 deaths

Considered absolutely fireproofBlocked/locked exitsUntrained staffHigh risk populationOvercrowdedCombustiblesPoliticsFire extinguished in less than 10 minutesThought to be absolutely fireproofFire out in less than 10 minutes602 deaths8Triangle Shirtwaist Factory FireMarch 25, 1911146 deathsFD 6 blocks away6 bodies on ground upon FD arrivalFire extinguished in 18 minutes

FD 6 blocks away6 bodies on ground upon arrivalFire out in 18 minutes9Station Nightclub FireFebruary 20, 2003100 deathsFD arrived 4.5 minutes into the fire

Doesnt just happen a long time agoMost of the deaths or injuries that led to those deaths happened before FD arrival10Doesnt just happen far awayPhoto taken morning after fireAppears business as usual11Rhythm Nightclub FireApril 23, 1940209 deathsNatchez, MississippiOne point of egressCombustible materialsFD on scene in 5 minutesFire extinguished in 15 minutes

FD on scene in 5 minutesFire out in 15 minutesIn Natchez, MS6 blocks from where you sitMost fatalities in all of these fire happened before FD arrivalNothing would have made a difference except fire preventionNot quicker responseNot more, bigger, better equipmentNot more trainingAll fires changed codes12

We see more residential firesIs this typical?13

Or, is this what you see?14

Wouldnt this be better? The family safely outside.15

Or, even betterminimal fire with the family safely outside16Residential firesin Mississippi2007772008..782009..892010822011.802012...632013...26and countingFar to many fatalities in MS. Significant reduction in 2012SFMO creditsFD programsSFMO smoke alarm installation programIn home education By FDsBy other organizationsImagine difference if all FDs had program and participated in SFMO program17Seans Story

Video shown to bring awareness to:Need for investigationCant prevent if you dont know how it startedJFSNot just kids being kids nor kids being badAFG/Fire Prevention & Safety funding18

16 Firefighter Life Safety Initiativeswww.lifesafetyinitiatives.comPrevention also reduces risk, injury, and death to FFs.Consider actions taken on scene with report of family out vs family in19Initiative #1Define and advocate the need for a cultural change within the fire service relating to safety incorporating leadership, management, supervision, accountability and personal responsibility. Culture change20Initiative #3Focus greater attention on the integration of risk management with incident management at al levels, including strategic, tactical, and planning responsibilities.Risk management21Initiative #4All firefighters must be empowered to stop unsafe practices.Unsafe practices22Initiative #14Public Education must receive more resources and be championed as a critical fire and life safety program.Public education a priority23Initiative #15Advocacy must be strengthened for the enforcement of codes and the installation of home fire sprinklers.Adopted codesEnforced codesResidential sprinklers24The Five Step ProcessConduct community analysisType of incidentWhereWhenWhoWhyHowNot only want to convince you prevention is good; want to tell you how you can do it. Starts with The Five Step ProcessYou must know the problem in YOUR community25NFIRSNational Fire Incident Reporting SystemImportance of accurate reporting. Cant rely on national and state dataGive examples why this doesnt work26The Five Step ProcessDevelop partnershipsChurchesRural electric cooperativesWater associationsTarget audienceOthersFD cant always do it alone.Uniformed personnel may not be well received27The Five Step ProcessCreate a strategyWhat messagesWho deliversHow to deliverWhereCostFunding sourceThe Five Step ProcessCreate a strategyExisting programsRemembering WhenRisk WatchLearn Not to BurnStart Safe

Give examples of available programs and how to get them29

Tie in to new USFA campaign30The Five Step ProcessCreate a strategyExisting programsBorrow from othersClownsPuppetsSkitsOthers have programs they will share.Have funFFs may not stand in front of a group as themselves, but will when disguised as a glow, puppet, or actor31Yahoo!GroupsMAPFSENFLSEePARADEYahoo!Groups are easy way to find what is out there.32The Five Step ProcessCreate a strategyExisting programsBorrow from othersCreate your ownSometime you wont find just what you needTake bits/pieces from other programsThis whole presentation is a compilation of suggestions I received from NFLSE Yahoo!Group33You dont have to do it alone!Non-firefightersVolunteersRetired teachersOthers

Where you can get helpVolunteer depts. can use non-firefightersCareer depts. can use volunteersRetired teachers and others have skills FFs dontBudget savings since you dont have to train FFs in these skills34Five Es of Fire Prevention

Education alone doesnt workEnforce laws/codesEngineer-smoke alarms & sprinklersEconomic incentives-lower insurance premiums, insurance discount for sprinklersEmergency response-failure of prevention, but also all FFs are prevention officers35Funding

Insurance rebate moneyAssistance to Firefighters GrantFire Prevention & Safety Grantwww.fema.gov/firegrants36The Five Step ProcessImplement the strategyEvaluateMeasure your programs effectivenessDid you program work?If notCreate new strategyImplementEvaluatePrevention is never ending cycle of 5 step processLots of ways to evaluate37Demonstrating Your Fire Prevention Programs Worthwww.usfa.dhs.gov/nfa

Great evaluation courseHow to applyOther courses availableNFA & SFAFunding options38Public Fire Education PlanningA Five Step Processwww.usfa.dhs.govPublic Fire Education Planning for Rural Communities:A Five-Step ProcessWhere to get a copy of the 5 step process39Making It WorkThe Worcester StoryHow the 5 step process worked for Worcester40Worcester, MAPopulation: 186,000Square miles: 37.6Housing units: 77,31430,000 houses45,000 multi-family30+ high rises

Community analysis41Offline division formed in March 2007Catalyst joined division December 2008Programs started in January 2009Formal evaluation since 2010Division manned by one, with hopes of expansion

It all started with a catalyst.42The Problem50% of civilian injuries from cooking fires occurred in this complexOccupancy: 4,000Housing Units : 1,300

43PartnershipsWorcester Fire DepartmentProvided fire trucks and personnelThe complexProvided rooms to accommodate workshopsAdvertisements leading up to eventsStovetop FireStopRed CrossProvided personnelPapa GinosProvided 50 pizzasImplementationEducationWorked with afterschoolOn-site workshops at each of the 3 high risesOn-going relationship with managementImplementationEngineering2 installed per unit$17 per canister or $34 per unitwww.stovetopfirestop.com

ImplementationEnforcementMake sure complex is up to codeComplex came up with consequencesApartment inspectionsNon complianceFire safety institutionalized in welcome packageEvaluation2005-201050% civilian injuries in this complex1-2 kitchen related fires per month that led to family displacements$15,000-$50,000 damages per incident20113 cooking related incidents1 civilian injury0 family displacement$100-$1,000 damagesEmpty ShoesNo longer filled with dreams

49Sarah McLachlans Angel plays in backgroundDid you know?The United States suffers one of the worst per-capita fire death rates of any industrialized nation50and Mississippi suffers one of the worst per-capita fire death rates in the nation!512,640persons in the United States lost their lives from the devastating effects of structure fires in 2011According to the National Fire Protection Association52 80persons in Mississippi lost their lives from the devastating effects of fires in 2011According to the Mississippi Fire Marshals Office53MotherFatherBrotherSisterChildrenFriends54Children under 5 years of ageUSFA/National Data Center: Fire in the United States 2003-2007Represent 6% of annual fire deaths in homes

55Children and Teens ages 5 to 19represent another 8% of fire deaths

USFA/National Data Center: Fire in the United States 2003-200756Adults 20 to 64 years of agerepresent another 56% of fire deaths

USFA/National Data Center: Fire in the United States 2003-200757Adults age 65 and overrepresent another 31% of fire deaths

USFA/National Data Center: Fire in the United States 2003-200758Of the total reported fire deaths in homes in 2006

2,377 were male 1,563 were female

USFA/National Data Center: Fire in the United States 2003-20075983Firefighters died in 2011 while in the line of duty

United States Fire Administration 2011 Firefighter Fatality Statistics60

61U.S. Fire StatisticsSource: USFA/National Data Center-Residential Building Fires (2009-2011)

Estimated 360,900 residential building fires

Estimated 2,495 deaths

Estimated 13,250 injuries

Estimated $7 billion in property losses62Fire Death and Injuries in One & Two Family Dwellings

Fire Deaths 80%

Fire Injuries 74%

Fire Property Damage 83%

Fireground firefighter deaths 70%63We should never forget that fire prevention and the fire sprinkler concept represent key interventions necessary to prevent future shoes from being robbed of their dreams64

Empty Shoes

65Empty Shoes created by:

Karen Alexander

Marketing Coordinator Tennessee Fire and Codes Academy 66by Madreigat Haadam, Rav Yosef Yoizel HorowitzDefinitions:Kasher-to make kosherTreife-not kosherImagine this scenario: A person decides that he wants to kasher his kitchen. But he claims, Changing my dishes all at once involves throwing out an entire set and buying a brand new one.""Thats quite an expense at one time. Ill go about the kashering step by step. Today Ill throw out one plate and replace it with a new one, tomorrow with a second and the next day with a third."Of course, once a new plate is mixed with the old ones, it becomes treife like the rest. To kasher a kitchen, one must throw out all of his old dishes at once."The same holds true in respect to changing ones character traits or way of life. One must change them in an instant because there is no guarantee that the anxieties and pressures that deter him on any given day will not deter him the following day, too, since anxieties and pressures are never ending. Adding prevention doesnt have to happen all at onceStart small and build upSuccess in contagiousThink of prevention as todays EMS in fire serviceNew and resistedNow the norm67

Marshall Ramseys BlogOctober 1, 2012They say that there are two constants in life: Death and taxes. Id like to submit a third change. No matter how hard we fight it, things are going to change. Our bodies change. Our relationships change. Our jobs change. Our careers change. Our towns change. Our country changes. Change is the water that carved the mighty stones into the Grand Canyon. As they said in Star Trek: Resistance is futile.Change can be exciting like money you find in your pocket. It also can be annoying like a nickels that thunk in the dryer.Change isnt good. It isnt bad. It just is. You wake up one day and your world is totally different. Now, how youreactto that difference determines your ultimate success in life. I read a report over the weekend suggesting that entrepreneurs succeed because they pick themselves off the ground quickly after something negative happens. I believe that. Also you need to be careful about getting caught up in your successes. Thats as poisonous as Snow Whites apple. I know I got comfortable and blind to changes going on in my career. And if things do change, dont get mad. Thats a dead-end strategy. Just swallow your pride and figure out how you can make the change work for you. Its a lesson Ive learned the hard way.I see so many people in denial about changes going on around them. They just go about their day and pretend like life is the way it was yesterday. Maybe they want to hang on to a great moment in their lives. Or maybe they absolutely have their dream job (that was me.). Maybe they are scared into inaction. But whatever, theyre rooted into a comfort zone that isnt reality. Usually it takes something severe like being downsized to wake them. (Worrying if you will be able to keep your house is a powerful motivator.)Ive learned a very powerful lesson from change: Even when it seems like a bad thing, can be good. It sharpens your senses. It hones your skills. It lights a spark of creativity in a dormant brain. Sure, its stressful. And it can cause pain. But it is also exhilarating and joyful.My take on it is this: If you ever want true success in your life, you have to learn how to surf the wave of change. Otherwise, youll drown.

Change will happenWill you make it happenWill you resist and drown as property loss, injuries, and fatalities happen to civilian and FFs68Adapted from the Star Thrower by Loren C. EiseleyA final thought:One day a young man was walking along the shore. He looked down the beach and someone moving like a dancer. He smiled to himself at the thought of someone who would dance to the day, so he walked faster to catch up.As he got closer, he noticed that the figure was that of an old man, and he was not dancing at all. The old man was reaching down to the shore, picking up small objects and throwing them into the ocean.The young man came closer still and called out, "Good morning! May I ask what it is that you are doing?"The old man paused, looked up and replied, "Throwing starfish into the ocean.""I must ask, then, why are you throwing starfish into the ocean?" asked the somewhat startled young man.The old man replied, "The sun is up and the tide is going out. If I don't throw them in, they'll die."Upon hearing this, the young man commented, "But, do you not realize that there are miles and miles of beach and there are starfish all along every mile? You can't possibly make a difference!"As if he hadn't heard, the old man bent down, picked up yet another starfish and threw it into the ocean. As it met the water, he turned, smiled and said, "I made a difference to that one!"The young man looked at the old man inquisitively and thought about what he had done. Inspired, he joined the old man in throwing starfish back into the sea.

We cannot save every one, but I hope I have inspired you to safe those you can.69The Five E's of Fire Prevention

Three E's of Fire Prevention