The WiliS Advantage

3rd Generation Wireless Application

Agenda

• About Tech United

• Challenge of WIFI SI today

• 3rd Generation Wireless Services

• Customer Reference

• Wireless Indoor Location & Intelligence Suite (WiliS)

• Use Cases

About Tech United

• Started as TechStudio in 2004.

• Certified ISO 9001 in 2008, Singapore Business Quality Award in 2013 & Distinguished Singapore Top SME Achiever Awars 2014-2015.

• Tech United formed to drive International Business Growth through channel business

• Launch WiliS

Wifi SI Challenge Today

• Existence of Major Hardware Principle

– Major Account Manager controls

• Low Competitive differentiation

– Between SI that represent the same products

– Enjoy similar low margin discount between SI

• Hardly any Value Added Benefits when selling Hardware

– It is specification, pricing and support

• Easily replaceable in the next technology refresh. How to Survive ?

JACK TROUT

“Differentiate or DieSurviving in our Era of

Killer Competition”

Wifi Today

• Wifi access is a requirement.

• Wifi is an expense

• How to justify the Wifi Investment ?

• Can we make Wifi work harder for us ?

• How to increase the ROI of Wifi investment today ?

Wifi Now

• Use Wifi to collect information about the users ?

– To have a better insight of

• Users demographic

• Users movement pattern

• Use Wifi to pull in more sales ?

– Push notification

• To attract consumption of services

• To pull in consumer near by

• Use Wifi to manage resources

Tapping the Wifi Potential

- New Services- New Revenue Streams

- Location-aware Venue- Engaging WiFi

Venue Operators

Provide impressive Wifi

access experience.

Obtain in-depth analysis on venues and customers to

optimize business

processes and operations.

Consumers

User friendly experience in obtaining Wifi

access.

Personalized and engaging experience at

venues through

delivery of location-aware

services.

Marketers

New channels to engage

consumers.

Generate insights to consumers behaviour

enabling new lines of

targeted promotion.

ICT Companies

Acquire new capabilities in

developing and deploying Innovative services for enterprise &

consumer purpose.

WiliS Value Proposition

OUR MISSION

To provide a platform that allow SI to differentiate themself from other competitors, by

adding Innovative Business Value for their Customers, gaining customer loyalty.

3rd Gen Customer Services

Smart Marketing

Intelligent Insight

WayFinder

Mobile Workforce

Mgt

Mobile Asset Mgt

Internet

Smart Marketing

Intelligent Insight

WayFinder

Mobile Workforce

Mgt

Mobile Asset Mgt

3rd Gen Corporate Services

WiliS Platform Services

Wireless Indoor Location and Intelligence Suite

Intelligent Asset Management

Sm

art M

arketing

Real Tim

e Intelligence

Insight

Proxim

ity Intelligence

WayFinder

Mobile

Work Force

Managem

ent

Mobile A

sset M

anagement

Wifi Location Service Audit

Wifi Syslog Management

Service Delivery Platform

Wifi Location Services Audit

• Challenges

– Lack of Expertise & Tools to audit the accuracy of RTLS implementation

– No standard process measure the completeness of deployment

• Professional Services

– Wifi Location Service Audit Tools

– Tools to help audit the accuracy of the RTLS installation

• Opportunity to sell more access point to increase location services accuracy

• To certify installation that is up to specification

Wifi Syslog Backup Management

• Limitation of Wifi Controller today.

– Limited storage space for logging syslog

– Volume generated by Controller Syslog is large

– Important for audits when there is a Wifi related Incident

• Offer alternative services to store and backup the Wifi Controller Log files for Audit purposes for extended period.

Service Delivery Platform

• Questions : Why anyone hardly sale any RTLS ?

– Data provided by RTLS is Raw

• need to be analysed and organised

– Too resource intensive to keep up with multiple brands and software version.

– The hardware vendor management solution address on infrastructure needs, not application oriented

• Solution :

– We encapsulate the the complexity of the Controller, RTLS Interface and provide simple and consistent API for application developer to focus on customer application.

Service Delivery Platform

• Support the the Dynamic Smart Marketing Program

• Support the Wayfinder in your mobile apps

– Maintain the maps

– Maintain to route

• Support the Mobile Human Resource Management application

• Support the Mobile Asset Resource Management application

• Support any location based services application need

With the capability to support a complex heterogeneous environment

Customer Reference

Free Wifi 2012

• Started Captive Portal branding for Free Wifi in 2012 with T&C authentication.

Enhanced Free Wifi with OTP

•Enhanced Security and Audit

OTP on Mobile Phone

Insight Intelligence

Heap Map

Way Finder @ Changi Airport

Authentication with ID

Internet

T1 APs

T2 APs

T3 APs

ControllersFirewalls

Mobile Operators

MSE

Audit Server

WiliS Cloud

ServicesSMS

Gateway Services

Infrastructure Setup

Proximity Marketing

Work in Progress

• Asset Management

– Stroller & Trolley Location

• Mobile Workforce Management

– Monitor the Janitor, Cleaner and Mobile Service Personnel

• Security Management

– Monitor illegal access of restricted area

Island of System

POS ServerRMS

AX Accounting

THQ LAN

MegaPOP VPN

TVC LAN

TOR LAN

Outlet POS

Before System Revamp 2012

XESServerRMS

AX Accounting

MegaPOP VPN

TVC LAN

TOR LAN

Outlet POS

TVC XES

TOR XES

THQ LAN

Middleware Server

After System Revamp 2012

XESServerRMS

AX Accounting

MegaPOP VPN

TVC LAN

TOR LAN

Outlet POS

TVC XES

TOR XES

THQ LAN

Middleware Server

CloudLAN

• Mobile POS• Mobile Sales

Internet

Added Online Market Place

Mobile Cashiers

Ontime Sales Management

XESServerRMS

AX Accounting

MegaPOP VPN

TVC LAN

TOR LAN

Outlet POS

TVC XES

TOR XES

THQ LAN

Middleware Server

CloudLAN

• Mobile POS• Mobile Sales• Website & eStore• Mobile App

Internet

Integrated Sales Management

Customer’s Application

Digital Loyalty Management

3rd Generation Wifi Services

WiliS Platform Services

Wireless Indoor Location and Intelligence Suite

Intelligent Asset Management

Sm

art M

arketing

Real Tim

e Intelligence

Insight

Proxim

ity Intelligence

WayFinder

Mobile

Work Force

Managem

ent

Mobile A

sset M

anagement

Location Service Audit

Wifi Syslog Management

Service Delivery Platform

Intelligent Access Management

• Serve as Authentication & Session Management controls.

• Provide wide variety of access control methods:

T&C Acceptance Basic Form entry Registration & Login Predefined Login SMS & Email OTP Social Network Login

• Self-service Online Administration portal enable Venue to update promotion contents in real-time.

• Enable Venue Roaming & Customer privileges over same SSID.

Intelligent Access Management

T & C Acceptance

T&C Acceptance

T&C Acceptance

Registration & Login

Registration and Login

Registration and Login

Basic Survey and Forms

Basic Survey and Forms

SMS OTP

SMS OTP

eMail OTP

Social Media

Customised Login

Customised Login

Smart Marketing

Just in Time Marketing

• Captive Portal provides the first impression to guest accessing to the venue’s Wifi

• Provide timely channel for marketing & promotion.• Allow administrator to modify the smart marketing page on the fly

• Similar to workpress

Insight Intelligence

o Insight on how visitors engage with the Captive Portal as well as the characteristic of the visitors.

o Provides venue with different dimensions of their customers & measure the success of the advertisements.

Daily Captive Portal visits Hourly Captive Portal visits Captive Portal Dwell time Duration Visitor Device Reports Visitor Device Type Visitor Device Brand Visitor Device Model Visitor Device Operating System Visitor Device Browser

Captive Portal Insight

Devices and Visitor Statistics

WILAS analytic reports help identify, measure and visualize visitors foot traffic. Understand how visitors interact with the space to create new levels of engagement for both venue and their customers.• Heatmap by Level• Footfall Detail• Footfall by Level• Top 10 Footfall Zones• Bottom 10 Footfall Zones• Dwell Time Data• Passerby & Shopper• Top 10 Dwell Zones• Bottom 10 Dwell Zones• New Visitors• Returning Visitor• Low Freq Visitor• Medium Freq Visitor• High Freq Visitor

Location Insight

Heat Map and Footfall

Dwell Time and Visitor Loyalty

WILAS Traffic analytic reports venue owner to have a sense of the Wifi utilization by the visitor without having to access the network for detail report generation. These reports serve as an early awareness of the bandwidth & session utilization by the guests. • Bandwidth Utilization

• Session Utilization

Network Planning Insight

TechUnited Incorporation Pte Ltd Address: 18 Boon Lay Way, TradeHub 21, #08-133, Singapore 609966.Tel: +65-6465 0108Fax: +65-6465 0102

Contact: Soo Kean Thaisoo@techunitedinc.com