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CHANNEL PREFERENCE

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CHANNEL PREFERENCE. CHANNEL PREFERENCES AND VIEWING FOR 18-39 YEAR-OLDS. TV2 is a clear favourite amongst 18-39 year olds in both channel share and as the preferred channel – indicating that viewing on the channel is sought out rather than default. Peak Channel Share Jul 11- Jun12. - PowerPoint PPT Presentation

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Page 1: CHANNEL PREFERENCE

CHANNEL PREFERENCE

Page 2: CHANNEL PREFERENCE

TV ONE TV2 TV3 FOUR Prime Sky 0

5

10

15

20

25

30

AP 10+AP 18-39

CHANNEL PREFERENCES AND VIEWING FOR 18-39 YEAR-OLDS

TV ONE TV 2 TV 3 FOUR Prime Sky 0

5

10

15

20

25

30

AP 10 +AP 18-39

• TV2 is a clear favourite amongst 18-39 year olds in both channel share and as the preferred channel – indicating that viewing on the channel is sought out rather than default.

Peak Channel Share Jul 11- Jun12 Channel Preference

Source: Nielsen CMI Q2 11 – Q1 12 Research. TVMap. 1st Jul 11 – 30th Jun 12

Page 3: CHANNEL PREFERENCE

TV ONE TV 2 TV 3 FOUR Prime Sky 0

5

10

15

20

25

30

AP 10+AP 25-54

CHANNEL PREFERENCE AND VIEWING FOR 25-54 YEAR-OLDS

TV ONE TV 2 TV3 FOUR Prime Sky 0

5

10

15

20

25

30

AP 10+AP 25-54

• TV2 takes the channel share leader position against 25-54 year olds, however TV ONE stacks up as the preferred channel.

(nb Sky includes a multitude of channels).

Channel PreferencePeak Channel Share Jul 11 – Jun 12

Source: Nielsen CMI Q2 11 – Q1 12 Research. TVMap. 1st Jul 11 – 30th Jun 12

Page 4: CHANNEL PREFERENCE

TV ONE

TV 2 TV 3 FOUR Prime Sky 0

5

10

15

20

25

30

AP 10+HHS W/KIDS 0-14

CHANNEL PREFERENCE AND VIEWING FOR HHS WITH KIDS 0-14

TV2 is a clear favourite amongst Household Shoppers with kids 0-14 in both channel share & as the preferred channel.

TV ONE

TV 2 TV3 FOUR Prime Sky0

5

10

15

20

25

30

AP 10+HHS w/kids 0-14

Peak Channel Share Jul 11 – Jun 12 Channel Preference

Source: Nielsen CMI Q2 11 – Q1 12 Research. TVMap. 1st Jul 11 – 30th Jun 12