Creating a differential advantage
Differentialadvantage
Product
PromotionDistribution
Price
Singapore Airlines
Singapore Airlines differentiates by
offering exceptional value
iPhone Apps
The iPhone differentiates
by offering more and better
apps.
Bang & Olufsen
Bang & Olufsen's stylish audio and television equipment.
Cost driversEconomies of scale
Capacity utilisation
Interrelationships
Timing
Location
Institutional factors
Learning
Linkages
Integration
Policy decisions
Costs