Changing Your IdentityFrom Content Expert to Coach

Chris Massey@camassey

First, Pop Quiz!

Being A Digital Content Creator

Context

Where Is This Going?

No One True Way™

Chris Massey @camasseyRedgate Software

• Editor• Copywriter• Social Media marketer• Product Marketer• Quasi-Product Manager• Community Architect

The Common Factor?

A Fork in the Road

We’re Going On An Adventure!

1 – Ask Questions, and Listen

Active Listening

There Are Limits

• There are limits to what you can learn with Active Listening etc.

•Our channels •Their motivations •Their skill & confidence•Their team

What Blocked People?

2 – Share Ownership

Shared Ownership doesn’t mean we both agree to work on my goals

Shared Goals

Shared Control

Shared Language

Shared Commitments

Shared Skills

"Junior at Darlington edit" by Purpy Pupple. Licensed under Public Domain via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:Junior_at_Darlington_edit.jpg

3 –Give Situational Leadership

What’s Changed?

• Listen• Reflect• Verify• Repeat

• Find Common Goals

• Share Control• Unblock each

other

• Recognise that you’re different things to different people at different times.

• Support that.

Think Like a Chef…

Additional Reading

• http://www.mindtools.com/pages/article/newLDR_44.htm

• http://www.learn-to-be-a-leader.com/situational-leadership.html

• http://blog.red-gate.com/user-research-better-team-sport/

• http://www.skillsyouneed.com/ips/active-listening.html

• http://ideas.time.com/2013/03/18/four-ways-to-give-good-feedback/

• http://agilecoach.typepad.com/agile-coaching/2014/05/conference-club.html

Thanks! @CAMASSEY