chapter 03 - the business research process
DESCRIPTION
Business Research MethodsChapter 03 - The Business Research ProcessTRANSCRIPT
- 1. Chapter3 The Business Research Process:An Overview 3-
2. Learning Objectives 3-
- Understand that research is decision- anddilemma-centered
- The clarified research question is theresult of careful exploration and analysisand sets the direction for the research project
3. Learning Objectives
- How value assessments and budgeting influence the process for proposing research, and ultimately, research design
- What is included in research design, data collection, and data analysis
- Which research process problems to avoid
3- 4. The Research Process
- The primary purpose of research is to reduce the level of risk of a business decision
3- 5. 3- Exhibit 3-1The Business Research Process 6. Stage 1 Clarifying the Research Question
- Management-research question hierarchy
- Begins with management dilemma
3- 7. Exhibit 3-2 Management-Research Question Hierarchy 3- 8. Exhibit 3-3 Formulatingthe Research Question 3- 9. Types of Management Questions 3- 10. The Research Question 3- Determine necessary evidence Setscope of study Examinevariables Break questions down Evaluate hypotheses Fine-Tuning 11. Investigative Questions 3- Performance Considerations 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Attitudinal Issues Behavioral Issues 12. Stage 2 Proposing Research
- Exhibit 3-7
- Budget Types
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- Rule-of-thumb
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- Departmental
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- Task
3- 13. Exhibit 3-6 Gantt Chart 3- MindWriter Project Plan 14. Evaluating the Value of Research 3- Option Analysis Decision Theory Prior or Interim Evaluation Ex Post Facto Evaluation 15. The Research Proposal 3- Delivery Legally-binding contract Writtenproposalsestablish Methods Timing Budgets Extent Purpose Obligations 16. Stage 3 3- DesigningtheResearchProject ResearchDesign Sampling Design Pilot Testing 17. Stage 4 Data Collection
- Data Characteristics
- Abstractness
- Verifiability
- Elusiveness
- Closeness
3- 18. Stage 5 Data Analysis and Interpretation 3- Reducing data to manageable size 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Developing summaries Looking for patterns Applying statistical techniques 19. Stage 6 Reporting the Results 3- ResearchReport Executive Summary Research Overview Technical Appendix Implementation Strategies 20. The Research Overview 3- Problems background Summary of exploratory findings Research design and procedures Conclusions 21. Research Process Issues
- The Favored-Technique Syndrome
- Company Database Strip-Mining
- Unresearchable Questions
- Ill-Defined Management Problems
- Politically Motivated Research
3- 22. Everything must have a beginning
- Source: Cooper R. D. & Schindler, S. P.
- (2006). Business Research Methods
- 9e. McGraw.Hill
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