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    25 YEARS OF DISCOVERY

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    DISCOVERY ROMANIA

    Timeline

    1997 1998 2001 2005 2007 2008 2009

    Enters Romanian

    market

    Enters

    Romanian

    market

    Opens for

    advertising in

    Romania

    Opens local

    office and grid

    Business

    Superbrands

    trophy

    Internalize ad-

    sales

    New Look

    Opens for

    advertising inRomania

    Starts local

    feed

    Local grid &

    promo

    DVDs for

    consumer

    Local grid &

    promo

    AD-Sales

    Portal

    New look

    2010

    Internetics

    award

    Romanian hub

    responsible for

    Hungary,

    Czech and

    Slovak offices

    Starts local feed

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    one of the most trustworthy media brands world wide

    the leader in factual entertainment

    targeting young men curios about the world and eager to broaden their horizons

    about adventurous, passionate and expansive life

    offering true stories full of emotion and passion about everything that makes the world be

    great

    Discovery Channel encourages people to Live Life Large!

    People & placesScience & Engineering Wildlife & Natural History Travel & CultureExploration

    Discovery Channel is

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    ADVERTISING

    OPORTUNITIES

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    Advertising Opportunities

    Classic spot campaigns (max. 12 minutes / h)

    Package deals

    Brand Partnership (special projects):

    Vignette:

    Programming Vignettes

    Commercial Vignettes

    Sponsorship:

    Program sponsorship

    Program category sponsorship

    Timeslot sponsorship

    Special sponsored weekend

    Channel Sponsorship:

    Break Keepers

    Ident Commercial

    In Program Messages

    Online Competitions

    Mobile Advertising

    Other Media

    You can watch and download

    more special projects examples from out

    B2B webpage: www.discoverymedia.ro

    Click below to go online now.

    http://www.discoverymedia.ro/http://discoverymedia.ro/Proiecte-speciale/http://www.discoverymedia.ro/http://www.discoverymedia.ro/http://www.discoverymedia.ro/http://www.discoverymedia.ro/http://www.discoverymedia.ro/
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    RESEARCH

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    Discovery Channel Basic Demographics

    Men

    64.7%

    Women

    35.3%

    GenderAU, 4-145.8%

    AU, 15-24

    13.0%

    Au, 25-34

    17.0%

    AU, 35-44

    22.7%

    AU, 45-54

    13.6%

    Au, 55+

    27.9%

    Age

    Targeting male audience, Discovery Channel has its core viewers between 25-44 y.o. (40%).

    Filter: All urban population

    Period: Jan Dec 2010

    GFK Romania

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    Discovery Channel Audience DataRtg% (All urban, 18-49)

    Good results in both Prime Time and in Day Time (Discovery Tour on Sundays)

    Period: Jan Dec 2010

    GFK Romania

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    Audience Profile Map Q410

    20

    25

    30

    35

    40

    45

    50

    55

    60

    65

    20 25 30 35 40 45 50 55 60 65 70 75 80 85

    vg. Age

    % Gender

    Nat Geo W

    Eurosport

    GSPDigi Sport

    Cartoon

    NetworkDisney

    Kiss TV

    MTV

    UTVMinimax

    Sport.ro

    Nat Geo

    Realitatea TV

    Acasa

    Romantica

    EuforiaKanal D

    Antena 2B1TV

    National

    TVPrima TV

    ProCinema

    Pro TV

    Antena`1

    Antena3

    TVR1

    AXN Sci-Fi

    Filter: All urban population

    GFK Romania

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    Demographics

    Viewers of Discovery Channel, Animal Planet and TCM, tend have high house hold incomes and

    higher education => upscale profile.

    Household Income (Urban Area)

    7,4%

    9,8%

    19,1%

    11,3%

    22,6%

    21,6%

    17,3%

    26,9%

    69,1%

    67,7%

    63,6%

    61,0%

    0,9%

    0,9%

    0,0%

    0,8%

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Discovery

    Animal Planet

    TCM

    TTV

    Low HH Income Medium HH Income High HH Income NS/NR

    Education (Urban Area)

    17,9%

    18,5%

    15,9%

    23,4%

    52,6%

    51,2%

    52,2%

    49,2%

    29,4%

    30,3%

    31,9%

    27,4%

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Discovery

    Animal Planet

    TCM

    TTV

    Low Education Medium Education High Education

    107

    111

    116

    Channel Household

    High Income Index vs.

    TTV113

    111

    104

    Filter: All urban population

    Period: Jan Dec 2010

    GFK Romania

    Channel High

    Education Index vs.

    TTV

    Channel Household

    High Income Index vs.

    TTV

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    Top Discovery Series 2010

    A haunting (0.61 rtg%), Deadly women (0.59 rtg%) and River monsters (0.55 rtg%) are top

    series on Discovery Channel in 2010.

    Base: Romania/

    Source: Local audience measurement systems 2010.

    Top series, All day (06:00 26:00) Top series, Prime Time (19:00 24:00)

    Rank Programe Title rtg% 000(avg) Shr% Count Rank Programe Title rtg% 000(avg) Shr% Count

    1 A haunting 0.61 32.05 2.01 106 1 A haunting 0.61 32.05 2.01 106

    2 River monsters 0.55 28.47 1.70 33 2 Deadly women 0.59 30.78 2.06 7

    3 Behind bars: alaska 0.54 28.15 2.19 3 3 River monsters 0.55 28.47 1.70 33

    4 Ray mears' world of survival 0.51 27.00 2.04 70 4 Human body ultimate machine 0.52 28.09 1.33 4

    5 Industrial revelations 0.49 26.47 1.53 10 5 Next world 0.52 28.00 1.47 6

    6 My shocking story 0.47 24.48 1.68 36 6 The real hustle 0.51 27.21 1.32 14

    7 Deadly women 0.46 24.03 1.98 12 7 My shocking story 0.51 26.92 1.59 27

    8 Heart of the machine 0.46 23.61 2.06 8 8 Deadly women 0.49 25.45 2.03 24

    9 Worst-case scenario 0.46 24.09 1.57 30 9 Worst-case scenario 0.49 25.29 1.42 19

    10 Dual survival 0.44 22.77 1.69 19 10 Ray mears' world of survival 0.48 24.86 1.51 24

    163 Decoding disaster 0.07 3.68 1.00 18 66 Kill zone 0.16 8.13 0.46 13

    164 Megabuilders 0.07 3.70 0.96 8 67 Street customs 0.15 8.29 0.38 4

    165 The british bikers build off 0.05 2.37 0.35 3 68 Swords life on the line 0.15 7.60 0.54 3

    166 21st century war machines 0.05 2.82 0.39 8 69 Tornado road 0.12 6.00 0.38 6

    167 Race to dakar 0.02 1.29 0.62 6 70 Ross kemp return to 0.08 4.04 0.26 5

    Discovery Channel, AU, 18-49, Jan - Dec 2010 Discovery Channel, AU, 18-49, Jan - Dec 2010

    Top series, All day (06:00 26:00) Top series, All day (06:00 26:00)

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    www.discoverymedia.ro