channel next ignite your channel with social media
TRANSCRIPT
@ShaneGibson Socialized.me
Channel Next
Are you ready to ignite your channel with social media
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
900 million 1Billion
@ShaneGibson Socialized.me
175 Million
@ShaneGibson Socialized.me
300 million updates/day
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
3Billion Views/Day
@ShaneGibson Socialized.me
Mobile Social
7.3M
6.9M
Daily Active Mobile Users
@ShaneGibson Socialized.me
1st Time Buyers
Social referral value in e-commerce (Fast Company)
$68.78
$80.22
$179.36
@ShaneGibson Socialized.me
McKinsey Global InstituteStudy
• 1.5 Billion social networking globally• 70% Companies use social network
tech• 28 hours per week on email and
searching• 90% Companies report positive
impact
@ShaneGibson Socialized.me
$900 billion – $1.3 Trillion
• 20-25% Improved knowledge worker communication, collaboration and efficiency
• 33% increased customer purchases and consumption driven by online social interaction
@ShaneGibson Socialized.me
Why the VAR is Vital
1. Localizes content2. Contextualizes offerings3. Knows the local/vertical specific
influencers 4. Amplifies your brand
@ShaneGibson Socialized.me
More Filters and Stops
• Less automation in Twitter• Tougher rules on LinkedIn
and Facebook• Following limits on
Instagram• Google updates their
Algorithm and upsets the world
@ShaneGibson Socialized.me
Rise of the influencer(Genuine Engagement)
@ShaneGibson Socialized.me
Influence Teams
@ShaneGibson Socialized.me
Fresh Unique Content
@ShaneGibson Socialized.me
Infinigraph.com
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
#DTMGolf
@ShaneGibson Socialized.me
Ford Canada
@ShaneGibson Socialized.me
5 Big Challenges
1. Brands aren’t listening2. Lack of content (or “me too” content)3. Distribution (getting your content
found)4. No Engagement (No one shares or no
one cares)5. The Social Log-Jam
@ShaneGibson Socialized.me
4 Solutions
• Social Media Management and Monitoring• Channel Next Content Portal• Capacity building (On-going education)– Staff– Partners– VARs
• Execution (Best practices + guidance)– Integrated marketing plan– Step-by-step social marketing calendars
@ShaneGibson Socialized.me
Lets Connect
http://socialized.me/cn2013 @SocializedTeam@ShaneGibson@Anthony Caridi@ChadRissanen@MitchyBallenCEO’s Cell: 604-762-5595