changing the culture: getting faculty buy-in for hybrid education
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Changing the Culture: Getting Faculty Buy-In for Hybrid Education. Gonzalo Freixes and George Ingersoll April, 2012. Those Stubborn Faculty…. Introductions and Background. Q: How do you eat an elephant?. A: One bite at a time. Online Ed Essential Ingredients:. Personnel Champion(s) - PowerPoint PPT PresentationTRANSCRIPT
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Changing the Culture:Getting Faculty Buy-In
for Hybrid Education
Gonzalo Freixes and George IngersollApril, 2012
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Those Stubborn Faculty…
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Introductions and Background
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Q: How do you eat an elephant?A: One bite at a time.
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Personnel1) Champion(s)2) Project Manager3) IT Support (only a little)IT4) Course Management System5) Live Meeting Software6) Media Creation Tools
Online Ed Essential Ingredients:
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1) Define Your Goals2) Decide On The Setup3) Select Your Tools4) Start Educating Faculty5) Work With Early Adopters6) Document Success/Gain Exposure7) Pitch to Faculty Leadership8) Present to All Faculty
The Key Steps
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Goal 1: Utilize hybrid learning to accommodate diverse student schedules and free up classroom space
Goal 2: Bring in more applicants by offering a hybrid scheduling option for the part-time MBA program.
Note: Neither of these goals requires the buy-in of 100% of the faculty.
Step 1: Define Your Goals
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1) Define Your Goals2)Decide On The Setup3) Select Your Tools4) Start Educating Faculty5) Work With Early Adopters6) Document Success/Gain Exposure7) Pitch to Faculty Leadership8) Present to All Faculty
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Make choices about basic implementationExamples: Asynchronous vs. synchronous Use of media/ technology Who will support What courses will be offered Faculty compensation Content ownership and IP issuesAdvice: keep it very simple (don’t change much)More Advice: make it official by documenting
Step 2: Decide On The Setup
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1) Define Your Goals2) Decide On The Setup3)Select Your Tools4) Start Educating Faculty5) Work With Early Adopters6) Document Success/Gain Exposure7) Pitch to Faculty Leadership8) Present to All Faculty
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Course Management System Live Meeting Software Media Creation Tools Student Portal Survey Software Phone ConferencingAdvice: Try to select one tool per functionAsk: What is doable? What will be adopted?
Step 3: Select Your Tools
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1) Define Your Goals2) Decide On The Setup3) Select Your Tools4)Start Educating Faculty5) Work With Early Adopters6) Document Success/Gain Exposure7) Pitch to Faculty Leadership8) Present to All Faculty
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But don’t ask for anything (yet) Present information Clear up misunderstandings Provide resources and optional training Demonstrate available tools and technology Keep a lookout for early adopters
Advice: try to avoid faculty forums
Step 4: Start Education Faculty
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1) Define Your Goals2) Decide On The Setup3) Select Your Tools4) Start Educating Faculty5)Work With Early Adopters6) Document Success/Gain Exposure7) Pitch to Faculty Leadership8) Present to All Faculty
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Don’t forget that they are not only participants in your pilot program but also your future ambassadors
Provide a framework for content design Make it a great experience all around
◦ Support these faculty like crazy◦ Support the students too
Step 5: Work With Early Adopters
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1) Define Your Goals2) Decide On The Setup3) Select Your Tools4) Start Educating Faculty5) Work With Early Adopters6)Document Success/Gain
Exposure7) Pitch to Faculty Leadership8) Present to All Faculty
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Survey the students Highlight accomplishments and best
practices among the faculty◦Make sure that your early adopters are part
of every discussion Self-promote: give examples of success
◦http://capture.anderson.ucla.edu/Anderson/Play/e3dc922cee4741df85ebe9e2134ee1d71d
Step 6: Document Success
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1) Define Your Goals2) Decide On The Setup3) Select Your Tools4) Start Educating Faculty5) Work With Early Adopters6) Document Success/Gain Exposure7)Pitch to Faculty Leadership8) Present to All Faculty
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Bring all your evidence and documentation
Reemphasize your goals Anticipate possible objections
Step 7: Pitch to Faculty Leadership
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1) Define Your Goals2) Decide On The Setup3) Select Your Tools4) Start Educating Faculty5) Work With Early Adopters6) Document Success/Gain Exposure7) Pitch to Faculty Leadership8)Present to All Faculty
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Make sure that all of your supporters attend!
Step 8: Present to All Faculty
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1) Keep It Simple2) Start Small/ Gain Supporters3) Active Support and Guidance is
Key4) Get Ready for the Objections!
Conclusions